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The Different Elements in The Process of Communication: Sender

The document discusses the key elements in the communication process: 1) The sender is the initiator who generates the idea or message to be transmitted. 2) The message itself contains the information or content that the sender wants to convey to the receiver. 3) Encoding involves putting the message into an appropriate format, whether verbal, non-verbal, words, symbols or pictures, for communication through a channel.

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Ruiz Anne
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24 views

The Different Elements in The Process of Communication: Sender

The document discusses the key elements in the communication process: 1) The sender is the initiator who generates the idea or message to be transmitted. 2) The message itself contains the information or content that the sender wants to convey to the receiver. 3) Encoding involves putting the message into an appropriate format, whether verbal, non-verbal, words, symbols or pictures, for communication through a channel.

Uploaded by

Ruiz Anne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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there The purpose of quantitative research is to generate knowledge and create understanding
about the social world. Quantitative research is used by social scientists, including
communication researchers, to observe phenomena or occurrences affecting individuals. Social
scientists are concerned with the study of people. The goal of this is promote understanding
of cultural practices that are not typically part of one's own culture. Using the perspective
of cultural relativism leads to the view that no one culture is superior than
another culture when compared to systems of morality, law, politics, etc

The Different Elements in The Process of Communication


We will now learn about the different elements in the process of communication.

Sender

The very foundation of communication process is laid by the person who transmits or
sends the message. He is the sender of the message which may be a thought, idea, a
picture, symbol, report or an order and postures and gestures, even a momentary
smile. The sender is therefore the initiator of the message that need to be transmitted.
After having generated the idea, information etc. the sender encodes it in such a
manner that can be well-understood by the receiver.

Message

Message is referred to as the information conveyed by words as in speech and write-


ups, signs, pictures or symbols depending upon the situation and the nature and
importance of information desired to be sent. Message is the heart of communication. It
is the content the sender wants to covey to the receiver. It can be verbal both written
and spoken; or non-verbal i.e. pictorial or symbolic, etc.

Encoding

Encoding is putting the targeted message into appropriate medium which may be
verbal or non-verbal depending upon the situation, time, space and nature of the
message to be sent. The sender puts the message into a series of symbols, pictures or
words which will be communicated to the intended receiver. Encoding is an important
step in the communication process as wrong and inappropriate encoding may defeat
the true intent of the communication process.

Channel

Channel(s) refers to the way or mode the message flows or is transmitted through. The
message is transmitted over a channel that links the sender with the receiver. The
message may be oral or written and it may be transm

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