hs_J .

___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea

The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group
or the target group.

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea

The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the
deve10pment of society.

Big Idea

The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

These parameters are supponea Dy Human WWW, ""EZaiJi'ties for development. '11: can be

refers to the manpower dedicated to fulfill the tasks an _ . . either government ofhcials and
personnel, or NGO volunteers. Fmancmgl refers to Itrhe flmdmg or money that supports the
expenses on canying out act1v1t1es for deve opment. many, the

jiumework refers to the structure of the services and resources dedicated for development,

On the front side of the cube, additional support is provided by ICT. This support can be in the
form of e-business, e-government, e-health, e-culture, e-learning, or e-media. All 0! these are
catalysts for the efficiency of human capital, financing, and framework. E-businm is an ICT
facility that can handle financial

transactions online that benefits the recipient of " ° R ' 2 ° " 7“ 'A " E " 5 ---..

the development. E-health is an ICT facility that I c R provides health services. It may include
online ‘ health transactions such as diagnoses, laboratory 5 s as 55 results, and health records
maintenance. :22, E-culture is a facility of ICT to promote the . E: customs of an ethnic group or
local citizens. "v6 .0 ‘5 3? Furthermore, local food, religion, and traditions o, I g E {-5 g ‘55 § if
are part of this parameter. E-learning refers to 4°04 3 3’ 33 5 3 g g the facility of ICT to educate
individuals in the 4‘4 3" *5 " i‘ f; methods of development framework. Finally, 9‘1, -4 ’

e-media refers to the ICT arm in disseminating and informing the public about the development “9
7-1The |CT4D cube

of the program.

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea

The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

These parameters are supponea Dy Human WWW, ""EZaiJi'ties for development. '11: can be

refers to the manpower dedicated to fulfill the tasks an _ . . either government ofhcials and
personnel, or NGO volunteers. Fmancmgl refers to Itrhe flmdmg or money that supports the
expenses on canying out act1v1t1es for deve opment. many, the

jiumework refers to the structure of the services and resources dedicated for development,

On the front side of the cube, additional support is provided by ICT. This support can be in the
form of e-business, e-government, e-health, e-culture, e-learning, or e-media. All 0! these are
catalysts for the efficiency of human capital, financing, and framework. E-businm is an ICT
facility that can handle financial

transactions online that benefits the recipient of " ° R ' 2 ° " 7“ 'A " E " 5 ---..

the development. E-health is an ICT facility that I c R provides health services. It may include
online ‘ health transactions such as diagnoses, laboratory 5 s as 55 results, and health records
maintenance. :22, E-culture is a facility of ICT to promote the . E: customs of an ethnic group or
local citizens. "v6 .0 ‘5 3? Furthermore, local food, religion, and traditions o, I g E {-5 g ‘55 § if
are part of this parameter. E-learning refers to 4°04 3 3’ 33 5 3 g g the facility of ICT to educate
individuals in the 4‘4 3" *5 " i‘ f; methods of development framework. Finally, 9‘1, -4 ’

e-media refers to the ICT arm in disseminating and informing the public about the development “9
7-1The |CT4D cube
of the program.

m Pom er of Social Media

m development and improvement of communicatio ' . . n ’ntroduction of mobile dewces, faster

computers, '3 wmmwsb' evolvin!» 11K:

. . and faster Internet connections ed my for more accessnble and available Web applications.
Today, mobile phones $21,902: media are everyday norms. Issues and posts shared in a social
media Web site can reach

millions of users within a shorter period of time as compared to conventional methods. Photos
«some abusive individuals and their crimes have been posted on social media, so that people he
informed. Some users also post images of missing people. Some people even share pom M other
people doing good deeds that are often unnoticed.

Big Idea

PEOP'C have sacrificed many things for us to be'granted m Soweshould learn

toappreciatetheireffortsbybemgresponst 91¢!!an it,

M Cm.-.“

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea
The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

These parameters are supponea Dy Human WWW, ""EZaiJi'ties for development. '11: can be

refers to the manpower dedicated to fulfill the tasks an _ . . either government ofhcials and
personnel, or NGO volunteers. Fmancmgl refers to Itrhe flmdmg or money that supports the
expenses on canying out act1v1t1es for deve opment. many, the

jiumework refers to the structure of the services and resources dedicated for development,

On the front side of the cube, additional support is provided by ICT. This support can be in the
form of e-business, e-government, e-health, e-culture, e-learning, or e-media. All 0! these are
catalysts for the efficiency of human capital, financing, and framework. E-businm is an ICT
facility that can handle financial

transactions online that benefits the recipient of " ° R ' 2 ° " 7“ 'A " E " 5 ---..

the development. E-health is an ICT facility that I c R provides health services. It may include
online ‘ health transactions such as diagnoses, laboratory 5 s as 55 results, and health records
maintenance. :22, E-culture is a facility of ICT to promote the . E: customs of an ethnic group or
local citizens. "v6 .0 ‘5 3? Furthermore, local food, religion, and traditions o, I g E {-5 g ‘55 § if
are part of this parameter. E-learning refers to 4°04 3 3’ 33 5 3 g g the facility of ICT to educate
individuals in the 4‘4 3" *5 " i‘ f; methods of development framework. Finally, 9‘1, -4 ’

e-media refers to the ICT arm in disseminating and informing the public about the development “9
7-1The |CT4D cube

of the program.

m Pom er of Social Media

m development and improvement of communicatio ' . . n ’ntroduction of mobile dewces, faster

computers, '3 wmmwsb' evolvin!» 11K:

. . and faster Internet connections ed my for more accessnble and available Web applications.
Today, mobile phones $21,902: media are everyday norms. Issues and posts shared in a social
media Web site can reach

millions of users within a shorter period of time as compared to conventional methods. Photos
«some abusive individuals and their crimes have been posted on social media, so that people he
informed. Some users also post images of missing people. Some people even share pom M other
people doing good deeds that are often unnoticed.

Big Idea

PEOP'C have sacrificed many things for us to be'granted m Soweshould learn

toappreciatetheireffortsbybemgresponst 91¢!!an it,

M Cm.-.“

People Power I (EDSA 1) -One of the first times that the power of communication and the power
of citizens were used in the Philippines was during the figst PEOpIe Power Revolution. When it
was organized, the Internet and mobile phones Were Still

not popular. However, televisieh, print (newspapers), and radio were heavily used, Cardinal Sin
cahed upon the Cltlzens to participate in the protest at EDSA At that

time, Cardmal Sm used broadcast radjo to send information to the citizens

._

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea

The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national
development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

These parameters are supponea Dy Human WWW, ""EZaiJi'ties for development. '11: can be

refers to the manpower dedicated to fulfill the tasks an _ . . either government ofhcials and
personnel, or NGO volunteers. Fmancmgl refers to Itrhe flmdmg or money that supports the
expenses on canying out act1v1t1es for deve opment. many, the

jiumework refers to the structure of the services and resources dedicated for development,

On the front side of the cube, additional support is provided by ICT. This support can be in the
form of e-business, e-government, e-health, e-culture, e-learning, or e-media. All 0! these are
catalysts for the efficiency of human capital, financing, and framework. E-businm is an ICT
facility that can handle financial

transactions online that benefits the recipient of " ° R ' 2 ° " 7“ 'A " E " 5 ---..

the development. E-health is an ICT facility that I c R provides health services. It may include
online ‘ health transactions such as diagnoses, laboratory 5 s as 55 results, and health records
maintenance. :22, E-culture is a facility of ICT to promote the . E: customs of an ethnic group or
local citizens. "v6 .0 ‘5 3? Furthermore, local food, religion, and traditions o, I g E {-5 g ‘55 § if
are part of this parameter. E-learning refers to 4°04 3 3’ 33 5 3 g g the facility of ICT to educate
individuals in the 4‘4 3" *5 " i‘ f; methods of development framework. Finally, 9‘1, -4 ’

e-media refers to the ICT arm in disseminating and informing the public about the development “9
7-1The |CT4D cube

of the program.

m Pom er of Social Media

m development and improvement of communicatio ' . . n ’ntroduction of mobile dewces, faster

computers, '3 wmmwsb' evolvin!» 11K:

. . and faster Internet connections ed my for more accessnble and available Web applications.
Today, mobile phones $21,902: media are everyday norms. Issues and posts shared in a social
media Web site can reach

millions of users within a shorter period of time as compared to conventional methods. Photos
«some abusive individuals and their crimes have been posted on social media, so that people he
informed. Some users also post images of missing people. Some people even share pom M other
people doing good deeds that are often unnoticed.

Big Idea
PEOP'C have sacrificed many things for us to be'granted m Soweshould learn
toappreciatetheireffortsbybemgresponst 91¢!!an it,

M Cm.-.“

People Power I (EDSA 1) -One of the first times that the power of communication and the power
of citizens were used in the Philippines was during the figst PEOpIe Power Revolution. When it
was organized, the Internet and mobile phones Were Still

not popular. However, televisieh, print (newspapers), and radio were heavily used, Cardinal Sin
cahed upon the Cltlzens to participate in the protest at EDSA At that

time, Cardmal Sm used broadcast radjo to send information to the citizens

._

People Power II (EDSA 2) When People Power II was organized, apart from print,te1evision, and
broadcast radio, mobile phones were also used. Because of the convenience of sending text
messages, a vast number of individuals were informed

immediately, and were thus quickly mobilized. The popularity of mobile phones enabled group
texts and chain texts that helped spread the information more quickly.

hs_J .___

101‘ for Advocacy and Developmental Communication

ICT for development 01' ICT 4D is the use of information and communications technologr in the
field of international development, socioeconomic development, and human rights. The idea
behind this is using ICT for the welfare of less fortunate individuals, enabling the

development of society .

ICT for Advocacy and Developmental Communication ICT for development or ICl‘4D is the use
of information and communications technology in the field of international development,
socioeconomic development, and human rights. The idea behind this is using ICI‘ for the welfare
of less fortunate individuals, enabling the

deve10pment of society.

Big Idea
The Philippines has been called the ”ICT Hub of Asia" because of the rapid growth of ICT-related
business in it. Hence, the government created an ICT Department that will plan, develop, and
promote ICT for national

development.

There are several success factors for ICT4D. First is the community or the group that ICT would
solicit support from. Another is the creation and the use of facilities that the ICI‘ application
offers. Last, the target of the advocacy should be understood. Such target or Durpose includes
poverty, education, health care, or governance. ICI‘4D success factors are

eWily project dependent. So the cited success factors here aren’t true for all ICl‘4D cases.

By using ICT, the current conditions of the target advocacy can be studied by the community. The
aim is to bridge the community with the aid of ICT to the marginalized group

or the target group.

Reflect Upon

Have you ever experienced using social media to raise personal advocacy or using it to help
others? Tell something about what you did.

ICT can be used to channel the benefits directly to less privileged pe0ple through the efforts of the
government, NGOs, businesses, and other institutions. This principle can be visualized by the
ICT4D cube. It represents social transformations that results from the combined effect

of appropriate technology and effective policy. In short, it is a three-way interaction among

technology, society, and policy. The ICT4D cube describes the fusion of different Big Idea aspects
of the society and their interaction with ICT . Government servnces can be strengthened and
improved by

products. Generic or basic services are those that a certain government ofhce provides. The
generic services integrating ICT i mo them

are partnered with the infrastructure because this is the

basic requirement to provide these respective services. These parameters are supported by human
capital, financing, and framework. Human capital

refers to the manpower dedicated to fulfill the tasks and activities for development. This can be
either government officials and personnel, or NGO volunteers. Financing refers to the funding or
money that supports the expenses on carhying out activities for development. Finally, the
framework refers to the structure of the serv1ces and resources dedicated for development;

n... am e...“ nun n: Hm nnheadditional support is: mmu-) 1

-‘

These parameters are supponea Dy Human WWW, ""EZaiJi'ties for development. '11: can be

refers to the manpower dedicated to fulfill the tasks an _ . . either government ofhcials and
personnel, or NGO volunteers. Fmancmgl refers to Itrhe flmdmg or money that supports the
expenses on canying out act1v1t1es for deve opment. many, the

jiumework refers to the structure of the services and resources dedicated for development,

On the front side of the cube, additional support is provided by ICT. This support can be in the
form of e-business, e-government, e-health, e-culture, e-learning, or e-media. All 0! these are
catalysts for the efficiency of human capital, financing, and framework. E-businm is an ICT
facility that can handle financial

transactions online that benefits the recipient of " ° R ' 2 ° " 7“ 'A " E " 5 ---..

the development. E-health is an ICT facility that I c R provides health services. It may include
online ‘ health transactions such as diagnoses, laboratory 5 s as 55 results, and health records
maintenance. :22, E-culture is a facility of ICT to promote the . E: customs of an ethnic group or
local citizens. "v6 .0 ‘5 3? Furthermore, local food, religion, and traditions o, I g E {-5 g ‘55 § if
are part of this parameter. E-learning refers to 4°04 3 3’ 33 5 3 g g the facility of ICT to educate
individuals in the 4‘4 3" *5 " i‘ f; methods of development framework. Finally, 9‘1, -4 ’

e-media refers to the ICT arm in disseminating and informing the public about the development “9
7-1The |CT4D cube

of the program.

m Pom er of Social Media

m development and improvement of communicatio ' . . n ’ntroduction of mobile dewces, faster

computers, '3 wmmwsb' evolvin!» 11K:

. . and faster Internet connections ed my for more accessnble and available Web applications.
Today, mobile phones $21,902: media are everyday norms. Issues and posts shared in a social
media Web site can reach

millions of users within a shorter period of time as compared to conventional methods. Photos
«some abusive individuals and their crimes have been posted on social media, so that people he
informed. Some users also post images of missing people. Some people even share pom M other
people doing good deeds that are often unnoticed.

Big Idea

PEOP'C have sacrificed many things for us to be'granted m Soweshould learn

toappreciatetheireffortsbybemgresponst 91¢!!an it,

M Cm.-.“

People Power I (EDSA 1) -One of the first times that the power of communication and the power
of citizens were used in the Philippines was during the figst PEOpIe Power Revolution. When it
was organized, the Internet and mobile phones Were Still

not popular. However, televisieh, print (newspapers), and radio were heavily used, Cardinal Sin
cahed upon the Cltlzens to participate in the protest at EDSA At that

time, Cardmal Sm used broadcast radjo to send information to the citizens

._

People Power II (EDSA 2) When People Power II was organized, apart from print,te1evision, and
broadcast radio, mobile phones were also used. Because of the convenience of sending text
messages, a vast number of individuals were informed

immediately, and were thus quickly mobilized. The popularity of mobile phones enabled group
texts and chain texts that helped spread the information more quickly.

' M z'llz'on People March -This was the hrst time that Filipinos protested not against an Individual
but against a system. The protest was against the pork barrel fund. Many

pBOpIe believe that this fund was being used. This angered many people, prompting

them to organize a protest. The gathering was planned weeks before and calls for

participation flooded social media, specihcally on Facebook and Twitter.

(1: :3

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful
outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and
completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be
remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.
should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its
outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of
initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to
integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.
. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance
within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon
What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.
. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance
within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon
What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.
Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people
directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.
and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;
subheadings.

Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.
Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.
0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;

subheadings.
Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

ICT projects for Social Change

ICT applications have many uses. Specifically, online applications are used for information
dissemination such as advertising, marketing, and spreading news. ICT applications also fmd their
way to different entertainment applications such as games, movies, video clips, and music. You
have also learned that ICT is used in education. Moreover, focused advocacy communities use
ICT to further develop and share their ideas with other communities and the general public.

The characteristics of ICI‘ applications are perfect to effectively and efficiently propagate
information to the public. The government and private sector also use the power of ICI‘
applications to deliver services and information to different members of the population. A number
of humanitarian and social applications have been developed in different aspects of social
development. Here are some examples of using ICI‘ for social change.

Big Idea

ICT has the power to influence people. This is the reason that mar‘Y advocacies and awareness
programs make use of ICT.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT
project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.
Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;

subheadings.

Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

ICT projects for Social Change

ICT applications have many uses. Specifically, online applications are used for information
dissemination such as advertising, marketing, and spreading news. ICT applications also fmd their
way to different entertainment applications such as games, movies, video clips, and music. You
have also learned that ICT is used in education. Moreover, focused advocacy communities use
ICT to further develop and share their ideas with other communities and the general public.

The characteristics of ICI‘ applications are perfect to effectively and efficiently propagate
information to the public. The government and private sector also use the power of ICI‘
applications to deliver services and information to different members of the population. A number
of humanitarian and social applications have been developed in different aspects of social
development. Here are some examples of using ICI‘ for social change.

Big Idea

ICT has the power to influence people. This is the reason that mar‘Y advocacies and awareness
programs make use of ICT.
Have you encountered any issue story that has been succes ful the help of ICT? Explain. 3 1y
addressed because Of

' Philippines Say N 0 to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the OfIice of the President of the Republic of the Philippines. ICT application was
used by this organization primarily by setting up information sources under the Web site of the
Dangerous Drugs Board. Aside from its Web site, the organization uses social media applications
to deliver information to the

public. The following campaigns and programs were publicized by this: ' Barkada Kontra Droga
(Peer Groups against Drugs) The primary target

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if
there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is
indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.
To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.
0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;

subheadings.

Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

ICT projects for Social Change

ICT applications have many uses. Specifically, online applications are used for information
dissemination such as advertising, marketing, and spreading news. ICT applications also fmd their
way to different entertainment applications such as games, movies, video clips, and music. You
have also learned that ICT is used in education. Moreover, focused advocacy communities use
ICT to further develop and share their ideas with other communities and the general public.

The characteristics of ICI‘ applications are perfect to effectively and efficiently propagate
information to the public. The government and private sector also use the power of ICI‘
applications to deliver services and information to different members of the population. A number
of humanitarian and social applications have been developed in different aspects of social
development. Here are some examples of using ICI‘ for social change.

Big Idea

ICT has the power to influence people. This is the reason that mar‘Y advocacies and awareness
programs make use of ICT.

Have you encountered any issue story that has been succes ful the help of ICT? Explain. 3 1y
addressed because Of

' Philippines Say N 0 to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the OfIice of the President of the Republic of the Philippines. ICT application was
used by this organization primarily by setting up information sources under the Web site of the
Dangerous Drugs Board. Aside from its Web site, the organization uses social media applications
to deliver information to the

public. The following campaigns and programs were publicized by this: ' Barkada Kontra Droga
(Peer Groups against Drugs) The primary target

V7
Philippines Say NO to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the Office of the President of the Republic of the

Phil

ippines. ICT application was used by this organization primarily by setting up

information sources under the Web site of the Dangerous Drugs Board. Aside from its Web site,
the organization uses social media applications to deliver information to the public. The following
campaigns and programs were publicized by this:

Barkada Kontra Droga (Peer Groups against Drugs) The primary target of this program are the
out-of-school youth. The government institutionalized peer groups and educated them to have a
healthy lifestyle and avoiding dangerous drugs by channeling their attention and time in different
activities for themselves

and the community. In 2014, there are 50 277 groups from 251 chapters supported by the
government all over the country.

National Youth Congress on Drug Abuse Prevention and Control -This congress runs for three
days and serves as an avenue for the youth to meet new friends and foster camaraderie among
them. The congress offers an avenue for the youth to brainstorm solutions on the issues of drug
abuse and its threat to the youth. The organizers prepared various activities for the participants
such as learning activities, workshops, and team-building activities.

Drug Abuse Resistance Education (DARE) Program This is an activityoriented program designed
for students that aims to educate the youth on how to deal with problems without resorting to drug
abuse. The program is a joint effort of the Department of Education and the Philippine National
Police. Police officers were trained and sent to public schools to educate elementary school
students.

Kids Against Drugs Program Anti-drug activities and programs are facilitated for children. The
event is done in conjunction with the celebration of Children’s Month every October. The Kids
Against Drugs Program aims to teach

:hildren the implications of using drugs and the different ways on how to say no to rugs.

Drug Abuse Prevention Program for the Transport Groups This is a program dedicated to the
safety of commuters and motorists regarding drug abuse
Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.
Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.

Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’
Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

“
Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in

reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;

subheadings.

Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

ICT projects for Social Change

ICT applications have many uses. Specifically, online applications are used for information
dissemination such as advertising, marketing, and spreading news. ICT applications also fmd their
way to different entertainment applications such as games, movies, video clips, and music. You
have also learned that ICT is used in education. Moreover, focused advocacy communities use
ICT to further develop and share their ideas with other communities and the general public.

The characteristics of ICI‘ applications are perfect to effectively and efficiently propagate
information to the public. The government and private sector also use the power of ICI‘
applications to deliver services and information to different members of the population. A number
of humanitarian and social applications have been developed in different aspects of social
development. Here are some examples of using ICI‘ for social change.

Big Idea

ICT has the power to influence people. This is the reason that mar‘Y advocacies and awareness
programs make use of ICT.

Have you encountered any issue story that has been succes ful the help of ICT? Explain. 3 1y
addressed because Of

' Philippines Say N 0 to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the OfIice of the President of the Republic of the Philippines. ICT application was
used by this organization primarily by setting up information sources under the Web site of the
Dangerous Drugs Board. Aside from its Web site, the organization uses social media applications
to deliver information to the

public. The following campaigns and programs were publicized by this: ' Barkada Kontra Droga
(Peer Groups against Drugs) The primary target

V7

Philippines Say NO to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the Office of the President of the Republic of the

Phil

ippines. ICT application was used by this organization primarily by setting up

information sources under the Web site of the Dangerous Drugs Board. Aside from its Web site,
the organization uses social media applications to deliver information to the public. The following
campaigns and programs were publicized by this:

Barkada Kontra Droga (Peer Groups against Drugs) The primary target of this program are the
out-of-school youth. The government institutionalized peer groups and educated them to have a
healthy lifestyle and avoiding dangerous drugs by channeling their attention and time in different
activities for themselves

and the community. In 2014, there are 50 277 groups from 251 chapters supported by the
government all over the country.

National Youth Congress on Drug Abuse Prevention and Control -This congress runs for three
days and serves as an avenue for the youth to meet new friends and foster camaraderie among
them. The congress offers an avenue for the youth to brainstorm solutions on the issues of drug
abuse and its threat to the youth. The organizers prepared various activities for the participants
such as learning activities, workshops, and team-building activities.

Drug Abuse Resistance Education (DARE) Program This is an activityoriented program designed
for students that aims to educate the youth on how to deal with problems without resorting to drug
abuse. The program is a joint effort of the Department of Education and the Philippine National
Police. Police officers were trained and sent to public schools to educate elementary school
students.

Kids Against Drugs Program Anti-drug activities and programs are facilitated for children. The
event is done in conjunction with the celebration of Children’s Month every October. The Kids
Against Drugs Program aims to teach

:hildren the implications of using drugs and the different ways on how to say no to rugs.

Drug Abuse Prevention Program for the Transport Groups This is a program dedicated to the
safety of commuters and motorists regarding drug abuse

Big Idea

'CT applications can also be used for environment conservation advocacnes. The)! can also be
used for contemporary ICT issues such as

cyberbullying, Copyright. infringement, green technology, and Internet addiction.

Nationwide Caravan of Youth Against Drugs This is a program done in partnership with the
Dangerous Drugs Board and the National Youth Commission. The program is focused on a
caravan of about 1 400 youth membem from different communities, organizations, schools, and
universities. The caravan roams in different cities campaigning for zero drug abuse. The caravan
focuses on

developing and informing the youth on activities or alternative tasks instead of using prohibited
drugs.
United N ations Office on Drugs and Crime (UNODC) This is a United Nations (UN) member
organization dedicated to the issues brought about by drug traiiicking and drug abuse. This
organization uses ICT by devising a Web site to fulfill its goals and purpose. Campaigns launched
by this agency are the following:

I World Drug Campaign This is the campaign done to save the youth from drug abuse and help
them say no to drugs.

I International Anti-Corruption Campaign This is one of the campaigns of UNODC in

collaboration with the United Nations Development Programme (UNDP) to fight corruption and
power abuse around the world.

I Blue Heart Campaign Against Human Trafficking This is a campaign that aims to involve
everyone to condemn human trafficking around the world.

Furthermore, the campaign encourages everyone to help victims of human trafficking.

. National Citizens’ Movement for Free Elections (NAMFREL) This is an election watchdog
organization formed to ensure peaceful and truthful elections. This agency conducts its own count
of votes. In the national election in 2010, NAMFREL was not credited to conduct its own count.
Instead, NAMFREL called out a nationwide

election guard campaign called “Bantay ng Bayan.” ICI‘ was used by NAMFREL through SMS
and social media, calling out volunteers to help in guarding the credibility of the election results.

Big Idea

Someone once said, ”If you fail to plan, then you are planning to fall." 50, failure to plan ICT
projects properly might result in unsuccessful

outcomes.

The group should devise a careful and specitic plan that will address the objective or goal of the
project so that everything needed is included in the project. The complexity of elements to be
included should be minimized while keeping in mind the logical arrangement and

completeness of functions of the product.

VV'hat Should Be Included in the Plan?

There are a variety of ways to plan and start your ICT project. Given here are the needs that
should be considered as preferences or must-haves of an ICT

project.

. Define key individuals and point persons in different categories in the project. This group

Big Idea

In planning, prioritization of tasks is important.Thus, in planning. you must first identify the tasks
that are important.

should include individuals who are involved in decision-making and those that provide

direction to the group.

. Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Navp a summarv of the existing ICT facility. The strengths and weaknpcem at +1“

in. chp‘,‘ you must first identify the tasks that

Define key individuals and point persons in are 'mponant'

different categories in the project. This group should include individuals who are involved in
decision-making and those that provide direction to the group.

Summarize the general goals and direction of the organization, and lay out the vision that the
group should fulfill. By doing this, the group can have its attention fixed on the purpose of the
actions and the goals that the ICT project should accomplish.

Have a summary of the existing ICT facility. The strengths and weaknesses of the current facility
will be reviewed in doing this summary. Problems and deficiencies of the current system will arise
and can be used as the bases for improvement in the upcoming project.

List the concerns and issues on the current situation of the organization that can be

remedied by the upcoming project. This can serve as a guide for the ICT group to include certain
functions that will address the said issues.

Include the capability of the plan to be useful in the near future. To do this, state the purpose of the
ICT project in the next few years. This will enable designers to cater to the needs and introduce
functions that will still be useful in the future.
Classify the type of ICT service that the group will develop. The form of application that will be
designed should be conceptualized to ensure efficient use of resources. The form may take various
types of ICT applications such as social media, Web sites, and blogs. The quality of service will be
ensured when the specific direction and the clarity of the output are stated.

”l

0d)“ must-haves of an ICT project are the following:

Quality management plan making sure that the quality of the ICT project and its

outputs are there and can even be improved Change management plan making sure that the ICT
project will be usable even if

there is an organizational change Stakeholder management plan managing the objectives and
expectations of people

directly affected by the ICT project

Determine the resources needed before starting the project. The plan will be executed properly
using different resources. Before starting the project, essential resources must be defined. This will
ensure that when the specific resources are needed, they are already available and that peOple will
take less time to prepare them. Some of these resources include hardware, software, network
facilities, money, and manpower.

Include the training and support needed by the develOpment team in the plan. After defining the
type of application that will be developed, the development team should revisit the capabilities of
each membéi. When a skill or knowledge of a development tool is insufficient, the team must
undergo enhancement trainings to address this

insufficiency.

insuffiCIency. Prepare procurement documents and lists. The project may require materials or

different kinds of equipment for operation or development. The team can prepare a list to plan
what items should be purchased. Moreover, suppliers and processes involved

can be reviewed or considered. Consider the proposed budget and Gantt chart. The project is
greatly constrained by

time and monetary resources. By preparing the time line of the project, developers can schedule
development activities to ensure the completion of the project in time. Another consideration is the
monetary aspect of the project. Developers should prepare a budget of the project, dedicating
speciiic amounts to different aspects of the project. This will greatly help the completion of the
project while maintaining compliance

within the allocated funds. Prepare a summary of all initiatives. This contains a “lookup table” of
all the activities

that should be done. Some groups call this the to-do list. The activities are stated in a list format
chronologically. The list dictates the activities that are already done and the

activities that should be done next. Prepare a summary of activity schedules and budget. Similar to
the summary of

initiatives, this list should summarize all the activities in a list together with their schedules.
Furthermore, the monetary amount dedicated to the said activity is

indicated.

and knowing the possibilities that mayh before these things happen.

0 Have a general integration plan. This contains the schedule and processes of combining

different parts of the project that are deve10ped in parallel with one another. This is done to save
time and expedite the realization of the project. The fmal part 18 to

integrate all the parts into one application.

Y’

Demographics

Demographics is described as factual information that is gathered from users of the [CI‘
application. The information can be categorized into different labels such as age, gender, income,
religion, and profession. Demographics is used to learn the characteristics of the target audience
and the key features that the designer or publisher of the application can capitalize on to
effectively design the application.

Here is one example of a scenario to illustrate the relationship between the key features of an
application and the target audience. A student most probably will have no salary; thus, mobile
phone companies will offer a cheaper mobile phone to them. People who work for

different companies, on the other hand, get a monthly salary, and can thus afford more powerful
and expensive mobile phones. Mobile phone companies will then be interested in

the demographic information of income.

Renee! Upon

What are the other uses of demographics? Explain.

Psychographics

Psychographic information is described as noncountable information from people such as

interests, opinions, and insights. Furthermore, psychographics can describe and capitalize on the
interests of the subject by observing certain information. For example, a student is more interested
in applications that offer information related to different school subjects.

A businessman would likely be interested in applications that are associated with foreign currency
exchange rates or stock market prices.

To determine the psychographics of the target group, various activities can be done. First, the
behavior of the target community can be observed, such as the topics that they discuss and the
images or the posts they share. Another is by conducting interviews. Different questions can be
formulated, which may lead to the information that you seek. The feedback of the interviewee can
dictate the psychographics of the group. Another method is by using written surveys. Similar to
oral surveys, written surveys use organized questions wherein the answers of the respondents are
written on paper. However, using written surveys can protect the identity of the respondent; thus,
the percentage of the sincerity of the answers is high. Last, focused discussion can be done to
solicit the psychographics of a certain group. In a focused discussion, insights and opinions are
delivered in a manner that is similar to brainstorming.

Designing and Copywriting for ICT Projects

qun the creation of content in an ICT application, there are various processes that must be done
before it is published or uploaded. The most important process in post-development is quality
check and error checking. The process of checking ICT content for errors is called ccpywriting. To
do copywriting and produce error-free Web sites, be guided by these tips and pointers.

Big Idea

Quality checking Web sites ensures that they are error free. When a Web site has accurate content,
many users fund it as a credible source of information.

Split paragraphs into shorter and fewer sentences. The text content of the Web site should be
concise and direct to the point. This will help ensure that the text will be read by the audience. The
purpose of short paragraphs for copywriting is the users’ ease in
reviewing and reading. For the developer, using fewer words means smaller chances of
committing an error.

Split complex sentences into simpler ones. Similar to having shorter paragraphs and fewer
sentences, avoiding complex compound sentences will make the text more readable. Shorter
sentences can easily be understood by the readers. For copywriting processes, simple sentences
are easier to check for errors.

Highlight key words. This can greatly help the audience in browsing and skimming your ICT
application. If key words are easily identihed, users can save time in finding

information that they seek. In copywriting, key words set in bold font can direct the copyreader to
the essence of the sentence or paragraph.

0 Use subheadings to identijy subsections of the application 07‘ Web site. Users an easily identify
and search for information by skimming subsections 811d SUbheadiny For copywriting, the
arrangement of ideas can easily be identified by following t1;

subheadings.

Hellcat Upon

What would happen to a Web site if ccpywriting and error checking are neglected?

,..._

ICT projects for Social Change

ICT applications have many uses. Specifically, online applications are used for information
dissemination such as advertising, marketing, and spreading news. ICT applications also fmd their
way to different entertainment applications such as games, movies, video clips, and music. You
have also learned that ICT is used in education. Moreover, focused advocacy communities use
ICT to further develop and share their ideas with other communities and the general public.

The characteristics of ICI‘ applications are perfect to effectively and efficiently propagate
information to the public. The government and private sector also use the power of ICI‘
applications to deliver services and information to different members of the population. A number
of humanitarian and social applications have been developed in different aspects of social
development. Here are some examples of using ICI‘ for social change.

Big Idea

ICT has the power to influence people. This is the reason that mar‘Y advocacies and awareness
programs make use of ICT.
Have you encountered any issue story that has been succes ful the help of ICT? Explain. 3 1y
addressed because Of

' Philippines Say N 0 to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the OfIice of the President of the Republic of the Philippines. ICT application was
used by this organization primarily by setting up information sources under the Web site of the
Dangerous Drugs Board. Aside from its Web site, the organization uses social media applications
to deliver information to the

public. The following campaigns and programs were publicized by this: ' Barkada Kontra Droga
(Peer Groups against Drugs) The primary target

V7

Philippines Say NO to Drugs This is a nonprofit organization and an arm of the Dangerous Drugs
Board under the Office of the President of the Republic of the

Phil

ippines. ICT application was used by this organization primarily by setting up

information sources under the Web site of the Dangerous Drugs Board. Aside from its Web site,
the organization uses social media applications to deliver information to the public. The following
campaigns and programs were publicized by this:

Barkada Kontra Droga (Peer Groups against Drugs) The primary target of this program are the
out-of-school youth. The government institutionalized peer groups and educated them to have a
healthy lifestyle and avoiding dangerous drugs by channeling their attention and time in different
activities for themselves

and the community. In 2014, there are 50 277 groups from 251 chapters supported by the
government all over the country.

National Youth Congress on Drug Abuse Prevention and Control -This congress runs for three
days and serves as an avenue for the youth to meet new friends and foster camaraderie among
them. The congress offers an avenue for the youth to brainstorm solutions on the issues of drug
abuse and its threat to the youth. The organizers prepared various activities for the participants
such as learning activities, workshops, and team-building activities.

Drug Abuse Resistance Education (DARE) Program This is an activityoriented program designed
for students that aims to educate the youth on how to deal with problems without resorting to drug
abuse. The program is a joint effort of the Department of Education and the Philippine National
Police. Police officers were trained and sent to public schools to educate elementary school
students.

Kids Against Drugs Program Anti-drug activities and programs are facilitated for children. The
event is done in conjunction with the celebration of Children’s Month every October. The Kids
Against Drugs Program aims to teach

:hildren the implications of using drugs and the different ways on how to say no to rugs.

Drug Abuse Prevention Program for the Transport Groups This is a program dedicated to the
safety of commuters and motorists regarding drug abuse

Big Idea

'CT applications can also be used for environment conservation advocacnes. The)! can also be
used for contemporary ICT issues such as

cyberbullying, Copyright. infringement, green technology, and Internet addiction.

Nationwide Caravan of Youth Against Drugs This is a program done in partnership with the
Dangerous Drugs Board and the National Youth Commission. The program is focused on a
caravan of about 1 400 youth membem from different communities, organizations, schools, and
universities. The caravan roams in different cities campaigning for zero drug abuse. The caravan
focuses on

developing and informing the youth on activities or alternative tasks instead of using prohibited
drugs.

United N ations Office on Drugs and Crime (UNODC) This is a United Nations (UN) member
organization dedicated to the issues brought about by drug traiiicking and drug abuse. This
organization uses ICT by devising a Web site to fulfill its goals and purpose. Campaigns launched
by this agency are the following:

I World Drug Campaign This is the campaign done to save the youth from drug abuse and help
them say no to drugs.

I International Anti-Corruption Campaign This is one of the campaigns of UNODC in

collaboration with the United Nations Development Programme (UNDP) to fight corruption and
power abuse around the world.

I Blue Heart Campaign Against Human Trafficking This is a campaign that aims to involve
everyone to condemn human trafficking around the world.

Furthermore, the campaign encourages everyone to help victims of human trafficking.

. National Citizens’ Movement for Free Elections (NAMFREL) This is an election watchdog
organization formed to ensure peaceful and truthful elections. This agency conducts its own count
of votes. In the national election in 2010, NAMFREL was not credited to conduct its own count.
Instead, NAMFREL called out a nationwide

election guard campaign called “Bantay ng Bayan.” ICI‘ was used by NAMFREL through SMS
and social media, calling out volunteers to help in guarding the credibility of the election results.

hilippine Animal Welfare Socie . . ’ (1; edjcated to protecting the welfare OfZISiiil‘giL-V-Vtghhs
118 a notipmflt organization . . . , . e leves at eace 'm socie starts With aVCIndIIlg Cfgeitg t0
ammets. Furthermore, the agency prgvides shelter tt}; abused a.n1ma. s an . a1 .5 elr
rehablhtation. This organization uses social media for informatlen dlssemlnatlon and enables
netizens to report animal abuses. Furmermore 6 Web Slte 0f PAWS IS USEd as a facility to
disseminate information on taking care 03E

petS, as well as the laws that protect the welfare of animals.

mauve I Lennied So Far?

look for other organizations that are raising their advocacies using ICT. Explain how mama them
in raising their advocacies successmlly.