LESSON 16 - Cost, Revenue and Profit
LESSON 16 - Cost, Revenue and Profit
Main Lecture:
1. Introduction
Just as consumers make decisions about what goods and services to buy,
entrepreneurs make decisions about what goods and services to produce and
how to do this. Whatever method of organizing production an entrepreneur
uses, the aim is to reduce costs to their lowest possible level so as to try and
make as much profit as possible.
2. Types of costs
There are two types of costs. The first one is known as fixed costs. These are
the costs that do not vary with the amount of production. These fixed costs
usually include weekly or monthly payments to be made by business such as
paying fixed taxes, or rent of the building/machinery etc.
If we combine Fixed costs and variable costs, we get the total cost of
production. Therefore TC = FC + VC
The following graph shows the relationship of total cost with both fixed
costs and variable costs.
After that we've got average costs. The formula of average cost is :-
For example if the total cost of producing 20 teddy bears is Rs.4000, then
the average cost would be (4000/20) = Rs.200
The total revenue is the amount of money earned by the business by the sale
of their goods. Total sales revenue is also known as turnover. Total revenue
can be calculated as:-
Just like average cost, we also have average revenue. The formula is also
similar:-
Then we also have profits. To calculate the profit or loss to the business,
total cost of the business needs to be subtracted from total revenue. If the
business is successful, its total revenue will exceed its total costs and it will
make a profit.
Where the curves of total revenue and total cost intersect, no profit or loss is
made. This level or output and sales is known as the break-even point of
production. This means that if the business manages to sell all the items it
produces at this point, it will just cover the costs and be able to prevent
bankruptcy. As you can see from the graph above that operating above break
even point results in Profit (as total revenue outweighs total cost), while
operating below it results in a loss (as total cost outweighs total revenue.)