WRITTEN PORTION

1. Title Page
NAME: KAPESUQUENOUS
ADDRESS: BRGY. POBLACION 1 PASUQUI, ILOCOS NORTE
OWNER: RAINIER JOSEPH E. CALULOT

2. Table of Contents

3. Executive Summary
During the first stages of this plan, many ideas popped out in our minds in planning this
business, and " KAPESUQUENOUS " was the best business idea that came up. The business
serves a variety of coffee drinks as well as flavored glutinous rice cakes (binagkat) such as
chocolate, yema, and purple yam (ube).

The essence of coffee as a satisfying drink that most people are looking for, considering
that we Filipinos consume about 2 billion cups of coffee a day according to Nestlé’s consumer
marketing.

The amount of the loan that is being requested is 200,000 pesos. The said cost will be
used for the things we need to buy for the needs of the business. We will deduct 30% of monthly
sales to pay off the loan over the course of 3 years. 

4. Description of Business
The essence of coffee as a satisfying drink that most people are looking for, considering
that we Filipinos consume about 2 billion cups of coffee a day according to Nestlé’s consumer
marketing.

The name, " KAPESUQUENOUS " is a combination of the words "coffee," which is the
primary product of the business, and ‘Pasuquin’, is the town where the business is located. This
will be a newly business coffee shop that will put up a new way of making coffee and will
provide a different and enjoyable customer service experience.
KAPESUQUENOUS will serve coffee drinks that made like macchiato and brewed coffee that
prepared in a coffee bag. The coffee drinks we sell are mixed with vanilla latte to give the
costumers creamier and tastier coffee blends that will surely love. In addition to delicious coffee
drinks, the coffee shop also provides unique flavored glutinous rice cakes (binagkat) such as
chocolate, yema, and purple yam.

KAPESUQUENOUS is a merchandising business which purchases finished and resells it

to consumers.
KAPESUQUENOUS is a privately organized coffee shop, and it is a strat up business.
The business is registered in the Department and Trade Industry in Laoag City, Ilocos Norte.
With the ownership shared by Rainier Joseph E. Calulot, Sherice Leigh Bulosan, winslie semana,
randolf semana, sherelyn Gervacio, loraigne sugui,lester john bulosan. The customers and the
prospect investors of the business can get in touch by sending an e-mail to [email protected]
or calling 0987695468The business will be open on September 08, 2023, from 7:00 am until
10:00 pm.
Vision
KAPESUQUENOUS well known as an established and trusted pioneer in the coffee
shop industry in Ilocos Norte region, leading in modernization, service, and quality, empowering
local coffee producers, providing sustainable jobs, showing hospitality, and being an
environmentally friendly business.

Mission
KAPESUQUENOUS is a coffee shop committed to bringing the best in high-quality
coffee drinks in coffee bags, to empowering local farmers and their goods, to showing the
pleasing to Ilocanos lifestyle and culture, to using environmentally safe products, to increasing
employee satisfaction while delivering stable return to its shareholders, and to demonstrating
these values through its use of products.

Objectives:
1. To easily obtain higher profits while maintaining stable marketing costs.
2. To consistently produce outstanding customer service.
3. To provide glutinous cakes and high-quality, unique coffee drinks that will delight all current
and potential customers.
4. To become a coffee shop exhibiting the pleasing lifestyle and
5. To maintain a satisfying work environment for the employees.

5. Description of Target Market/Potential Customers

Our customers are more interested in Pasuquin or riders who will stopover, as well as
those who enjoy coffee. The said business will be retail, and we will sell it both in-store and
online.
The business must be pleasant for the employees and show respect and care for both
customers and their families. They will receive a salary increase and have access to additional
mandated leave and benefits. The employees will be given specialized training in both the social
and technical aspects that really are crucial for business operations. This establishment will
exhibit the pleasing lifestyle and culture of the Ilocanos.
With this coffee shop business, it will provide employment opportunities for unemployed
people within the area. The business, also aim to minimize all aspects of the business's
environmental benefit, to influence other businesses and institutions to adopt environmentally
friendly practices, and to increase consumer and staff knowledge of environmental issues.

SWOT ANALYSIS

Strengths

1. High service levels

2. Effective sales and service culture
3. Good corporate culture
4. Highly motivated staff
5. Team-based culture
6. Clear value proposition
7. Close to the customer
8. Effective niche marketer
9. High share of target markets
10.Strong net promoter scores
11.Strong share-of-customer
12.High quality products
13.Attractive store design/layout
14 Customer-centric strategy
15.Able to charge a price premium
16. Consumer “love” for the brand
17.Positive attitudes to the brand
18. High ratings on review websites

Weaknesses

1.Limited access to marketplace data

2.Reliance on manual systems
3.Difficult to access to capital and funding
4.Weak financial reserves
5.Limited market share
6.Difficult to generate publicity
7.Limited sales area coverage
8.Reliant on one main channel
9.Low brand awareness
10.Limited social media success
11.No company app
12.Static website
13.Weak bargaining power with suppliers
14.Broad competitive set
15.Cost disadvantage
16.Low bar

Opportunities
Develop a customer relationship culture
Develop an innovation culture
Increase margins across-the-board
Attract new customers through special offers
Build stronger customer relationships
Develop and implement a loyalty program
Grow customer loyalty/retention
Improve the overall customer experience
Add increased product augmentation
Add more product line extensions
Broaden our product range to target new segments
Broaden our geographic reach
Expand our number of stores/outlets
Build our brand awareness
Create/build “consumer love” for our brand
Pursue co-branding opportunities
Develop relationships with online “influencers”
Introduce an app
Move to a franchisee model
Demand for home delivery services

Threats

1.Ability to meet cash flow requirements

2.Limited profit levels
3.Consumers becoming more price sensitive
4.Poor ratings on review websites
5.Increase in supplier costs
6.Weak bargaining power abused by suppliers
7.Being under-priced by more efficient competitors
8.Competitors providing more “value add”
9. Competitors targeting our key customers/segments
10.More aggressive competitor behavior

The Business Proponents

There are four types of Stakeholders

 Resource mobilizers and financial backers
 Technology providers and applicators
 Governance and top management
 Operating and support team

If the business plan is the resource providers then they will want to know who else are on board
to share the burden of raising money to see the whole thing through.

If the business plan readers are the governance and top management team, then they will want to
know what strategies and performance indicators are being proposed.

If the business readers are the technology providers, they will want to know if there will be
sufficient funds to pay for the technology.

If the business plan readers are the implementing operating and support teams, they will want to
know what programs, activities, tasks, and resources would be in place.

6. Marketing/Advertising/Promotion
KAPESUQUENOUS will be based in a place that has a huge traffic of passers-by and
riders. The products will be affordable for everyone and worth its price. Café de Pasuquin will
also use Facebook fan page and advertisements in promoting the products and services offered
by the business, considering that it is free and easy to access. The business will be offering free
Wi-Fi internet and mobile phone charging for its customers and patrons. The business will also
offer monthly promos.
7. Competition

Yeshua Coffee Shop by Faithful Blends

#221 Tadang Sora Street, Pasuquin, I.N
Operating Hours: 5pm to 9:30pm Tuesday to Sunday
-Has a wide range of both hot and cold coffee drinks that caters to their
customers.
-Their target market is college students up to adults since the price maybe to
costly for some customers because there are teenagers who’d like to avail and
treat themselves.
-They have complimentary snack such as macaroons and carrot cake but there are
times that they don’t have stocks.
-Their location is okay, but it should be improved more by providing extra table
and chairs specially when there are occasions in the town.
-Better trash bin.
-Rarely their service is slow.
-Their business is steady.

1128 Tea and Café Pasuquin Branch

Poblacion 1, Pasuquin, Philippines
0998 840 1549
Operating Hours: 11am to 9pm Tuesday to Sunday
-Has a wide range of both hot and cold coffee drinks that caters to their
customers.
-Most of the prices of their products is affordable. Their most sold items are milk
tea drinks and hot chocolate.
-They lack employees since there are two or three including the barista who caters
to the customers.
-The location is okay since it is near the school and other establishments but when
peak hour comes the queue is very long and may take up to 30 mins for you to get
your order.
-Since its newly opened and has affordable price, their target market are students
who have a very small budget.
-They don’t have any food to compliment the long queue.
-The taste of their drinks is sometimes bland.

7-11 Pasuquin Branch

Poblacion 1, Pasuquin, Philippines
Operating Hours: 24 hrs Monday to Sunday
-Convenience chain offering grab-&-go bites & beverages, plus assorted
newsstand items.
-Offers only 4 Hot Drinks and got a variety of other beverages you could choose
from. They also cater different meals and snacks.
-The business is steady.

Uchill Pasuquin Branch

Poblacion 1, Pasuquin, Philippines
Operating Hours: 11am to 8pm Monday to Sunday
-Has a wide range of both hot and cold drinks and snacks.
-Their target audience is for college students to adults and also for students who
wants to treat themselves a good drink since the price of their products is costly
for teenagers.
-Their food taste good but some of their meals are often out of stock.
-The place is good since it is well lit and located near schools and establishments.

The business will open its shop from 7:00 A.M. to 10:00 P.M. from Monday to Sunday.
The crew will have a 30-minute preparation before the store opening to prepare the products and
to clean up the place. An hour will be used after store hours to assist in closing the store; the
dining area, the kitchen area, the tools and equipment must be cleaned before the store gets
secured.
Inventory will be held daily, before and after store hours, to ensure the availability of the
goods and supplies to support the demand of the customers. Issues and problems incurred during
the business operations will be discussed thereafter.

8. Location of Business

The shop will be located behind the Pasuquin Municipal Auditorium, just a short walk from
the plaza, schools, commercial establishments, and houses. It can be easily accessed at Jackie’s
Food Hub.
The building is leased, and the rent is 4,000 in a month.

9. Marketing Team
KAPESUQUENOUS will be a small coffee shop business in Pasuquin, Ilocos Norte. They
have a two (2) general manager, three (3) supervisor, and four (4) service crews. The said
business is registered in Department of Trade Industry in Laoag City.

10. Personal Requirements

The business offers vacation trips and incentives for its employees for them to have a work-
life balance. They also have switching schedules for them to have time for themselves and
family. Weekly or monthly meetings for company growth. Provide proper recognition and offer
trainings and seminars for their career growth.

They must have a friendly and good communication, disciplined, good personality, has
initiative. For skills, they can adapt to any work environment, work under pressure, good listener
and easy to learn.
For now, we offer full time work and maybe in the future the business may accept part-time
jobs. Their salary will be 350.00 per day and it will increase yearly.

FINANCIAL PORTION

1. Sources and Applications of Funds

KAPESUQUENOUS needed 200,000; this money was a bank loan that we used for the
things we needed to buy for the needs of the business and also for the rent. We will deduct 30%
of monthly sales to pay off the loan over the course of 3 years.

2. Start-up Expenses (if applicable)

For a month:
a. Brewed Coffee- 9,880.00
b. Chocolate- 12,860.00
c. Macchiato- 15,780.00
d. Vanilla Latte- 13,690.00
e. Biko Original Flavor- 25,350.00
f. Biko Purple Yum- 17,500.00

3. Financial Statements

a. Provide cash flow statements, financial statements, balance sheet for the next five
(5) years and profit and loss projections.
b. Feasibility assumptions should be indicated.

4. Land, Building, and Capital Equipment,

The owners have secured located behind the Pasuquin Municipal Auditorium, just a short
walk from the plaza, schools, commercial establishments and houses. It can be easily accessed at
Jackie’s Food Hub.
The location has a monthly rent amounting to 4,000.00, excluding all utility expenses,
through a one-year leasing contract with an option for extending. An open parking space at the
back of the commercial building is available for workers and patrons.

5. Pro-Formas
The owners have secured located behind the Pasuquin Municipal Auditorium, just a short
walk from the plaza, schools, commercial establishments and houses. It can be easily accessed at
Jackie’s Food Hub.
Disposing of waste in an environmentally-friendly manner is crucial to every business. This
includes amongst other things, collection, transport, treatment and disposal of waste together
with monitoring and regulation. There will be two (2) garbage bins placed inside the store,
separately labeled as residual and recyclable. Garbage will be properly stored at a closed waste
facility in the commercial establishment after store hours until it is collected.
To prevent a large volume of solid wastes, the business will use mugs and plates in serving
coffee drinks and glutinous rice cakes. Banana leaves, paper cups and paper take-out cup
carriers, that are biodegradable wastes, will be used for take-out customers.

SUPPORTING DOCUMENTS/APPENDICES

a. DTI Registration Certificate

This certifies that

CAFÉ DE PASUQUIN
(CITY/MUNICIPALITY)

PASUQUIN, ILOCOS NORTE – REGION I (ILOCOS NORTE)

is a business name registered in this office pursuant to the provisions of Act 3883, as amended by
Act 4147 and Republic Act No. 863, and in compliance with the applicable rules and regulations
prescribed by the Department Trade and Industry.

This certificate issued to

RAINIER JOSEPH E. CALULOT

is valid from 15 January 2023 to January 2028 subject to continuing compliance with the above-
mentioned laws and all applicable laws of the Philippines, unless voluntarily cancelled

In testimony whereof, I hereby sign this

Certificate of Business Name Registration

and issue the same 15 January 2023 in the Philippines.

RAMON M. LOPEZ
Secretay

Business Name No. 0011523

This certificate is not a license to engage in any kind of business and valid only at the scope
indicated herein.

b. Certificate of Registration (BIR)

c. Mayors Permit
a. Brgy Business Clearance

Republic of the Philippines

Province of llocos Norte
Municipality of Pasuquin

CERTIFICATE OF BARANGAY CLEARANCE

To Whom IIt May Concern,

This is to certify that RAINIER JOSEPH E. CALULOT , a Filipino Citizen is a

bonafide resident of Brgy._ Sulongan Pasuquin, llocos Norte , he/she is known to me with
Good Moral Character, law abiding citizen of the community.

This certification is hereby issued upon the request of the aforementioned to support
his/her Business Permit Application requirement purpose only.

Signed this 9th day of January, 2023, Barangay Poblacion 01 Pasuquin Philippines.

BARANGAY CHAIRMAN,

______________________________________________________

b. Sanitary Permit to Operate

Republic of the Philippines
Province of llocos Norte
Municipality of Pasuquin

OFFICE OF THE MUNICIPAL HEALTH OFFICER

SANITARY PERMIT
Sanitary Permit No.: 001152023

Issued to:

CAFÉ DE PASUQUIN
Registered Name

COFFEE SHOP
Type of Establishment

BRGY. POBLACION 1, PASUQUIN, ILOCOS NORTE

Type of Establishment

Date Issued: JANUARY 17, 2023

Date Expiration: JANUARY 18, 2028

______________________________________________________
Municipal Health Officer

c. Fire Safety Inspection Certificate

d. Zoning Certificate