Scribd
Upload
127 views

Chapter 2

K-Siete Tilapia Farm aims to supply tilapia to markets in Kidapawan City and neighboring municipalities. Their target customers are small tilapia retailers and households. The population of North Cotabato provides a large potential market size. Tilapia is always popular due to its taste and versatility in dishes. While the farm faces competition from long-standing local tilapia sellers, it has competitive advantages in freshness from farm-to-table and offering additional products on-site. A SWOT analysis identifies the farm's strengths in convenience and pricing against weaknesses in production size and supply issues from weather.

Uploaded by

Ruthchell Ciriaco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
127 views

Chapter 2

K-Siete Tilapia Farm aims to supply tilapia to markets in Kidapawan City and neighboring municipalities. Their target customers are small tilapia retailers and households. The population of North Cotabato provides a large potential market size. Tilapia is always popular due to its taste and versatility in dishes. While the farm faces competition from long-standing local tilapia sellers, it has competitive advantages in freshness from farm-to-table and offering additional products on-site. A SWOT analysis identifies the farm's strengths in convenience and pricing against weaknesses in production size and supply issues from weather.

Uploaded by

Ruthchell Ciriaco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

CHAPTER II

MARKET RESEARCH AND ANALYSIS

2.1 The Market

K-Siete Tilapia Farm's first strategy is to make sure that our products are always

available to the wide range market in Kidapawan City and other neighboring

municipalities. Through this, it can supply the demand of different kinds of market and its

potentials. Since establishing the venture’s products to be known to much higher

potential was the primary goal however, national branded organizations will yet take time

to pursue, so the focus is to start on concentrating to meet both ends with the supply and

distribution to the local market first which is within the Kidapawan City. The Farm will

also utilize the possibilities of outer City market like the closest municipalities too this is

why production should always be the main priority. The target market of K-Siete Tilapia

Farm are the small and medium Tilapia retailers, the direct customers like the different

level of household market living in the Kidapawan city and neighboring municipalities

and also those who prefer to buy fresh Tilapia.

2.2 Market Size and Trends

The total population in North Cotabato is 1.4 million which will be a part of the

market size by population wise alone that is according to the National Statistics Office

(NSO) year based last 2020. Kidapawan City itself has contributed a large number of

potential size market for the benefit of the local business industry including the K-Siete

Tilapia Farm. Moving forward in the year 2022 in early month of May, the latest survey

of NSO based per household in Kidapawan City alone went up to 99.53% which
therefore, will be the market size potential of K-Siete Tilapia Farm which therefore if the

market size alone, the business will have its full potential.

Tilapia will never be out of trends because Tilapia fish is highly known to the

local people of Kidapawan which there is no need to introduce the product for promotion

any father. It is very popular that the whole world knows about the fish and has always

been ‘IN’ for every kind of season specially Tilapia fish can turn into a very savory and

delicious delicacies that people would really love its tastes. It is easy to access the supply

because has owned the Tilapia Farm.

2.3 Competition and Competitive Edge

K-Siete Tilapia Farm has a lot of competition when we only talk about Tilapia

fish selling alone. There are numbers of existing local sellers of Tilapia already existed

for decades within the Mega Market wet market fish section. They are already known to

the customers and even has branding their avid customers as ‘SUKI’. They are one of the

most popular competitors of our company. However, K-Siete Tilapia Farm will have a

lead of competitive edge when it comes to price and quality because the K-Siete Tilapia

Farm provide freshest Tilapia fishes; farm to table concept kind of freshness. It is

practical and sure for the quality of the product. The farm location is an edge to keep the

freshness of the fish. Additionally, the convenience of the business we can provide to our

customers because it is again a one stop shop Farm providing and catering customers for

dine- in and selling other different products that can be offered to the variety of

customers both online and those who physically visits the K-Siete Tilapia Farm. For
instance, if the customer wished to purchase fresh and even the processed Tilapia

product, the availability would never the question.

2.4 SWOT Analysis

Table 2.1 The SWOT Analysis of K-Siete Tilapia Farm


STRENGTHS WEAKNESSES

 It provides a one-stop-shop concept  Small production.

for the customers.  It has a potential supply scarcity

 It offers fresh tilapia products. due to the changing whether

 Cost effective pricing. condition.

 Accessibility for urgent availability.  Less capitalization.


OPPORTUNITIES THREATS

 It has a huge potential market in  Other existing bigger local Tilapia

Kidapawan City. farm competitors.

 Opportunity to gain profit.  Unpredictable weather conditions.

There are a lot of things to consider when it comes to business ventures especially

when the rate of inflation is not backing down hence, it keeps moving higher. However,

in doing the business, entrepreneurs must need courage, business intellect and wide and

longer time of accumulated experiences in handling business, man power and financing.

This SWOT analysis will serve as an early predicament on how to maneuver and take the

leap of transition of manifesting growth of K-Siete Tilapia Farm a successful business in

Kidapawan City.

2.5 Demand Structure

It has been known that Fish farming is one of the highest profitable businesses to

rise within our country. It is popular not only in the province of North Cotabato and in the

Philippines, but it is also known to other countries especially in the United States of

America and to the whole world. Aside from Tilapia fish’s nutritional value and its taste,

Tilapia fish is also very versatile. It can be served in variations when it is still raw in the

form of ‘Kinilaw’ when its cook in many different dishes and it is in demand when it

transformed to boneless and ginamos. Additionally, it can be preserved as well as Dried

Tilapia. The demand of Tilapia fish and other Tilapia products are non-questionable

because the Market can potentially be not just from the locality but also internationally
which therefore lead K-Siete Tilapia Farm to be one of the best businesses to invest with

because of its market demand potentials.

You might also like