Powering Digital Freedom for people everywhere

Powering Digital Freedom

At Gen, our mission is to create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives.

Gen is a family of trusted brands built for the next generation of digital life.

Our customers’ needs are front and center to Gen’s mission. So, as a global leader in Cyber Safety, we focus our passion, research and innovation on critical problems facing society, today and tomorrow.

We do this by harnessing the power of our consumer brands, powerful AI, and deep visibility into broad insights to protect millions of people everywhere.

Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

3,600

cyberthreats blocked on average every minute.

decades of consumer cybersecurity experience.

56x

PCMag Editors’ Choice winner.

Go to Norton.com

Avast is a global leader in digital security, privacy, and identity

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked and certified by industry experts.

30+

years of experience in digital security.

12.7M+

malware attacks detected on mobile devices on average per year.

7.5B+

total cyberattacks blocked in 2024.

Go to Avast.com

LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects* and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.

#1†

Most trusted brand in the U.S. for identity theft protection.

Up to $1M‡

protection package in every plan.

81M+

Identity Theft Protection alerts and notifications were sent in 2024.

Go to LifeLock.com

Empowering Financial Wellness with MoneyLion

MoneyLion is a leading digital financial platform helping millions of Americans take control of their money. With innovative tools like Instacash, RoarMoney, and Credit Builder Plus, MoneyLion is redefining how consumers save, spend, borrow, and invest—all from one app.

10+

years served with a mission to provide accessible, personalized financial products to everyone.

18M+

users served since launch.

$1B+

in transaction volume processed through the MoneyLion platform.

Powering Digital Freedom

Latest News and Stories

Q1/2025 Gen Threat Report Reveals AI-Driven Scams Redefining Cybercrime

Meet Norton Neo: The First Safe AI-Native Browser Now in Early Access

Gen Announces Board Transitions, Welcomes John Chrystal as Peter Feld Departs

Gen Delivers Record Q4 and Full Year Fiscal 2025 Results

Joining the Global Anti-Scam Alliance

AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company

How Gen is committed to bridging the global cybersecurity skills gap

Supercharging Young People to Meet Global Challenges

Powering Smarter Hiring Decisions with Verifiable Credentials

Gen Becomes Master Partner of mDevCamp 2024

Domestic Violence Survivor Support

The Gen Culture of Giving Continues to Grow

Accelerating Action This International Women’s Day

Building a Better Internet for Children and Young People

Turning Privacy Concerns Into Action

Informing and Empowering Domestic Violence Survivors

Gen is a family of trusted brands built for the next generation of digital life.

We’re proud of our awards