A C K N O W L E D I E I E N I

associatad u
wtih
t t tnis
tis
Associate

pueject
to be k pueject
Tiu
pleasuwe Managemerd.
M a n a g e m e r t .

seloting9
me
imimense

tepic
g
keting
"Mauketing
help
help
me
m
n u
in
loting

dt gives on
the which
which

ueport wnth puacticap knowtedlge

e o p e n u e n c e knowtedlge.

Pejet leanng puacfical

my
uwas
a wth
upnnsion em
lpowwaion
knousledge
Hepont ndez
uonetical
cenpleteed uand
been
my
suggestiens

hos Hen no
n ot
pueject VHamb. osu
0 ulld
e
This Ms. Kof% pueject
N K pueject
Tus
invaluable.
teachen hvalulAbe.
u wolince.
idbnce.
Subjco been
have w i t h o u t
hey t oc
cB SE
8S E
i n s t r u c t i o n a

cmpleteo thanks to
fOn i
innc
cllu
uoding

have been extnd

my
fon
to Elucaten owr

pant o
ke
uwwld
ecendovy a

Centual
8oael sl preject
ps
inalgUdful
womdenfully
tu
Cuwvuoulum
TPis i to centiy that Diya Aggoouva) d elau XII-E hau
Successpully completod hen Buaines Btuotes pueject itted
Cercto Bood
Manketing Mounagement as pe uidelines o
ocademic 2020-2.
Eiectien
fon yean
y ea
econday ix the indiuicluo
indivicua
awified thot i s puoject
t is fwdher
wosk the candiolte.

Teaches Signodttwve

Name the tcaehen

UNDERSIYN
M A R K E T I N G

buyers
whee

place
te good
kele1s exchange
a
W H A T I SM A R K E T ? 'mamket
the
teum nveluing
e day
in day
serue,the used
tnansactienu

tmacdiHmad ertex
into
tem is being used
ha
te being
tewm i s
sedu
qathen
dense
dhathis u on
nd
i in i in
utich
nmanket

seneu Ohen
ways m a n k e t - e t o d

markel)
and
The cottvm intvunatienal

ezn terkay. mmanketl

aaua, puoauct owmd

a (national
and the
cmtzxt manet mahet)
in
gesqnapic industnial

dhane
market),

market
vand wtholesale
Mmanket),

l omunmex and
uers market) manket
has
y Hetail teaun
maeketl
se,
the
quartit maxheting
patentia buyoru
d
But An paodean acual od
nu de o wet af rdeaigns,a
mauarng.
o faohien deiqmen
FOM example, when
Dpade

xekvice. whB wene willng

ouet
ehange, all
the pueple
T
drnssawd shes & fon ex be stoted ve be the maouket
Ë
omd ojn ssme value Ron can
electüc autbs
buy laicyeles on
that d e . sivilanly, fon fana 0
mavket
n thue
attual md potertial buyors fon
harpod neleu te all the
pAoducs.
WHAT IS MARKETING? pesple In o i e n
The tewm maneting has been descrübed bu diRonent
hopplng, wheneve
sane
wous deme pLgple belleve that mavketing xeMuiceL they descibe
entnin pugdiuebs 0m
they ye sut fon shopping s mot menely past- pmeductim aetvity
it manketivg Mawketing
activitieu that ane peoined even koelme apoda dMe
#Ancludes mani, beeh xBld
And sotinue even aktu the Q40dh hawe
aetually pubduced, suices fon
in a pupCs wheeby pePple exohaunge asocs ond
Maney oon somethini svalue te them. Manketing a ubeia
a

pMDc&AS Whe m peppe ixtenac with otheua, in onckb to pasunae

them tooct ima portficuat wiy to parohae a pupaluok on dee
SELLING
MARKLTNG
STRATEey

L-fhriigtr}-14inlrr
"The
Diearpeten
plan is to market o u r original product a s
a n e w product that's a s good a s the
original."
M&. seLLING ( seling focuws n manimizing pnojit
by ihcneaslng sales)

MARKETIN7
OK,TEAm... LETS
(REVIE: HEN THE
7ARRou GoEs
DOWN, IT
MEANS.
VCR
BusY? RAN B3
HE
dsEKENDD?

TORN THS
CMARTT
DowA??)

J FiREL

IMh2, MARKETING (Mowketing taks lvte

aCout eblstomon sotukactiom)
Ts ONE APPROACH BETTER?
WHICH APPROACH DO YOU UNDERSTRND TO BE
BETTER? As A CUSTOMER AND AS A BUsINESS
OWNER.
MARYETING AND

SELLING wheneas they

with selling set ot
conpused
ls veus oten to l a g e
people Maouketing
nelens
Morketing. thang. inelves
oienet Manketina
One ve ist 0paot.
which kellive i plonring, picing,
pMemotin
activitieso te meeda.
v s t e e n s needa.
e actiites suelating
h a t satit
satis
onstewtrs
wole nange
the peduc prlemotlen
99odk-omd
m d olittbwttg estbicted te
selling pulbliity omd a h o t
TPheunctden houghsodeamanehip,
Aveisna,
services
t e n -incentivel.

MARKETING SELLINGn
PART OF WIDERTERM PART OF THE PROCESS

SATISFYIN CUSTOMER NEEDS TRANSFER OF TITE

cUSTOMER SATISFACTION PROFIT THROUGH MAAMIZING ALES

STARTED BEFORE PRDDUCT iS STARTS AFTER PRODUCT 1S

FINISHED, cONTINUES AFTER FINALIZED
PRODUOT S SOLD

DEVELOPED AND CHANED BENDING CUSTOMER ACCORDINI

ACCORDING TO CUSTOMER NEeds To PRDDUCT

INTERATEDMARKETUNb PROMOTION AND PERSUASION

PRODUCT, PROMOTION PRICING AND
PHYSICAL DISTRIBUTION
MARKENNG MANAGEMENT
PHILOSOPHTES
PRODUCTION CONCEPT PRODUCT cONCEPT
Pelts weuld be maximised by Mexe avaikalilly awmd lowenpltes
pheoucino ot longe scale, puoduuds coiud mat enswwne
thereby eéducing the average Jnoneased soles omd as such
DOs PMeduction. tt wns olse* the suwivol bunol oueotn a tim.
Ms&umad hot cengumins would The emphauit a e ziums std
Memuavtity al poduelilon to
faweu these pmeducts which one
widely avndable ot anatndabte quatitys pMaducix. The toeuu a
buAnes ctivir oanged te bina
price. 'Aunulability ond.altondabilh ucomtines mpoevenme m ualt
the preduct wore oenaialkoud to Thua, poduet avnagemet
be keu te the suceks am.
becomi the key te pdptit maximi

SELLING cONCEPT MARKE TING CONCEPT

Gaeatet impottance te attanactiv
Qnd persuading custonnens te by
Focus uatemen wotskactem
the phoduct. The Uge aj, prpoiënel
u the key to the ucces
Cwwy 0dulzottoy m the Maket
techniaues such 08 advertising,
penaend selling and saes t assunes-hat In tma un
pMeMohgn.0ne &omsidened essential M OHgavizatiem com Audhieve
Aellng podulebz. At was
be
t pdetive e maximuatton
oumed tho buu can P H lu ldetiying Meeels
ona kogot
mowipulodtd out wnat the natemet v0md A0tist9
Mun what
wns that m the lmg tvem n etective way
wottnsthe most chstemet
atufati.
PRODUCT
mirdune dungible omol ivtangible vatbibube
Product is o

which ome capable lulng exchanged o vlue,

te sotixky custémen Meeols. Besides physicod
4rth obility
alse inolurle xsmwices, toleas, pouem
and places
ojcts me
be duhined ms
An thevcencept bpneduct. Thus, puoductveon
be voned te o manket to datink a
wout oH
mything that can
need.. st i w d son atterdien, accusaien 0m cemsumptuem.

PRODUCTS
P PRODUCT QUALITY
R
D BRANDING

PACKAbTING7
T
M LABELING

X
wwwu .
ne
has e
BRANDING
he most impstant dicisions dhat a
mookuten
take in he aua'
s preduet ia n upect s
Genenic ame suhonu Ao the name
s the ohete clau
buonding.
educt. 4 pMeclucts Avene seld
s te
by gentic mames, it would
evoy dlilfieut fon the marketes de litinguah hein
em that o} hen
competitom. Tis
preducts
is procen a
sign 0n a xYmbul at. te o product givirg
a
name oa a
vcatled
brarnoling. variouu tomu nelativg te bHonding one os
The
olleus

1. BRAND: A buand i a mane, tom,

sign a r Aymbal,
design Seme cembinatien s themy ised to identiky
the poduet 960ds on svvices
Sellens amd to idiutite hem vome selkn o
9oup
mem t#ose a ucompetitaha.
2. BRAND NAME: TPrat
oant afa braund, which caun be kpeke
i calleda buand rome. n ethen
w0mds, band name i the
verboat cemmpenent h e beund.
3. BRAND MARK: Trat
pont o buand ushich con be uueog
-nistd kut whith is mot uttrable i walled buand mark. 4
ppears n the tory a aymbol, design, ditinct ceteu
sheme on letvin.

4. TRADE MARK: A buand o port , a buavnd that i given

Aegal protectien i aalked beaderrark. The putectien t given
ogainst i use by othen fims.
REMEM6ER AND HIT ALL AND THISTIKTOK 1
TO TELL OUR OUA KEY CAMPAIGN ALSC voulue
8RAND STORY. MESSAGES. HAS TO GO VIRAL. uood bnond
ON THE COUNT OF
THREE, START DANC ING.
ollstinquishes ouom
tour cempctitons

AND CONVEY||AND HAVE A

OUR BAAND CLEAR CALL
PUAPOSC TO ACTION.

YOU'RE NOT AT ALL. WE ALSO WANT YOUR

JUST TRYING YOU'VE LIKES, YOUR SHAAES,
TO GET MY GOT US ALL YOUR OPT-IN, YOUR DATA,
YOUR LOYALTY, AND YOUA
IM5: CHeating oa bnand' s mot an MONEY. WAONG.
USER GENERATED CONTENT

Involves a Lot e
easy task.3t
Poces
and execudiên.
thaigt

TRY OUR TRY OUR

wSw
w BRAND BRAND

mut uat
IMU 6: Cneating a buand' is
veustemou i t
eting mone
comprthending wen Meeds,
FREE
MARKETT
15/HOUR
MARKET pnerating thypty e isting
imnea
wwtemerns and henee,
Ing wstomen bae.
CAUFORIA
25 LEMO
150e

IM4 When a'Bnand haA pOSIVE Tmage

CUstomerns ona walhg to pou mdrns,
Paamany Secondany
packana
IMg? packogin Totiay PADR Types of Packaging
Packadinga ADetailed Guide

MADÄunt typs o packoging is

Mearuined on solilhuent plodues.

Lua

dreomitimes 104006 S Vectpoochg

IM lo Smage ous tertiany poackaging

d u a l nith no covtbe
te ensune eustomen kahety.)

JUST WAIT! SOMEDAT YOU'LL

BE OLD AND
CORRUGATEDI

2
IMu : CS mage depicta a tarvtoon wich
peuas a biggun box as an old
man tfutia påsking),teltn smalleu
boxes 4oenday poackging) that 4em
they woutd evolve Into bihgen boxes
the
PACKAGING
puooducing the
to dhe act
deuigring ud,
Hackaging elens plays o vey
a poMeduet. Packaging
Oentaine wnappen,of many
success O ailune
nole in he markefing
umpostavt puoducth.
the cevuume men-udwralle
products, pavticulanly
LEVELS OF PACKAGlNG
Theve con be udiltoert levels povckaging.These n e vas below

. PRIMARY PACKAGE: t suers to the puoelucts immediate

cvtainen. n seme Cses, the puimay packages ove kept thl cenaumer

eadly o uue the puoduet (eg; plostic packefon secks) utheveas

in ethen cases, t t hept througheut the entine ije s the puoduc
box etc.)
ega tootpacte tube, amatch

2. SECONDARY PACKAUE: telos te additiomal layouo

peotectien thot ove kept i l he produuct i meady for use, eg.
tube o shauing onom uuualuy eemes in a cardboond ben
when ctnaumu stat using the suhaving cem, the wiu
ispose the box but metain the pimasy tube.

3.TRANSPORTATION PACKAGIN6 refons te fuwth

t
packaging cmpennk necesou ton stounge, idertificatien
On
thonsportatiem. FDn example, a toothpuste manulactuonen
may sud the ugovol to netailers m cougoted boues
contairing l0, 20 o loo its.
IMPORTANCE OF
PACKAGINNG
RISING STANDARDS OF HEALTH AND SANITATION
Because o he inoensing istandandls o livng in the oourtru mpe avd
more people have xtarteol punehaaing pached qooels ou the chanes

vadulteratien in sMuoh gpods ane mininmited.

SELF SERVICE OUTLETS

The del-serice uetail outiets ame saceming vexy pepulam, porticulorly
dn majp citier vamd touons. Because o thi, seme s the tuaditenal rele
as asigned b pruenal saling in Hepuet 4 permotion has qene ts

packaging
INNOVATIONAL OPPORTUNITY
`eme the nucert derelopmerts in the anea
packoging have
completely ohanged the manketing ucene n the cowrty. Fon
eearple, mitk wan o w be stoned without elougonazion kon 4-5 days
in necevty developed materials. Thu Ineneau the
seope maketin
PRODUCT DIFFERENTIATION
Packoging is one o the mast mportavt means o oreating puoduct
dilrertiaien. The cotoun, size , matexial ete. e paekage makes real
diowencen the proeptiem e custemens uaboudt
qualèy af tne puoctuet.
WY

PACKAGING

DESIGN
IS SO M'ORTAN Creative
Tea Packaging
Design nspire BRIfISH

Sales

IMU13: OLative packaging alUWS Aale

-
bppealmg te uuuals4
52% CUstemen.
74 %

CITAL
Why Product Packaging
IM 12:The packaging 4ou
chooaeonopoduet
mot ovy chiotes pinst
npesiens but alu40
incnases salls.

Consumers often make snap judements when making

purchases. How a procduct is packaged may be the deeciding
fuctor of whetherlhey make the purchase or not.

PACKAGING DRIVESPURCHASE
B49%
of consumers will
IMul4: Pmwduuc packaging is eetrumuty
sometimes day a produet
off a shelf without paior
impotont în cutating imag
Packaginz drives purchase
kDowiedge of it
oou bMand in mankit.
mae to than TY ad1, online
reviews and iecomendations
Ir on friends

37%27% 31% 31%

WHEN IT COMES T10BENG SATISFIED WITHA PRODUCT

THE AVERAGE CONSUMERRANKS THE PRODUCTSPACKAGING
ALMOST AS IMPORTANT AS THE BRAND ITSELE

12% 10%

IMa IG: A builliaunty Packaged

puoduct encomaga Customn SHI

te puchase t.

IM l6 whn uum packagng

disänguihade amd suit obo
nmediately inveka puoluct
UCoquitiM, thcounaging sa-souie
FRAGU
CVTTE
STIC

wwh et

IMt1 e catemen is stnuggling

t open the package on a (M18The Amage deplcts a
4odtivne m packing.A
Plastic outtn. 3ts an inony
that piaatie packaging fpk uagie product Vas buen
Plaic cutton cannot'bE Packaged n so mavy lauou
opened casil that will swve t
Pupose b keeping the pModud
dale but it wilt Be tediousto
unpack.
T QUE.luen OR
HRICTA STRFoAM
GANUTG?
BURBE vWRAPP

IMu1 the means

Siwilan to pouvious imaqe,
oemvenien te tie
be
packaging shoutd awe the punpo*
Customet aA well os

keeping puoductuo

RETURNS

ir's not that I don't like the product

I cari't get t oul of the peckage.

ania
MAD:A boning packogina migut IM21: Tus cantvon uhous
uad to meducid dales.A
bad pockoging is kfectvely pay 0n \Puoduet
a
iderti ficatien. The
ping teluet badiu n package shoula cemtan
e bnand aund produer.
PADper inwtuctiews Ugand-
-ing the PModuet.
FUNCTION5
OF
PACKAGIN
1 2
PRODUCT PRODUCT
PROTECTION
IDENTIFICATION
Packaging puoteck he
Kackaging Rstects and helpr pupductem 4perla
In tdertyingthe produc
Fin exonnple, Colgate in ned bHeakage, leakage dewnage
ube 0t Ponds n CHeam prulelorage , cinmatic
fan can be ldeutihed.r ect ete.

3.
FRCILITATING USE
OF PRODUCT PRODUCT
The &ige omd hape PROMOTION
package ubhould be
ueh
Pockoging alaD
thot hould be cenvi- DLADo puemoteva
uent to open, handle puraposes A sasthna
Owa use gon
Conaumis CeDu Kdchemephoto
0 Pace efc.
Aximple Looing but
uloted to looking out
may vay oluiqning e mpeontant
Ampontant tosk
task
label to ha 1n
tn the
manhe
n cae
owm a
slnple toug ttachudput n he manketing
fing .goc
d gveca
abeut olocal unhnavded package.
to te The
lab
pundiet
punduct
onuality a price to prwductx) 2ndicoting Komesuchou( «uch ou
package, , tike the onas mcomplexe guaptnics that ou Intommatiem
,

Ausalul in providing
uaaful 6nanded
banded puodurtx.
contente , mettod edtailed
dctailecd rormation puwdurtx. tabel part
Labelk me
use
etc. rgormation aloout
tbout the
te
pupdtuet,
puoduet, ilsikz

FUNCTIONS OF LABELLING
1. DESCRIBE THE PRDDUCT,
SPECIF Y CONTENT
2.
IDENTIFICATION OF PRODUCT OR BRAND
BRAND
3. PROVID ING7
INFORMATION REOUIRED BY LAW

4. HELPS IN PROMOTION OF PRODUCTS

5. GTRADING OF PRODUCTS
WARNING LABEL
MAT MIGNT
WORK
WARNING!
USE OF
PROOF THIS
ODUCT COuL
siP MAKE You LOOK FAT

eATOONSTOEK

"Looks like theyve simplified the

nutritional information,"
MuA oeod labed omatkes it uauoa IMU23 he puo duct eeds o
waira(u pen quiclelines) it muut
oneuatemen to know be soddd. Above Batue em same"
ereyting aloout he puwduet
that ia thene to konou

READY mequs
707. Far,vtAY
SALT
SaR EALTHY!
DEADLY FVLL
CAR1AReINObENS Roo
CoLECI
wTTL

HLAD SANITIZER SAireldo SATCONSTOE

By labeling it, I control it"

Care IMaG When 0 puppe Lobel

Kitks 99.9% gotms
VnTHOUT WATER
PREFEAED THEM wITHOUT in adelud te puoolue,t is
infoamatie-
LABELIN&'
Cas te Comtud
mgs to caus
THE HoNEST
to avoidsalae
IMUI AS: UnneceOMy Labels abeut Pduet
linMa
uhoutd mot be adtded
Krimci Dstillery
4
that eauAe inceMve-
Mence Ron cutonwu.|
rooniCeani impador Deslatacimrn
AT PVICes LiKe TW
I BeT YoU DON T GEr AT PRLE5 uKe THIs
MANY CUSTOMEKS we Do*T NEED
MANT
He.Re

LEMONADE SS00

"When
that
your
your
prico is very high,
procluct nmust be
prople auwume
S2cAiros910*
very gond"
IMn4: bamne poducs wnen puceo FTUU H
Pgt eustmera believe dinu tuigh matity.
IM6 30: 0ne shoutad puice hun paundueh
ve tautily. thoitd be abaane
bettveen value based pauicl ng na
S43299
Puicing it aA vohat u klant.

Pricing Sorategies
D

That's the price of 1he belloon., but you

ae1 thc car with it
IM 3 0ten puocduca cane
pxiced gh indoy tseunms
cwve coso fuee product.

Buyers

Factors Affecting Price IMu32: Bve buan

Demand
Decisions needs an'etective ad
Costs

0bjectives well thougkt puicing

Pncing
Dcison internalfacion
stted
External factors
Markoting oblectives
Pricing Nalure of the market
Markoting mix strateg decislons nademand
Marketing Coste
Organlzational Compelitiorn
Other environmontal
Mix
Co pcti om (ovCmcnt
consideraliong factors (oconormy
resellers, 90vemmen

IMb34: Factona aectin

Factors Afocting Pricing Decisions Bice Decsiems.
IMG 33 T
Ta upuDenE No,t's not! we've -nyt

two cicles- innun telling

taetou wituin compa nulle

aucd outex teltüing exctoba!

faetons akeeting nice 4
the poduet.
uelelon VALUE 8ASED
aAvacuiteim

PeICIN PRiIN

Mt135 Value baseol Paicm

Time bosed Pmicin
PRICNO -{ the
preduct.
&n he volte
hat s put tnanypont
Prlcing i%
he meney
deuices uuch
s one fon
Sinilanly, menty paid fon oomidoned
oonsidered an impastad
Pricing
yovice. Prcing
seudce s Puiclvng
fon Dthe finm
cempefition mext
peoreet
weapon.n
cenelitiena u
bauietrii
bask
actan. ¥
thir acton.

uith ench athea n the und ptis efa

Cewpete thesevenue

amest faeton tfecting to prte.

alsD singe mportance
mest maketing Pinms
ghe high
fim. Thuus,

FACTORS AFFECTING7
PRICE DETERMINATION
PRODUCT COST

UTILITY AND DEMAND

EXTENT 0F COMPETITION
IN MARKET

GnOVERNMENT AND
LEAL REGULATIDNS

PRICINGT OBTECTIVE

MARKETING METHODS
DSED
CHANNELS OF DISTRIBUTION
DIRECT CHANNEL (zERO LEVEL)
MANUFACTORER CUSTOMER
INDIRECT CHANNEL
ONE LEVEL CHANNEL
MARUPACTURER RETALER COSTOMER
u) TWO LEVEL CHANNEL
PMANOFACTURER WHOLESALER RETAILER- CUSTOPMER

ti) THREF LEVE CHANNEL

WHOLESALERRETAILER CUSTOMER
MANDEACTURER AnENT
MY PRODUC

THE BOX
OF
HEALTH
BY

MYSTIC
WHY
THIS
PRODUCT?
choae the Box of tleat s my poduct. i
apackage o all dhe esserdiols backed in vome bm
s t oevouyla
tgt Conema. ktood out m
manhu
easevtiol pModuets.Vo keep aup with vduynwnilc
Darol Atnnnge timea vCononavius, ome muat be aluwn

Omed t o Reep thuin ie unatpeted

voa aa pezzible
in dileun places can pue to
4oodeing fon mecesaries
whun me
be aVe umbeAome tob,especially
douitatien. Mystie
utaide thuping to quggle wonk and
wtb strike that
makes t eouin on All ,
uall uu meed in oun eoay
pMect bolance toy Ruviding to uae owwwhme
to uAe, convener puoduo. Lndy
eveuyuwte ound eveytime
wow ts boing
the vgemnad
Thus eotwe pu o
dutatien' puoduete. Tuis wy'we beieve it
nange o uainal pople wil
would be a big &ollen in the manket
Pove them.
3

5
PRODUCT MIX
BRAND NAME MYSTIC

PRODUCT NAME
THE BOX OF HEALTH
TAGLINE
ystic io hee lortona Beume
UNIQUE SELING PROPOSITION
Oun asbetiom o onvuhully ehooan best guallty, too/
pnduet one avoulable an ome ploce. You wl
Ongauic
eveuthing, in one plne-Wih Myustic you. oov
BRAND MARK

6Musbio & here corana bewohel

PERMISSION AND LICENSING APPROYED
APp
MYSARPROVED
APPROYED
THE BOX OF HAPPINES
LICENSIN AUTHORITY FoOD AND DRUn FDA
ADMINSTRAMON
APproved
LFDAD