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19 Online Ordering Statistics

1) Online ordering and delivery has grown 300% faster than dine-in traffic since 2014 and 60% of consumers order delivery or takeout once a week. 2) Providing online ordering can increase restaurant sales by 10-20% and generating incremental sales. A ramen restaurant saw a 10% increase in sales and 35% savings per order by using their own online ordering solution. 3) 57% of millennials order restaurant food for delivery so they can watch TV at home, and they want convenience and efficiency through online ordering.

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65 views

19 Online Ordering Statistics

1) Online ordering and delivery has grown 300% faster than dine-in traffic since 2014 and 60% of consumers order delivery or takeout once a week. 2) Providing online ordering can increase restaurant sales by 10-20% and generating incremental sales. A ramen restaurant saw a 10% increase in sales and 35% savings per order by using their own online ordering solution. 3) 57% of millennials order restaurant food for delivery so they can watch TV at home, and they want convenience and efficiency through online ordering.

Uploaded by

Boby Mark
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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19 Online Ordering Statistics

Every Restaurateur Should


Know in 2019

Holly Everett |February 12, 2019 | Print


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You’ve heard it before and you’ll hear it again: the popularity of online ordering is on a
meteoric rise. From giants like Amazon to small startups, direct-to-consumer delivery and
pickup options have swept the country. Restaurants are no exception. With the rise in mobile
and online ordering across industries, consumers have turned to solutions that simplify their
lives and even the biggest skeptics are translating their dining experience into an online
ordering solutionto better serve guests. But just how important is providing online ordering
for your digital customers?

Restaurant Online Ordering Statistics


For savvy restaurateurs that rely on data to make important business decisions, we have 19
statistics that will give you some insight into just how powerful online ordering is.

1. 60 percent of U.S. consumers order delivery or takeout once a week.


2. 31 percent say they use these third-party delivery services at least twice a week.
3. 34 percent of consumers spend at least $50 per order when ordering food online.
4. 20 percent of consumers say they spend more on off-premise orders compared to a
regular dine-in experience.
5. Digital ordering and delivery has grown 300 percent faster than dine-in traffic since
2014.
6. 70 percent of consumers say they’d rather order directly from a restaurant, preferring
that their money goes straight to the restaurant and not a third party.
7. 57 percent of millennials say that they have restaurant food delivered so they
can watch movies and TV shows at home.
8. 59 percent of restaurant orders from millennials are takeout or delivery.

9. 33 percent of consumers say they would be willing to pay a higher fee for faster
delivery service.
10. 87 percent of Americans who use third-party food delivery services agree that
it makes their lives easier.
11. 45 percent of consumers say that offering mobile ordering or loyalty programs would
encourage them to use online ordering services more often.
12. 63 percent of consumers agree that it is more convenient to get delivery than dining
out with a family.
13. Americans who have not used a third-party restaurant delivery service say fast
delivery (31 percent), restaurant selection (28 percent), low order minimums (27
percent) and first-use coupons (26 percent) would motivate them to try it.
14. 60 percent of restaurant operators say that offering delivery has generated incremental
sales.
15. Orders placed via smartphone and mobile apps will become a $38 billion industry by
2020.
16. Pizza chains reported an 18 percent increase in customer spend from online/mobile
orders vs. phone orders.
17. Working with a third party delivery service has been found to raise restaurant sales
volume by 10 to 20 percent.
18. Delivery sales could rise an annual average of more than 20 percent to $365 billion
worldwide by 2030, from $35 billion.
19. 43 percent of restaurant professionals said they believe third-party apps—many of
which withhold data—interfere with the direct relationship between a
restaurant/bar/pub and its customers.

Boost your bottom line and find the right online ordering solution for your
restaurant with help from our Complete Guide to Online Ordering.
How can online ordering
impact your restaurant?
The numbers don’t lie. Online ordering is growing and if hungry consumers can’t order from
your restaurant, they’ll order from another business. If you want to know just how much of an
impact an integrated online ordering solution can make on your business, a ramen restaurant
in Vancouver, WA can give you some insight.
“We started seeing results immediately.” – Kenn Pluard, owner of Kenji’s Ramen
Kenn Pluard understands the importance of the intersection of foodservice and technology.
With 70 percent of consumers interested in ordering directly from a restaurant, Kenn is
keeping delivery commissions in his pocket through an integrated solution. With Upserve
online ordering on the Kenji’s Ramen website, every online order avoids being hit with a
third-party commission.

After implementing an owned online ordering solution, Kenji’s Ramen saw huge results in
their own restaurant:

o Introducing online ordering has increased sales by 10 percent.


o Kenji’s saves 35 percent per order by using an owned online ordering
solution.

“Millennials want a good experience. They want efficiency and they want to order online.
You have to adapt to them,” he says. “Restaurants can’t be scared to use technology because
it’s something that can only benefit them by saving time and eliminating errors.”

While a strictly “owned” online ordering solution might not be the best fit for everyone,
restaurant owners can no longer deny the positive impact that online ordering can have on
their business. By exploring whether third-party or an owned solution is right for your
business, you can start seeing a growth in sales and happier customers by adopting the right
tools.

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