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The document is a project report by A. Mohammed Ansid on customer satisfaction towards Himalaya products, submitted for a Bachelor of Commerce degree. It includes sections on the introduction, literature review, company profile, data analysis, and findings. The study aims to evaluate customer satisfaction and factors influencing the purchase of Himalaya products.

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9 views

Ansid Front Pages(2)

The document is a project report by A. Mohammed Ansid on customer satisfaction towards Himalaya products, submitted for a Bachelor of Commerce degree. It includes sections on the introduction, literature review, company profile, data analysis, and findings. The study aims to evaluate customer satisfaction and factors influencing the purchase of Himalaya products.

Uploaded by

sakthivelv85762
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

A STUDY ON CUSTOMER SATISFACTION TOWARDS

HIMALAYA PRODUCT

Submitted By

A. MOHAMMED ANSID

(REG.NO.212AC4715)

Under the Guidance of

Dr. M. GOKILA, M.Sc. (F&CA) PGDDM, M.Phil., Ph.D.,

A project report submitted in partial fulfillment of the

requirement for the award of the degree of bachelor of

Commerce with Computer Applications 2021-2024

THAVATHIRU SANTHALINGA ADIGALAR ARTS SCIENCE AND TAMIL


COLLEGE

DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS

(Affiliated to Bharathiar University)

Perur,

Coimbatore – 641010.

MARCH-2024
CERTIFICATE
CERTIFICATE

This is certify that this is bonafied records of the work done by A.


MOHAMMED ANSID (Reg.No.212AC4715) under the guidance of Dr. M.
GOKILA M.Sc. (F&CA), PGDDM, M.Phil., Ph.D. Assistant Professor
Department of Commerce with Computer Applications in partial fulfillment of the
requirements for the Awards of the Degree of Bachelor of Commerce with
Computer Applications Degree of BHARATHIAR UNIVERSITY.

PROJECT GUIDE HEAD OF THE DEPARTMENT

Submitted to Bharathiar University Vivo - Voce Examination held on


at, Thavathiru Santhalinga Adigalar Arts Science
& Tamil College, Perur, Coimbatore.

INTERNALEXAMINER EXTERNALEXAMINER
DECLARATION
DECLARATION

I hereby declare that the project report entitled “A STUDY ON


CUSTOMER SATISFACTION TOWARDS HIMALAYA PRODUCT”
Submitted in partial fulfillment of the degree of Bachelor of Commerce with
Computer Applications is a original record of work done by me during my period
of study (2023 - 2024) Under the guidance of Dr. M. GOKILA, M.Sc. (F&CA),
PGDDM, M.Phil., Ph.D. Assistant Professor, Department of Commerce with
Computer Applications, Thavathiru Santhalinga Adigalar Arts Science & Tamil
College, Perur, Coimbatore–641010

Place: Coimbatore A. MOHAMMED ANSID

Date: 22-03-2024 (Reg.No.212AC4715)

Counter signed by,

Dr. M. GOKILA, M.Sc. (F&CA), PGDDM, M.Phil., Ph.D.,


Assistant Professor, Department of Commerce with Computer

Applications, Thavathiru Santhalinga Adigalar Arts Science & Tamil

College.

Coimbatore – 641010.
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
The austerity and satisfactions that one gets on completing cannot be fulfilled without
maintaining the people who made it possible, with gratitude. I am very much grateful to the
almighty God who made helped me all the way thought the project and helped me into what
I am today.

I thank almighty for showing her blessing upon me and guiding me throughout my life.
I am extremely graceful to thank THAVATHIRU SANTHALINGA MARUDHASALA
ADIGAL, Chairman of Thavathiru Santhalinga Adigalar Arts Science & Tamil College for
giving me a chance to do a project at Commerce with Computer Applications department in
Bharathiar University.

I thank almighty for showing her blessing upon me and guiding me throughout my life.
I am extremely grateful to thank Dr. S. SETHURAJAN Principal of Thavathiru
Santhalinga Adigalar Arts Science & Tamil College PERUR for giving me a chance to do
a project at Commerce with Computer Applications department in Bharathiar University.

I wish to express my deep sense of gratitude and wisdom to Dr. M. GOKILA M.Sc.
(F&CA), PGDDM, M.Phil., Ph.D., HEAD, Department of the Commerce with Computer
Applications, Thavathiru Santhalinga Adigalar Arts Science & Tamil College Perur,
Coimbatore.

I wish to express my deep sense of gratitude and wisdom to my guide and supervisor
Dr. M. GOKILA, M.Sc. (F&CA), PGDDM, M.Phil., Ph.D., HEAD, Department of
Commerce with Computer Applications, Thavathiru Santhalinga Adigalar Arts Science &
Tamil College Perur for leading me into this exciting project work and for supporting
encouraging her guidance has been valuable.

I thank to my family and friends to support me during the project period.


CONTENT
CONTENT

CHAPTER TITLE PAGE


NO. NO.
I INTRODUCTION AND DESIGN OF STUDY
1.1 INTRODUCTION 1
1.2 FACTORS AFFECTING CUSTOMER SATISFICATION 1
1.3 HIMALAYA PRODUCTS 2
1.4 OBJECTIVES OF THE STUDY 3
1.5 STATEMENT OF THE PROBLEM 3
1.6 SCOPE OF STUDY 4
1.7 SCOPE OF STUDY 4
1.8 AREA OF STUDY 4
1.9 SAMPLING 4
1.10 DATA COLLECTION 5
1.12 LIMITATIONS 6
II REVIEW OF LITRATURE 7
III COMPANY PROFILE
3.1 HISTORY 9
3.2 MISSION 10
3.3 BRAND IDENTITY 10
3.4 PRODUCTION 11
3.5 DEVELOPMENT 11
3.6 AYURVEDA AT HIMALAYA 12
IV ANALYSIS & INTERPRETATION
4.1 DATA ANALYSIS AND INTERPRETATION 13
4.2 SIMPLE PERCENTAGE ANALYSIS 13
V FINDINGS, SUGGESTIONS AND CONCLUSION
5.1 PERCENTAGE ANALYSIS 50
5.2 SUGGESTIONS 51
5.3 CONCLUSION 52
BIBLIOGRAPHY
QUESTIONNAIRE
LIST OF TABLES
LIST OF TABLES
TABLE TITLE PAGE
NO NO
4.1 AGE OF RESPONDENTS 14
4.2 GENDER OF RESPONDENTS 16
4.3 QUALIFICATION OF THE RESPONDENTS 18
4.4 OCCUPATION OF RESPONDENTS 20
4.5 MARTIAL STATUS OF RESPONDENTS 22
4.6 FAMILY MEMBERS OF RESPONDENTS 24
4.7 MONTHLY INCOME OF RESPONDENTS 26

4.8 HOW OFTEN THEY PURCHASE HIMALAYA 28


PRODUCTS
4.9 PROBLEM FACED BY USING HIMALAYA 30
PRODUCTS
4.10 EXPERIENCE OF USING HIMALAYA PRODUCTS 32
4.11 FACTOE INFLUENCEING FOR BUYING HIMALAYA PRODUCTS 34
4.12 SATISFACTION OF RESPONDENTS 36
4.13 RANDOMLY USING HIMALAYA PRODUCTS 38
4.14 BASED ON OPINOIN OF THE RESPONDENTS 40
4.15 MODE OF PURCHASING 42
4.16 CONSIDERED OF BUYING OR USING THE PRODUCTS 44
IN FUTURE
4.17 HAVE YOU RECOMMENDED THE PRODUCTS OF 46
FRIENDS
4.18 RANKING ANALYSIS 48
4.19 FACTOR BASED ON EXPERIENCE OF THE 49
RESPONDENTS
LIST OF CHARTS
LIST OF CHARTS
TABLE TITLE PAGE
NO NO
4.1 AGE OF RESPONDENTS 15
4.2 GENDER OF RESPONDENTS 17
4.3 QUALIFICATION OF THE RESPONDENTS 19
4.4 OCCUPATION OF RESPONDENTS 21
4.5 MARTIAL STATUS OF RESPONDENTS 23
4.6 FAMILY MEMBERS OF RESPONDENTS 25
4.7 MONTHLY INCOME OF RESPONDENTS 27

4.8 HOW OFTEN THEY PURCHASE HIMALAYA 29


PRODUCTS
4.9 PROBLEM FACED BY USING HIMALAYA 31
PRODUCTS

4.10 EXPERIENCE OF USING HIMALAYA PRODUCTS 33


4.11 FACTOE INFLUENCEING FOR BUYING HIMALAYA 35
PRODUCTS
4.12 SATISFACTION OF RESPONDENTS 37
4.13 RANDOMLY USING HIMALAYA PRODUCTS 39
4.14 BASED ON OPINOIN OF THE RESPONDENTS 41
4.15 MODE OF PURCHASING 43

4.16 CONSIDERED OF BUYING OR USING THE PRODUCTS 45


IN FUTURE
4.17 HAVE YOU RECOMMENDED THE PRODUCTS OF 47
FRIENDS
CHAPTER – I

INTRODUCTION AND DESIGN OF THE STUDY


CHAPTER - II
REVIEW OF LITERATURE
CHAPTER - III
COMPANY PROFILE
CHAPTER - IV
ANALYSIS & INTERPRETATION
CHAPTER – V
FINDINGS, SUGGESTIONS, CONCLUSION

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