1 READING 4 Read the text quickly and check (/) the sentence that best describes the reasons for Arnos sucess, 1 Head background in ineernet marketing and a good education, a 2 Hewat icky wih money and followed his inuincts to invest it wisely o 3 Herecrvedemtiond and financial sapport, from is friend nd fay ao Christian | Arno: | the story of | his success I Teas at the tender age of seven that Christian Amo, Btsh entrepreneur and founder of the online translation service Lingo2tcom, put his fs plan for making, ‘money into practice. His SEMEBie was to buy penny ‘andes and resell them tos classmates fortwo cents 2 plece. However the VERE came toan abrupt end when. fone of the mothers fund out abou it and deemed inappropriate” Amo ha to shut down immediately -Hisnext opportinity came during te year he spent abroad as part of his French and Italian course t Oxford University. Despite lasting ony two weeks a5 ‘language assistant in Pavia, northern aly, Amo was allowed to stay with fll room and board. Tis meant he hada lot of fee time on his hands so he st up a website offering translation services with his fiend, Jos Shepherd. Although they didn make much money, the business gave them both an init into working online. That same year, Amo became Financially more Sllient wher he sol some shares he had purchased fora huge profit of $23,000 Back n the UK, Amo Finished his degree and decided to give his online translation idea another shot. He asked Shepherd to design a new website in return 1 A—What motivates you? bb Readshetext sin and choose, b,c, 0rd 1 Arnos frst business venture dosed down because a hisfrends coulda aford hie produce. bb heteachers found out about © theparens didn approve oft 4 he candies had passed ther expiration date. 2 Arno wene to aly fora year 2 ofall the requirement of his degree 1 cosetupatransation company. ¢ tolesemhowto bea eachee 4 tocake courses tan alan university Arno mad alocof money doringhis year abroad 4 by ransltng financial documents by by investing the stock market. by working aa language asian 4 by designing websites fora fee fora 20% SE inthe business and went onto Jig Lingo24.com from his own bedroom. ‘Thebusiness was not an instant success, due to Amos inexperience in lteret marketing, However, he worked hard and learned fst earning himself a fepUtatio for speed and accuracy. Alter 18 months he had enough asiness to setup an oie in New Zealand o that he could offer cients 24-hour service Soon afer that Amo had another stroke of ick. One of his larger cients started spending hundreds of thousands of dollars on translations, so he was able to invest in more sophisticated technology Ths brought in even more business and led to him opening yet more offices (China, Romania, and Panama. Lingo24.com now translates into and out of more than 100 languages and EOE this yea s expected to each 57 milion ts 20 fulltime employees and more than {000 freelance translators. The company nowadays isa farcry from the Rina Website Amo and Shepherd created inlay but that experience was invaluable in showing them the potential oftheir idea. 'Amo's advice fo hers is “Seek ot people you. spect, who have dane it before and have experience and give you advice —but go with your instincts”4 Amo anche Lingo? om 2 whilehe wasn ea 1 before he ef clege. © froman office Oxford after graduated. 5 Atfirs Lingo24.com struggled to survive because Arno 2 dd inst enough many in new technology. by didn offer liens 24-hour service. didn know how to atrace cents ole. 4 didn speak any freiga languages. {6 Thewebsze Aroand Shepherd crested aly 2 lngoduced chem to autmber of tansators 1 proved nthem wht they could achieve as arto basic to he efi any wy. 4 cortalovof money to seup. Lookat the Bighlightéd words and phrases, What do youthink they mean? Check your diconary, then use ‘them to compete the sentences. 1 When Dave gost inthe jungle, he bull rdimentary shack o spend the night in 2 They sec up the vencure together and they ech havea 0% inthe business, 3. My work experience ata newspaper gave mean snvaluable neo the word of media 4 The council hasinroduced anew ° encourage citizens to rece 5 The company igring to inthe spring 6 Thebsnk fused lend asany more money until we could proethat we were 7 Hegaineda as ‘months of staring ie fist jo. anew decriccar irst-elans chef within 8 When Patricia's first busines fale, she lost alot of money 9 "The company's anal femoreshan 50 milion dlls. 2 LEXIS IN CONTEXT | dids't get where! ‘am today without... ‘Try to complete these expressions without looking back atthe text on Student Book p. 4 1 doa care who's at the mestng im going o speak iy mind about the new proposals 2 Tisaed the meeting, bata coworker ein ‘nwhat was sd 3 Ienever er hismind hate migh ge fied for whac hed 4 Theleaderwasso far ahead tht che other rnners could note upwithhe. 5 His advisers told hic sell ee shares, but he's sicking tohisg and keeping them 6 Why dont you mind your own asking me about ny piste ie? 7 Despite thera, the climbers gots theire and grtothe top ofthe mountain '8 Mysiserknowsherownm_——_ soshe's studying atinsteado allowing my fater int the busines and stop 3 GRAMMAR discourse markers (1): connectors Crosson the connector hats NOT possible in thesentences 1 Inspite of Even hough / Despite bing th better Payer, Richard ose dhe math 2 Lal's mother aw was very fice woman, However | Nevertheless | Consequenty sik,