Table of Contents

I. The Business Overview 1

II. Executive Summary 3
III. Description of the Business 5
IV. The Product/ Service Offering 6
V. Industry Analysis 10
VI. Market Analysis 14
VII. The Marketing Plan 17
VIII. The Production/ Operations Plan 19
IX. The Management Team 24
X. Implementation Schedule and Risks Associated with the Venture 27
XI. The Financial Plan 30

1
The Business Overview
Business Name PULVOLINES

Tagline “Eat it and you feel it”

Logo

Location

Our business is located inside SM San Jose Del Monte, Bulacan beside the Honey

Bear Bakery. We choose this location because we believed that this area has an enough population

to support our business.

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Vicinity Map

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I. Executive Summary

Pulvolines is a start-up polvoron business located in SM San Jose Del Monte, Bulacan. We

have been able to lease a stall beside Honey Bear Bakery that is enough to fit into the design of a

delicacy shop that we intend to launch. It intends to hire a skilled and hardworking production staff

and a trustworthy cashier/sales lady to handle customer service and day to day operations. This

business expects to catch the interest of the customers’ base with its broad variety of polvoron

products.

Since we all know that polvoron is a traditional and well known sweet from the

Philippines, Pulvolines will be involved in preparing and selling special polvoron including;

chocolate, cookies and cream, pandan, plain, ube, a 2 in 1 and 3 in 1 flavored polvoron with a twist

of touching some inspirational, biblical and motivational quotes in the packaging. By these,

Pulvolines expect to catch the interest of the customers.

Moreover, polvoron is for everyone, regardless of their gender or age but since the location

of our business is inside the mall and near to the schools, most of the students passed by in there

to spend their free time to chill, and because of that we assumed that our dominant consumers will

be the students.

However, since our business is just new in creating its name in the industry, we come up

to the different style of promoting and advertising our product. One of these promotion strategy is

our buy 1 take offer for those first 100 persons that will avail our product in its grand opening,

there is also an internet marketing wherein we will be posting details about our product and lastly,

we will distribute fliers so that our possible consumers may have an idea about our product.

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This polvoron business plans to build a strong market position that can compete to other

related business competitors. By meeting the satisfaction of our consumers and providing a unique

way of offering our product, we will positively envision that our business will grow bigger and

can have a chance to establish another branch.

Pulvolines intend to bring a new and vibrant twist to the classic sweet delicacy shops that

everyone will patronize. However, it is not only focusing on the flavors of polvoron, because it is

also focusing on how to satisfy the taste of customers.

We will ensure that we hold ourselves accountable to the proper standards by meeting our

customers’ needs precisely and completely.

This business aims to offer its products at an affordable price to meet the demand of the

local market area resident and to position the business to become one of the known brands in the

delicacy shops industry.

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II. Body of the Plan

A. Description of the Business

Our business is Polvoron which is a type of shortbread and holiday delicacy that originated

from the Iberian Peninsula and is now one of the well-known delicacies in the Philippines. When

we talk about Polvoron, we always tend to depict a picture of a milk powdered delicacy in our

mind with a nostalgic feeling. A delicacy that brings us back to our younger days.

But since we all know that we can never loathe the original flavor of it, we can’t still deny

the fact that we want something new, something innovative and something that would astonish our

taste buds, perhaps an unusual new look and flavor. Because of that we believe that our product’s

advantage is much more ahead compared to others polvoron products because of its unique way

of wrapping style and different set of flavors.

It aspires to produce polvoron that can keep pace with the taste of the new generation not

just in the way of introducing new flavors but in a sense of unusual physical characteristics of it.

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B. Product or Services

• Plain Polvoron – It is a traditional polvoron flavor which is made of powdered milk, flour,

sugar and butter.

• Cookies and Cream Polvoron - It is a polvoron that is made from one of the most popular

flavor that is mixed of powdered milk, toasted flour, sugar, melted butter, and crashed

biscuit (oreo).

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• Pandan Polvoron- It is a unique taste of pandan flavor in the polvoron that will surely

make you crave for more. It is a mixed of powdered milk, flour, sugar, butter and pandan

powder.

• Chocolate Polvoron - It has longer shelf like because the chocolate won’t melt at room

temperature. Just store it in containers or sealed plastic and it can last long for a month.

With a mixed of powdered full cream milk, flour, butter, white sugar, a pinch of salt and

Chocó malt. It will surely satisfy your cravings for sweets.

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• Ube Polvoron - Most of us adore ube because of how balance and amazing the taste of it.

As we made a polvoron with a touched of ube powder in it and mixed in powdered milk,

flour, butter, and sugar. We can assure you that this purple sweet polvoron can make you

forget your name because of its delicious taste.

• Plain and Cookies and Cream (2 in 1 flavor) – It is a combination of plain and cookies

and cream polvoron that will surely love by the customers.

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• Plain, Ube, Cookies and Cream (3 in 1 Flavor) – it is a combination of plain, ube, cookies

and cream that will also love by customer.

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C. Industry Analysis

The various important elements or factors of polvoron business can be examine and

understand by these factors;

Social Factor

Pulvolines should undertake some techniques or policies that help them to identify their

potential local customers and encourage them to come to the stall as frequently as possible.

Technological Factor

Since we all know that technology is used everywhere, considering the benefits of advance

technology.

Every business is trying to incorporate it wherever possible, that’s why Pulvolines is also

trying to engage in technology by using social media like Facebook and Instagram to introduce

our product.

Environmental Factor

Pulvolines should also pay attention towards the various factors related to environment

such as pollution, and disposal of waste. It should apply some techniques which should be eco-

friendly.

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• Competition/ Competitors (Direct and Indirect)

Honey Bear Bakery is a newly opened bakeshop and a healthy style bakery that serves

not only breads but also drinks and cakes with a healthy flavor, taste and appearance recently open

at SM City San Jose Del Monte, the Honey Bear Bakery. It was started in SM City Marilao and

has expanded to various SM Supermalls within the county including the Cagayan de Oro. It is

under the same owners of Amor’s Bread Bakery.

The bakery sees itself as a trusted brand that operates a unique bakery store, envision giving

total satisfaction to each and every customer to develop and add more flavors and variations to the

products.

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Goldilocks is a bakeshop chain opened by Filipino-Chinese sisters, Milagros Leelin Yee

and Clarita Leelin Go, and their sister-in-law Daris Wilson Leelin. Goldilocks opened its first store

in United States in Los Angeles and in 1991; they launch a franchising program which led to the

opening of hundreds of Goldilocks store in Metro Manila. It was based in the Philippines, which

produces and distributes Philippines cakes and pastries, which led them to be the largest Filipino-

owned bakeshop chain in the world. As a true global brand, it has expanded to more than stores in

the Philippines and overseas markets, and now employs a workforce of over 2,000 people.

Goldilocks was named after Goldilocks, a character from the fairy tale Goldilocks and the Three

Bears to make the name of the chain easier to remember by children and their mothers. The name

also suggests the words "gold" and "luck" which was viewed to be auspicious. The naming was

suggested by the founders' sister Maria Flor.

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Red Ribbon is a Philippine food company which maintains a fast-food and bakery chain

under the trade name “Red Ribbon”. The company began franchising in 1999. There are more than

200 branches all over the Philippines. It is one of the biggest and fastest growing bakeshop in the

Philippines, producing the best products in our industry and has taken part in every Filipino’s

special moments.

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D. Market Analysis

*Competitive Advantage

We are aware of the competition and we are prepared to compete favorably with other

business related competitors in SM San Jose Del Monte, Bulacan.

Pulvolines is launching a standard polvoron business that is indeed one of the famous

traditional sweet in the Philippines. We will ensure that we have varieties of flavors for our

polvoron with a unique way of packaging that is available at our stall at all times.

Our excellent way of creating and packing our polvoron, advertising strategy and

affordable price will serve as a competitive advantage for us.

• Market Size

Our market size is no limit because our product is available to everyone

• Market Growth

The populations are expected to increase over the lower, middle and also upper income

markets. In short it is for everyone.

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Market Segmentation

Pulvolines will cater to people who want to get their daily satisfaction of sweets.

Since our location is close to the school and other work place it means that it can be available to

everyone. Furthermore, a lot of people considered polvoron as a “pasalubong” for their love ones;

it can also be a gift or simply just a snack.

For us, this will provide a unique possibility for building a loyal client base.

Market Analysis

Students

Teenagers

Office Workers

Others

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Target Market

Since sweet treats like polvoron is a much known delicacy, it can buy and afford

by everyone, but since the location of our business is near to the schools, our dominant consumers

will be the students. Since they love sweet treats with an affordable price, they will patronize it.

We know that the people have different taste. We offered a variety of flavors so that they

can still enjoy and satisfy their taste buds even if they are young, in the middle age, teenagers,

workers, or adults.

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E. Marketing Plan

We use several methods to market our business. Since we are new in this industry,

we’d like to get the attention of our customers so we decided to use the traditional marketing which

is the Buy 1 Take 1for first 100 persons that avail our product in our grand opening. We use this

method because this is a great discount technique to use to appeal to consumers.

We also give fliers so that they may share it to their family and friends. We all know that

many of us are attracted to social media so we also use internet marketing which is the easy way

and a no budget advertising to promote our product. Since, the date of our opening is Christmas

season, we also decided to use the seasonal marketing, which the consumers may pick or think of

their own quotes or line, and we will put it in their polvoron.

By using these different methods we assumed that our product will gain a lot of possible

consumers.

✓ Fliers - a piece of paper that has something printed on it (such as an advertisement or an

announcement) and that is given to many people

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✓ Traditional Marketing – It is a rather broad category that incorporates many forms of

advertising and marketing. It's the most recognizable types of marketing, encompassing

the advertisements that we see and hear every day. Most traditional marketing strategies

fall under one of four categories: print, broadcast, direct mail, and telephone.

✓ Online Marketing – It is a set of tools and methodologies used for promoting products

and services through the internet. Online marketing includes a wider range of marketing

elements than traditional business marketing due to the extra channels and marketing

mechanisms available on the internet.

✓ Seasonal Marketing – It is marketing products or services at certain points of the year.

That could be Christmas, Easter or Thanksgiving.

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F. The Production/Operations Plan

Equipment’s

Big Pan Mixing Bowl

Strainer Spatula

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Cellophane Molder

Process of making Polvoron

Step 1: Put the flour into the pan and toast it until it became light brown while stirring constantly.

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Step 2: Strain the flour and powdered milk to make it soft with no big particles.

Step 3: Melt the butter.

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Step 4: Put the sugar into the flour and powdered milk. Mix it as usual.

Step 5: Put the melted butter into the mixture.

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Step 6: Use the molder to form the desired shape.

Step 7: Wrap it in cellophane and put some quotations.

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G. Management Team

Organizational Chart

Owner
Life Micah
Trapal

Production Staff Cashier/ Sales

Cyndy Sapul Lady
Dharyl Espiritu Rosevil Funelas
Mary Ann Mitra
Erminda Enero
Catherine Mendez
Rosemarie Oronos

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Job Analysis

Position Job Description Marketing Job Specification

Level

A business owner is Must have a business to

Owner someone who owns a handle.

business either of product or

Top Level
service with the aim of

meeting a need in the public,

and in so doing makes profit.

Responsible for the Most employers requires a

Production Staff operating and maintaining high school diploma.

equipment in a factory. Because of the work

Lower Level
involved in a production

line, manual dexterity as

well as the ability to lift,

push or pull heavy items

may also be required.

A person whose job is to Must know the Basic Math

Cashier/Sales Lady take in or give out money in Lower Level Skills and have an

a store. excellent interpersonal

A person employed to communication. Ability to

represent a business and to effectively manage your

sell merchandise. time and prioritize tasks

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Management

Mission:

The mission of Pulvolines is to provide a unique variety of polvorons for a reasonable price

and to consider foremost the satisfaction of the customers.

Vision:

The pulvolines envision gaining more customers. To become a known brand in the delicacy

shops industry, make the business a rise no matter what the company is so competitive and we

might do best for a better come up success and achievements.

Objectives:

• To meet the satisfaction of the customers;

• To gain a good customer feedback; and

• To build a strong market position that can compete to other related business competitors.

Rules and Regulations:

1. All employees must wear proper uniform.

2. No I.D no entry.
3. Be on time
4. All kinds of alcohol beverages are prohibited inside business area.
5. Attendance or tardiness will not be tolerated and may result in termination.

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H. Implementation Schedule a Risk Associated with the Venture

SWOT Analysis - A SWOT analysis can be useful tools to help you to focus on challenges or

decisions that are facing your business. It may help you to see how you can change your

weaknesses into strengths and if you are aware of potential threats you can take action to counter

them.

Strengths

• Product’s physical characteristic– Because of the unique packaging and a different set

of flavors of our polvoron, it becomes our business strength to gain a competitive advantage

and achieve greater responsiveness to customer demands.

• Location- Since the location of Pulvolines is near the entrance of SM San Jose Del Monte

Bulacan and there’s a lot of people passing by in there, it can be easily seen and is

accessible for buyers.

• Sell directly to the consumers – As we sell and offers our product in a direct marketing,

it can help us build relationship with our customers and can heard some suggestions and

feedbacks from them that we can consider to improve our business.

• Affordable – The price of our product is very budget friendly, for only 75 pesos (pack)

you can enjoy a six pieces of polvoron with a different set of flavors. There is also 155

pesos (box) with 12 different set of flavors that can surely satisfy your taste.

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Weaknesses

• Weak brand – Since Pulvolines is just new in the business industry, it is not easy to

compete with other well-known competitor that offers the same product.

• Limited budget for broadcast advertising – Since our competitors like Red Ribbon and

Goldilocks are a well-known brand and can be seen in the commercial in television, they

tend to reach millions of people to introduce their product. Unlike Pulvolines which is just

new in the business industry can just only afford to do a Print Advertising and Online

Advertising.

Opportunities

• Loyal customers – By making the business more creative and innovative, and by giving

the satisfaction of the customers can result to a good feedback and may open the

opportunity to gain more customers and at the same time to have a loyal and brand

advocacy consumers that talks favorably about the goodness of our product.

• Ability to develop additional stores – Having an increasing demands can lead to more

profits that eventually can be used to start or open another additional store or branch.

• Consumer’s increasing demand for pulvoron – An increasing number of consumers

whose demands for polvoron can create an opportunity to the management to think and

create more innovative product that can hit the market trends.

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Threats

• Changing customer taste – Shifting to other product because of the changes in customer’s

tastes and preferences may lose a large number of consumers.

• Possibility for a new set of competitors – Competing with other business industry who

produce the same product as you is threatening, especially when they offer much more

creative and innovative product that can catch the attention of the customers.

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The
Financial
Plan

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PULVOLINES
Income Statement
For 5 Years of Sale
Year 1 (December 2018-December 2019)
Operating Income Php 478,200.00

Operating Cost and Expenses

Php 6,000.00
Equipment 16,320.00
Office Supplies 6,000.00
Utilities and Rent 15,000.00
Marketing Expense 7,066.00
Furniture and Fixtures 2,120.00
Maintenance Supplies

Php 52,506.00
Total Operating Expenses

Income before Tax (Operating Income-Operating Expenses) Php 425,694.00

Income with tax (20%) 85,138.80

Profit of the year (Income before Tax- 20% of Tax) Php 340,555.20

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Operating Income

Operating Income Income per month 1st year income

(December 2018-
December 2019)
Income per month x 12
Estimated Revenue:
(Including per Box, Pack and Piece)
Plain Polvoron Php 5,700.00 Php 11,400.00
Cookies and Cream 8,600.00 103,200.00
Polvoron 8,600.00 103,200.00
Ube Polvoron 8,600.00 103,200.00
Pandan Polvoron 8,600.00 103,200.00
Chocolate Polvoron 4,500.00 54,000.00
Mixed (Per boxes and Php 44,600.00
packs) Php 478,200.00
Estimated Revenue per month
ANNUAL REVENUE:

Machinery and Equipment

Equipment Quantity Unit Cost (Php) Total Cost

(Quantity x Cost)

Molder 10 15 Php 1,500.00

Cellophane 200 10 2,000.00
Big Pan 5 500 2,500.00

TOTAL: Php 6,000.00

Utilities and Rent

Utilities and Rent Price (Php)

Rent (for the stall) Php 3,500.00

Electricity 1,000.00
Water 500.00

TOTAL: Php 6,000.00

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Office Supplies

Office Supplies Quantity Unit Cost (Php) Total Cost Total Cost
(Monthly) (Yearly)
Quantity x Cost Monthly x 12

Ballpen (Panda) 5 Php 9.5 Php 47.50 Php 570.00

Pencil (Mongol #2) 5 8.25 41.25 495.00
Ledger (2,4,8 columns) 2 20.00 40.00 480.00
Folder (with slides) 5 9.25 46.25 555.00
Long 1 500.00 500.00 6,000.00
First Aid Kit 10 60.00 600.00 7,200.00
Time Card 2 55.00 110.00 1,320.00
Floor Mat
Php 1,385.00 Php 16,620.00
TOTAL:

Marketing Expense

Marketing Expense

Promo Fliers Php 15,000.00

TOTAL: Php 15,000.00

Furniture and Fixture

Furniture and Fixture Quantity Unit Cost Total Cost

(Quantity x Cost)

Chairs (sofa) 2 Php 499.00 Php 998.00

Table 2 895.00 1,790.00
Lights (Fluorescent Lamp) 2 843.00 2,529.00
Ceiling Fan 1 349.00 349.00
Electric Fan 2 700.00 1,400.00

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TOTAL: Php 7,066.00

Maintenance Supplies

Maintenance Supplies Quantity Unit Cost Total Cost

(Quantity x Cost)

Broom 2 Php 180.00 Php 360.00

Dust pan 2 180.00 360.00
Garbage Can 2 500.00 1,000.00
Door Mat 2 200.00 400.00

TOTAL: Php 2,120.00

Income Projection

Profit for December 2018- Php 340,555.20

December 2019)

YEAR INCREASE TOTAL PROJECTED

PROFIT

2019 5% Php 357,583.00

2020 6% 360,988.51
2021 7% 364,394.06
2022 8% 367,799.62
2023 9% 371,205.17

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