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Media and Information

Literacy
Quarter 1 – Module 1

How Communication is Influenced

by Media and Information

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What I Need to Know

What method of communication allows you to learn more about another person: a
post on Facebook or a face-to-face conversation? We connect on a deeper, more meaningful
level when we converse with others personally, yet studies show an increased dependency on
social media. Why?
Social media is a convenient way of communicating, but it lessens the quality of the
connection. Almost two-thirds of U.S. adults admit they use social media to connect. Its rise
to prominence changes our ability to interact with others on a meaningful level. Our social
skills are challenged to the point that many now struggle to interact in traditional
conversations.
Before social media, the ways in which we connected and how many people we
reached were limited. We depended on phone calls and face-to-face interactions to strengthen
relationships. On the upside, the latest technology provides endless ways to connect. We can
also reach more people than ever. The downside is the way we communicate has also
changed, challenging our ability to make meaningful connections.
One survey revealed that 74 percent of Millennials prefer conversing digitally rather
than in person. While this helps them communicate more efficiently, it diminishes their
communication effectiveness. The more people use digital communication, the more
interpersonal communication skills decline. Our need for rapid bits of information replaces
our ability to clearly express thoughts and ideas when speaking to others.

In this module, you are expected to:

1. Describe how communication is influenced by media and information
technologies
2. Perform communication
3. Choose the appropriate medium of communication

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What I Know

MULTIPLE CHOICES. Choose the best answer that corresponds to the given statement
below.
1. The following are examples of application where people can see each other in real or
actual time while chatting using video conference EXCPET:
A. Skype B. FaceTime C. Youtube D. Messenger
2. Among the answers listed, which are platforms of mass media?
A. Radio B. Internet C. Television D. All are correct.
3. Which of the following is a broadcast media?
A. Philippine Daily Inquirer C. DZMM Teleradyo Online
B. Manila Bulletin D. GMA Channel 7
4. ____ is a piece of radio or television apparatus that detects broadcast signals and converts
them into visible or audible form.
A. media B. receiver C. transmitter D. channel
5. Which of these does NOT belong?
A. Messenger B. Twitter C. Youtube D. Facebook
6. Which is not a medium of communication?
A. shortwave B. medium wave C internet D. digital
7. Current communication methods can be done in multi-mode thru the use of ___?
A. media B. Youtube C. internet D. computer
8. Which is not a part of communication process?
A. media B. receiver C. source D. speed
9. Which of these devices can NOT send a successful email?
A. mobile phone B. Xbox C. laptop D. workstation
10. Which of these is NOT a consideration in communicating?
A. status B. privacy C. security D. intent
11. _____ is the consideration for the least effort and time to send information to intended
recipient.
A. intent B. cost C. convenience D. status
12. Which of these uses a verbal mode of communication only?
A. newspaper B. twitter C. broadcast radio station D. Messenger

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Lesson Proper

What’s In

Task 1. LET’S EXPLORE

Answer the questions based on the information learned or read from other sources.
Write your answers briefly.

1. How media affect the way people communicate ideas?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
2. What forms of media can we use to access information?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
3. How can student like you become a media and information literate individual?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
4. Why should people involved in the production of different forms of media to be
accountable for their action?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Task 2. LET’S FIGURE OUT

Based on your answers from TASK 1, write four information in the first column of the
table below. In the second column, write questions about the information you want to learn.
What do I already know? What do I want to know?

1. 1.

2. 2.

3. 3.

4. 4.

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What’s New

Task 3. IT’S ME
Answer the following:
Why is communication a process?

How can we achieve an effective communication with

other people?

What is the message in this illustration?

Do you agree with this illustration regarding

communication? Why or why not?

What is the message all about?

Do you agree with the message?

What important lesson can we derived from this

poster?

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What is It

Task 4. GUIDE FOR READING

Communication Media and Information

Media literacy, information literacy, and technology literacy are interrelated as they
all play an important role in the students’ learning process. Without information, an
individual cannot learn about something. Media and technology are useful tools in conveying
the information effectively. These two enable an individual to expand his knowledge and
enhance his method of learning.

In this lesson, you will learn how media and information technology has affected
communication in everyone’s lives. What are its effects on face to face communication and
how it has affected us? Technology has also impacted us positively and negatively in our
daily life communication. Before the evolution of technology, humans were more focused on
their goals, we were more productive due to lack of distractions, we were composed to be of
creative nature due to lack of luxury of information, life was slow, the competition was small
due to lack of communication gap among people and business. The communication was not
so fast and destructive and it was not viral.

But, technology speeds up communication between people. Technology provided

convenience and enable people to use more than one method of communication
simultaneously.

By definition, communication is giving or gaining information by speaking, reading

writings or discerning non-verbal messages such as gestures and images. By these we need
supplying facts whenever we communicate with others. In simple matter like telling your
friends what happened to you, we converse with others by communicating. It serves as our
connection with each other. Communication is not just by talking; it can be in other different
terms also, like sign language or writing.

Mode of communication:

Verbal - communicating by voice, by talking

Non-Verbal - by movements, gestures

Written - in a piece of paper or material

Visual - using pictures or any other things that will visually represent
what a person is communicating

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Since time immemorial, doing communication can be effective only if it
complies with the process. The generation of information pass on through the
channel to the recipient. This practice had been there since mankind learn to
converse. And, as people advances the way we communicate with our
fellowmen, media and technology goes with it too. Even at the advent of
computers, we also use computers in communication to our advantage.

Parts of communication process

1. Source or sender. It is where the information emanates. When using technology this
is the transmitter.
2. Recipient or receiver. The person that gets the information relayed. The device that
reproduce the signal back to analog form so man can understand.
3. Information. Facts provided or learned about something or someone; What is being
conveyed in a communication
4. Channel. It is a passageway, the medium of access for a thing, a communication, or
an idea

Communication Flow

One-way. The information emanates from the source and goes to the receiver. And the
information flow ends there.

Conversation. The information originates from the source, goes to the receiver and the roles
of the former and the latter inverts as the communication goes. The flow of information
exchange goes to and from both ends of the communication.

Popular form of communication, technology and its medium of conveyance of information.

One-way (Channel) Media Mode

newspaper broadsheet print written, visual
tabloids broadsheet print written, visual
broadcast radio station shortwave, medium wave, verbal

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frequency - modulated radio
frequency signal
broadcast tv station frequency - modulated radio verbal, non-verbal,
frequency signal visual
facsimile (fax) machine microwave radio frequency signal written, visual
Yahoo mail (email) internet, personal computer unit written, visual
or internet-capable mobile device
Youtube (video internet, personal computer unit verbal, non-verbal,
streaming) or internet-capable mobile device visual

Conversation (Channel) Media Mode

online radio station internet, personal computer unit verbal, non-verbal,
or internet-capable mobile device visual
online tv station internet, personal computer unit verbal, non-verbal,
or internet-capable mobile device visual
Messenger (text chat, internet, personal computer unit written, verbal, non-
phone chat, video chat) or internet-capable mobile verbal, visual
Facebook internet, personal computer unit written, verbal, non-
or internet-capable mobile device verbal, visual
Twitter internet, personal computer unit written, verbal, non-
or internet-capable mobile verbal, visual
Instagram internet, personal computer unit written, non-verbal,
or internet-capable mobile device visual

Communication can be affected by external factors or from the environment. Like

news, it is changing and requires the support of facts and information. And therefore, is
affected by:

 Media. The media makes communicating a lot easier than before; there is internet
present today which enables chatting with friends and families through phone screens
and personal computers. It greatly affected the distribution of information; it widened
the range in just a short time. There are also the TV Networks, radios, that broadcasts
or communicates with a large number of people. Newspapers, journals, tabloids and
the likes are another form of communication media and have their own genre of
communication.

 Information. It is the supply of communication; it makes talking and sharing opinion

with others much more meaningful specially when answered with sense. Information is
what we talk about, even the mere thing that you inform your parents that you are
going to come home late via phone call or chat is giving out information.

You see, these two things mentioned greatly affect communication in many ways. But
it helps for a greater cause, we people find the best ways to reach our loved ones and any

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other people on that matter. For we want to make things easier and less of a hassle so people
invent ways through technology to improve communication.

Now people can use email, social media, chat messengers, video conferencing, video
calls, images, videos, symbols, diagrams, charts, emoticons, etc. for communication.

Radio and tv stations can now be heard or see through the mobile phones and personal
computer units too courtesy of the world wide web. Even station from the remotest place on
Earth can be ‘tuned’ as long as internet signal is available. Not to fail to mention that
newspapers and the likes too are now in the same bandwagon with the broadcast media.

With all of these technologies available to anyone, all they can is to consider which
one is appropriate to use for communicating. To avoid getting into trouble communicating
using today’s technology and media, we should consider the these.

1. Intent
Objectives of doing the communication vary from as simple as letting someone know
your current location to reminding your parents for the next family vacation plans.
2. Receiver
The ability to get, use, understand, and respond if need be the information sent in least
possible time is the worry here.
3. Privacy
Sender’s and the receiver’s privacy must not be compromised at the expense of
communication at any time. Overlooked, will be a great mistake on the part of the leaking
party. Sending someone’s pictures, screengrabs of conversation, recorded audio or video
clips, and the likes always pose intrusion to privacy concerns.
4. Security
The idea of losing material things of value, or bodily harm that can be inflicted to
both sender and receiver are the concern of security in a communication. Ordinary images or
clips during the exchange of communication may pose nothing to just anybody but many
details can be derived from it by a con man. Having a Siberian Huskies dog in a picture may
mean the person is in a middle-class family, that the person can be exploited to pay ransom.
Giving details such as residence address or telephone number can be used to manipulate
against just anybody. Unscrupulous persons may use it ranging from just a simple name
dropping to terroristic acts attribution and blackmail. Electronic details such as mobile
number, atm number, etc. can be exploited as many times as can be.
5. Convenience
Least effort and time to send information to intended recipient. Or, the adeptness in
sending out the communication is the concern of convenience.

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6. Cost
Sending the information with the least possible expense on the part of the source is
one good reason why that medium is used for the communication.

What’s More

Task 5: CHALLENGE YOUR KNOWLEDGE

A. True or False. Write TRUE if the statement is correct. White FALSE if otherwise.
______________1. A visual artist paints to convey a message.
______________2. A responsible journalist must write a biased article for politician.
______________3. Facebook is an example of media.
______________4. A literate person can read and write.
______________5. Journalists should write articles that interest the public.

B. Multiple Choice. Choose the letter that best describes the type of literacy in each
situation. Answer may be repeated.
a. Information literacy b. Media literacy c. Technology literacy
________1. James found erroneous facts in the newspaper he is reading.
________2. Peter uses his tablet to read his e-books, which he downloaded using app.
________3. Charlene, an exchange student, tells her mother that she misses her
through ……………e-mail.
________4. The teacher told the students to go to the library for their research
activity.
________5. A mother bought an alphabet chart for her four-year-old daughter.

Task 6: LET’S PONDER

Answer each question briefly based on your objective insight and critical thinking.
1. Why should parents monitor what Internet sites their children visit?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
___________________________________________________.
2. What information do you frequently access from the internet?
_____________________________________________________________________
_____________________________________________________________________

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_____________________________________________________________________
___________________________________________________.

3. How do people achieve an effective communication among others?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
___________________________________________________.

4. What other forms or factors you believe should be enhance or develop for better
communicate?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
___________________________________________________.

Task 7: LET’S WRAP UP

In the first column, answer the question with what you have previously written in the
What do I already know? Column from LET’S FIGURE OUT on page 4. In the second
column, give four practical applications where you can use these information.

What new and interesting information How can I use and apply this
have I learned? information?
1. 1.

2. 2.

3. 3.

4. 4.

What I Have Learned

Using any means available currently at your disposal. Make a short

message of your liking and relay it to anybody. Mind the response of the individual/group
you communicated with. Take note of the interaction.

1. What communication mode have you just performed?

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_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
2. What consideration weighed much for you to decide using that particular mode of
communication?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
3. What was your message?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
4. What was the response?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
5. Why did you not use facsimile machine to communicate with the person?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
6. Why did you use that medium of communication?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

What I Can Do

Task 8: I CAN MAKE IT!

Download and watch a video presentation on How Communication is Influenced by
Media and Information through this link: https://www.youtube.com/watch?v=KwQsRrcY8-4
Guide Questions:
1. How media affects our life as an individual?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
2. How do you look people in your community?

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_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
3. How life without communication?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
4. How important is communication?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Assessment

MULTIPLE CHOICES. Choose the best answer that corresponds to the given statement
below.
1. Current communication methods can be done in multi-mode thru the use of ___?
A. media B. Youtube C. internet D. computer
2. _____ is the consideration for the least effort and time to send information to intended
recipient.
A. intent B. cost C. convenience D. status
3. Which is not a medium of communication?
A. shortwave B. medium wave C internet D. digital
4. Among the answers listed, which are platforms of mass media?
A. Radio B. Internet C. Television D. All are correct.
5. The following are examples of application where people can see each other in real or
actual time while chatting using video conference EXCPET:
A. Skype B. FaceTime C. Youtube D. Messenger
6. Which of the following is a broadcast media?
A. Philippine Daily Inquirer C. DZMM Teleradyo Online
B. Manila Bulletin D. GMA Channel 7
7. ____ is a piece of radio or television apparatus that detects broadcast signals and converts
them into visible or audible form.
A. media B. receiver C. transmitter D. channel
8. Which of these does NOT belong?
A. Messenger B. Twitter C. Youtube D. Facebook
9. Which is not a part of communication process?
A. media B. receiver C. source D. speed
10. Which of these devices can NOT send a successful email?
A. mobile phone B. Xbox C. laptop D. workstation

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11. Which of these is NOT a consideration in communicating?
A. status B. privacy C. security D. intent
12. Which of these uses a verbal mode of communication only?
A. newspaper B. twitter C. broadcast radio station D. Messenger

Additional Activities

Explain each component by relating it to your experience

in doing research

Guide Question:
1. Why is information literacy important?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________

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Answer Key:

1. C
2. D
3. D
4. B
5. C
6. D
7. C
8. D
9. B
10.A
11.C
12.B
Task 5: CHALLENGE YOUR KNOWLEDGE
A. True or false
1. True
2. False
3. True
4. True
5. true
B. Multiple Choice
1. a
2. c
3. b
4. a
5. a

Assessment
1. C 5. C 9. D
2. C 6. D 10. B
3. D 7. B 11. A
4. D 8. C 12. B

References:

Dev Ismael. (2019). Computer Hardware. Accessed July 21, 2020. Retrieved at
https://drive.google.com/drive/folders/1I98vEaPi6366mLTquUkPWlUEQRweWx80?
fbclid=IwAR0ua7yuaYL_IIVVqJ2Ssa_XDx4KScURZ62dMk6t6KZmrYMREs4g3Dke8mY

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Ailen S. Laguda, A. D. (2020, July 30). Google.com. Retrieved from Gmail.com:
https://drive.google.com/drive/u/0/folders/1mFIBTdlNgayyQmZq9QPc5gyPLx-gnNye?
fbclid=IwAR187gmiCcrNFHzqqP9aKjTggY--XemxjUZuUPZU8srNxGanhJdBp1Ha6Yk

Ailen S. Laguda, A. D. (2020, July 30). MIL Module 1 (ien). Retrieved from gmail.com:
https://drive.google.com/drive/u/0/folders/1mFIBTdlNgayyQmZq9QPc5gyPLx-gnNye?
fbclid=IwAR187gmiCcrNFHzqqP9aKjTggY--XemxjUZuUPZU8srNxGanhJdBp1Ha6Yk

Magpile, C. M. (2016). Media and Information Lityeracy (Enhancing Education through Effective
Communication). Lower Ground Unit LG 10 Tower D Victoria Towers, Mother Ingacia St.,
Paligsahan, Quezon City: The inteligente Publishing, Inc.

Stacey Hanke. (2018). How Social Media Affects Our Ability to Communicate. Accessed
July 30, 2020. Retrieved at https://thriveglobal.com/stories/how-social-media-affects-our-
ability-to-communicate/

Notes on the module

A4 size, portrait, margin-all 1", ideal/maximum of 16 pages (body only excluding
cover page, answer key, references, etc) font-times new roman, arial or bookman
old style, body text
body text font size
text 11-12 pt
heads 15-24
sub heads 11-13
spaces between subtitles and paragraphs 2 pt
Leading space-1.15 pt

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