OLED TV

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All About OLED TVs

  • What is an OLED TV? Is an OLED TV worth it?

    An OLED TV is a high-end TV that uses self-illuminating pixels on screen, different from other TV models that rely on a backlight to illuminate the screen from behind. Each pixel in an OLED TV can be individually turned on and off, resulting in ultra-precise dimming and lighting control. The unique technology that enables OLED TVs is in the very name — "OLED" stands for "Organic Light Emitting Diode."

    Due to the superior contrast and refresh rates, it's worth getting an OLED TV for immersive experiences like gaming. Because OLED TVs can turn off lighting right down to the pixel, they can create deeper blacks and enhanced contrast that really make the details on screen stand out. In addition, the pixel-precise control in OLED TVs allows for quick responses to changes to the image on screen — resulting in high refresh rates and ultra-smooth motion.

    So in short, it's worth getting an OLED TV for the incredible immersion that the superior contrast and refresh rates provide, especially if you're a dedicated gamer.
  • The main difference between Samsung OLED and QLED TVs is the lighting technology — OLED TVs use self-illuminating pixels on screen, while QLED TVs have a backlight that illuminates nanoscale-sized particles called Quantum Dots.

    While both OLED and QLED TVs are high-end TVs with incredible picture quality, this difference in lighting technology leads to subtle differences in how the images are displayed. With self-illuminating pixels that can be individually turned on and off, OLED TVs are able to create deeper blacks and more dramatic contrast. On the other hand, QLED TVs have Quantum Dots that can each radiate its own coloured light, resulting in enhanced brightness and colour accuracy.

    To learn more, check out our TV buying guide on OLED, QLED and Neo QLED TVs. It breaks down the differences between these types of TVs, and explains how these technologies work.
  • One common concern with OLED TVs is burn-in, which is when certain marks or images “burn in” to the screen and never go away.

    While OLED TVs can suffer burn-in, it’s unlikely that your TV will have this problem with typical use, especially with advancements in modern OLED technology.
  • The best OLED TV really depends on the specifications you want — such as size, picture quality and refresh rate — that fit into your budget.

    With all that considered, screen size tends to be one of the most important factors for picking out your best OLED TV, or any TV for that matter. That's because bigger screens provide a more immersive viewing experience, letting you watch your favourite content in vivid, larger-than-life detail. For specific tips on what TV size to get for your space, check out our TV size buying guide.
  • There is no best TV to buy in general, as the best TV is different for each individual based on price, style, size and other factors. For example, even though OLED TVs are an excellent choice for immersive experiences, other TV models may better fit your personal needs.

    You can find the best TV to buy for your situation in just a few clicks through our Help Me Choose My TV guide. It lets you select various options like room, purpose, size and style — then brings you to the model that perfectly fits your choices. Whether it's a gaming TV or lifestyle TV, you can discover your ideal match here.

Experience the epitome of visual brilliance with Samsung’s best OLED TVs. Immerse yourself in a world of stunning contrast, vibrant colours, and unparalleled clarity, all delivered on a sleek and sophisticated OLED display. Whether you're watching your favourite movies, gaming with friends, or streaming the latest content, our OLED TVs elevate every viewing experience to new heights. Elevate your home entertainment setup with OLED TVs and indulge in a cinematic experience like no other.

*Purchase from Samsung Shop App by 31/12/25. Customer must be signed in to their Samsung Account. Apply code at checkout to redeem. Code valid for one single use on orders of £500 or more. Not valid on purchases of Samsung Care+.

**Purchase from Samsung Shop Online or the Samsung Shop App. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit https://samsung-offers.claims/pricepromise/en-GB/claim/get-started within 7 days of purchase to complete the claim from and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see https://samsung-offers.claims/pricepromise/en-GB/claim/get-started.

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Subject to status and credit check. 18+ UK only. Rate offered could be higher than the representative APR shown. Orders between £150 and £250 require a 20% deposit and 12 fixed monthly payments. Orders over £250 require a 10% deposit and up to 24 fixed monthly payments. Orders over £750, requires a 10% deposit and 36 fixed monthly payments at 14.9% APR representative.