Rubric for Persuasive Speech Video:

Needs
Satisfactory Improvement
Criteria Excellent (4 points) Good (3 points) (2 points) (1 point)

Skillfully integrates all Effectively uses Uses all three

Fails to
three persuasive two of the three strategies but with
effectively use or
strategies throughout strategies (ethos, limited
distinguish
the speech to pathos, logos) with effectiveness or
Ethos, Pathos, between ethos,
effectively support good understanding.
Logos pathos, and
the argument. understanding. May rely too
logos. Argument
Demonstrates a deep Occasionally, one heavily on one
feels unbalanced
understanding of may be and neglect
or unsupported.
each strategy. underutilized. others.

Speech is thoroughly Little to no

Written draft is
prepared, with a Written draft is preparation
completed but
detailed written draft well-prepared but evident in the
lacks detail or
that closely matches may have minor written draft.
Written sufficient
final delivery. Draft discrepancies from Significant
Draft/Speech planning. Some
shows meticulous final delivery. differences
elements from the
planning and Shows good between the
draft are missing
consideration of the planning. draft and the
in the delivery.
audience. actual speech.

Uses a diverse range

Uses few or no
of credible sources Good use of Uses sources, but
sources, or
effectively cited credible sources, they may not be
sources are not
Sources/ throughout the but may be slightly well-integrated or
credible.
References speech. Enhances limited in variety or are only
Citations are
credibility and integration into the somewhat
missing or
supports arguments speech. credible.
incorrect.
well.

Speech duration
Speech is within the Speech is close to Speech is
is inappropriate,
assigned time frame, the assigned time noticeably too
severely
perfectly paced to frame but may be short or too long,
Length affecting content
cover all points slightly rushed or impacting the
delivery and
without rushing or too drawn out in delivery of
audience
dragging. some sections. content.
engagement.
Uses high-quality
visual aids that are Visual aids are Visual aids are
Visual aids are
professionally used but are only poorly designed,
used effectively,
presented and somewhat irrelevant, or
Visual though there might
strongly support the supportive or completely
Support/Aids be minor issues
speech content. occasionally absent,
with design quality
Visuals are well distract from the detracting from
or integration.
integrated into the speech content. the speech.
delivery.

Content is
Content does
exceptionally Content is Content supports
not effectively
persuasive, persuasive and the thesis, but
support the
Content and well-researched, and generally supports arguments may
thesis or
Argument directly supports the the thesis with lack depth or
arguments are
thesis. Arguments well-constructed persuasive
poorly
are compelling and arguments. impact.
constructed.
logically structured.

Speech is excellently Speech is

organized with a well-organized with Organization is Speech lacks
clear and logical a generally clear apparent but lacks clear
Organization
progression of ideas. progression of clarity or smooth organization,
and Structure
Effective use of an ideas. Minor transitions making it difficult
introduction, body, issues in flow or between points. to follow.
and conclusion. structure.

Delivery is engaging,
Delivery is Delivery is
dynamic, and Delivery is
generally engaging monotone or
confident. Speaker somewhat
with good use of disengaged.
maintains excellent engaging but
Delivery and body language and Poor eye
eye contact, uses inconsistent in
Engagement voice modulation. contact, unclear
gestures effectively, voice, eye
Some issues with speech, or
and speaks with contact, or body
eye contact or distracting
clear, articulate language.
nervousness. mannerisms.
voice.

TOTAL: _____/32