Our story

We have.
Which is why Gen is going beyond digital safety.

Rooted in our heritage of protecting the first digital generations, our family of consumer brands is focused on powering Digital Freedom and possibilities for generations to come.

Our trust-based solutions will do more than just help nearly 500 million users who use our products and services around the world live fuller, safer, richer lives today. We’ll help define what it means to live freely in the digital world of tomorrow.

Gen™. Powering Digital Freedom and possibilities for generations to come.

For decades, we’ve been using AI technology in our products to protect digital lives and identities.

Today, scams, fraud, breaches and misinformation are everywhere. We believe the solution lies in blending human expertise with the transformative power of AI.

Gen and our family of brands are leading the charge in creating products and services designed to protect and empower people everywhere.

1 in 4

people were targeted by scams in 2024.*

27,700

attacks blocked per minute on average.†

29M

malware threats blocked on mobile.†

14.5B+

attacks blocked.†

We have one of the largest consumer Cyber Safety networks in the world.

We believe the solution lies in blending human expertise with the transformative power of AI.

174

scam attempts occur every second.

29%

of people targeted by scams ended up falling for them.

hours on average were spent by scam victims resolving issues caused by the scam.

We kept people Cyber Safe and blocked 14.5B+ cyberattacks last year by harnessing the power of our consumer brands, AI research, broad insights and global data in our award-winning products and services.

Our technology is award-winning

Gen brings award-winning technology solutions in cybersecurity and trust-based solutions to nearly 500 million users.

Looking ahead

Read about Gen’s latest Threat Labs insight and award-winning innovation.

Learn more

Who we are

Our Values define everything we do. They celebrate inclusion, promote teamwork, inspire customer excellence and encourage a growth mindset.

Customer Driven.
Community Minded.

We are customer obsessed and drive positive impact.

Think Big.
Be Bold.

We embrace change and innovate fearlessly.

Be Scrappy.
Make it Happen.

Big or small, we get things done irrespective of title and role.

Play to Win.
Together.

We win for our customers, with passion and integrity.

About Gen

At Gen (NASDAQ: GEN), our mission is to create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives.