Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

AirTag Backpack

New AirTag With Three Upgrades is 'Nearly Ready' to Launch

Sunday June 8, 2025 11:44 am PDT by
Apple's long-rumored AirTag 2 might be coming soon. In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away. "The new AirTag is nearly ready, having been prepared for launch over the past several...
Apple 2024 Back to School Offer

Here's When Apple's Student Offer With Free Gift Cards Begins This Year

Sunday June 8, 2025 11:13 am PDT by
The start date for Apple's annual Back to School promotion has been leaked. In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple is planning to launch the promotion in the U.S. on Tuesday, June 17 this year. He has accurately revealed the starting date of the promotion for the past three consecutive years. The promotion will likely launch in the U.S. and Canada at...
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Apple Intelligence at WWDC 2025: Genmoji Upgrade Incoming Instead of Personalized Siri

Friday June 6, 2025 9:36 am PDT by
A few smaller-scale Apple Intelligence enhancements will be announced at WWDC 2025 next week, according to Bloomberg's Mark Gurman. One planned upgrade that had not been reported until now is the ability to create a Genmoji by combining a pair of existing standard emoji. For example, Gurman said that you will be able to turn separate basketball and trash can emoji into a single Genmoji that...
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Apple Reportedly Delays Two New iPhone Features Until iOS 27

Friday June 6, 2025 9:07 am PDT by
iOS 26 is rumored to feature a glassy design, new Games and Preview apps, and more, but two other enhancements have reportedly been delayed until next year. In his list of WWDC 2025 expectations today, Bloomberg's Mark Gurman today said that Apple has postponed the launch of revamped Calendar and Health apps until iOS 27 or later, as it needs more time to develop these planned changes....
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iOS 26's Digital Glass Design: Home Screen Widgets, Camera, and More

Friday June 6, 2025 8:32 am PDT by
In a lengthy report outlining his WWDC 2025 expectations today, Bloomberg's Mark Gurman shared more details about iOS 26's rumored new design. According to Gurman, iOS 26 will feature a "digital glass" design inspired by visionOS, the operating system for Apple's Vision Pro headset. That is a well-known rumor by now, but he goes on to provide some more specific details, as listed below:There ...
Apple Arcade Sneaky Sasquatch

iOS 26's Rumored Games App Described in More Detail in New Report

Friday June 6, 2025 7:57 am PDT by
iOS 26 is rumored to include a new Games app on iPhones, and Bloomberg's Mark Gurman has now provided more details about it. In a lengthy report outlining his WWDC 2025 expectations today, Gurman revealed that the Games app will have five tabs: Home, Arcade, Play Together, Library, and Search. He said that the app will look like a games-centric version of the App Store, and it will give a...
General Apps Messages Redux

iOS 26: New Messages and Phone App Features Leaked Ahead of WWDC

Friday June 6, 2025 7:27 am PDT by
Apple is planning to announce several new features for the Messages and Phone apps on iOS 26, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the two main changes in the Messages app will be the ability to create polls, as well as the option to set a background image within a conversation. 9to5Mac was first to report...
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iOS 26: Apple's Preview App Rumored to Expand From Mac to iPhone

Friday June 6, 2025 7:14 am PDT by
iOS 26 and iPadOS 26 will include a preinstalled Preview app from Apple, according to Bloomberg's Mark Gurman. In a lengthy report outlining his WWDC 2025 expectations today, Gurman said that the Preview app will provide iPhone and iPad users with an all-in-one, built-in solution for managing, editing, and annotating PDF documents. The app will look similar to Apple's longstanding Preview ...
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Shortcuts App to Get Revamp With Apple Intelligence Integration

Monday June 2, 2025 3:25 am PDT by
Apple is working on a revamped version of its Shortcuts app that features Apple Intelligence integration, reports Bloomberg. For anyone unfamiliar with the Shortcuts app, the tool lets users create custom workflows or actions – called shortcuts – to perform tasks automatically or with minimal interaction. Actions can include anything from sending messages to controlling smart home...
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Instagram Expected to Release iPad App Later This Year

Sunday June 1, 2025 8:59 am PDT by
The Information's Kaya Yurieff and Kalley Huang in April reported that Meta was working on a long-awaited Instagram app for iPads. Bloomberg's Mark Gurman corroborated the report in his Power On newsletter today. Gurman said that Meta employees are "actively testing" Instagram for the iPad, and he expects the app to be released this year, barring any setbacks. Meta has offered a...
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WWDC 2025 Likely 'Smaller-Scale' Than Past Two WWDCs, Here's Why

Sunday June 1, 2025 8:31 am PDT by
There are signs that WWDC will be "smaller-scale" this year than it was in 2023 and 2024, according to Bloomberg's Mark Gurman. At WWDC 2023, Apple unveiled the Vision Pro, along with its visionOS operating system. While the headset has faced low sales, due in part to its high $3,499 starting price, this was still a major and highly-anticipated product announcement. Apple Intelligence...
macOS Tahoe Render

macOS Tahoe Name Leaked Ahead of Apple's WWDC Event Next Week

Sunday June 1, 2025 7:08 am PDT by
The alleged name of macOS 26 (yes) has leaked. In his Power On newsletter today, Bloomberg's Mark Gurman said that macOS 26 will be named macOS Tahoe, after California's scenic Lake Tahoe. Apple previously named its Mac operating systems after big cats like Cheetah, Tiger, Leopard, and Lion. Starting with OS X Mavericks in 2013, however, Apple switched to California-themed names like...
Apple Arcade hero

Apple to Launch Dedicated Gaming App in iOS 19

Tuesday May 27, 2025 12:56 pm PDT by
Apple is working on a standalone multi-platform app for games, reports Bloomberg. The app will let Apple users launch games, plus it will have sections for in-game achievements, leaderboards, editorial content, and communication. Apple plans to preinstall the app on the iPhone, iPad, Mac, and Apple TV later this year, which corresponds with the launch timing of iOS 19, macOS 16, and tvOS 19. ...
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Apple Pulls Some Features From Rumored Smart Home Robot [Updated]

Monday May 26, 2025 7:18 am PDT by
Apple has scrapped some of the features that it had planned for its rumored smart home robot, according to Bloomberg's Mark Gurman. "I'm told that Apple has pulled some bolder features from the device that could reappear in subsequent models," wrote Gurman, in his Power On newsletter this week. However, he did not reveal any of the specific features that were pulled. Apple made this...
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iOS 19 Design Changes Rumored to Extend to Apple TV and Apple Watch

Monday May 26, 2025 6:40 am PDT by
Many of Apple's operating systems will be receiving design changes this year, according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Gurman previously reported that iOS 19, iPadOS 19, and macOS 16 will have new designs, with added translucency for a more glass-like appearance. In his Power On newsletter this week, he said that...
Apple Glasses Purple Feature

Apple Smart Glasses Launching in 2026

Thursday May 22, 2025 12:22 pm PDT by
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
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iOS 19 Will Let Developers Use Apple's AI Models in Their Apps

Tuesday May 20, 2025 9:18 am PDT by
Apple will make its artificial intelligence models available to developers to use in their apps, reports Bloomberg. The company plans to introduce a new software development kit (SDK) in iOS 19 that will make it easier for app creators to add AI features. The SDK will feature the same large language models that Apple is using for Apple Intelligence features like notification summaries,...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn ‌Siri‌ into a true ChatGPT competitor. A next-generation, chatbot version of ‌Siri‌ has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent ...
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Siri Rumored to Take a Backseat at WWDC 2025

Monday May 19, 2025 6:59 am PDT by
Apple is likely to keep discussion of Siri to a minimum at WWDC 2025 as it focuses on other Apple Intelligence enhancements, according to Bloomberg's Mark Gurman and Drake Bennett. Apple will apparently focus on improving existing ‌Apple Intelligence‌ capabilities and adding some new ones, such as an AI-optimized battery management mode and a virtual health coach. Google Gemini is also on...
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Apple Pencil to Gain Arabic Calligraphy Tool in iPadOS 19

Monday May 19, 2025 6:01 am PDT by
Apple will introduce a new calligraphy pen for Apple Pencil users that will allow them to digitally write in Arabic script, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple plans to offer a "highly advanced bi-directional keyboard" for moving between Arabic and English on iPhones and iPads, alongside a "virtual reed calligraphy pen" for...