An Assignment

On
Management Thought (4251)
Topic: Job Circulars of Multi-National Co. of Bangladesh (2018-19)

Submitted To:
Mr. Md. Monsur Ali
Assistant Professor
Department of Business Administration
Dhaka City College

Submitted By:
Group-8
Name ID No.
Shakila Alam 292
Sanjida Rahman 304
Sabrina Zaman Nodi 328
Kaniz Mahmuda 355
Muntaqa Saif Rifat 393
Mousina Akter 421

Date of Submission: February 25, 2020

Introduction of Multinational Corporation (MNC):
A multinational corporation (MNC) is usually a large corporation incorporated in one country
which produces or sells goods or services in various countries. The two main characteristics of
MNCs are their large size and the fact that their worldwide activities are centrally controlled by
the parent companies.

Multinational companies are simple termed as the business enterprises which are having its
manufacturing, sales or services subsidiaries in more that one foreign country. It is also known as
transnational company or Multinational Enterprise. Two well known researchers Christopher
Bartlett and Sumantra Ghoshal has argued that in today’s global environment companies need to
face intense competition and simultaneously faces both strong cost pressure and strong pressure
for local responsiveness. According to them today’s MNCs do not reside in their home country
but can develop in any of the firm’s worldwide operation. So for multinational companies
maintain the flow of skills and products offerings should not be all one way from home country to
foreign subsidiary, rather the flow should be also from foreign subsidiary to the home country. The
basic operational strategy of a multination company is depicted below.

Graph: Multinational Companies

So a multinational company equally focused on the low cost and also the local responsiveness in
order to place their product in other foreign country.

Multinational Corporation of Bangladesh:

As we all know the economy of Bangladesh is growing rapidly and some initiatives by the
governments making it is easy for more FDI. Cheap labor, Less rules and regulations, Steady
economic development and most importantly a huge customer base making Bangladeshi market
lucrative for the multinational companies. So starting from the prior liberation war period to till
now there are many unknown, well known multinationals are operating in Bangladesh. Some of
them are

•British American Tobacco Bangladesh Limited (FMCG)

•Unilever Bangladesh (FMCG)

•Reckitt Benckiser Bangladesh Limited (FMCG)

•Nestle Bangladesh (FMCG) •Marico Bangladesh Limited (FMCG)

•Berger Paints Bangladesh Limited (Paint Industry)

•Chevron ( Petroleum Industry)

•Mobil ( Petroleum Industry)

•Grameenphone Bangladesh Limited (Telecommunication Industry)

•Nokia Siemens (Joint Venture of Nokia and Siemens)

•Young one (Garments Industry)

• HSBC (Banking Industry)

•Standard Chartered Bank (Banking Industry)

So these are the list of few multinational companies in Bangladesh. However not every yet entered
into the capital market of Bangladesh. Among them Reckitt Benckiser Bangladesh Limited,
Marico Bangladesh Limited, Grameenphone Bangladesh Limited, Berger Paints Bangladesh
Limited are already started their trade into different stock exchange

Current Situation of Multinational companies:

Most people dream of working at a multinational company because of all the advantages such jobs
bring. One benefit is that salaries and bonuses are usually higher than what domestic companies
offer and there are more opportunities for promotions. Another advantage is that their employees
have more opportunities to travel abroad, receive better training programs, and have access to the
best technology. Multinationals also offer employees opportunities for global advancement within
the organization. Employees are able to apply for international job openings in other locations
where the multinational operates like Europe, North America, Asia, and Africa. If the company
really needs your particular skills and experience you could even be hired as an expat which means
all of your relocation expenses and part of your living expenses will be covered.

Another advantage is that in today’s global business environment working at a multinational makes
you attractive to other employers. If you take a look at job descriptions, many of them require or
prefer international or cross-cultural work experience. Having a big multinational on your CV will
boost your profile and make you more marketable for future job opportunities because employers
want qualified candidates with global work experience.
The History of Multi-National Company:
The progression and evolution of international business has played an integral role in the overall
development and progress of the world economy, culture, and politics. The multinational corporation
was an essential part of this process and has roots as far back as the 15th and 16th centuries in
Western Europe, specifically in the nations of England and Holland, during a period known as
mercantilism. This was a time of unprecedented global exploration, colonization, and other
imperialist ventures. Organizations such as the British East India Trading Company, promoted both
global trade and the acquisition of natural resources, primarily for their home countries in areas
including Africa, East Asia, and the Americas.

The history of multinational corporations is closely intertwined with the history of colonialism,
the first multinational corporations being founded to undertake colonial expeditions at the behest
of their European monarchical patrons. Prior to the era of New Imperialism, a majority European
colonies not held by the Spanish and Portuguese crowns were administered by chartered
multinational corporations Examples of such corporations include the British East India
Company, the Swedish Africa Company, and the Hudson's Bay Company. These early
corporations facilitated colonialism by engaging in international trade and exploration, and
creating colonial trading posts. Many of these corporations, such as the South Australia
Company and the Virginia Company, played a direct role in formal colonization by creating and
maintaining settler colonies. Without exception these early corporations created differential
economic outcomes between their home country and their colonies via a process
of exploiting colonial resources and labour, and investing the resultant profits and net gain in the
home country. The end result of this process was the enrichment of the colonizer and the
impoverishment of the colonized. Some multinational corporations, such as the Royal African
Company, were also responsible for the logistical component of the Atlantic slave
trade, maintaining the ships and ports required for this vast enterprise. During the 19th century,
formal corporate rule over colonial holdings largely gave way to state-controlled
colonies, however corporate control over colonial economic affairs persisted in a majority of
colonies.

During the process of decolonization, the European colonial charter companies were
disbanded, with the final colonial corporation, the Mozambique Company, dissolving in 1972.
However the economic impact of corporate colonial exploitation has proved to be lasting and far
reaching, with some commentators asserting that this impact is among the chief causes of
contemporary global income inequality.

Contemporary critics of multinational corporations have charged that some present day
multinational corporations follow the pattern of exploitation and differential wealth distribution
established by the now defunct colonial charter corporations, particularly with regards to
corporations based in the developed world that operate resource extraction enterprises in the
developing world such as Royal Dutch Shell, and Barick Gold. Some of these critics argue that the
operations of multinational corporations in the developing world take place within the broader
context of neocolonialism. However, as of 2015, multinational corporations from emerging
markets are playing an ever-greater role, increasingly impacting the global economy.

Top multinational companies of Bangladesh:

Unilever Bangladesh Ltd

Unilever Bangladesh is one of the leading multinational companies in Bangladesh. It is joint
venture Company of Bangladesh Government as well as Unilever Bangladesh. One of the visions
of this company is to increase positive social impact. They aim to provide sustainable product in
every sector of life. The journey of Unilever Bangladesh started in 1964 with a soap factory. Now
there are several categories of products they produce which include household to skin care, Tea
based Beverages, etc. There are almost 2000 brands in Bangladesh Wheel, Lux, Fair, and Lovely
etc.

Corporate Office Address of Unilever Bangladesh:

Zn Tower, Plot 2 Road No 8,

Gulshan 1, Dhaka Bangladesh.
Phone: 88 (02) 9888452

Nestle Bangladesh Limited:

Nestle Bangladesh Limited is working on enhancing the life with healthier future. They also target
to achieve sustainable development goal of United Nations. As a largest food and beverage
company they started. The motto of this company is Good Food, Good Life. This company based
in Switzerland. It is one of the top multinational companies in Bangladesh.Maggi noodle and
Nescafe coffee are the top products of Nestle Group Bangladesh.

Address of Corporate Office:

Nestlé Bangladesh Ltd.
Ninakabbo, Level 4
227/A, Tejagaon-Glushan Link Road
Tejgaon Industrial Area
Dhaka-1208, Bangladesh.
Tel : + 88029882759
Fax : +88028822035, +88029881302
Standard Chartered Bangladesh:

Standard Chartered Bangladesh is a multinational bank. It is providing services to Bangladesh after

the liberation of Bangladesh. The parent company is Standard Chartered. It was the first
international branch of Bangladesh which provides LC. This bank provides consumer banking,
mortgage loan, credit cards facilities to the consumer, swing treading strategies.

GrameenPhone Leading Multinational Telecom Company in Bangladesh:

Grameenphone is the largest telecommunication of Bangladesh. It is basically a joint venture

company. The shareholders are Norwegian Telenor, Bangladeshi Grameen Bank and Grameen
Telecom Corporation of Bangladesh. The company started it journey on 26 March 1997
Independence Day of Bangladesh. Voice Calls, Video Calls, Internet Service, Short Messaging
Service etc value added facilities are provided by this company.

Head Office Address:

GPHOUSE
Basundhara, Baridhara
Dhaka-1229
Phone: +88-02-9882990, +880-1799882990
Fax: +88-02-9882970

Bata Shoe Company (Bangladesh) Ltd:

World’s largest footwear manufacturing and retail multinational company headquartered in
Lausanne,Switzerland.

Awards: Bata Bangladesh received “Business Award 2007-2008” for ‘Best Multinational
Company.
Products and Services:
Multinational company is a company or enterprise that manages production establishments or
delivers services in at least two countries. Very large multinationals have budgets that exceed those
of many countries. Multinational company can have a powerful influence in international relations
and local economies. Multinational company plays an important role in globalization .
Multinational company can be divided into three broad groups according to the configuration of
their production facilities:

Horizontally integrated multinational company manages production establishments located in

different countries to produce similar products. (Example: Banglalink)

Vertically integrated multinational company manage production establishment in certain

country/countries to produce products that serve as input to its production establishments in other
country/countries. (Example: Bata)

Diversified multinational company does not manage production establishments located in different
countries that are horizontally, vertically or straight (Example: The paper deals with analysis of
MNC behavior of three popular MNC’s Grameen Mobile, Airtel and Robi. These are
telecommunication companies from Bangladesh. The paper will explain about how the products
of these companies differ or are similar to each other and how their marketing strategies &
corporate strategies differ. All this will be explained through the Dunning communication
framework and Global Integration Local Responsiveness framework. This paper represents the
compare and contrast studies of different strategies.

The company’s main business is the exploration, production, processing, transportation and
marketing of hydrocarbons Shell also has a significant petrochemicals business and an embryonic
renewable energy sector developing wind, hydrogen and solar power opportunities.

Innovations are a growing trend in today’s world and MNC’s are successful till they maintain their
innovativeness and creativity. Innovation does not necessarily come from the home country but it
can also be sourced in the local country. The MNC’s hire the employees of the local country so it
can be possible that innovations are from the local country.
Some Multinational company products and services are given below:

Unilever products include food, energy drink, ice cream and beverages (about 40 percent of its
revenue), cleaning agents, beauty products, and personal care products. Unilever is one of the
oldest multinational companies; its products are available in around 190 countries

British American Tobacco products is Cigarettes Understanding and meeting the preferences of
adult smokers with quality products, manufactured to high standards and marketed responsibly

Nestlé is the supplier of junior foods, milk, breakfast cereals, hot cereals, creamers, beverages,
coffee, culinary products, chilled dairy, ice-cream, confectionery & chocolate, health science and
performance nutrition.

Grameen phone Products & Services. Wholesale Business Financial. Services Minipack Pay Per
Use. Max 20 Tk/Day Pay As You Go Pack. Monthly Heavy Internet Adjacent Businesses.
Outbound Roaming Inbound Roaming. International SMS.

Standard Bank SBL Brochure MDS Combined. Current Deposit Account. Savings Deposit
Account. Loan Products. Home Loan Housing. Exchange Rates. Foreign Currency Account.
Private Foreign Currency Account Internet Banking. Express Booth Cards. VISA Credit Cards.
Eligibility Requirements.

Bata has introduced huge product line of men footwear- shoes, sandal, sneakers, shocks,
women footwear, kid's footwear and many other types of footwear line the company is operating
in the market. About half line of product the company imports and sells under the franchising.

Robi In addition to offering the fundamental pre-paid and post-paid mobile range of value-
added products and services such as, SMS, GPRS, EDGE, roaming coverage among all the
operators in Bangladesh.

Samsung products are Kitchen Appliances. Rice Cooker. Induction Cooker. Toaster & Air Fryer.
Sandwich Maker. Blender & Grinder. Electric Kettle. Iron. Dry Iron. Steam Iron. Personal Care &
Styler. Shaving Trimmer. Hair Style.
Corporate Social Responsibility:
The MNC’s are also affected by social and cultural factors of the local country. They have to
conduct the business according to the conditions in that country. The products should be
manufactured according to the needs and requirements of the people. The cultural and social
sentiments of the people should be taken care of.

But many times it happens that MNC’s also shape the social, cultural, political and even the legal
framework of the local country. The people of the local country many a times adapt to the products
of the MNC’s. For example; Unilever etc. have totally changed the daily habits of the people
wherever they have spread their business. The life style of the people changes.

Corporate responsibility describes positive ways through which multinational companies may
affect the society in which they operate. The Grameen phone and the Airtel Business Council on
Sustainable Development define CSR as “the commitment of business to contribute to sustainable
economic development – working with employees, their families, the local community and society
at large to improve their quality of life, in ways that are both good for business and good for
development”

Additionally, even though the term has been subject to many different meanings, CSR
includes:

 Ensuring that the private sector does not contribute to violations of human rights and
promotes the respect of these rights
 The respect of core labor standards
 Ensuring that local communities benefit from large companies’ operations in developing
countries
 Responsible management of environmental impacts of a company’s operations, including
emissions, waste and use of sustainable resources
 Avoidance of corruption and the increase in transparency in business practice
 Incorporation of social and environmental criteria in procurement decisions

.
Corporate Social Responsibility of Specific Some Multinational
Company:

Corporate social responsibility (CSR) in Unilever encompasses a broad range of interactions

with society. It means responsibly managing a multiplicity of relationships every day with
employees, consumers, shareholders, suppliers, governments, local communities and many others
in wider society.

Corporate social responsibility British American Tobacco Bangladesh believes that the business
has a key role to play in helping society to achieve the necessary sustainable balance of economic
growth, environmental protection and social progress.

Corporate social responsibility Nestlé is committed to positively impacting Individuals and

Families, Communities and the Planet as a socially responsible company across the world. In
alignment with this commitment, company focus on three pillars for creating shared value -
nutrition, water and rural development.

Corporate social responsibility GrameenPhone defines “A Complimentary Combination of

Ethical and Responsible Corporate Behavior as well as “A Commitment towards Generating
Greater Good in Society as a Whole by Addressing the Development Needs of the Country”.

Corporate social responsibility GlaxoSmithKline makes a significant positive contribution to

society around the world, through the medicines and healthcare products that we research, develop,
manufacture and sell.

Corporate social responsibility Standard Bank revolves around its core values: Talking
about they re-iterate our obligation to the society, the government, the shareholders, the clientele,
the employees, the institution & the community. For their Shareholders: By ensuring fair return on
their investment through generating stable profit.
Corporate social responsibility Bata has a heritage to be engaged in charities and philanthropic
activities, along with a number of others social activities.

Corporate social responsibility Banglalink aims to promote economic growth through

digitization by supporting entrepreneurial ventures of young tech entrepreneurs. The platform is
designed to identify and grow innovative digital ventures

Corporate social responsibility BRAC Bank has launched a Desk to further expand, expedite
and consolidate its social responsibility activities. The Desk helps the bank put focus its on
different CSR activities and ensure transparency.

Corporate social responsibility Samsung Electronics addresses of the business in four

directions: social contributions, green management, health and safety and sharing
growth. Samsung Tech Institute encourages independence and self-reliance among young adults
via systematic vocational education.

Corporate social responsibility Toyota Motor Corporation and their subsidiaries, take initiative
to contribute to the harmonious and sustainable development of society and the earth through all
business activities that we carry out in each country and region, based on our Guiding Principles.

Corporate social responsibility Huawei is leading in proactively and specifically addressing

issues such as a prohibition on the use of child labor or pollution prevention or insistence on
responsible sourcing.

Corporate Social Responsibility at Robi to help students learn English, EIS is reaching 0.7 million
students and 10,000 teachers of 1,000 secondary level schools. Renewing
its CSR philosophy, Axiata (Bangladesh) Limited is widening its core CSR area in 2010.

Corporate Social Responsibility Airtel is Bharti Airtel they continue to be a leading global
telecommunications company with operations in 17 Children impacted: 29,756 Children
enrolled: 2,363 Education volunteers: 290. Children mainstreamed: 23,676.
Analysis of job Circulars of 2018 & 2019:

Common sides of job:

 Need good knowledge about his/her job.

 Must have the skill of communication with customer

 Have to be punctual and gentle.

 Must be educated and smart.

 Should be able to maintain good manner and dress up.

 Should have knowledge on handling all kind of clients and guest

 To work closely with the top operational management for implementation of the business
objectives.

 Any other assignment given by the management time to time.

 Ensure a high level of client satisfaction for the business channels.

 To track competitors' movement and to formulate plan & policies to alleviate threats of the
businesses.

 Perform any other task assigned by the supervisor.

 Establish and maintain effective business relationship with existing and potential
customers to reach the given target.

 Must be able to communicate and manage client/customer expectations.

Age Limit For The Required Job in Multinational Company:

To recruit in the Multinational Company the required age limit are are given below:

Quality of the Job Age Limit

Assistant Manager-Motorbikes Sales 28 to 36

Executives/Senior Executives (Accounts) 24 to 30

Field Officer-MBM Munshi Bangladesh Ltd. 30 to 36

Manager-Unilever Bangladesh 28 to 30

Area Manager-HR Bangladesh Ltd 27 t0 32

Store Manager Bata Shoe Co. (Bangladesh) Ltd 22 to 32

Salary Range of Multinational Company in Bangladesh:

To analyze the salary range of Multinational Company in Bangladesh ,the maximum salary range
is negotiable.And some of the organization given the attractive salary on the basis of the job
qualities.

Salary range of post in Multinational Company are following:

Position Salary Range

1.Officer – Sales & Marketing Tk 18,000 (Fixed) +

5,000

2.Executive-Corporate Sales Tk 15,000-

20,000(monthly)

3.Assistant Manager Tk. 30000 (Monthly)

4.Merchandiser Tk 25,000-30,000 /
month

5.Field Officer Tk. 15000 (Monthly)

Educational Qualification:
To analyze the educational qualification for the job it has been found that the Multinational
company wants degree from the reputed university to recruiting the required job. The candidate
must be minimum graduation from the reputed University. Such as:

 As a manager of Multinational company he/she has been minimum Graduation from

reputed university.

 As a Executive Production Planning he must B.Sc IPE from any reputed University.

 As a Marketing Executive he has the degree of Masters /MBA from any reputed university.
Educational Qualification may be relaxed for suitable experienced candidates.

Required Grade:
To applyfor the job in the Multinational Company in Bangladesh,the companies fixed the result
grade such as-1st,2nd & 3rd division grade from the reputed University.The company fixed the
result grade on the basis of job quality.

Required Experience:
The maximum companies fixed the experience to recruit the iob in Multinational company.

Post Name Experience

1.Manager-Uniliver 3 years

2.Digital Marketing Manager 3 to 5 years

British American Tobaco,Bangladesh

3.Management Associate Programme At least 1 year

(HSBC Bangladesh.)

4.Bata Shoe Co. (Bangladesh) 2 to 4 years

Facilities we get in Multinational Job:
 Mobile bill.
 Provident fund.
 Lunch Facilities: Partially Subsidize.
 Festival Bonus: 2
 As per company policy others benefits will be provided.
 Salary Review: Yearly.
 Commissions/Incentives/Bonuses/International Trips.
 Tour allowance, Weekly 2 holidays.
 A friendly and agile work environment.
 Requirement based transportation provided.
 In house training facilities
 Lunch, snacks.
 Progressive training events (e.g. "lunch & learn")
Findings:

The findings of obtained from the study on Job circulars of Multi-National Company of
Bangladesh 2018-19 are follows:
- Multi-National Companies are playing an important role towards the growth and economic
development of Bangladesh.
- Through the Internet we found that some with the Multi-National Companies annual report.
- Multi-National Companies has highly adhered with procedure, rules and regulations
provided by Head Office or Mother Country.
- The monitoring and recording systems of the Multi-National Companies are excellent.
- Branch has one IT expert so it takes less time to solve any computer related program.
- For changing the value of foreign currency Export earnings could not maintain the
satisfactory level sometimes.
- Maintain and look after the country’s culture and values to take comparative advantages.
- Enthusiastic scheme for Exporter and Importer.
- The number of sells officers are sufficient to give service to customer.
- Maintain good customer relationship in order to gain profits and lead the market.
- Have to maintain good quality product to provide to earn values and customers loyalty.
Conclusion:

Multi-National companies are the most common type financial intermediary in today’s
globalization world. Multi-National Companies plays important constructive role in the economy,
Multi-National Company sector of Bangladesh quite positively contribution to its economy. In
today’s globalizes world it’s impossible to stay without transacting among two countries i.e.
foreign trade is the only safe way transacting international transaction. The different nationalized
and privatized companies are providing products and services among the all over the customers
Multi-National companies services are important for globalized transactions.

As Multi-National Company of Bangladesh, they are providing products and services along with
ensuring good quality. Multi-National companies are trying to establish is a stable position in
competitive market and providing positive contribution to economy through different services as
well as Corporate Social responsibilities. Multi-National companies’ foreign trade department
facilities not only induce export-import and private transactions but also help to encourage
economy development of Bangladesh. The new mode of planned advance facilities that will be
enforced in future by Multi-National Company for improving products and services quality.

I also think that there is bright future waiting for the Multi-National Company. And is in a position
to go as a catalyst for this development in the company sector in Bangladesh in the Business as
Market Leader.