Language of Research Campaign and Advocacy
Language of Research Campaign and Advocacy
• Literal language means exactly what it says. It does not use figures of
speech. Instead, it uses the actual meaning of words or phrases in their
exact sense.
• Literal language is direct to the point. It is precise and often tells the
reader exactly the point.
• Thus, the reader or listener does not have to extract meaning. Moreover,
literal language is often used in the fields of science, logic, objectivity and
research. It is a kind of expression that could be trusted to describe ideas
precisely and clearly.
Language of Research
Recognizing appropriate language used in
Research
• Remember, in writing a research report, the language to be used should be literal – it is direct,
denotative or exact meaning of a word. Thus, the words effects and affirm are appropriate in
this context.
Activity
Quiz
Now that you’ve learned a lot from the start of our lesson, let us summarize our lesson by filling in the blanks
with appropriate words and answer the questions below. Write your answers on your answer sheet.
1. __________________is a systematic investigation and study of materials and sources to establish facts
and reach new conclusion.
2. __________________is a direct language, denotative or usual meaning of a word.
3. __________________is a part of research that describes the data gathered usually presented in tables and
graphs.
4. __________________ is a text type that is used to tell the step-by-step process of data gathering.
5. The statement “Pilot the reading enhancement program to meet the reading needs of the grade three pupils”
is an example a/an ________________ text type.
6-10. What is the characteristic of language used in research? Explain.
11-15. Why is it important to observe appropriate language in writing a research report?
What is an Advocacy?
Advocacy #1
Let’s Educate everyone to practice Proper Waste
Management
Advocacy #2
Proper Waste Management is best done with multitude
hands and minds.
Quiz
Identify the language used in the following advocacies. Use the underlined
words as your guide. Write your answer on your answer sheet.
1. Let us weave together the bright future of our youth through wider
opportunities.
2. Feed the hungry to stop starvation.
3. Educate the young minds to create a better world.
4. Equal opportunities to all; stop discrimination.
5. We heal as one; let’s do our part.
What is a Campaign?
Literal:
“Observe Proper Waste Disposal.”
Figurative:
“Put your heart in keeping your surroundings
clean.”
Quiz
Identify the language used in the following campaigns. Write either
figurative or literal on your answer sheet.
1. “Stay at home, Be like a Hero”
2. “Protect Your Self, Protect your Family”
3. “Make the right Planet to Live in”
4. “Fight Against Illegal Drugs, Be a Catalyst of Change”
5. “Education is the ladder to success.”