A STUDY ON CONSUMER PURCHASING BEHOVIOR TOWARDS

ALPINE TAPE PRODUCTS

Project report submitted to the Bharathiar University in partial fulfilment of the

requirement for the award of BACHELOR OF COMMERCE WITH BANKING AND
INSURANCE
Submitted by
MARI MUTHU.M
(Reg. No: 172AB0028)

Under the Guidance of

Mrs. D.RENUKADEVI M.com., M. phil., PGDCA., (Ph.D)
Assistant Professor Department of Commerce with Banking and Insurance

DEPARTMENT OF COMMERCE WITH BANKING AND INSURANCE

SNMV COLLEGE OF ARTS AND SCIENCES
(Affiliated to Bharathiar University),
Shri Gambhirmal Bafna Nagar,
Malumachampatti,
Coimbatore -641018
MARCH - 2020
CERTIFICATE

This is to certify that the project report, entitled “A STUDY OF CONSUMER

PURCHASING BEHOVIOR TOWARDS ALPINE TAPE PRODUCTS” submitted to
the SNMV College of Arts and Sciences, in partial fulfillment of the requirement for the
award of the Degree of Bachelor of Commerce with Banking and Insurance is a record of
original project report done by Mr. Marimuthu.M (Reg.No 172AB0028) during the period
2019-2020 of her study in the Department of commerce at SNMV College Of Arts and
Science, Malumachapatti, Coimbatore, Affiliated to Bharathiar University under my
supervision and guidance.

Place: Coimbatore
Date:

____________________ _________________________
Signature of the guide Signature of HOD

Viva voce examination conducted on_____________________

_______________________ ________________________
Internal Signature External Signature
DECLARATION

I, Marimuthu.M hereby declare that the dissertation, entitled “A STUDY

ON CONSUMER PURCHASING BEHOVIOR TOWARDS ALPINE TAPE
PRODUCTS” Coimbatore, submitted to the Bharathiar university, in partial

fulfillment for award of degree of Bachelor of Commerce with Banking and

Insurance is a record of original researchwork done by me during the period
2019-2020, under the supervision and guidance of Mrs.D.RENUKADEVI M.com.,
M. phil., PGDCA., (Ph.D) Assistant Professor Department of Commerce, Banking and
Insurance SNMV College Of Arts And Science, Malumachapatti, Coimbatore.

Place: Coimbatore

Date:

___________________________

Signature of the Candidate

MARIMUTHU.M

(172AB0028)
ACKNOWLEDGEMENT

I express my sincere thanks to God almighty for his blessings showered upon me and
for giving me courage and wisdom to take up this project and completing successfully.

I wish to record my profound thanks to Dr.B.SUBRAMANI, M.Sc., PGDCA. B.Ed.,

MCA. M.Phil., Ph.D. Principal, SNMV College of Arts and Science, Malumachampatti,
Coimbatore for permitting me to take up this project.

I express my sincere thanks to my project guide Dr.J. JOHN MANOHARAN,

MBA., Ph.D., Head, Department of Commerce, Banking and Insurance for guiding me
right from the inception till the successful completion of the project. I sincere acknowledge
for extending his valuable guidance

I express my sincere thanks to Mrs.D.RENUKADEVI M.com., M. phil., PGDCA.,

(Ph.D) Department of Commerce, Banking and Insurance, for guiding me right from the
inception till the successful completion of the project.

I also owe my sincere gratitude to the Librarians, SNMV College of Arts & Science,
Malumachampatti, Coimbatore and Librarians of Bharathiar University, Coimbatore for all
the timely help and their support for my research work.
I wish to extend my gratitude to each and every Teaching staff in the Department of
Commerce, Banking and Insurance SNMV College of Arts & Science, Malumachampatti,
Coimbatore, for their invaluable advice and whole hearted guidance throughout the course of
the study.
Last but not the least, I am highly indebted and grateful to my beloved parents and
friends who have been instrumental in all my success. Their good wishes, prayers and
encouragement have helped me mentally to complete my research work successfully.

MARIMUTHU.M
(172AB0028)
TABLES OF CONTENTS
S.NO CONTENTS Page No.

INTRODUCTION

1.1 INTRODUCTION OF THE STUDY

1.2 SATEMENT OF PROMBLM

1 1.3 OBJECTIVES OF THE STUDY

1.4 SCOPE OF THE STUDY

1.5 RESEARCH AND METHODOLOGY

1.6 LIMITATION OF THE STUDY

2 REVIEW OF LITERATURE

INDUSTRY PROFILE AND COMPANY PROFILE

3

ANALYSIS AND INTERPRETATION

4

FINDINGS, SUGGESTIONS AND CONCLUSION

5

BIBLIOGRAPHY
6

ANNEXURE
7

LIST OF TABLE
Table. Title Page.
Number Number

4.1 Age

4.2 Gender

4.3 Monthly Income

4.4 Marital status

4.5 Residence Status

4.6 Family Types

4.7 Use the Alpine tape product

4.8 Usage of the tape

4.9 Purchase the tape

4.10 Advertisement

4.11 Buy the same brand

4.12 Selection the brand

4.13 Purchase Basic of the Tape

4.14 Recision for Purchasing the alpine tape product

4.15 Recommend of brand

4.16 Place of buying

4.17 Feedback

4.18 Satisfied is the price structure

4.19 Buying behavior

LIST OF CHART
Chart. Title Page.
Number Number

4.1 Age

4.2 Gender

4.3 Monthly Income

4.4 Marital status

4.5 Residence Status

4.6 Family Types

4.7 Use the Alpine tape product

4.8 Usage of the tape

4.9 Purchase the tape

4.10 Advertisement

4.11 Buy the same brand

4.12 Selection the brand

4.13 Purchase Basic of the Tape

4.14 Recision for Purchasing the alpine tape product

4.15 Recommend of brand

4.16 Place of buying

4.17 Feedback

4.18 Satisfied is the price structure

4.19 Buying behavior

A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS
ALPINE TAPE PRODUCT

CHAPTER-1

1.1 INTRODUCTION
Welcome to Alpine Tape Private Limited, Alpine refers to the Alpine, a European
mountain range, to the alpine associated with the mountain range or relating to any lofty
mountain areas
Organization study helps to convert the theoretical knowledge and practical
knowledge into experienced one. An organization as a social unit of people systematically
structured and managed to meet a need or to pursue collective goals on a continuing basis.
The purpose of training program is to the rea life situation relevant to business areas and
strengthen the conceptual knowledge alpine from the industry.

Organization study is usually conducted in a well-structured and reputed organization.

The basic objective of the study is simply to understand and learn the actual structure and
working of each and every department of an organization. The main purpose of the study is to
observe, analyze and interrupt at the functions and procedures of each and every department
of the selected organization.

From the study conducted in Alpine tape private limited, Sidco tape works a basic idea
of functioning of various departments of the company has got. Hence the organization study
conducted in Alpine tape private limited, helped to a large extent to experience the real work
life situation in an organization.

1.2 STATEMENTOF THE PROMBLEM

The main purpose of this project is to study on consumer purchasing behavior towards
alpine tape product. Because various brands of tapes are available in the market and it is very
essentials to know the level of consumer behavior individual brand.What factors influence to
purchase alpine tape product.
1.3 OBJECTIVES OF THE STUDY

● To know consumer purchasing behavior of alpine tape product.

● To examine the consumer view regarding consumption of Alpine tape product.
● To know the consumer brand preferences towards tape Alpine product.
● To study about the factors in influencing to purchase Alpine tape product.
● To find out satisfaction level of Alpine tape product.

1.4 SCOPE OF STUDY

The present study is confined to Coimbatore district considers only various types of Alpine
tapes. Though the main objective of the study is on analyses customer preference in Alpine
tapes, the scope of study extends to the following related aspects viz, The socio-economic
characteristics of the respondents, the awareness of Alpine tape customer.

PERIOD OF THE STUDY

The period of the study is 15 days.

AREA OF THE STUDY

The area chosen of the study is Coimbatore city.

1.5RESEARCH METHODOLOGY

This part explains the methodology used in this study. The methodology includes
sources of data. Sample size, area of the study and framework of analysis.

1.5.1. SAMPLING METHOD

To customer from Coimbatore city selected on convenience basics for this study. To
study the Project a Convenient Sampling Method is adopted. The study depends on primary
data.
1.5.2. SAMPLING SIZE

Sample of 50 people were taken into this study, and their data were collected.
Samples for the purpose of the study are selected randmatically.

1.5.3. METHOD OF DATA COLLECTION

The data for this study are of two types: -

1. Primary data.

2.Secondary data.

1.5.4. PRIMARY DATA

Primary data is the data is collected from the respondent for the first time, it is
original in nature. For the purpose of collection of primary data, a well structure
questionnaire was framed and filled by the respondents. The questionnaire comprises of close
ended as well as open ended questions.

1.5.5. SECONDARY DATA

In close ended acritical journals are used.

1.5.6. STATISTICAL TOOLS

The following statistical tools are used in the study

1. Simple percentage.

1.5.7.SIMPLE PERCENTAGE ANALYSIS

Simple Percentage refers to a special kind of ratio in making comparison between two
or more data and to describe relationships. Percentage can also be used to compare the
relative terms in the distribution of two or more sources of data.
Number of Respondents

Simple Percentage of Respondents = ---------------------------------------- X 100

Total Number of Respondents

1.6 LIMITATIONS OF THE STUDY

The study was conducted only in Coimbatore district. This may not give a generalized
conclusion. The number of respondents was limited to 100 only. The analysis is based on the
data product in the survey is not included. The conclusions are based on the opinion
expressed by the respondents by the respondents. Hence, they cannot be assured or true
representation of reality.
CHAPTER SCHEME
CHAPTER-I

It gives a brief introduction about the study scope, objectives, methodology and
sample design the study.

CHAPTER-II

It covers the Review of Literature.

CHAPTER-III

It covers the overview of the study of consumer purchasing behavior towards alpine
tape.

CHAPTER-IV

It covers the Analysis and interpretation of the collection data.

CHAPTER-V

It covers the various finding and suggestions of the study along with the conclusion.
CHAPTER-2

REVIEW OF LITRATURE

1.Douglas, et al (2001) conducted an empirical study to explore key aspects of consumer

response towards shopping on the Internet. The major findings of study were: - convenience
was not a major inducement in local Internet shopping, probably because of (its) geographical
proximity. For instance "Pricing" was the major motivation behind online shopping.

2.Bhattacharya and Sen (2003) stated that consumer behavior referred to the mental and
emotional process and the observable behavior of consumers during searching, purchasing
and post consumption of a product or service. Consumer behavior involved study of how
people buy, what they buy, when they buy and why they buy. It blended the elements from
psychology, sociology, socio-psychology, anthropology and economics, to assess the
influence on the consumer from groups such as family, friends, reference groups and society
in general.

3.B M Campbell 2004 Results are reported for two experiments: a test of five pair of
standard adhesive tapes with fingerprints and a test of two paired sets of cellulose and
masking tape with inked fingerprint impressions. It was learned that under ideal conditions,
the use of a hot air blower may help to separate adhesive tapes and allow a more efficient
lifting from cardboard surfaces. The procedure, which requires considerable patience,
produces a flat tape surface which can be examined for evidence.

4.Sanjay K Pandey 2005 Although there has been a resurgence of interest in red-tape
research, much of this research has the limited focus of testing for public-private distinctions
and has used a wide range of concepts and measures. In some ways, progress on substantive
issues surrounding how to contend with red tape is stymied by the multiplicity of theoretical
specifications and operational measures for red tape. Relatedly, the concept of red tape
continues to be confounded with formalization. Therefore, this article addresses two key
questions: How different are the various theoretical specifications of red tape ? To
what extent do different measures of red tape and formalization measure the same underlying
realities ? A theoretical analysis providing an intellectual history of different red-tape
concepts used in the extant literature and an empirical examination of several operational
measures is carried out for ascertaining construct validity. The empirical analysis for
construct validity employs both factor analysis and an approach based on the multifruit-
multimethod matrix of correlation coefficients. Our analysis indicates that there has been
considerable progress in concept development on red tape in the last two decades, and the
red-tape measures based on these concepts show both convergent and discriminant validity
with respect to. We also note that much additional work, especially in scale development,
remains to be done. Progress on measurement, through careful development of concepts and
measurement scales, is essential for better informing public management praxis.
5.Sinha and Uncial (2005) in the study explored that the Shopping environment refers to the
landscape of shopping, changing as it did from the first departmental store to present-day
malls to virtual shopping through the Internet. It has been found that shoppers behave
differently depending on the type of shopping situations.

6.Richards Sarah (2005) The Survey aimed to identify why people do or don't shop online,
what they buy and how much they spend, if they have encounter any problems and what
proportion of their shopping they intend to do online in the future. This study showed some
interesting trend. Over six in ten people with internet access had shopped online over the
previous 12 months. Convenience was a large motivating factor for people to shop online
than prices. Most people shop once every two to three months, with men was being slightly
more likely to do so than women. CDs, tapes and records were the most popular items to be
purchased online, followed by DVDs, videos, computer games, books and travel tickets.
Fears over the security of websites were the main reason why some people with Internet
access choose not to shop online.

7.Celeste Watkins-Hayes 2006 Racially representative bureaucracy theory suggests that

black and Latino clients of street- bureaucracies will uniformly experience the benefits of a
racially diverse staff within these institutions and perceive it as working to their advantage.
Conversely, street- bureaucracy theory suggests that racial minorities working within these
organizations are under massive constraints that significantly hamstring their efforts to
exercise discretion in ways that might benefit minority clients. Using in-depth interviews of
both recipients and providers of public cash benefits and food stamps, I find that the majority
of black and Latina clients interviewed in a racially diverse welfare office do not view staff
members who share their racial status as operating in ways that are distinctly informed by
racial group commonality. A strong bureaucratic structure creates institutional boundaries
that often restrict meaningful engagement between these groups despite social group
commonality. In those instances, in which black and Latina clients do have a racialized
interpretation of their encounters with bureaucrats from their racial groups, they are not
monolithically understood. Clients can read them as either pointed but welcomed
interventions by race mates who offer wisdom on how to navigate the welfare system or
heavy-handed maneuvers by more privileged members of their racial communities.
Ultimately, this article argues that racial diversity among the workforces of street-
bureaucracies is important and can have positive effects on organizational dynamics as
racially representative bureaucracy theory suggests, but organizational context and intragroup
politics within minority communities greatly inform how race is mediated within these
institutions.

8.Yue and George (2006) suggested the retail patronage idea such as the concepts of store
choice and frequency of visit. In this study, meta-analysis suggested that various predictors
(egg, service, product selection, quality) were strongly related to shoppers’ retail choice,
whereas others (egg. store attitude, store image) were important antecedents of shopping
frequency. However, the relationships between the predictors and retail patronage vary
according to the study characteristics (e.g., experimental Vs other designs).
9.Wannamaker and Pradeep (2007) identified that design layout and product displays were
highly considered in selecting a specific supermarket outlet. They also felt that most of the
professionally qualified customers selected design layout and product display as important
variables in selecting the supermarkets. They also further stated that most of the female
customers gave priority to product display in supermarket selection.
10.Pooja Mordali (2008) explored the study on investigation of consumer’s perception
towards internet based e-shopping and the study involved an experiment in which the
respondents were asked to go through the online shopping process and relate their
experiences. The study found that the positive experience with a website plays a vital role in
forming consumers trust while shopping online and if consumers trust the website then they
will perceive ease of use, perceive enjoyment and perceive the 89 websites to be less risky
which would finally culminate into an intention to transact with the website.

11.Amar Cheema and Piracetam Palatal (2009) made an attempt to study the relative
importance of online information versus offline information for internet purchase. The study
found that relative importance of online information is higher for utilitarian products such as
computer hardware and software than for hedonic products such as books, music and movies,
the relative importance of online information decreases with increasing consumer internet
experience and consumers' trust of online search engine information decreases with
increasing internet experience.

12.Chih-Chien Wang (2009) analyzed that knowledge is one important factor influencing
the of trust. The results revealed that knowledge is positively associated with trust and
online shopping activities. In other words, people who know more about online shopping will
trust and go shopping more online. Online retailing practice should make the public
knowledgeable about online transaction security mechanisms to build users trust in online
shopping.

13. Anker Kumar Rastogi (2010) conducted the study on ―a study on Indian online
consumers and their buying behavior and the study attempts to analyze the features related to
the buying behavior of online shoppers. Consumer buying behavior in respect of online
shopping was studied using different socio-economic variables. It also provides a support that
helps researchers understand the drivers of consumers attitude and goal to shop on the
Internet, and consumers„ perceptions regarding ease of use and usefulness. Conclusions
derived from the analysis can be used as useful guide for market orientation. The outcomes of
the study suggest that assessment of consumer buying behavior can contribute to a better
understanding of consumer buying behavior in respect of online shopping.

14. A study has conducted by Feng Zhu (2010) indicates that how product and consumer
characteristics moderate the influence of online consumer reviews on product sales using data
from the video game industry. The findings reveal that online reviews are more influential for
less popular games and games whose players have greater Internet experience.

15.Debiprasd Mukherjee (2012) conducted a study entitled „Impact of celebrity

endorsement on Brand Image. This study shows that consumers report higher self-brand
connection for brands with images that are consistent with the image of a celebrity that they
aspire to be like, particularly in the case when the image of the celebrity and the brand match.
16.Dinesh Kumar and Vickerman (2012) noted that customer satisfaction was widely
recognized as a key pressure in the formation of consumers' future purchase intentions.
Satisfied customers were also likely to tell others of their favorable experiences and thus
engage in positive word of mouth advertising. It aimed to investigate customer satisfaction in
the organized retail outlets in Erode city of Tamil Nadu State in India. The objectives were to
identify the determinants of customer satisfaction in the organized retail outlets in Erode city,
to identify the attitude and behavior of the customers those who were purchasing in organized
retail outlets and to study about the future prospects of organized retail outlets in the city.
Customer satisfaction was a significant subject for most marketers.

17.Steven Kingsley2013 Despite the general recognition of the importance of "red tape" on
organizations' behaviors and impacts, theory remains poorly developed. The purpose of this
article is to develop a theory of the origins of red tape and then to apply the theory to the
question "Why do government organizations have more red tape? " The perspective presented
assumes that red tape is best viewed as pathological, whereas that formalization concepts are
best viewed as neutral attributes of organizations. The term "rule density" is introduced to
describe the extensiveness of rules and regulations as related to total organization resources.
The theory makes a distinction between rules that are at their origin dysfunctional (rule-
inception red tape) and rules that initially served a useful function but transformed into red
tape (rule-evolved red tape). Specific causes of each type red tape are identified. A distinction
is made regarding the internal vs. external production and impact of red tape and a typology
is developed which is used in hypotheses about red tape. Finally, the question of govern-mint
red tape is considered.

18.Gomathy et al. (2013) studied the consumer attitude towards departmental stores of
organized retail outlet in Erode city. The preferences of the consumers clearly indicate the
importance of advertisement in influencing their purchase, the additional facilities expected,
improvement expected in handling defective goods and many more. They analyses the
attitude of the consumer towards departmental stores. The results may help the management
of departmental stores to understand the factors that influence the attitude of consumers
towards departmental stores, so that they can implement the requirement of the consumers
and be successful in the emerging retailing environment.

19.Brijesh and Ashish (2013) found out the factors affecting the customer satisfaction of
organized retail stores. Result of factor analysis showed that five factors namely
‘productconvenience’, ‘employee service’, ‘shopping convenience’, ‘physical features’ and
‘pricing’ had led to the customer satisfaction of organized retail stores. Findings also
suggested that ‘shopping convenience’ had the strongest impact on satisfaction, while
‘physical features’ had no influence on satisfaction. From the result, it has been concluded
that customers’ of Surat city were satisfied with the organized retail stores.

20.Naira Campbell-Kyureghyan2014 Athletes use kinesiology tape to help work through

injuries and increase performance. Kinesiology tape manufacturers claim that these tapes may
improve strength, blood flow, and range of motion (ROM). The purpose of this pilot study is
to analyze the validity of these claims through evaluation of biomechanical parameters
(strength, ROM, muscle activity, and muscle oxygenation) that may potentially affect the
performance in healthy subjects. Three tapes were tested on healthy subjects. One of the tapes
(Tape 3) demonstrated improvements in knee ROM, and strength, but no changes were
observed in muscle activity or oxygenation s. No improvement was found for other two
tapes. Based on the results, further research involving a fatigue protocol would be beneficial
to possibly reveal more evident differences between tapes.

21.Ashish Bhatt (2014) in article entitled “Consumer Attitude towards Online Shopping in
Selected Regions of Gujarat” published in Journal of Marketing Management stated that
online shopping is gaining popularity among people specially the younger generation but in
today scenario to become equally popular among all age groups e-marketing will have to
cover a longer distance. As per study mode of payment is depended upon income of the
respondents. People from different age groups are doing online shopping regularly. The
attitude of consumers is changing with the time. In a country like India, consumers are
finding online shopping very comfortable because of many variables like cash on delivery,
customization or personalization of the websites, home delivery etc.

22.Prashant Prashant Singh (2014) in his article “Consumers Buying Behavior towards
Online Shopping A case study of Flipkart.Com users in Lucknow City” published in Abhinav
stated that future of e-retailers in India looking very bright. E-retailers give consumers the
best way to save money and time through purchasing online within the range of budget.
Flipkart.com offering some of the best prices and completely hassle-free shopping
experience. The whole concept of online shopping has altered in terms of consumers
purchasing or buying behavior and the success of E-tailors in India is depending upon its
popularity, its branding image, and its unique policies.

23.Naveen Kumar and Abhishek Gupta (2015) in their article “A Study of

online shopping is gaining popularity among people of young generation. Higher income
groups and educated people are purchasing more via e-retailing websites. People have
hesitations in doing online shopping due to security concerns. At the same time people are
resistant to change because of technological complexity in making online purchase.
Companies involved in online retailing should focus on building trustworthy relationship
between producers and customers.

24.Esther De Ru 2018 Research into the effects of various stimuli to the foot sole was
undertaken. The literature into the skin’s reaction to tape, the relationship to muscle activity
and balance and gait were investigated. A number of articles relating foot sole to muscle
function, balance and postural stability were found. The author hypothesized that if various
stimuli to the foot- sole can cause changes in muscle activity in the lower limb and the trunk,
a tape application to the same area should have a similar effect. The TA-tape application was
the result. This new application was applied to various patients presenting with various gait
and balance problems. The results of the use of this tape in seven cases (5 children 7.9yrs and
two adults 53-59 year) are presented. This application appears to enhance motor performance,
gait and balance.
25.Rulinawaty Kasmad 2019 Red tape as pathology has long been the focus of study by
bureaucratic experts. Red Tape refers to regulations that are excessive and rigid against
formal rules applied by governments, companies and other large organizations. Red tape is
often used as a synonym for the terms procedures, rules and regulations needed to get
bureaucracy approval, when all three go astray and being overdone, that's when red tape was
there and developed. The things described as Red Tape are filling in documents, obtaining
licenses, committee approvals or various administrative rules that make doing one's business
slower, difficult This study aims to uncover red tape forms, explain the behavior of
entrepreneurial societies to avoid red tape, and formulate a model to reduce red tape in the
process of publishing SIUP services. The research location is Makassar City. The approach
used is qualitative-explanative, with a case study method. The informant was an
entrepreneurial community that had obtained SIUP in 2016. Data was obtained through in-
depth interviews. The analysis technique used is data reduction, data presentation and
conclusion drawing. The results showed that there were five types of red tape found in the
issuance of SIUP, including: many requirements, less relevant and strict; long, tight and
excessive structures and hierarchies; rigid or detailed, complex, long procedures or stages that
are excessive, obedient, and convoluted; a longer period of time than the stipulated fee; and
the attitude and behavior of the procrastinating and indifferent officers, prioritizing the
family, friends and cronies, expecting rewards, not appreciating the people served. The
entrepreneurial behavior of people avoiding red tape is by short cut behavior and bribery
behavior.

26.Tomasz Kobiela 2019 Tape Stripping (TS) is a minimally invasive but yet a very useful
procedure which enables the partial removal of the stratum corneum (SC) almost layer by
layer. Being the outer layer of the epidermis, SC is responsible for the mechanical protection
of the skin and deeper lying organs, as well as the protection against water loss from the
body. In addition, the occurrence of the lipid coat on the surface of the SC regulates the
process of absorption and penetration of various substances into the skin. The corneocyte
samples obtained by the use of adhesive tapes may provide a lot of useful information
concerning the skin condition and also its proper functioning as a barrier. This data could be
helpful in the investigation and diagnosis of several skin diseases. In this review, we present
the history of the tape stripping method, some critical parameters of the procedure as well as
the possible
CHAPTER-3

AN OVER VIEW OF THE COMPANY

3.1 INTRODUCTION

Established in the year 2011 we “Alpine Tape Private Limited.”. is a Manufacturer of

the wide Spectrum Packaging Tape, PVC Insulation Tape, Brown Tapes etc. We are
manufacturing these products using premium grade raw material that is procured from the
authentic vendors of the market. We offer these products at reasonable rates and deliver these
within the promised time-frame.

We have hired an adroit team of employees, which keeps themselves abreast with
advanced manufacturing techniques and designs. Further, we also have a quality control unit,
wherein, we check our entire range on defined parameters like design, quality and finish. All
units and equipped with all the essential tools, machine, and technology in order to
manufacture a high-quality range of products.

Under the valuable guidance of our mentor, Mr. Ramesh Kumar, we are growing with
a notable rate in the market. He has spent long years in the industry to have rich industrial
experience enabling us to understand the varied requirements of our clients.

3.2 HISTORY

AlpineTapePrivateLimitedEstablishedin2011, we have more than Decade of

Experience in B.O.P.P. Tapes. We are an (ISO9001- 2015) Certified Organization. We have
our manufacturing unit inSIDCO INDUSTRIAL ESTATE.

ISO9001-2015CertifiedOrganization We have a capable Trained Team of developing high

quality products. Our vendors make sure that the material is timely and promptly delivered to
us.
Fact Sheet

Nature of Business Manufacturer

Company CEO Rameshkumar V

Total Number of Employees 11 to 25 People

Year of Establishment 2011

Legal Status of Firm Limited Company (Ltd. / Pvt. Ltd.)

Annual Turnover Rs. 2 - 5 Crore

Banker KARUR VYSA BANK

GST No. 33AAJCA6244L1ZJ

Payment Mode Cash, Cheque, Online, Credit Card,

Bank Transfer, DD

Shipment Mode By Road

The infrastructure unit of our corporation works in an efficient manner to reach the
specified target in stipulated time frame. Entire workplace is equipped with the sound
machineries that are timely maintained by us. Our finished products stored at our warehouse
in a systematic manner to save them from any damage. Our unit is managed by our team of
professionals where we store the bulk of quality products in a systematic manner. Our quality
analysts keenly monitor the product sunder various parameters before the final delivery.

We Currently Delivering100Boxes/Day the infrastructure unit of our corporation

works in an efficient manner to reach the specified target in stipulated time frame. Entire
work place is equipped with the sound machineries that are timely maintained buys. Our
finished products store detour warehouse in a systematic manner to save them for many
damages.

3.3 MISSION

To offer our customers with innovative solution that go beyond the products we
manufacture. We are committed to improving the product offer &the services we provide at
large.

3.4 VISION

To ensure that we adopt a culture in which our people openly collaborate, respect
views, value opinions, and follow high standards of business conduct. We aim to function as
one team, with one goal; to consistently exceed our customer’s expectation.
3.5 COMPANY ORAGANIZATION

Human Resource

Director Director

Purchase Manufacturing Finishing Sales Accounts

Department Department Department Department Department
3.6 Product

Plain BOPPB Round Tape

Product Description

Material_ BOPP

Thickness_(mm)3-7mm

Pattern _Plain

Colour -Brown

Feature _ Water Proof

Alpine Side _ Single Sided

Brand _ Alpine Tape

Packaging Type _Box owing to the wide experience in this domain, we are instrumental in
offering BOPP Brown Tape to our clients.
White Plastic Tape
Material _Plastic

Brand _ Alpine Tape

Colour _White

Length_Upto20m

Feature _ Water Proof

Packaging Type _ Roll

Being a leading firm in this industry, we are offering a high-quality range of White Plastic
Tape.
BOPP COLOUR TAPE

Material – BOPP

Type -Single Side

Brand _ Alpine Tape

Feature _ High Tack And Adhesion To Any Surface

Pack type _Box

Width_2-3Inch

Matching up with the ever

Increasing requirements of the customers, our company is engaged in providing BOPP
Colour Tape.
Single Sided Masking Tapes
Thickness_0.11-0.15mm

Length_20m

Packaging Type _Roll

Alpine _ Side Single Sided

Brand _ Alpine Tape

Features _ High Tack and Adhesion

To Any Surface Backed with huge industry experience and market understanding, we are
involved in providing a wide variety of Single Sided Masking Tapes for our valued patrons.

3.7 Background
Cellophane tap consist sofa backing to which an alpine substance is affixed for the
purpose of joining materials with a surface bond. Usually, a film of cell loses (a man – made
textile fibre produced from plant matter) provides the backing for adherents made from
chemically treated petroleum by products that create the tape's stickiness. Cellophane tape
belongs to a family of alpines known as pressures sensitive tapes: while the types of alpines
are activated by heat or water, pressure sensitive tapes adhere when only light pressure is
applied. These tapes are marketed primarily in the labelling industry, and includes such
products as generic cellophane tape, masking tape, packing labels, and, perhaps the best
known, trans parent tape.
Early alpines—the term de notes any substance used to join discrete materials by
forming a surface attachment—were made from natural substances including tree pitch, bees
wax, flour paste, and vegetable resins. These primitive glues were used extensively from an
client times through the Middle Ages, when more effective glues made from animal issues
were developed. During then I nepenthe century, the introduction of rubber-based alpines
provided as till more effective alternative. Pressure sensitive tapes were discovered during
themid-1800s, as scientists sought new applications for rubber. In 1845, D r. Horace Day in
vented a rubber-based pressure sensitive tape for use in surgery. Because rubber possesses
limited stickiness, the early alpine tapes based on Day's invention required supplemental
tacking agents—oil sand res in added to enhance adhesion.
The firs Alpine tape was developed in the early twentieth century, due to a problem in
the fledgling automobile industry. Duringthe2007s, when two-toned cars were popular,
manufacturers had problems achieving a clean, crisp line between the two paint finishes.
They tried using surgical tape but had problems because it did not for ma proper seal and
tended to lift off paint when it was removed. At that time, the Minnesota Mining and
Manufacturing company(nowbetterknownas3M) manufactured and paper. The firm entered
the alpine tape business when Richard Drew, a3Mlabworkerwhooftenvisited the auto shops to
tests and paper, took on the challenge of finding at ape that would forma seal without
damaging the car's paint when it was removed. The product Drew eventually devised, a
rubber-based alpine coated on a paper backing, resembled today's masking tape.
According to corporate legend, the brand name "Scotch tape" was coined when apron
to type batch of Drew's tape received an alpine coating only along it sedges. This proved
insufficient, promptingoneirkedpaintertocomplaintohis3Msalesrep about the company's"
stingy Scotch bosses." Company executives seize dup on the word" Scotch" because they
hoped it would suggest that3Mtapewasaneconomicalproduct.Afterrealizingthatit would be
necessary to coat the entire trip with alpine, be an mass producing masking tape for auto
painting and soon went on to make a transparent, or cellophane, tape for general consumer
use. Trans parent tape eventually became a house hold material used primarily to mend torn
pages and rape packages.
The development of synthetic resins and compounds after made possible Once the
acetate film is produced, it is wound on larges pools and loaded into a machine that applies
the alpine. The machine use series of rollers, much like a printing press. After the alpine is
applied, the film is he at and dried and then cut into individuals trips that are packaged inside
plastic dispensers. Once the acetate film is produced, it is wound on large spools and loaded
into a machine that applies the alpine. The machine uses series of rollers, much like a printing
press.
After the alpine is applied, the film is heated and dried and then cut into individuals
trips that are packaged inside plastic dispensers.
Great refinement sofa alpine technology. Un like Drew’s invention, contemporary
tape does not yellow or ooze alpine as it ages. It can be written on, resists water, un winds
and rewinds easily, and is transparent. Today, morethan400varietiesof pressures sensitive
tapes a remanufactured. Some examples include electrical tape, masking tape, packaging
tape, band aids, transparent tape and labels—all available in different sizes, widths, and, in
some cases, shapes.

3.8 Raw Materials

While some pressure sensitive tapes are still prepared with natural rubber, the
majority are now made using mostly synthetic materials. The backing for cellophane tape
usually consists of cellulose acetate, as the derivative of cellulose, which comes from wood
pulper cottonseeds. The cellulose scenically treated with ac etic acid and an ride, and the side
that won't receive an alpine coating is treated with are lease agent that enables the tape to be
wound and un wound without sticking to get her. Although this compound varies among
manufacturers, some commonly used substances includes tear to chromic chloride and
polypterid carbonate. Prior to the application of the alpine, the adhered side of the backing
may be primed with a solvent to Raque us dispersions such as nitrile rubber or chlorinated
rubber. Top reduce the final alpine substance, some manufacturers use as man various stages
of production. However, the generic other end is made up of acrylic resins, petroleum by
products that are broken down in to alcohols and acids before being fused into a polymer
compound. This compound is then mixed with minerals spirits or a hydro carbon solvent,
creating an a queousemulsion (a solution in which the micro scoopers in particles are held
suspended) that is applied to the backing.
3.9 The Manufacturing Process
Three separate manufacturing operation sari necessary to produce a single roll of
house hold pressure sensitive tape. First, the cellulose acetate backing is prepared, and then
the alpine is made. After the two materials are combined, the final product is cut into small
batches for individual consumer use, inspected, packaged, and shipped.
First wood pulper cottonseeds are broken down into cellulose fibres through both
physical crushing and chemical composition. Next, the raw cellulose fibres are treated This
drawing shows the makeup of layer of cellophane tape. There lease coating makes the tape
easier to un wind, while the primer helps secure the alpine to the film. This drawing shows
the makeup of allayer of cellophane tape. There lease coating makes the tape easier to un
wind, while the primer helps secure the alpine to the film. With a cicadid and a cetin can
hydride to create a new compound, triacetate. This materialism then treated with a mixture of
chemicals and water to produce the basic form of cellulose acetate. After being heated to
remove all is true, the cellulose acetate is mixed with a plasticizing material similar toil, and
the resulting cellulose acetate plastic is made into pellets, or pelletized. The pellet sari melted
into a liquid and spread over a wide, flat conveyer belt to for extremely in plastic sheets—it
would take about five such sheets to equal the thick ness of common paper. The completed
backing,
3.10 Rolling, cutting, and packaging the tape
Once dried, the tape is wound on to large jumbo rolls and routed over slicers that
divide it in to varying widths. The individual band soft ape are then wound round a small
plastic core, which is next fitted inside a plastic dispenser who see serrated edge can be used
to cut length soft tape. Both tape rolls and dispensers come in a variety of sizes to fit varying
customer needs.
3.11 Quality Control
Pressure sensitive tape per form a cede pend son three factors known in the alpine
industry as quick stick, cohesion, and adhesion. These properties must be properly balanced
to achieve maximum performance. Quick stick is the tack of the alpine where it form
coinstantaneous bond on contacting another sur face. The alpine must" wet "any surface to
which it is applied with only light finger pressure. These Cond criterion, cohesion, refers to
the ability of the alpine or main bonded to an object without splitting when lifted away from
that object. Pressure sensitive tape performs best with a high cohesive property.
The tape's stickiness, or adhesion, is commonly measured by a "peel" test that examines the
tape before and after it is applied to a surface and determine show it reactors sure and
temperature changes.
Additional specifications and test methods are described in documents released by the
federal government, the military, and organizations such as the American Society for Testing
and Materials(ASTM)and the Pressure Sensitive Tape Council. Specification essentially
describe the characteristics of the alpine while the methods protocols address testing
procedures, forms, types, grades, and sizes.
3.12 Environmental Concerns
As there gelation of manufacturing processes under the Clean Air Act becomes
stricter, the alpine tape industry continues its efforts to shift from petroleum-based to water-
based alpine. Manufacturers must also comply with varying state and local regulations
concerning ground water contamination and waste water treatment. A regulatory issues
become more defined with specific mandates, the alpine industry manufacturing process will
continue to adapt its technologies. Currently, alpine tape manufacturers are concentrating on
increasing pulpability, there cyclability of paper, alpine, and com post ability, the alpine's
ability to biodegrade. While several regulable mills are already in operation, there are few
compost treatment sites. 3.13 Market the alpine
Modern alpines
differ from the nineteenth century precursors in that a sum. The synthetic polymers they're
based on, are in fervently sticky and so require no additional tack if agents. Such polymers
are made from crude oil distillate that is chemically reacted to formal cohosh and acids.
These materials are then mixed with a hydrocarbon solvent that catalyses their
polymerization, the process by which they combine to form a complex mole cucaracha in
made up of repeating structural sequences. There suiting a the some may be used in this for
more red is solved with more coating solvents, depending on its intended application. It is
then stored unit needed. Combining film and alpine First, then on-alpine side
of the backing is treated with a release agent that makes the tape easy to unwind. Before the
alpine is applied to the sticky side, the de may be treated with a primer to an or the alpine.
This coating is applied by routing the film over logroller that rotate Sinan open vat of primer.
As the tape moves over the roller, it applies the primer. Once the sensor face coats have been
applied, the tape travels over heated drums (known as hot cans) that dry it. Avery thin layer
of pressurises it alpine is meter don to the primed side of the tape, which is then rolled into
long ovens for high temperature drying.
CHAPTER -4

ANALYSIS AND INTERPRETATION

DEMOGRAPHIC PROFILE OF THE RESPONDENTS.

Demographic research is basically carried out for gathering vital statistics about
consumers such as their age, income, sex, occupation, location, race, marital status and
educational qualification. It is experienced that factors related to personal profile of the
respondents play a crucial role in designing the pattern of respondent’s project consumer as a
people with needs, wants and aspirations who are subjected to moods, sentiments, anxiety
and frustration. Consumers preferences such as age, sex, marital status, family size, education
and their professional status. Since, these characteristics are easily quantifiable; they enable
the marketers to describe accurately and specifically and to understand certain characteristics.
Keeping this into considerations, an attempt was made to isolate the demographic
characteristics of the respondents. The growth and development of direct selling industry are
based on the marketing strategy of the company and preference of the users. The sampled
respondents have been selected from Coimbatore which are he major commercial cities in
Tamil Nadu, South India. The descriptive profile of the sampled respondents includes gender,
marital status, age group, family size, educational level, occupation and Annual Income.
Marketers are always interested in population related growth indices because eventual market
growth are in Indian economy has led marketers to look and forecast for future emerging
issues among direct selling users. Though a national market looks like a huge market for
marketer it consists of a number of small markets, unique in their characteristics and
behaving differently to a marketing program. These markets are popularly called micro
markets. These markets can be differentiated by the geographic location of the customer, age
and gender distribution of the customer, lifestyle patterns, household income level and other
relevant demographical chrematistics. Such a micro approach in marketing helps the
companies to focus on special market segments and design communications and other media
vehicles exclusively for each of these segments. The descriptive about the social profile of
the sample investors is as follows.
Table -4.1
AGE OF THE RESPONDENTS

S.NO AGE NO.OF. PERCENTAGE

RESPONDENTS

1 Below 18 years 12 24

2 18-25 years 19 38

3 26-30 years 10 20

4 Above 30 years 09 18

Total 50 100

Sources; Primary data

Interpretation
From the above it shows that out of 50 respondents 24% of the respondents are Below
18 years, 38% of the respondents are between 18-25 years, 20% of the respondents are 26-30
years, and remaining 18% of the respondents are Above 30 years.
The Majority (38%) of respondents under the Age between 18-25 years.
CHART -4.1
AGE OF THE RESPONDENTS
TABLE -4.2
GENDER OF THE RESPONDENTS

S.NO Gender No. of. Respondents Percentage

1 Male 38 78

2 Female 12 22

Total 50 100

Sources; Primary data

Interpretation
From the above it shows that out of 50 respondents 78% of the respondents are Male,
and remaining 22% of the respondents are Female.
The majority (78%) of the respondents are Male.
CHART -4.2
GENDER OF THE RESPONDENTS
TABLE -4.3
THE MONTHLY INCOME OF RESPONDENTS
S.NO INCOME NO.OF. PERCENTAGE
RESPONDENTS

1 Up to Rs.5000 4 8

2 Rs.5001-RS.10000 38 76

3 Rs.10001-Rs.15000 06 12

4 Above Rs.15000 2 4

TOTAL 50 100

Sources; Primary data

Interpretation
From the above it shows that out of 50 respondents 8% of the respondents are up to
5000, 76% of the respondents are between Rs.5001-Rs.10000, 12% of the respondents are
between Rs.10001-Rs15000, and remaining 4% of the respondents are Above Rs.15000.

The majority (76%) respondents are between Rs.5001-Rs.10000.

CHART -4.3
THE MONTHLY INCOME OF RESPONDENTS
TABLE -4.4
MARITAL STATUS OF THE RESPONDENT

S.NO STATUS NO.OF. PERCENTAGE

RESPONDENTS

1 Married 19 38

2 Unmarried 31 62

Total 50 100

Sources; Primary data

Interpretation
From the above it shows that out of 50 respondents 38% of the respondents are
Married, and remaining 62% respondents are Unmarried.
The majority (62%) respondents are Unmarried.
CHART -4.4
MARITAL STATUS OF THE RESPONDENT
TABLE-4.5
RESIDENCE STATUS OF THE RESPONDENTS
S.no Residences No, of, respondents Percentage

1 Rural 22 44

2 Urban 28 56

Total 50 100

Sources; Primary data

Interpretation
Form the about it shows that out of 50 respondents 44% of the respondents are Rural,
and remaining 56% are Urban. The majority (56%) of respondents in Urban area.
CHART-4.5
RESIDENCE STATUS OF THE RESPONDENTS
TABLE-4.6
FAMILY TYPES OF THE RESPONDENTS

S.NO Family Types No. of. Respondents Percentage

1 Nuclear family 34 68

2 Joint family 16 32

Total 50 100

Sources; Primary data

Interpretation
Form the about it shows that out of 50 respondents 68% of the respondents are
Nuclear Family and remaining 32% respondents are joint Family. The majority (68%) of the
respondents are Nuclear Family.
CHART-4.6
FAMILY TYPES OF THE RESPONDENTS
TABLE-4.7
USE ALPINE TAPE PRODUCT OF THE RESPONDENTS

S.NO USE ALPINE TAPE No. Of. PRECENTAGE

PRODUCT RESPONDENTS

1 YES 31 62

2 NO 19 38

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 62% of the respondents using
alpine tape product. remaining 38% of the respondents not using alpine tape product.
The majority (62%) of the respondents using alpine tape product.
CHART-4.7
USE ALPINE TAPE PRODUCT OF THE RESPONDENTS
TABLE-4.8
USAGE OF THE TAPE OF THE RESPONDENTS
S.NO FAVORITE TAPE RESPONDENTS PRECENTAGE

1 COLOUR TAPE 33 76

2 SINGLE SAID 5 10
MASKING TAPE

3 BROWN TAPE 3 6

4 OTHERS 4 8

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents.76% of the respondents are
using Colour tape, 10% of the respondents are using Single side masking tape, 6% of the
respondents are using Brown tape. and remaining 8% of the using respondents are other
tapes,
the majority (76%) of the respondents are using Colour tape.
CHART-4.8
USAGE OF THE TAPE OF THE RESPONDENTS
TABLE-4.9
PURCHASING TAPE OF THE RESPONDENTS
S.NO PURCHASING RESPONDENTS PRECENTAGE
TAPE

1 Some times 10 20

2 Monthly 2 4

3 Yearly 5 10

4 Whenever required 33 66

Total 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents. 20% of the respondents are
buying Sometime, 4% of the respondents are buying monthly once. 10% of the respondents
are buying yearly once, and remaining 66% of the respondents are buying the tape whenever
required.
The majority (66%) of the respondents are buying the tape whenever required,
CHART-4.9
PURCHASING TAPE OF THE RESPONDENTS
TABLE-4.10
ADVERTISEMENT OF THE RESPONDENTS
S.NO ADVERTISEMENT RESPONDENTS PRECENTAGE

1 Mobile ads 40 80

2 News paper 6 12

3 Friends 1 2

4 Media 3 6

TOTAL 50 100

Sources; Primary data

Interpretation
From the about it shows that out of 50 respondents.80% of the respondents are
watching mobile ads, 12% of the respondents are watching newspaper ads, 2% of the
respondents are friends refers to the tape. and remaining 6% of the respondents are watching
media ads,
The majority (80%) of the respondents are watching mobile ads.
CHART-4.10
ADVERTISEMENT OF THE RESPONDENTS
TABLE-4.11
BUY THE SAME BRAND OF THE RESPONDENTS

S.NO BUY THE SAME RESPONDENTS PRECENTAGE

BRAND

1 YES 27 54

2 NO 23 46

TOTAL 50 100

Sources; Primary data

Interpretation
From the about it shows that out of 50 respondents 54% buying same brand of the
respondents, remaining 46% respondents not buying same brand.
The majority (54%) of the respondents are buying same brand.
CHART-4.11
BUY THE SAME BRAND OF THE RESPONDENTS
TABLE-4.12
SELECTION THE BRAND OF THE RESPONDENTS
S, NO SELETING THE RESPONDENT PRECENTAGE
BRAND S

1 Advertisement 35 70

2 Friends opinion 10 20

3 Self-decision 5 10

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 70% of the respondents are
selection by Advertisement, 20% of the respondents are selection from Friends opinion, and
remaining 10% of the respondents are tacking Self-decision.
The majority (70%) of the respondents are selection the brand by Advertisement.
CHART-4.12
SELETIONG THE BRAND OF THE RESPONDENTS
TABLE-4.13
PURCHASE OF BASIS THE TAPE OF THE RESPONDENTS
S.NO PURCHASE RESPONDENTS PRECENTAGE
BASIS

1 PRICE 18 36

2 QUALITY 7 14

3 BRAND 6 12

4 COLOUR 24 48

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 36% of the respondents are
buying for price, 14% of the respondents are buying for quality, 12% of the respondents are
buying for brand. and remaining48% of the respondents are buying for colour.
The majority (48%) of the respondents are buying for colour.
CHART-4.13
PURCHASE OF BASIS THE TAPE OF THE RESPONDENTS
TABLE-4.14
RECISION FOR PURCHASING THE ALPINE TAPE PRODUCT
S.NO PURCHASING THE RESPONDENTS PRECENTAGE
ALPINE TAPE
PRODUCT

1 High quality 20 40

2 Best Designed 9 18

3 Esteem of brand 21 42

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents40% of the respondents are
buying for High quality, 18% of the respondents are buying for best designed, and
remaining42% of the respondents are buying for Esteem of brand,
The majority (42%) of the respondents are buying for Esteem of brand.
CHART-4.14
RECISION FOR PURCHASING THE ALPINE TAPE PRODUCT
TABLE-4.15
RECOMMEND BRAND OF THE RESPONDENTS
S.NO RECOMMEND RESPONDENTS PRECENTAGE
BRAND

1 Yes 42 84

2 No 8 16

TOTAL 100 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 84% of the respondents are
recommend the alpine tape product, 16% of the respondents are not recommend.
The majority (84%) of the respondents are recommend the alpine tape.
CHART-4.15
RECOMMEND BRAND OF THE RESPONDENTS
TABLE-4.16
PLACE OF BUYING
S.NO PLACE OF RESPONDENTS PRECENTAGE
BUYING

1 Super market 4 8

2 Traditional shop 10 20

3 Online shopping 2 4

4 Local shop 34 68

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 8% of the respondents are
buyingin super market, 20% of the respondents are buying in traditional shop, 4% of the
respondents are buying in online shopping, and remaining 68% of the respondents are buying
in local shop.
The majority(68%) of the respondents are buying in local shop.
CHART-16
PLACE OF BUYING
TABLE-4.17
FEED BACK OF THE RESPONDENTS
S.NO FEED BACK RESPONDETNS PRECENTAGE

1 Very good 6 12

2 Good 44 88

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 12% of the respondent’s
feedback are very good, and remaining 88% of the respondent’s feedback are, good.
The majority (88%) of the respondent’s feedback are good.
CHART-4.17
FEEDBACK OF THE RESPONDENTS
TABLE-4.18
SATISFIED IS THE PRICE STRUCTURE
S.no Price structure Respondents Percentage

1 Satisfied 38 76

2 Non-satisfied 12 24

Total 50 100

Sources; Primary data

Interpretation
From the about it shows that out of 50 respondents 76% Respondents are satisfied with
price structure, and remaining 24% respondents are not satisfied with price structure.
The majority (76%) of the respondents are satisfied with the price structure.
CHART-4.18
SATISFIED IS THE PRICE STRUCTURE

satisfied with the price stucture

satisfied Non satisfied

TABLE-4.19
BUYING BEHAVIOUR OF THE RESPONDENTS
S.NO SHOPING AT ONE RESPONDENTS PRECENTAGE
TIME

1 One 23 46

2 Two 16 32

3 Three 6 12

4 More then three 5 10

TOTAL 50 100

Sources; Primary data

Interpretation
From the above table shows that out of 50 respondents 46% of the respondents are,
buying one tape, 32% of the respondents buying two tapes, 12% of the respondents are
buying three tapes, and remaining 10% of the respondents are buying more than three tapes.
The majority (46%) of the respondents are buying one tape.
TABLE-4.19
BUYING BEHAVIOUR OF THE RESPONDENTS
CHAPTER-5

FINDINGS, SUGGTIONS AND CONCLUSIONS

5.1 FINDING

As we analyses from previous chapter the following findings have been made out of it.

1. The Majority (38%) of respondents under the Age between 18-25 years.
2. The Majority (78%) of respondents Gender of Male.
3. The Majority (76%) respondents are between Rs.5001-Rs.10000.
4. The Majority (62%) of respondents are Unmarried.
5. The Majority (56%) of respondents in Urban area.
6. The Majority (68%) of respondents in Nuclear family.
7. The Majority (62%) the respondents using Alpine tape product.
8. The Majority (76%) of the respondents are using colour tape.
9. The Majority (66%) of respondents buying the tape in whenever required.
10. The Majority (80%) of the respondents are watching mobile ads.
11. The Majority (54%) buying same brand.
12. The Majority (70%) of respondents are selection the brand by advertisement.
13. The Majority (48%) of respondents are buying for colour.
14. The Majority (40%) of respondents are purchase the tape product in Esteem of brand.
15. The Majority (84%) of respondents are recommend alpine tape.
16. The Majority (68%) of respondents buying in local shop.
17. The Majority (88%) of respondents’ feedback for a good.
18. The Majority (76%) of respondents satisfied is the price structure.
19. The Majority (46%) of respondents are buying one tape.

5.2 SUGGESTION
● Improve the qualities of package.
● Increase the quantity level affordable to the price.
● Maximize the available of product in rural area.
● Minimize the cost of a product.
● Improve the different feature of alpine tapes.
5.3 CONCLUSION

The study lists the various motivational factors and behaviour of brand preferences
while purchasing a particular brand of the tape products and highlights the reason which case
preferring for a particular brand of tapes.

The consumer is very much will full to buy the branded tape product. Consumer are
also attested by celebrity advertisements. Here advertisement play a major role in creating
awareness towards and to choose a specific brand. The company should develop the things
what the customer’s expectation in future from Alpine tape.
BIBLIOGRAPHY
BOOKS & AUTHORS
❖ Marketing Management: Philip Kotler
❖ Marketing Management: Saxena Rajan
❖ Marketing: Gandhi J.C.

JOURNALS & MAZAGINES

❖ Business World
❖ Company Journals
❖ The Hindu
❖ The Times of India

WEBSITES
❖ Google
❖ Wikipedia
ANNEXURE

A Study On Consumer Purchasing Behavior towards Alpine Tape Product

1.Gender

a) Male b) Female

2.Age

a) Below18 years b) 18-25

c) 26-30 years d) Above 30 years

3.Monthiy Income
A) Up to Rs5000 b) Rs5001 to 10000
c) Rs10000 to 15000 d) Above Rs15000

4.Marital Status
a) Married b) Unmarried

5. Residence status

a) Rural b) Urban

6.Type of Family

a) Joint Family b) Nuclear Family

7.Do you use alpine tape product

a) Yes b) No
8.Which is your favorite tape?

a) Color tape b) Single side tape

c) Born tape d) Other

9.How often do you purchasing the tape?

a) Sometime b) monthly

c) Yearly d) Whenever required

10.How do you look at advertisement?

a) Mobile phone Ads b) Newspaper Ads

c) Friends d) Media

11.Do you buy the same brand again?

a) Yes b) No

12.Major role played in decision the selecting the brand

a) Advertisement b) Friend’s opinions c) Self-decision

13.On what basis do you make purchase of tape?

a) Price  b) Quality  

c) Brand d) Color

14.Reasons for buying purchase alpine tape products

a) High Quality b) Best Designed

c) Esteem of Brand d) None of this

15.Do you recommend brand to your friends?

a) Yes b) No

16.Where do you like to go for shopping?

a) Super market b) Traditional shop

c) Online shop d) Local shop

17.What is the feedback from you after using your preparation?

a) Very good b) Good

18.Do you satisfied with price structure?

a) Yes b) No

19.How many tape do you buy while shopping at one time?

a) One b) Two c)Three D) more than Three

20.Suggestion
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