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Research - Day 1

Quantitative research uses numerical data from large samples to analyze topics objectively and generalize findings. However, it is costly and ignores contextual factors, limiting interpretation. It also struggles to gather sensitive information or ensure accurate, complete data.

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Hannah Rivera
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27 views

Research - Day 1

Quantitative research uses numerical data from large samples to analyze topics objectively and generalize findings. However, it is costly and ignores contextual factors, limiting interpretation. It also struggles to gather sensitive information or ensure accurate, complete data.

Uploaded by

Hannah Rivera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RESEARCH

ESSENTIAL
UNDERTSANDING
Strengths and Weaknesses of Quantitative Research
Strengths / Advantages Weaknesses / Disadvantages
Objective since it provides numerical data Requires a large number of respondents because the
larger the sample is, the more statistically accurate the
findings are

The use of statistical techniques facilitates sophisticated It is costly. Since there are more respondents, the
analyses expenses will be greater

The numerical data can be analyzed in a quick and easy The information contextual factors to interpret the
way by employing valid random models; findings can be results are ignored. It does not consider the capacity of
generalized the respondents to elaborate further information.

Quantitative studies are replicable. Many information are difficult to gather using structured
research instruments especially on sensitive issues
like pre-marital sex, domestic violence etc.

  If not done seriously and correctly, data from


questionnaires may be incomplete and inaccurate.

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