BUSINESS PLAN

IN
THE
ENTREPRENEURIAL
MIND

SUBMITTED BY:
Darline A. Corpuz
BEED II – Set C

SUBMITTED TO:
Mr. Nelson Yap
(Instructor)

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KOPINOY

Coffee is the language that cannot speak but we can feel.

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TABLE OF CONTENTS

Cover Page --------------------------------------------------------------- 2

Table of Content -------------------------------------------------------- 3

Executive Summary ---------------------------------------------------- 4

Company Overview ---------------------------------------------------- 6

Product or Service Description --------------------------------------- 9

Marketing and Sales --------------------------------------------------- 10

Market Strategy -------------------------------------------------------- 12

Sales Strategy ---------------------------------------------------------- 13

Development ----------------------------------------------------------- 14

Management ------------------------------------------------------------ 15

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EXECUTIVE SUMMARY

Product Description

A newly opened coffee shop called "Kapeng Pinoy" will introduce

a new method of brewing coffee and offer a unique and pleasurable
customer service experience. The name of the business, "Kopinoy," is a
combination of the words "coffee," the business's primary product, and
"Pinoy," the popular term used to refer to Filipinos.

Marketing and Sales

The location is ideal for advertising the business because it is at the

corner of a busy provincial road and is therefore easier to see. Everybody
will be able to afford the things, which are worth their cost. Given that
Facebook is free and simple to use, Kopinoy will also use its fan page and
adverts to advertise the goods and services the company provides. For its
customers and clients, the business will provide free Wi-Fi internet access
and mobile phone charging. Additionally, the company will run monthly
promotions.

Management

In Ballesteros, Cagayan, there will be a little coffee shop called

Kopinoy. Three (3) service crews, a general manager, and a supervisor
are present. The general manager of Coffee Filipino Partners, Limited
will be in charge of the company, and Kopinoy will be managed by the
partnerships. The ownership of the company is divided among the seven
(7) business prospects, and it is registered in the Philippines as Coffee

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Filipino Partners, Ltd. A Php550,000.00 first investment has been made
in the collaboration.

Financial Summary

Within five years after the projection, the profitability and financial
health of the entity were assessed. According to the Articles of
Partnership, profits and losses are allocated in the appropriate ways. After
the first year of operations, projected revenues will rise by 2, 5, 5, and 7
percent annually, correspondingly.

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COMPANY OVERVIEW

Business Profile

Given that Filipinos drink 21,600 cups of coffee per day on

average, according to Nestle’s consumer marketing division, the essence
of coffee as a pleasant beverage inspired the owners to launch “Kopinoy,”
a new chain of coffee shops.

A newly opened coffee shop called “Kapeng Pinoy” will introduce

a new method of brewing coffee and offer a unique and pleasurable
customer service experience. The name of the business, “Kopinoy,” is a
combination of the words “coffee,” the business’s primary product, and
“Pinoy,” the popular term used to refer to Filipinos.

A privately run coffee establishment, Kopinoy. Shiela Marie

Espino is the owner, and it is registered in the Philippines as Coffee
Filipino Partners, Ltd. Customers and potential investors in the company
can contact one another by contacting or emailing
[email protected].

The company will provide locals, onlookers, and tourists with a

brand-new type of coffee shop that features a distinctive method of
preparing coffee drinks and regional rice cakes.

Business Background

 History and Current Status

A student from the Northern Cagayan Colleges Foundation
Inc.’s Entrepreneurial program in Ballesteros, Cagayan, developed
a business plan in 2022 that helped to launch an inventive coffee

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shop enterprise. The group of students came up with the idea of
opening a coffee shop where customers could relax and entertain
friends and business acquaintances, and where their discerning
palates for excellent coffee drinks and flavored glutinous rice cakes
could be satisfied. This plan evolved into a notion, which quickly
materialized.
The proprietor made the decision to open "Kopinoy," a
coffee shop. Since the majority of Filipinos are hard-working
professionals who also enjoy coffee, this idea is appealing. She
made the decision to open the company in a commercial building
in Ballesteros, Cagayan, which is close to a school and other
commercial enterprise while also being in a commercial and
residential neighborhood on the corner of a major road. The
company wants to be involved with and linked to its stakeholders,
including its customers, employees, local producers, community,
and environment.

 Mission
Kopinoy is a coffee shop committed to bringing the best in
high-quality coffee drinks in coffee bags, to empowering local
farmers and their goods, to showcasing the lovely Filipino way of
life and culture, to using products that are safe for the environment,
and to boosting employee satisfaction while giving shareholders a
steady return.

 Vision
In the greater Ballesteros area, Kopinoy is recognized as a
leader in the coffee shop industry, setting the standard for
innovation, service, and quality while also empowering local

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coffee farmers and producers, creating sustainable jobs, exhibiting
Filipino hospitality, and being an environmentally friendly
company.

Objectives

 To achieve a sustainable market expense while ensuring a rise in

profit fast;
 To consistently offer top-notch client service;
 To create glutinous rice cakes and high-quality, original coffee
drinks that will delight all consumers and clients;
 To open a coffee shop that showcases the enticing way of life and
culture of the Filipinos;
 To encourage the development and empowerment of neighborhood
farmers, producers, and suppliers by placing their goods on the
market;
 To lessen the business’s overall environmental effect and to inspire
others to follow suit; and
 To keep the workplace enjoyable for the workers.

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PRODUCT OR SERVICE DESCRIPTION

Market Description

In the Philippines, there are more restaurants and other food-related

businesses than ever before; over the previous five years, growth in this
sector averaged 7.06%. 78.4% of the total of 13,120 establishments
engaged in Food and Beverage Service Activities were restaurants, cafes,
and fast-food outlets, according to the final findings of the 2021 Survey
of Tourism Establishment in the Philippines (STEP), which was
conducted countrywide. Interestingly, 88,000 metric tons of the coffee
grown in the Philippines are used for domestic production and
consumption.

People who want to indulge in their regular habit of drinking coffee

anytime they want can do so at the coffee shop. Due to our location near a
school campus, the majority of our consumer will be high school students
and employees, while customers in this market will range in age.
Additionally close to the business area are commercial buildings.
Kopinoy also refers to the industry of coffee shops, where competitors
include Starbucks Coffee, Seattle’s Best, and Figarro Coffee.

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MARKETING AND SALES

MARKET ANALYSIS

The Market

The best-tasting coffee beverages and glutinous rice cakes in the

region are available to customers at Kopinoy. By using high-quality
ingredients and meticulously adhering the preparation instructions, this
will be accomplished.

Competitive Analysis

 SWOT Analysis

Compan Strength Weakness Opportunitie Threat

y Name s

Kopinoy - A coffee - Not all - Offers newly - Price

shop that people want developed competitio
serves the products n
coffee combinatio (flavored -
with n of coffee biko). Increasing
vanilla ice and - Can create a numbers of
cream, flavored good name cafes and
together glutinous - Using “word restaurants
with rice cake of mouth” as a in the area
flavored (Biko). marketing -
rice cakes, - New name strategy for Increasing

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instead of in a coffee every satisfied inflation
pastries. industry. customer. rates of
- Limited - Government coffee
-
programs that beans and
Affordabl
pays attention rice
e price of
to SME’s
coffee
drinks.

- Easily
located

 Competitor Analysis
Due to rising customer demand and shifting taste
preferences, the coffee industry is continually expanding, giving it
a simple and affordable method to make a living. Anywhere you
look, coffee shops of all sizes are popping up, and a number of
them are now offering coffee drinks on their menu, which puts
them in direct competition with one another.

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MARKET STRATEGY

Target Market

Students and professionals on their way to work or class who want

a cheap cup of coffee for the caffeine boost are my target market,
depending on the price. However, this type of expensive coffee shop
typically draws middle- and upper-class coffee eaters who have the
means to spend several hundred pesos on a cup of coffee. High school
students, employed people and middle- and upper-class workers who
drink coffee outside their homes, passers-by in the area, and people
looking for a place to mingle and meet friends and business associates are
some of the target customers, according to the activities of the local
population. Teenagers and young adults, or coffee consumers between the
ages of 18 and 39, are another demographic the firm is aiming to service.

Product

The coffee shop will provide Fraffuccino drinks made in coffee

bags as well as brewed coffee. Customers receive creamier and tastier
coffee blends that they will undoubtedly enjoy when the coffee drinks are
combined with vanilla ice cream. The coffee shop also sells unique
glutinous rice cakes in a variety of mouthwatering flavors, including
chocolate, purple yam (ube), jackfruit (langka), strawberry, mango,
banana, pineapple, and seafood, in addition to the delicious coffee drinks.

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SALES STRATEGY

Customer Service

Members of the staff will greet any customers or potential

customers that come into the store’s property in order to serve them.
When a customer is ready to place an order, the service staff member
manning the counter will inquire about the order as well as whether it will
be consumed on-site or carried out. The customer’s payment will be
collected once all of the goods in his order have been completed and
entered into the POS system. There will be a “pay as you order” policy in
place in the shop. The designated team in the kitchen will start preparing
the order at this time. Following the customer’s request, a service team
will deliver the requested items and ensure that the order is complete. The
staff will thank the consumer for visiting as he departs the establishment.

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DEVELOPMENT

For the years ending December 31, 2021, 2022-2023

Annual

Barangay Clearance Php 50.00

Mayor’s Permit Php 2,500.00

Electrical Inspection Fee Php 500.00

Sanitary Permit Php 300.00

Health Certicicate Php 70.00

BIR Registration Php 550.00

Fire Inspection Fee Php 640.00

Garbage Fee Php 950.00

Total: Php 5,560.00

MANAGEMENT
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Management Team

Duties and Responsibilities

Title/Position: Supervisor

Reports to: General Manager

Supervises: Three (3) Service Crews

JOB DESCRIPTION

 Monitors the team’s performance and reports to the general manager

when required.
 Must be able to demonstrate the skills in business, managerial
knowledge, and smooth interpersonal relationship with this team.
 Attracts patrons by developing and implementing marketing,
advertising, public and community relations programs; evaluating
program results; identifying and tracking changing demands.
 Maintains patrons satisfaction by monitoring, evaluating, and auditing
food, beverages, and service offerings; initiating improvements; building

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relationships with preferred patrons.

JOB SPECIFICATION

 Male or Female
 A graduate of Bachelor’s Degree in Culinary, Hotel and Restaurant or
equivalent.
 Atleast 2 years Food and Beverage Management Experience as a
Manager or Supervisor
 Leadership and Management skills
 Good at Oral & Written Communication
 Has a pleasing personality
 Computer literate
 Knowledgeable in food and beverage business and financial analysis
 Should be knowledgeable in operating / handling commissary

Duties and Responsibilities

Title/Position: Accountant

Reports to: General Manager

Supervises: none

JOB DESCRIPTION

 Analyzes and investigates quarterly financial accounts

 Establishes the partnership
 Undertakes financial administration
 Prepares reports, budgets, and financial statements
 Financial forecasting
 Controls income and expenditure;

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 Ensures compliance with taxation legislation

JOB SPECIFICATION

 Male or Female
 A graduate of Bachelor’s Degree in Accountancy, Banking and Finance
or other related courses
 Licenced certified public accountant (CPA)
 Has atleast 6 months to 1-year experience, and has the knowledge in GL,
AP, revenue, financial statement preparation, bookkeeping and bank
reconciliation

Duties and Responsibilities

Title/Position: Service Crew

Reports to: Supervisor

Supervises: none

JOB DESCRIPTION

 Greets guests and suggestively sells and fills foods and beverages orders.
 Provides customers with a quick and accurate service and shows
sensitivity to their individual needs.
 Prepares food and drinks offered involving use of a broad range of
equipment and tools.
 Handles cash, credit card and discount transactions with the assistant of
a POS (Point of Sales) register.
 Verifies a starting bank and completing a daily audit report when
balancing the drawer at the end of the shift.
 Straightens chairs and tables, and maintains a clean, sanitized food

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service area by picking up litters and following established cleaning
procedures.
 Uses a variety of cleaning utensils and chemical cleaning products along
with the correct protective equipment.
 Ensures extraordinary guests service by providing positive interaction
with guests in a friendly and courteous manner.

JOB SPECIFICATION

 Male or Female
 Has atleast a Vocational Diploma or Short Course Certificate, or
Bachelor’s Degree in Culinary, Food and Beverage Services
Management, Hospitality or equivalent.
 Has knowledge in customer service.
 Has good interpersonal and communication skills
 Always maintain the cleanliness of the station
 Has atleast 1 year of working experience in the food industry
 Smart and with pleasing personality

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