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Lesson 2: Communication Ethics: Four Ethical Principles of Communication (NCA, 1999)

The National Communication Association outlines four principles of ethical communication: advocating truth, honesty, and reason; endorsing freedom of expression and diversity; condemning communication that degrades or intimidates; and accepting responsibility for the consequences of communication. Unethical communication threatens individuals and society by failing to enhance human worth and dignity.

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1K views

Lesson 2: Communication Ethics: Four Ethical Principles of Communication (NCA, 1999)

The National Communication Association outlines four principles of ethical communication: advocating truth, honesty, and reason; endorsing freedom of expression and diversity; condemning communication that degrades or intimidates; and accepting responsibility for the consequences of communication. Unethical communication threatens individuals and society by failing to enhance human worth and dignity.

Uploaded by

Jee En Bee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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LESSON 2: COMMUNICATION ETHICS

The US National Communication Association (NCA, 1999) discusses their Credo for
Ethical Communication, stating that, Ethical Communication is fundamental to responsible
thinking, decision-making, and the development of relationships and communities within and
across contexts, cultures, channels, and media.

Moreover, ethical communication enhances human worth and dignity by fostering


truthfulness, fairness, responsibility, personal integrity, and respect for self and others. They
believe that unethical communication threatens the quality of all communication and consequently
the well-being of individuals and the society in which we live.

Four Ethical Principles of Communication (NCA, 1999):

1. It advocates truthfulness, accuracy, honesty, and reason as essential to the integrity of


communication.

2. It endorses freedom of expression, diversity of perspective, and tolerance of dissent to


achieve the informed and responsible decision-making fundamental to a civil society.

3. It condemns communication that degrades individuals and humanity through distortion,


intimidation, coercion, and violence, and through the expression of intolerance and hatred.

4. Communicators should accept responsibility for the short- and long-term consequences of
our own communication and expect the same of others.

Questions:
1. Why is it important to be ethical in communicating today?
2. Is honesty still a virtue valued today? Why or why not?
3. When you think of the president today, would you say that he has been communicating in
an ethical manner? Expound.
4. Why do people communicate in an unethical manner?
5. What consequences can you think because of communicating in an unethical manner?

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