Opinion

WWDC 2025: Don’t Expect Magic from Apple’s AI, Maybe Just Some Small Wins

Siri’s big upgrade may be delayed, but WWDC could still bring helpful little AI improvements to your everyday apps

By
Jerri Ledford
Jerri Ledford
Jerri Ledford
Editorial Director
  • Western Kentucky University
  • Gulf Coast Community College
Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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Published on June 6, 2025 08:00AM EDT
Apple Intelligence logo on a screen with a colorful background
Apple Intelligence might be a let down at WWDC 2025, especially if you're expecting big changes.

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Apple News

Byte-Sized Brief

  • Apple Intelligence may not get meaningful updates at WWDC 2025.
  • The AI updates are likely to be more incremental.
  • They could make Messages and other apps more useful.

Hoping WWDC 2025 will suddenly make Siri brilliant and let it start handling your to-do list like a real assistant? You might want to hold off on the celebration. At WWDC 2025, Apple is expected to talk about AI again, but according to rumors, the major Siri makeover that’s been teased for over a year probably isn’t ready just yet. That doesn’t mean there won’t be anything new, though. You could see smaller, but still helpful, AI updates that actually make a difference in how you use your iPhone every day.

These will be less HAL 9000 updates and more quiet upgrades that could save you time and effort. Apple may introduce features like smarter battery settings that adjust to your habits, Health app insights that offer personalized suggestions, and small time-savers in Messages, such as polls or quick translations, powered by AI. These aren’t headline-grabbing features, but if you rely on your iPhone to manage your day, they could add up. It’s not about Apple showing off. It’s about your phone working a little more like it gets you. And that’s a step in the right direction.

The Bottom Line

Apple Intelligence may not be the star of the show at WWDC this year. Instead, expect to see smaller, but possibly more meaningful updates that make using your Apple devices easier for everyday tasks.

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