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BCM 241 Week 1 - A22

This document provides an overview of the content and assessments for Week 1 of the course BCM 241 - Media Ethnographies. It includes introductions on media ethnography and the types of ethnography. It outlines the assessments for the course - four blog posts, a digital artefact pitch, and a final digital artefact. Students are encouraged to explore potential communities for their digital artefact projects. The document emphasizes that the course focuses on studying people and stories within media and technology.

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Yasmine
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47 views

BCM 241 Week 1 - A22

This document provides an overview of the content and assessments for Week 1 of the course BCM 241 - Media Ethnographies. It includes introductions on media ethnography and the types of ethnography. It outlines the assessments for the course - four blog posts, a digital artefact pitch, and a final digital artefact. Students are encouraged to explore potential communities for their digital artefact projects. The document emphasizes that the course focuses on studying people and stories within media and technology.

Uploaded by

Yasmine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Autumn 2022 – Week 1

BCM 241 –
MEDIA
ETHNOGRAPHIES
WHAT’S ON FOR WEEK 1?

• Welcome Back

• Media Ethnographies Appetizer

• The Work
WELCOME BACK

• In your small groups, talk about what you did over the
summer

• Anything cool, fun, exciting, boring??


ETHNOGRAPHY • To start off, what do we mean by ethnography?

APPETIZER
(WHAT IS ETHNOGRAPHY?)
Ethnos ἔθνος Grapho γράφω

Folk, People, Nation I Write

Ethnography then is the


writing (and study) of
and about people
WHAT IS
ETHNOGRAPHY?
Ethnography is both a type of research, and the
product of the research

Ethnographic studies seek to learn about a specific


group of people within society, a community, a
country, region, etc.
WHAT IS ETHNOGRAPHY?

• Ethnographic studies are generally done by


researchers (You) immersing yourself in the
community being studied

• We are really trying to understand people, their


culture, their beliefs, their way of life, and their way
of doing things
Description of cultures, groups,
TYPES OF Descriptive patterns and typologies. Very well
known and used in most
Ethnography
ETHNOGRAPHY ‘traditional’ ethnographic studies

Uses critical/social theory as a key analytical


Critical
tool, focusing on political and power
Ethnography structures within communities and groups

The researcher (YOU) puts


themselves inside the research,
Autoethnography including personal experiences,
feelings, thoughts, behaviors, etc.
TYPES OF
ETHNOGRAPHY
Thick Thin

Contextual and Analytical


Thin descriptions are
People are the experts, patterns superficial, lack depth, and
and traits are studied and don’t provide the context
documented needed to begin to understand
meanings and reasons behind
In depth, detailed accounts of the actions and behaviors
lives of the ‘target’ group
TYPES OF Etic
ETHNOGRAPHY
Emic
Observations by the
researcher, direct
observations by the
Informants are the ‘outsider’
experts; the researcher
understands the
community through the
eyes of the community
members
AUTOETHNOGRAPHIES

• Ethnographies are, by nature, somewhat subjective,


or have been criticized as having subjective
tendencies

• Instead of trying to hide these subjectivities,


Autoethnography seeks to embrace these personal
experiences and thoughts in the study of
communities, places and people
AUTOETHNOGRAPHIES • We experience the people we are immersing ourselves
with, and it seems valuable to recognize this experience,
and include it and make it part of our work

• Autoethnography is the ‘type’ of ethnographic approach


you will be using for your digital artefact projects

”…we
were l
In t e r n ike th
e t , it w e mall
as t h e before
one p the
lace to
be…”
QUICK
PAUSE…

• What online communities are you


part of ?

OR

• What ‘communities’ do you want


to be part of ? Ex. True Crime,
Fashion, Food, Travel, Books,
etc…
• 2 main assessments

THE WORK • First is the Blog assessment

40% of 400
overall grade words/post

Four Blog Four


Posts Prompts
Post #1 Friday, October 7th

Post #2 Friday, October 14th

Post #3 Friday, October 21st

Post #4 Friday, November 18th


THE WORK • 2nd is the Digital Artefact
• First – Project/Topic/Field Site Pitch

Due 20% of overall


Week 6 grade

2-minute video+ 400-word


contextual blog post
More
The about
pitch willthis in tutorial
be developed
from your
and in theprevious
coming blog
weeksposts
THE WORK • And finally, the final Digital Artefact

40% of
December 7th overall grade

Your DA for BCM 241 will have


more definition or parameters
than previous digital artefacts
What does this mean?
THE WORK
It means you will be writing about your community/field
site, but in a creative, engaging, interactive and non-
traditional way

You are completely free to choose your ‘topic’ or more


appropriately, your community/field site

Your output, however, will take on a creative writing format


THE WORK • The creative story will be shared on your blog

• You will also make a short (2-minute) video to


accompany your story

• And finally, you will have a short (max 400 words)


reflective/contextual essay

More details about the DA, story,


reflection and the video will be
discussed in tutorial and in the
coming weeks
FINAL THOUGHTS

• We’ve been saying for…well since forever…

• Studying and practicing and making media is about


people and stories

• Who people are, where they come from, what they


do, why they do what they do, their experiences,
our experiences, and our shared existence
FINAL
THOUGHTS

• In this subject we will explore


what it means to live in the
media, how we ‘are’ in media
and technology places and
spaces, and how we can tell
and share stories about the
experiences ‘in’ these places
FINAL THOUGHTS

• That’s A LOT for Week 1

• Readings, materials, assessment information, etc., is


all available on Moodle

• Have a look, try to come to an understanding of the


assessments and what’s required from you

• AND then, have a great WEEK 1!!!


IMAGE CREDITS

• Slide #2: https://unsplash.com/@chestmax • Slide #11: https://unsplash.com/@tomasmartinez


• Slide #12: https://unsplash.com/@pelayonly
• Slide #3: https://unsplash.com/@chestmax
• Slide #13: https://unsplash.com/@kazaks
• Slide #4: https://unsplash.com/@ana_petrenko
• Slide #14: https://unsplash.com/@cookiethepom
• Slide #5: https://unsplash.com/@documerica
• Slide #15: https://unsplash.com/@designecologist
• Slide #6: https://unsplash.com/@derekleej • Slide #16: https://unsplash.com/@girlwithredhat
• Slide #7: https://unsplash.com/@nickpage • Slide #17: https://unsplash.com/@marvelous
• Slide #8: https://unsplash.com/@anniespratt • Slide #18: https://unsplash.com/@ryoji__iwata

• Slide #9: https://unsplash.com/@smile_man • Slide #19: https://unsplash.com/@brandgreen

• Slide #10: https://unsplash.com/@saxon_white • Slide #20: https://unsplash.com/@kellysikkema

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