PRESENTS

HITEC CHARLOTTE ®
JUNE 24–27, 2024 ● CHARLOTTE CONVENTION CENTER ● CHARLOTTE, NORTH CAROLINA USA

EXHIBITOR PROSPECTUS
EXHIBITOR SUPPORT ⊲ MEET ONE-ON-ONE WITH BUYERS
HITEC offers designated hours for exhibitor-hosted private appointments. Exhibitors
can schedule private appointments with current and prospective clients during this
Access a variety of exhibitor benefits that time before the exhibit hall officially opens for the day.

INCREASE EXPOSURE and MAXIMIZE RESULTS ⊲ EXCLUSIVE SPONSORSHIPS AND PROMOS

Expand your presence beyond the show floor through sponsorships, speaking
opportunities and enhanced digital listings.
⊲ ENHANCED EXHIBITOR ONBOARDING PLATFORM
The HITEC Online Exhibitor Console is available to confirmed exhibitors, providing

PROMOTION
a one-stop resource for accessing financial statements, managing company profiles
and completing tasks for successful exhibits planning.

⊲ ONLINE COMPANY PROFILE

The Interactive Floor Plan provides exhibitors with the opportunity to develop
ADDITIONAL MARKETING available to exhibitors
custom company profiles to be featured before, during and after the event.
ENHANCED LISTING
⊲ FREE PROMOTIONAL TOOLS Enhance your exhibitor profile within the Interactive Digital Floor Plan and Exhibitor Listing
Exhibitors are provided a specialized toolkit designed to amplify marketing efforts and maximize their digital presence by purchasing an Enhanced Listing Upgrade package.
and increase awareness of the company’s presence at HITEC.
HITEC BYTES
• Digital graphics — Pick from a variety of media assets for online event promotion,
including HITEC logos, banner ads and social media cards. PRESS RELEASES
Publish your company’s latest news
• Direct communication — Reach out to your customers with a HITEC branded to the industry’s premiere online
email or print brochure sent courtesy of HITEC, or use your own branding to reach information resource, HITEC Bytes
attendees on the complimentary registration list (sent before and after the show). powered by HospitalityNet.

• Press outreach — Build newsworthy buzz through industry media. Exhibitors are
provided a registered press list and the opportunity to have their onsite press
conference details included on the event-wide press conference schedule.
ATTENDEE PROFILE
SAMPLE OF COMPANIES REPRESENTED Quality Inn
Radisson Hospitality Group
21c Hotels Holiday Inn Club vacation Red Roof Inn
Accor Hotel Trader LLC RedWood Hotels Group
Aimbridge Hospitality Hotel Zaza Remington Hotels
Based on HITEC North America 2023 qualified attendees Resorts World
U.S. Air Force Services Center Hyatt Corporation
Aman Resorts & Hotels IHG Ritz-Carlton
Insigna Hospitality Group Rixos Hotels U.A.E.
Make connections and conduct business with hospitality industry buyers, users, and high-level Amazon Business
Rosen Hotels & Resorts
Amerilodge Group Inspirato Luxury Vacation Rentals
decision-makers from all over the world who attend HITEC to explore the latest technologies. AMR Collection Kalahari Resorts & Conventions Rosewood Hotel Group
AMResorts Karisma Hotels & Resorts Royal Caribbean Group
Amway Hotel Corporation Kayak Hotels Sage Hospitality Group
Aramark Kessler Collection Sandals Resorts International
BUSINESS CLASS Arlo Hotels Kimpton Hotels and Restaurants Silver Hotel Group
Atrium Hospitality KSL Resorts Soho House & Co
Finance, 2.4% Balboa Bay Resort Leading Hotels of the World Sonesta International Hotels Corporation
Club/Club Management, 2.1% Stratix Corporation
BDG Hotels Loews Hotels & Co
Press, 1.9% Association Super 8 Hotels
Belmond Hotels Mandarin Oriental Hotel Group
Representative, 3.3% Over 40% of polled HITEC attendees with Ted Turner Reserves
Benchmark Hospitality Marcus Hotels Resorts
Educational intent to buy attend the show with a purchasing Telenet de Mexico
Institution, 3.3% Best Western Hotels & Resort Margaritaville Hotels & Resorts
power of $500,000+ USD or more Brookfield Hospitality/Atlantis Paradise Island Marriot International The Cardy Group
BWH Hotel Group Melia Hotels International The Kessler Collection
Other*, 5.8%
Caesars Entertainment Meyer Jabara Hotels The SoHo Hotel & Residences
Top-level decisionmakers Camino Real Hotels MGM Resorts International The Walt Disney Company/Disneyland Paris
The final say in business spending Canalta Hotels Millenium Hotels & Resorts New Zealand Travelodge
Resort, 5.8%
decisions and procurement Castle Resorts & Hotels Miraval Resorts Universal Orlando Resort
Hotels and CGI Capital Monarch Casino Resorts Inc. Valor Hospitality
Hotel Management Consulting, 5.9% Tech execs and professionals Choice Hotels International Monreale Hotels Viceroy Hotel Group
Companies Business experts and implementers citizenM Hotels Namora Hotels Virgin Hotels
69.5% who oversee expert application Club Quarters Hotels Nobu Hospitality Waldorf Astoria
Coast Hotels Ltd. Northstar Hotels Group Walt Disney Parks & Resorts
Sales, finance and operations Concord Hospitality Northview Hotel Group Westmont Hospitality Group
Partners who provide input on tech Coraltree Hospitality Norwegian Cruise Line Wyndham Hotels & Resorts
application selection Crescent Hotels & Resort Olympia Hotel Management Xcaret Group
Davidson Hotels & Resorts Omni Hotels and Resorts Xenia Hotels & Resorts
* Other business classes include: restaurants, real estate, investors, cruise Drury Hotels Outrigger Hotel & Resorts
lines, entertainment/theme parks, law firms, tourism bureaus and more. Fairmont Oxford Collection
Four Seasons Hotels & Resorts Pacific Hospitality Group
Freed Resorts & Hotels Paramount Hospitality Management
Germain Hôtels Peachtree Hotel Group
Grand America Hotels & Resorts Playa Hotels & Resorts
Attendees traveled to HITEC from Grand Beach Hotel Group Pomeroy Lodging
55 countries across the globe Great Wolf Resorts Preferred Hotel Group
Hard Rock International Prince Resorts Hawaii
Top five non-U.S. countries with the most attendees were HayMax Hotels LLC Priority Concepts Group
Canada, Mexico, the United Kingdom, Singapore and the Hershey Entertainment & Resorts Prism Hotels & Resorts
United Arab Emirates Highgate Hotels Provident Hotels & Resorts
Hilton Pursuit Collection
Highpointe Hotel Corporation Pyramid Hotel Group
EXHIBIT SCHEDULE
Saturday, June 22 8:00 a.m. — 5:00 p.m.
Early move-in access for eligible island booths must receive pre-approval from
Show Management. Information on the approval process available January 2024.

MOVE IN Sunday, June 23 8:00 a.m. — 5:00 p.m.

Monday, June 24 8:00 a.m. — 7:00 p.m.

Tuesday, June 25 10:00 a.m. — 4:00 p.m.

SHOW HOURS Wednesday, June 26 10:00 a.m. — 3:00 p.m.

Thursday, June 27 10:00 a.m. — 2:00 p.m.

Wednesday, June 26 8:00 a.m. — 10:00 a.m.

PRIVATE
APPOINTMENTS Thursday, June 27 8:00 a.m. — 10:00 a.m.

Thursday, June 27 2:00 p.m. — 10:00 p.m.

MOVE OUT
Friday, June 28 8:00 a.m. — 3:00 p.m.

All exhibits must be set by 8:00 a.m. on Tuesday, June 25 and may not be dismantled before 2:00 p.m. on Thursday, June 27.
Failure to follow these rules may result in loss of priority points.
EXHIBIT PRICING
Advance Standard Late
(May 15 – Oct 15, 2023) (Oct 16, 2023 – (April 1 – June 21, 2024)
March 31, 2024)

Booth Sales Important Dates: Booth Size Regular CAS* Regular CAS* Regular CAS*

10' x 10' (100 sq. ft.)

May 15, 2023 June 26, 2023 Oct 15, 2023 March 31, 2024 June 21, 2024 $3,990 $3,590 $4,490 $4,090 $4,990 $4,590
Inline
Priority General Sales Advance Standard Late Pricing
Selection Open Pricing Ends Pricing Ends Ends; Booth 10' x 10' (100 sq. ft.)
Appointments Sales Close $4,190 $3,790 $4,690 $4,290 $5,190 $4,790
Corner

10' x 20' (200 sq. ft.)

Included in booth rental: Inline
$7,980 $7,180 $8,980 $8,180 $9,980 $8,180

⊲ Two full conference badges per 10' x 10' 10' x 20' (200 sq. ft.)
(100 square feet) of booth space purchased $8,180 $7,380 $9,180 $8,380 $10,180 $9,380
Inline/1-Corner

⊲ Exhibit space with 3' side drape and 8' back drape
10' x 20' (200 sq. ft.)
$8,380 $7,580 $9,380 $8,580 $10,380 $9,580
⊲ Booth ID sign with company name and Floor sticker with booth 2-Corner
number
20' x 20' (400 sq. ft.)
⊲ Company listing on the HITEC website and interactive digital Island
$16,760 $15,160 $18,760 $17,160 $20,760 $19,160
floorplan/exhibitor list
20' x 30' (600 sq. ft.)
⊲ Pre-show attendee list in PDF format $24,740 $22,340 $27,740 $25,340 $30,740 $28,340
Island
⊲ Post-show attendee list in Excel format
Pricing – All prices are shown in U.S. Dollar (USD).
⊲ Unlimited Complimentary Qualified VIP Buyer Badges * Corporate Allied Sponsor (CAS) pricing is only available to companies currently enrolled in the HFTP CAS program.
Click here to learn more about CAS benefits, including discounts on exhibit and sponsorship opportunities.

Booth carpet, furnishings, electricity and internet are not included in the booth rental. Booth space must be carpeted or
covered in alternative flooring at exhibitor’s expense. All exhibitor services not included in booth rental can be arranged
through official show service providers using the Exhibitor Service Kit to be distributed in January 2024. LOOKING FOR A DIFFERENT BOOTH SIZE?
Contact the HFTP Exhibit Sales Team to request custom pricing at [email protected].
STAY TUNED. Sales for meeting room rentals and
MEETING & thought leadership opportunities available fall 2023.

SPEAKING
Business Suite Meeting Room Off-site Meeting Exhibitor Technology
Rental Rental Space Rental Tutorial Showcase

Private meeting/ Private meeting/ Speaking Speaking

Rental Type Private meeting space
event space* event space* opportunity opportunity

EXHIBITOR TUTORIALS AND Rental Duration 3 days

Single or multi-day
options available
Varies, depends
on venue
30-minute time slot 50-minute time slot

TECHNOLOGY SHOWCASES $1,850 to $2,200

Determined by
These paid speaking opportunities are exclusively available to Pricing $3,800/week a day, based on
selected venue
$1,650 $5,000
room size
HITEC exhibitors. Both opportunities allow participating compa-
nies to host informal education sessions in varying timeframes to Public Public
Private Private Private
the HITEC audience. See grid at right for a comparison of fea- Audience Type (exhibitor discretion) (exhibitor discretion) (exhibitor discretion)
(posted to HITEC (posted to HITEC
schedule of events) schedule of events)
tures, benefits and pricing for each opportunity.
Charlotte
HITEC Exhibit Hall HITEC education
Convention Center
Location (only available during
meeting room
Various Exhibit Hall session rooms
regular show hours) (room assignment TBD)
(room assignment TBD)

Varies based on
Quantity Available 9 15
selected venue
28 5

Yes (requires HFTP

Application Required Yes Yes prior approval and Yes Yes
direct sourcing)

13'x13' hard-wall
structure; 8' high panel
walls with lockable Convention center
Convention center
MEETING ROOM, BUSINESS SUITE AND Space Set-up
door; standard
carpet; 3' round
meeting room Varied based on event
(size TBA), arranged to type, venue availability
Open concept
presentation area
education room
(size TBD)
OFF-SITE MEETING ROOM RENTALS table and four chairs;
wastebasket; sign with
requested room set

Looking for additional meeting space to host user groups or pri- company name
vate meetings? HITEC Meeting Room and Business Suite Rentals
Not included; can Not included, can
provide ancillary meeting opportunities for exhibitors and spon- be ordered through be ordered through Varies based on event Electricity/AV Electricity/AV
Electricity, A/V
sors throughout the week. See the grid at right for a comparison service provider at service provider at type, selected venue included included
of features, benefits and pricing for each opportunity. additional expense additional expense

* Convention center and off-site meeting room rentals can be used for a variety of meeting and/or event formats.
Level of public access and event type is at the discretion of the renting exhibitor.
HFTP CORPORATE ENHANCE YOUR PRESENCE
ALLIED SPONSORSHIP ⊲ RECEIVE EXCLUSIVE SAVINGS
HFTP offers the Corporate Allied Sponsorship as a resource to promote your company to HFTP
members and industry professionals working in hotels, clubs, resorts, casinos and other hospi-
⊲ ACCESS FOCUSED RESOURCES
tality companies across the globe. Plus, HFTP’s Corporate Allied Sponsorship empowers your
team members in their careers and professional growth — all of which can positively impact your
company’s bottom line.
⊲ GAIN VISIBILITY AND RECOGNITION

BENEFITS INCLUDE:
• Exclusive pricing on HFTP-produced events including HITEC for exhibits, sponsorship
and advertising.
• Discounts on other HFTP products and services, as applicable.
•
•
Up to five individual HFTP memberships. Each membership includes a chapter affiliation.
Access to the HFTP Member App, Community Groups, Job Board and membership directory. Company
• Opportunities for visibility and recognition such as:
» Company logo and link to your company website from the HFTP website Investment:
» An exclusive HFTP Corporate Allied Sponsor logo to use on your company website

•
» HospitalityNet membership, plus two credits on HITEC Bytes news sites

Additional HFTP member benefits including discounts on qualifying HFTP publications,

certification programs and HFTP event registration pricing.
$4,000
Visit the HFTP website for more information, then contact HFTP at [email protected]
to get started.
EXHIBITS TEAM
DEBRA CUKJATI-LINEBERRY
HFTP Sr. Staff VP, Global Development
[email protected] | +1 (512) 220-6443

DIANE KNIPPA Sponsorship

HFTP Exhibits Manager
[email protected] | +1 (512) 220-6447 and Marketing
Opportunities
JADE VANG
HFTP Global Sales Now Available
[email protected] | +1 (512) 249-5333

HFTP — The Producers of HITEC

Hospitality Financial and Technology Professionals
1703 Ranch Road 620 N, Suite 155-193
Austin, Texas USA 78726-4537
(800) 646-4387 | +1 (512) 249-5333
www.hftp.org