Entrep - Q2 - M11 FINAL
Entrep - Q2 - M11 FINAL
Module 11
MARKETING PLAN
EXPECTATIONS
LEARNING OBJECTIVES: At the end of this module, the learners will be able to:
PRETEST
Direction: Enumerate the factors for the following marketing analysis and briefly
describe each.
Macro Environmental Micro Environmental
a. a.
b. b.
c. c.
d. d.
e. e.
RECAP
Direction: Choose products available in the market and draw and create your
new packaging and labeling.
1.
2.
If you could have your own business someday, what would it be?
List at least three businesses that you want to start up someday think about the
products that you want to offer to your first-time customers.
Kind of business Sample products offer to first-time
customers
1.
2.
3.
Guide Questions:
1. Who is your ideal customer?
2. Who are your primary competitors?
3. What is your primary competitive advantage?
So you’re ready to take a more process approach in your marketing efforts, but
you’re not sure where to start. From overall characteristics about ideal clients to
logistics about measurement and offers, these questions walk you through the steps
you should take before hitting “go.”
It is the lifeblood of virtually every business plan while profitability is generally the
focal point of every business plan.
BRIEF OUTLINE OF MINI MARKETING PLAN
I. Executive Summary
11. Study and Background = it includes the brief history of the company at the starting
point for your paper, select a product brand. Identify its manufacturer and write a
brief history of this company. Most companies’ historical background can be found
on the internet whenever you use materials from the internet always cite your source.
Second is the mission and vision, these statement can give you vital information on its
business philosophy and long term direction and your products and services offering
list down the company’s current product offerings, classifying them by type ( hair care,
personal care, home care ) and also includes their suggested retail prices ( SRP) . This
product listing can determine the specific role your selected product brand plays in
the company’s entire product offering or product portfolio.
1V. Opportunities and threats = Enumerate identified opportunities and threats from
the Macro-environmental analysis. Arrange them chronologically. Relate them
directly to a specific macro environmental factor and justify why they are classified as
opportunities or threats. It is external, things that are going on outside the company.
You can consider and analyze if there are opportunities and protect against threats,
but you can't change them. It include competitors, prices of raw materials, and
customer shopping trends. Example : The Inflation rate is expected to increase is
considered as a threat because of the increase in manufacturing cost and less
consumer demand.
VI. Strengths and Weaknesses = Enumerate the identified strengths and weaknesses
from the Microenvironmental analysis. Arrange them chronologically. Relate them
directly to a specific microenvironmental factor and justify why they are classified as
Strengths or Weaknesses are internal to the company things that you have some
control over and can change. Examples include who is on your department, your
patents/copyright, and your assets.
VII. The Market includes the Market Size that shows the size of your markets. the total
market is the total of the group of an individual; who have both the willingness and
financial capability to purchase the product. It includes also the Market needs to
know your market intimately to be able to serve its needs. Understand and express
what exactly the market is looking for in the product you are offering and Market
trends based on historical trend, the segment, and sub-segment growth rate is
projected over the plan period. Trends are also identified conserning market needs
and preferences.
VIII. Marketing Objectives. In this section, state the Marketing objectives. Arrange the
objectives in sequence. Marketing objectives may include brand awareness target
and sales revenue objectives. They must be specific, measurable, attainable, realistic,
and time-bound. Example : To attain a brand awareness level of 65% by December
31, 2017.
IX. Tactical Implementation = develop tactics for each strategy. Some strategies
may only require as little as 2 tactical plans, while others may need to be supported
by five or more tactics.
Example: Marketing strategy : Market development
Tactics Operating details Timetable
Hire and train Cebu store Hiring must be localized September 2017
personnel and extensive training
undertaken to maximize
customer service.
This chapter indicate the total cost involved in the implementation of the proposed
marketing plan.
X1I. Financial Projection = at this point, present the financial viability of your proposed
marketing plan. The latest available incoming statement of your company can be
used.
No business is too small to have a marketing plan. After all, no business is too
small for customers or clients. And if you have these, you need to communicate with
them about what you have to offer.
A good marketing plan is full of dates and details. The strategy probably drives
a good plan, but tactics, programs, and details make the difference. As much as
possible, the plan has to tie results back to activities and come up with hard numbers
to measure those results.
ACTIVITIES
Activity 1. Matching Type. Direction: Match Column A with the correct answer in
Column B. write only the letter of answer on the blank provided.
Column A Column B
Activity 2. Analyzing Market. Recall some products on social media. Complete and
answer the table below:
Product target direct Strength Weaknesses Marketing
market competitors
Strategies
1.
2.
3.
4.
5.
Activity 3. My mini Marketing Plan, Direction : Think of a small business you want to
have and write down your mini Marketing Plan by the following guideline.
Mini Marketing Plan Rubric : This rubric aims to evaluate the students’ written mini
Marketing Plan with the sections Market Analysis and Marketing Strategies.
Level of Achievement
Criteria Excellent ( 5 pts) Satisfactory (3 pts) Unacceptable ( 1
pts )
A. Introductio n Clearly, Concise UnClearly, No purpose
- Purpose UnConcise