The Wayback Machine - https://web.archive.org/web/20201120085708/https://techcrunch.com/author/matthew-panzarino/

Matthew Panzarino

Editor-in-Chief

Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.

He has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs. Contact Matthew at [email protected] PGP Key: https://keybase.io/panzer

Its listing comes one day after the lending company Affirm initiated its own public offering<\/a>\u00a0and a mere two days after Airbnb\u2019s filing<\/a>.<\/p>\n

Roblox filed confidentially<\/a> to go public in mid-October, but its numbers were unreleased until today when it published its S-1 document.<\/p>

<\/div>\n

The company is not the first gaming platform company to go public this year, with gaming engine Unity debuting earlier this year<\/a>. After its IPO, Unity <\/span><\/a> shares have rocketed, perhaps preparing the public markets for Roblox\u2019s own debut.<\/p>\n

This post will provide an overview of Roblox\u2019s <\/span><\/a> business results, and a quick dig into its history of raising private capital and who owns what in the company as it stands today. TechCrunch will have more on venture capital results, and the nuances of Roblox\u2019s business model, once we tease them out of its fresh SEC filing.<\/p>\n

Unity’s IPO numbers look pretty … unreal?<\/a><\/p><\/blockquote>\n
<\/iframe><\/div>\n<h2>Financials<\/h2>\nRoblox is a free-to-play game and developer platform, which means users don’t pay to access its service, but there are in-game purchases through a currency called Robux and a subscription service called Roblox Premium, which comprise the bulk of the company’s revenues.<\/p>\nThird-party developers can create experiences on the platform that cost Robux, a model that has seen significant uptake over time. According to Roblox, its developer and creator pool earned $72.2 million in the first three quarters of 2019, a figure that soared to $209.2 million in the same period of 2020. (TechCrunch has a <a href=\"https:\/\/techcrunch.com\/2019\/07\/11\/how-roblox-avoided-the-gaming-graveyard-and-grew-into-a-2-5b-company\/\">deep-dive into Roblox and its pre-IPO success here<\/a> if you want more depth in its business mechanics. We\u2019ve also dug into <a href=\"https:\/\/techcrunch.com\/2020\/10\/09\/how-roblox-completely-transformed-its-tech-stack\/\">its tech stack evolution here<\/a>, if that is your jam.)<\/p>\nRoblox has seen similar growth in its total revenues, growing 139% to $312.8 million in 2018, and 56% to $488.2 million in 2019. More recently, the company\u2019s revenue expanded 68% in the first three quarters of 2020 from its 2019 result over the same period, to $588.7 million.<\/p>\nThe company, then, has grown more quickly in 2020 to date than it did in 2019, an impressive acceleration at scale. A COVID-derived tailwind has helped the company, with Roblox stating in its S-1 filing that it enjoyed \u201crapid growth\u201d in part of Q1, and all of Q2 and Q3 that it says was \u201cdue in part to the COVID-19 pandemic given our users have been online more as a result of global COVID-19 shelter-in-place policies.\u201d<\/p>\nThe unicorn gaming company also warned that \u201cin future periods\u201d it anticipates \u201cgrowth rates for our revenue to decline,\u201d going on to warn that it \u201cmay not experience any growth in bookings or our user base during periods\u201d that are later compared to its COVID-boosted 2020 results.<\/p>\nHow investors weigh that warning against the company\u2019s growth remains to be seen, but Roblox has had an extraordinary 2020. For example, the company\u2019s bookings — what it defines as \u201csales activity in a given period without giving effect to certain non-cash adjustments\u201d — grew 62% in 2018 to $499.0, 39% in 2019 to $694.3 million, and 171% to $1.24 billion in the first three quarters of 2020, when compared to the same period of 2019.<\/p>\nThat growth is downright impressive. As you\u2019d imagine, the company\u2019s impressive sales gains were derived from rising user interest, with Roblox averaging \u201c31.1 million average DAUs across over 180 countries\u201d during the first nine months of 2020, up from 17.1 million during the same portion of 2019.<\/p>\nAlong with more consumers coming to the Roblox platform, the hours engaged also increased. Users on Roblox spent 22.2 billion hours in the first nine months of 2020, up 122% during the same portion of 2020. Daily active users spend an average of 2.67 hours per day on the platform.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZEGP3KQESh\"><a href=\"https:\/\/techcrunch.com\/2019\/07\/11\/how-roblox-avoided-the-gaming-graveyard-and-grew-into-a-2-5b-company\/\">How Roblox avoided the gaming graveyard and grew into a $2.5B company<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“How Roblox avoided the gaming graveyard and grew into a $2.5B company” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2019\/07\/11\/how-roblox-avoided-the-gaming-graveyard-and-grew-into-a-2-5b-company\/embed\/#?secret=ZEGP3KQESh\" data-secret=\"ZEGP3KQESh\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nDespite its rapid growth, Roblox, like many unicorns, is still unprofitable. The company lost $97.2 million in 2018, $86.0 million in 2019. Its losses exploded in 2020, with the company posting a net loss of $203.2 million in the first three quarters of the year, compared to just $46.3 million during the same portion of 2019.<\/p>\nThose losses appear to be driven mainly from rising spend across its operations, and an increase in the cost of share-based compensation in 2020 compared to 2019.<\/p>\nHowever, on a cash basis Roblox appears to be in much better shape than its GAAP numbers would have you initially estimate.\u00a0 The firm\u2019s operating cash flow grew from $62.6 million in the first nine months of 2019 to $345.3 million in the same period of this year. Over the same period, the company\u2019s free cash flow was $6.0 million and $292.6 million.<\/p>\nRoblox\u2019s numbers demonstrate that its space can be large, and economically interesting. So much so that the company will make a number of VCs rich.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"u2WL4mluaF\"><a href=\"https:\/\/techcrunch.com\/2020\/10\/09\/how-roblox-completely-transformed-its-tech-stack\/\">How Roblox completely transformed its tech stack<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“How Roblox completely transformed its tech stack” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/10\/09\/how-roblox-completely-transformed-its-tech-stack\/embed\/#?secret=u2WL4mluaF\" data-secret=\"u2WL4mluaF\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h2>Who owns what?<\/h2>\nWhile private, Roblox raised $335.7 million, <a href=\"https:\/\/www.crunchbase.com\/organization\/roblox\/company_financials\">according to Crunchbase data<\/a>, with rounds led by Altos Ventures, First Round Capital, Meritech, Index, Greylock, Tiger Global and Andreessen Horowitz powering its life until today.<\/p>\nRoblox has around $810 million in cash and equivalents heading into its IPO. And once it goes public, the company’s investors will start a clock on when they can convert their formerly illiquid shares into cash.<\/p>\nThe S-1 gives an idea of who owns how much of the gaming developer platform, and thus who might benefit the most from the IPO. Altos Ventures is the principal stockholder, holding 23.9% of the company at 114,261,961 shares. This is not surprising, given how many Roblox rounds it helped lead. Right behind Altos comes Meritech Capital, which owns 11.6% of Roblox; Index Ventures, with 11.1%; Tiger Global at 8.2%; and First Round Capital at 7%.<\/p>\nThe executive team, in aggregate, holds just 6.8% of the company. David Baszucki, the co-founder and CEO of Roblox, owns 8,252,471 shares, or 1.6% of the company, indicating the true effects of dilution when you are as richly funded a company as Roblox.<\/p>\n<h2>Beyond the numbers<\/h2>\nIn its S-1, Roblox did address that its success depends on its ability to \u201cprovide a safe online environment\u201d for children, or else its \u201cbusiness will suffer dramatically.\u201d<\/p>\nIn 2018, Roblox responded to a grotesque hack that allowed a young girl\u2019s avatar to <a href=\"https:\/\/techcrunch.com\/2018\/07\/18\/roblox-responds-to-the-hack-that-allowed-a-childs-avatar-to-be-raped-in-its-game\/\">be raped on a playground<\/a> on one of its games. Other allegations continue, including that the business has offered a platform to criminal offenders to lure children into interacting with creeps off-platform, according to the S-1.<\/p>\n\u201cWhile we devote considerable resources to prevent this from occurring, we are unable to prevent all such interactions from taking place,\u201d the document states. However, the document does go on to say that communications on its platform are not encrypted \u201cat this time\u201d and that they have an \u201cincreased risk\u201d of data security incidents around access and disclosure. With children on the platform, this is a huge weak spot for Roblox.<\/p>\nThe business intends to list on the New York Stock Exchange under the symbol \u201cRBLX.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Roblox, the child-friendly gaming company, filed to go public today. Its listing comes one day after the lending company Affirm initiated its own public offering\u00a0and a mere two days after Airbnb\u2019s filing. Roblox filed confidentially to go public in mid-October, but its numbers were unreleased until today when it published its S-1 document. The company […]<\/p>\n","protected":false},"author":133574362,"featured_media":1854385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"e02ac4ee-243f-3b16-a513-85c48fd2ac05"},"categories":[449557102,576602980,60523764,20429],"tags":[2639695,2097093,33094],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2019\/07\/GettyImages-1027412388.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/2UI9EKv","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"The unicorn gaming company joins Airbnb, DoorDash and Affirm in targeting an IPO before the end of the 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Kutcher’s Sound Ventures targets $150M for third fund"},"content":{"rendered":"<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/sound-ventures\" target=\"_blank\" data-type=\"organization\" data-entity=\"sound-ventures\">Sound Ventures, <\/span><\/a> a fund co-founded by <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/ashton-kutcher\" target=\"_blank\" data-type=\"person\" data-entity=\"ashton-kutcher\">Ashton Kutcher <\/span><\/a> and Guy Oseary, has <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1829930\/000182993020000002\/xslFormDX01\/primary_doc.xml\">filed paperwork<\/a> indicating plans to raise a third fund at $150 million. Notably, the firm filed paperwork for the same total in <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1744008\/000174400818000001\/xslFormDX01\/primary_doc.xml\">2018 for its second fund.<\/a><\/p>\nThe firm did not immediately respond to a request for comment on its plans to raise a new fund. Sound Ventures was born to write bigger and later-stage checks, or at a minimum, be stage-agnostic. Despite Kutcher’s fame and high-profile stakes, the firm has operated somewhat quietly in the recent past.<\/p>\nOn the firm’s website, it states that it has a fund dedicated to the “next generation of clean, circular, and sustainable businesses” titled SOUNDWaves. It’s unclear whether today’s filing is for SOUNDWaves or Sound Ventures’ main fund, or if those two have been combined under a new direction for the firm.<\/p><div class=\"piano-inline-promo\"><\/div>\nIn 2018, Kutcher noted his love for scooters, instead of cars, on the <a href=\"https:\/\/techcrunch.com\/2018\/09\/05\/ashton-kutcher-hates-cars-loves-scooters\/\">TechCrunch Disrupt Stage.<\/a> “There are cars parked everywhere! It\u2019s ridiculous! They\u2019re clogging the roads, they\u2019re making it impossible to get anywhere you want to go,\u201d Kutcher said. Notably, Sound Ventures invested in Bird, which this week announced its discussions to go public <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-11-16\/scooter-startup-bird-is-said-to-discuss-going-public-via-spac\">via SPAC. <\/a><\/p>\nPortfolio news continued this year when Root, an Ohio-based car insurance business, <a href=\"https:\/\/techcrunch.com\/2020\/10\/28\/3-lessons-from-roots-ipo-pricing\/\">went public <\/a>(and got a <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/root-targets-6b-valuation-in-pending-ipo-a-boon-for-insurtech-startups\/\">warm reception<\/a>).<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nprogress owes no apology <a href=\"https:\/\/twitter.com\/hashtag\/investor?src=hash&ref_src=twsrc%5Etfw\">#investor<\/a> <a href=\"https:\/\/t.co\/uxJzeUYFZf\">https:\/\/t.co\/uxJzeUYFZf<\/a><\/p>\n— ashton kutcher (@aplusk) <a href=\"https:\/\/twitter.com\/aplusk\/status\/1326254438797864961?ref_src=twsrc%5Etfw\">November 10, 2020<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\nBeyond micro-mobility and insurance, Sound Ventures is looking for opportunities in fintech, enterprise, govtech and medtech infrastructure markets. The firm has invested in companies including Robinhood and Gusto.<\/p>\nThe new fund filing come as Sound Ventures’ team continues to grow. In 2017, <a href=\"https:\/\/techcrunch.com\/2017\/03\/29\/sound-ventures-effie-epstein\/\">Sound Ventures hired Effie Epstein<\/a>, who was leading global strategy at Marsh, to be the firm\u2019s managing partner and COO. Epstein\u2019s hire came as Sound Ventures itself looked to evolve past just consumer investors. Other hires include growth investor <a href=\"https:\/\/www.linkedin.com\/in\/susansu\/\">Susan Su<\/a>, who led growth marketing at Stripe, and chief sustainability and strategy officer <a href=\"https:\/\/www.linkedin.com\/in\/katherine-keating-4614aa\/\">Katherine Keating,<\/a> who previously clocked time at VICE Media and Maverick Management.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hyLoiKdnik\"><a href=\"https:\/\/techcrunch.com\/2018\/09\/05\/ashton-kutcher-hates-cars-loves-scooters\/\">Ashton Kutcher hates cars, loves scooters<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Ashton Kutcher hates cars, loves scooters” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2018\/09\/05\/ashton-kutcher-hates-cars-loves-scooters\/embed\/#?secret=hyLoiKdnik\" data-secret=\"hyLoiKdnik\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"Sound Ventures, a fund co-founded by Ashton Kutcher and Guy Oseary, has filed paperwork indicating plans to raise a third fund at $150 million. Notably, the firm filed paperwork for the same total in 2018 for its second fund. The firm did not immediately respond to a request for comment on its plans to raise 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She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.<\/p>\n\nReach Natasha via e-mail at natasha.m@techcrunch.com or through DM on Twitter @nmasc_.<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/x9fberhwpqwxusvvlxfj","twitter":"nmasc_","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/133574362"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/natasha-mascarenhas\/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/nmasc_","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/natasha-mascarenhas-734f"},"position":null,"cbDescription":"Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. 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acquires Respond Software for $186M, announces $400M investment"},"content":{"rendered":"The security sector is ever frothy and acquisitive. Just last week <a href=\"https:\/\/techcrunch.com\/2020\/11\/11\/palo-alto-networks-to-acquire-expanse-in-deal-worth-800m\/\">Palo Alto Networks grabbed Expanse<\/a> for $800 million. Today it was <a href=\"http:\/\/fireeye.com\/\">FireEye’s<\/a> turn, snagging <a href=\"https:\/\/respond-software.com\/\">Respond Software<\/a>, a company that helps customers investigate and understand security incidents, while reducing the need for highly trained (and scarce) security analysts. The deal has closed, according to the company.<\/p>\n<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/fireeye\" target=\"_blank\" data-type=\"organization\" data-entity=\"fireeye\">FireEye <\/span><\/a> had its eye on Respond’s Analyst product, which it plans to fold into its Mandiant Solutions platform. Like many companies today, FireEye is focused on using machine learning to help bolster its solutions and bring a level of automation to sorting through the data, finding real issues and weeding out false positives. The acquisition gives them a quick influx of machine learning-fueled software.<\/p>\nFireEye sees a product that can help add speed to its existing tooling. “With Mandiant\u2019s position on the front lines, we know what to look for in an attack, and Respond\u2019s cloud-based machine learning productizes our expertise to deliver faster outcomes and protect more customers,” Kevin Mandia, FireEye CEO said in a statement announcing the deal.<\/p><div class=\"piano-inline-promo\"><\/div>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FzW0CbKmY4\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/11\/palo-alto-networks-to-acquire-expanse-in-deal-worth-800m\/\">Palo Alto Networks to acquire Expanse in deal worth $800M<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Palo Alto Networks to acquire Expanse in deal worth $800M” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/11\/palo-alto-networks-to-acquire-expanse-in-deal-worth-800m\/embed\/#?secret=FzW0CbKmY4\" data-secret=\"FzW0CbKmY4\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nMike Armistead, CEO at Respond, wrote in <a href=\"https:\/\/respond-software.com\/good-news-for-respond-software-customers\/\">a company blog post<\/a> that today’s acquisition marks the end of a four-year journey for the startup, but it believes it has landed in a good home with FireEye. “We are proud to announce that after many months of discussion, we are becoming part of the Mandiant Solutions portfolio, a solution organization inside FireEye,” Armistead wrote.<\/p>\nWhile FireEye was at it, it also announced a $400 million investment from Blackstone Tactical Opportunities fund and ClearSky (an investor in Respond), giving the public company a new influx of cash to make additional moves like the acquisition it made today.<\/p>\nIt didn’t come cheap. “Under the terms of its investment, Blackstone and ClearSky will purchase $400 million in shares of a newly designated 4.5% Series A Convertible Preferred Stock of FireEye (the ‘Series A Preferred’), with a purchase price of $1,000 per share. The Series A Preferred will be convertible into shares of FireEye’s common stock at a conversion price of $18.00 per share,” the company explained in a statement. The stock closed at $14.24 today.<\/p>\nRespond, which was founded in 2016, raised $32 million, including a $12 million Series A in 2017 led by CRV and Foundation Capital and a $20 million Series B led by ClearSky last year, according to Crunchbase <a href=\"https:\/\/www.crunchbase.com\/organization\/respond-software\">data<\/a>.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"2UnPi77sOK\"><a href=\"https:\/\/techcrunch.com\/2019\/05\/28\/fireeye-snags-security-effectiveness-testing-startup-verodin-for-250m\/\">FireEye snags security effectiveness testing startup Verodin for $250M<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“FireEye snags security effectiveness testing startup Verodin for $250M” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2019\/05\/28\/fireeye-snags-security-effectiveness-testing-startup-verodin-for-250m\/embed\/#?secret=2UnPi77sOK\" data-secret=\"2UnPi77sOK\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"The security sector is ever frothy and acquisitive. 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and Acquisitions","slug":"mergers-and-acquisitions","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/103613"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=103613"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=103613"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=103613"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=103613"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":576828645,"link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/tag\/respond-software\/","name":"Respond Software","slug":"respond-software","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/576828645"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=576828645"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=576828645"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=576828645"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=576828645"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":2076120,"date":"2020-11-19T10:18:12","date_gmt":"2020-11-19T18:18:12","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2076120"},"modified":"2020-11-19T14:15:46","modified_gmt":"2020-11-19T22:15:46","slug":"tech-biden-era-cabinet-antitrust-transition","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/11\/19\/tech-biden-era-cabinet-antitrust-transition\/","title":{"rendered":"Tech in the Biden era"},"content":{"rendered":"President-elect Joe Biden<\/span> may have spent eight years in an administration that doted on the tech industry, but that long honeymoon, punctuated by four years of Trump, looks to be over.<\/span><\/p>\nTech is on notice in 2020. The Russian interference saga of the 2016 election opened the floodgates for social media\u2019s ills. The subsequent years unleashed dangerous torrents of homegrown extremism and misinformation that either disillusioned or radicalized regular people. A cluster of tech’s biggest data brokers further consolidated power, buying up any would-be competitor they stumbled across and steamrolling everything else. <\/span>Things got so bad that Republicans and Democrats, in uncanny agreement, are both <a href=\"https:\/\/techcrunch.com\/2020\/10\/01\/section-230-hearing-big-tech\/\">pushing plans to regulate tech<\/a>. <\/span><\/p>\nSuddenly, allowing the world\u2019s information merchants to grow, unmolested, into towering ad-fed behemoths over the last decade looked like a huge mistake. And that\u2019s where we are today.<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\n<h2>Biden and big tech<\/h2>\nBiden didn\u2019t make attacking tech a cornerstone of his campaign and mostly avoided weighing in on tech issues, even as Elizabeth Warren <a href=\"https:\/\/techcrunch.com\/2020\/03\/05\/big-techs-sworn-foe-drops-out-of-2020-race\/\">stirred the big tech backlash<\/a> into the campaign conversation. His attitude toward the tech industry at large is a bit mysterious, but there are some things we do know. <\/span><\/p>\nThe president-elect is expected to keep the Trump administration\u2019s <a href=\"https:\/\/www.nytimes.com\/2020\/11\/10\/technology\/biden-tech-antitrust-privacy.html\">antitrust case against Google on track<\/a>, potentially even opening additional cases into Facebook, Amazon and Apple. But his campaign also leaned on former Google CEO Eric Schmidt <a href=\"https:\/\/apnews.com\/article\/000e903bf1bd4d179e90612af75bd33d\">for early fundraising<\/a>, so the relationship to Google looks a bit more complex than the Biden team\u2019s open contempt for a company like Facebook.<\/span><\/p>\nAs Biden picked up the nomination and the months wore on, it became clear that Mark Zuckerberg\u2019s <a href=\"https:\/\/www.nbcnews.com\/tech\/tech-news\/trump-hosted-zuckerberg-undisclosed-dinner-white-house-october-n1087986\">chumminess with Trump’s White House<\/a> was unlikely to continue into a Biden administration. By September, the Biden campaign had penned a <a href=\"https:\/\/techcrunch.com\/2020\/09\/29\/biden-campaign-facebook-letter-trump-jr-army-for-trump\/\">scathing letter to Mark Zuckerberg<\/a> denouncing Facebook as the \u201cforemost propagator\u201d of election disinformation, and that frustration doesn\u2019t seem to have dissipated. His deputy communications director recently criticized <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/facebook\" target=\"_blank\" data-type=\"organization\" data-entity=\"facebook\">Facebook <\/span><\/a> for<a href=\"https:\/\/www.cnbc.com\/2020\/11\/10\/biden-campaign-staffer-slams-facebook-for-shredding-the-fabric-of-our-democracy.html\"> \u201cshredding\u201d the fabric of democracy<\/a>. It appears that Facebook could come to regret the <a href=\"https:\/\/www.nbcnews.com\/tech\/tech-news\/sensitive-claims-bias-facebook-relaxed-misinformation-rules-conservative-pages-n1236182\">many decisions<\/a> it’s made to stay in the <a href=\"https:\/\/www.washingtonpost.com\/technology\/2020\/06\/28\/facebook-zuckerberg-trump-hate\/\">Trump administration’s good graces<\/a> over the last four years.<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CIZZE7tCKS\"><a href=\"https:\/\/techcrunch.com\/2020\/09\/29\/biden-campaign-facebook-letter-trump-jr-army-for-trump\/\">Ringing alarm bells, Biden campaign calls Facebook ‘foremost propagator’ of voting disinformation<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Ringing alarm bells, Biden campaign calls Facebook ‘foremost propagator’ of voting disinformation” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/09\/29\/biden-campaign-facebook-letter-trump-jr-army-for-trump\/embed\/#?secret=CIZZE7tCKS\" data-secret=\"CIZZE7tCKS\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nStill, it\u2019s not doom and gloom for <\/span>all<\/span><\/i> tech \u2014 big tech isn\u2019t everything. There are plenty of potential bright spots, from <a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/a-biden-presidency-doesnt-need-a-green-new-deal-to-make-progress-on-climate-change\/\">Biden\u2019s climate plans<\/a> (lack of Senate control notwithstanding), which could crack open a whole new industry and shower it in federal dollars, to his intention to <a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/startups-in-energy-storage-housing-transportation-and-agriculture-could-see-boost-under-biden-plans\/\">revitalize the nation\u2019s infrastructure<\/a>, from telecommunications and transportation to energy-efficient housing.\u00a0<\/span><\/p>\nAnd antitrust legislation, usually framed as an existential threat to \u201ctech\u201d broadly, actually stands to benefit the startup scene, where the largest tech companies have walled off many paths to innovation with years of anti-competitive behavior. If Congress, states and\/or the federal government put together meaningful regulation, it could open up interesting paths for startups that otherwise would have been bought and subsumed or straight-up shuttered by one of tech’s core mega-companies.<\/span><\/p>\nVice President-elect Kamala Harris is another wildcard. Hailing from tech\u2019s backyard, Harris brings a distinctly Bay Area vibe to the office. Most interesting is Harris’s <a href=\"https:\/\/www.latimes.com\/politics\/story\/2019-09-12\/kamala-harris-uber-family-campaign-drivers-labor\">brother-in-law Tony West<\/a>. West is Uber’s chief legal officer and played a prominent role in pushing for California’s Proposition 22, which absolved gig economy companies like Lyft and Uber from the need to grant their workers benefits afforded to full-time employees. Standing with organized labor, Harris <a href=\"https:\/\/twitter.com\/KamalaHarris\/status\/1126165225814810635?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1126165225814810635%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.latimes.com%2Fpolitics%2Fstory%2F2019-09-12%2Fkamala-harris-uber-family-campaign-drivers-labor\">landed on the other side<\/a> of the issue.<\/span><\/p>\nThe extent of her relationships in the tech world isn’t totally clear, but she apparently has a friendly <a href=\"https:\/\/slate.com\/news-and-politics\/2017\/01\/hillary-cabinet-plans-leaked-sheryl-sandberg-at-treasury-starbucks-ceo-at-labor.html\">relationship with Sheryl Sandberg<\/a>, who was a <a href=\"https:\/\/slate.com\/news-and-politics\/2017\/01\/hillary-cabinet-plans-leaked-sheryl-sandberg-at-treasury-starbucks-ceo-at-labor.html\">frontrunner for a Treasury or Commerce<\/a> position four years ago in the advent of a Hillary Clinton win. Needless to say, that’s not in the cards this time around.<\/span><\/p>\nThe Biden administration will also have all kinds of quiet ties to power players in the tech world, many of whom served in the Obama years and then made a beeline for Silicon Valley. <a href=\"https:\/\/www.protocol.com\/democrats-biden-washington-tech\">Apple’s Lisa Jackson<\/a>, formerly of Obama’s Environmental Protection Agency, and Jay Carney, <a href=\"https:\/\/www.cnbc.com\/2019\/06\/28\/amazon-pr-and-policy-chief-jay-carney-gets-a-bigger-profile.html\">a former Obama spokesman<\/a> who sits comfortably as SVP of global corporate affairs at Amazon, are two examples there.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"e5ifLAF6YI\"><a href=\"https:\/\/techcrunch.com\/2020\/08\/11\/kamala-harris-tech-vp-policies\/\">Kamala Harris brings a view from tech’s epicenter to the presidential race<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Kamala Harris brings a view from tech’s epicenter to the presidential race” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/08\/11\/kamala-harris-tech-vp-policies\/embed\/#?secret=e5ifLAF6YI\" data-secret=\"e5ifLAF6YI\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h2>Transition names from tech<\/h2>\nThe Biden administration\u2019s <a href=\"https:\/\/buildbackbetter.com\/the-transition\/agency-review-teams\/\">transition list<\/a> is generously peppered with names from the tech industry, though some of them are likely grandfathered in from the Obama era rather than pulled directly for their more recent industry experience. The list named Matt Olsen, Uber’s chief trust and security officer, for his prior experience in the intel community under Obama rather than his ridesharing industry insights, for example.<\/span><\/p>\nThe list doesn\u2019t include any names fresh from Facebook or Google, but it does include four members from the Chan Zuckerberg Initiative and one from Eric Schmidt\u2019s philanthropic project Schmidt Futures. The list also suggests a degree of continuity with the Obama era, with the inclusion of Aneesh Chopra, the first U.S. CTO, and Nicole Wong, a former deputy chief technology officer under Obama who previously worked at Twitter and Google. The transition also includes a smattering of names that served in the <a href=\"https:\/\/www.nextgov.com\/it-modernization\/2020\/11\/biden-review-teams-include-many-former-tech-officials-and-digital-service-members\/169977\/\">digital services agency 18F and some from the USDS<\/a>, which borrows talent from the tech world to solve public problems.<\/span><\/p>\nOther names from the tech world include Airbnb\u2019s Divya Kumaraiah and Clare Gallagher, Lyft\u2019s Brandon Belford, Arthur Plews of Stripe, Dell CTO Ann Dunkin and quite a few more. These transition figures will help the administration fill the many open slots in a new government, but they’re less telling than who gets called to the cabinet.\u00a0<\/span><\/p>\n<h2>Tech in the cabinet?<\/h2>\nBeyond reading the tea leaves of the transition team and Biden\u2019s previous statements here and there, we\u2019re in for a wait. The administration\u2019s picks for its cabinets will say a lot about its priorities, but for now we\u2019re mostly left with the rumor mill.\u00a0<\/span><\/p>\nWhat does the rumor mill suggest? Meg Whitman, the former HP and eBay CEO most recently at the helm of failed short-form streaming platform Quibi, keeps <a href=\"https:\/\/www.politico.com\/news\/2020\/10\/20\/biden-transition-republican-cabinet-429972\">coming up<\/a> as a symbolic across-the-aisle pick for the Commerce Department, though Quibi\u2019s <a href=\"https:\/\/techcrunch.com\/2020\/10\/21\/quibi-is-dead\/\">spectacular dive<\/a> probably doesn\u2019t bode well for her chances. <\/span><\/p>\nEric Schmidt\u2019s name has <a href=\"https:\/\/www.ft.com\/content\/44f738e8-eb6f-4394-b833-6b3207ce31bf\">bubbled up<\/a> to lead some kind of White House tech task force, but that seems ill-fated considering the federal antitrust case against Google and the broader legislative appetite for doing something about big tech. But <a href=\"https:\/\/abc.xyz\/investor\/other\/board\/\">Alphabet board member Roger Ferguson<\/a>, whose name has been <a href=\"https:\/\/www.politico.com\/news\/2020\/11\/07\/joe-biden-cabinet-picks-possible-choices-433431\">floating around for Treasury Secretary,<\/a> just stepped down\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/possible-biden-appointee-roger-ferguson-to-retire-as-ceo-of-tiaa-finance-firm-11605623400\">from his current position <\/a>at a finance firm, kicking up more speculation.<\/span><\/p>\nSeth Harris, who served in Obama\u2019s Labor Department, made <a href=\"https:\/\/www.nytimes.com\/2020\/11\/11\/us\/politics\/biden-cabinet.html\">at least one list<\/a> suggesting he could land a cabinet position. Harris, who is already involved in the Biden transition, also has the <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-11-08\/prop-22-gives-uber-and-lyft-a-new-model-for-gig-economy-workers\">controversial distinction<\/a> of proposing a \u201cnew legal category\u201d of worker \u201cfor those who occupy the gray area between employees and independent contractors.\u201d Lyft apparently cited his paper specifically after Prop 22 passed. With labor a hot issue in general right now \u2014 and Bernie Sanders himself potentially in the running for the same role \u2014 Harris would likely ignite a firestorm of controversy among labor activists if appointed to helm the department.\u00a0<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aKfFsCShXG\"><a href=\"https:\/\/techcrunch.com\/2020\/07\/09\/california-reportedly-launches-antitrust-investigation-into-google\/\">California reportedly launches antitrust investigation into Google<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“California reportedly launches antitrust investigation into Google” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/07\/09\/california-reportedly-launches-antitrust-investigation-into-google\/embed\/#?secret=aKfFsCShXG\" data-secret=\"aKfFsCShXG\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nOn the other side of the coin, California Attorney General Xavier Becerra could be considered for a cabinet-level role in the Department of Justice. Becerra isn\u2019t from the tech world, but as California\u2019s AG he\u2019s been stationed there and his department currently <a href=\"https:\/\/techcrunch.com\/2020\/07\/09\/california-reportedly-launches-antitrust-investigation-into-google\/\">has its own antitrust case<\/a> against Google simmering. <\/span>In a <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2020-11-13\/california-ag-becerra-on-aca-tech-antitrust-under-biden-video\">recent interview with Bloomberg<\/a> about antitrust issues under the Biden administration, Becerra denounced \u201cbehemoths\u201d in the tech industry that stifle innovation, noting that state AGs have \u201ctaken the lead\u201d on pressing tech companies on anti-competitive behavior. <\/span><\/p>\n\u201cAt the end of the day we all want competition, right?\u201d Becerra said. \u201cBut here\u2019s the thing, competition is essential if you want innovation.\u201d Becerra, who succeeded Vice President-elect Kamala Harris when she left the Attorney General’s office for Congress, could also again follow in her footsteps, filling the vacant seat she will leave in the Senate come January.<\/span><\/p>\nAll told, we’re seeing some familiar names in the mix, but 2020 isn’t 2008. Tech companies that emerged as golden children over the last 10 years are radioactive now. Regulation looms on the horizon in every direction. Whatever policy priorities emerge out of the Biden administration, Obama’s technocratic gilded age is over and we’re in for something new.<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HRaPqkdQgL\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/startups-in-energy-storage-housing-transportation-and-agriculture-could-see-boost-under-biden-plans\/\">Biden’s infrastructure plans could boost startups<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Biden’s infrastructure plans could boost startups” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/17\/startups-in-energy-storage-housing-transportation-and-agriculture-could-see-boost-under-biden-plans\/embed\/#?secret=HRaPqkdQgL\" data-secret=\"HRaPqkdQgL\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<a href=\"https:\/\/techcrunch.com\/tag\/the-battle-over-big-tech\/\"><img src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/battle-over-big-tech-banner.jpg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"President-elect Joe Biden may have spent eight years in an administration that doted on the tech industry, but that long honeymoon, punctuated by four years of Trump, looks to be over. Tech is on notice in 2020. The Russian interference saga of the 2016 election opened the floodgates for social media\u2019s ills. The subsequent years […]<\/p>\n","protected":false},"author":113760560,"featured_media":2076382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"e9e75d58-8bd3-33ac-9cd9-ccbd94978dbc"},"categories":[15986864,17396],"tags":[6602,216404,291,81819,143640,576600820,576819253,7053],"crunchbase_tag":[576608382],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/biden-admin-featured.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/35L8BQg","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"Biden isn't likely to rekindle Obama's technocracy, but it's 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Prior to rejoining TechCrunch, Taylor was Senior Technology Editor of the Daily Beast. Taylor first joined TechCrunch in 2016. Prior to joining TechCrunch, she was the Tech Editor of the Daily Dot and a reporter and deputy editor at ReadWriteWeb.<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/cabdqmvycg5eabppjffy","twitter":"tayhatmaker","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/113760560"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":113760560,"name":"Taylor Hatmaker","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/taylor-hatmaker\/","slug":"taylor-hatmaker","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/747309cb9c48c7ea7566f1e57a1b9298?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/747309cb9c48c7ea7566f1e57a1b9298?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/747309cb9c48c7ea7566f1e57a1b9298?s=96&d=identicon&r=g"},"links":{"twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/tayhatmaker","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/taylorhatmaker","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/taylor-hatmaker"},"position":"Writer","cbDescription":"Taylor covers politics, platform policy, and big tech at TechCrunch. 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the internet advertising economy about to implode?"},"content":{"rendered":"Advertising drives the<\/span> modern digital economy. Whether it\u2019s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the development of the web. Yet, for all the tens of billions of dollars poured into online advertising just in the United States alone, how much does that money actually do its job of changing the minds of consumers?<\/p>\nTim Hwang has a contrarian stance: it doesn\u2019t. In his new book published as a collaboration between Logic Magazine and the famed publisher Farrar, Straus and Giroux, he argues in <a href=\"https:\/\/us.macmillan.com\/books\/9780374538651\">“Subprime Attention Crisis”<\/a> that the entire web is staring into an abyss of its own making. Advertising is overvalued due to the opaqueness of the market, and few actors are willing to point out that the advertising emperor has no clothes. Much like the subprime mortgage crisis, once people come to realize the true value of digital ads, the market could crater. I found the book provocative, and I wanted to chat further with Hwang about his thoughts on the market.<\/p>\nHwang formerly worked at <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/google\" target=\"_blank\" data-type=\"organization\" data-entity=\"google\">Google <\/span><\/a> on policy and has developed <a href=\"https:\/\/timhwang.org\/projects\/\">many, many projects<\/a> across a whole swath of tech-oriented policy issues. He\u2019s currently a research fellow at Georgetown\u2019s Center for Security and Emerging Technology.<\/p>\nThis interview has been condensed and edited for clarity.<\/i><\/p>\nTechCrunch: Let\u2019s dive straight into the book. How did you get started on this topic of the \u201csubprime attention economy\u201d?<\/strong><\/p>\nTim Hwang<\/b>: There were two incidents where I was like, something is going on here. I was having conversations with a couple of friends who are product managers at <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/facebook\" target=\"_blank\" data-type=\"organization\" data-entity=\"facebook\">Facebook, <\/span><\/a> and I remember making the argument that that there’s a lot of evidence to suggest that this whole adtech thing is maybe just mostly garbage. The most interesting thing that they said was, \u201cOh, like, advertising works but we can\u2019t really tell you how.\u201d That\u2019s like talking to someone from the national security establishment and they’re like, \u201cOh yeah, we can stop terrorists but, like, we can’t tell you exactly how that goes down.\u201d<\/p>\nI think one thing that got me really interested in it was how opaque a lot of these things are. 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Link","children":[]},{"id":1605178,"order":14,"parent":0,"text":"Built in Brooklyn","url":"\/shows\/built-in-brooklyn","attr":"","target":"","classes":[""],"description":"","object_id":1605178,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605179,"order":15,"parent":0,"text":"Inside Jobs","url":"\/shows\/inside-jobs","attr":"","target":"","classes":[""],"description":"","object_id":1605179,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605180,"order":16,"parent":0,"text":"TC Cribs","url":"\/shows\/tc-cribs","attr":"","target":"","classes":[""],"description":"","object_id":1605180,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}]},"entities":{"posts":[{"id":2074982,"date":"2020-11-17T06:01:13","date_gmt":"2020-11-17T14:01:13","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2074982"},"modified":"2020-11-18T09:53:50","modified_gmt":"2020-11-18T17:53:50","slug":"yeah-apples-m1-macbook-pro-is-powerful-but-its-the-battery-life-that-will-blow-you-away","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/11\/17\/yeah-apples-m1-macbook-pro-is-powerful-but-its-the-battery-life-that-will-blow-you-away\/","title":{"rendered":"Yeah, Apple\u2019s M1 MacBook Pro is powerful, but it\u2019s the battery life that will blow you away"},"content":{"rendered":"Survival and strategy<\/span> games are often played in stages. You have the early game where you\u2019re learning the ropes, understanding systems. Then you have mid-game where you\u2019re executing and gathering resources. The most fun part, for me, has always been the late mid-game where you\u2019re in full control of your powers and skills and you\u2019ve got resources to burn — where you execute on your master plan before the endgame gets hairy.<\/span><\/p>\nThis is where Apple is in the game of power being played by the chip industry. And it\u2019s about to be endgame for Intel.\u00a0<\/span><\/p>\nApple has introduced three machines that use its new M1 system on a chip, based on over a decade\u2019s worth of work designing its own processing units based on the ARM instruction set. These machines are capable, assured and powerful, but their greatest advancements come in the performance per watt category.<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nI personally tested the 13\u201d M1 MacBook Pro and after extensive testing, it\u2019s clear that this machine eclipses some of the most powerful Mac portables ever made in performance while simultaneously delivering 2x-3x the battery life <\/span>at a minimum.<\/span><\/i>\u00a0<\/span><\/p>\nThese results are astounding, but they\u2019re the product of that long early game that Apple has played with the A-series processors. Beginning in earnest in 2008 with the acquisition of PA Semiconductor, Apple has been working its way towards unraveling the features and capabilities of its devices from the product roadmaps of processor manufacturers.\u00a0\u00a0<\/span><\/p>\nThe M1 MacBook Pro runs smoothly, launching apps so quickly that they\u2019re often open before your cursor leaves your dock.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/m1-dock.gif\"><img loading=\"lazy\" class=\"breakout size-full wp-image-2074937\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/m1-dock.gif\" alt=\"\" width=\"1024\" height=\"128\" \/><\/a><\/p>\nVideo editing and rendering is super performant, only falling behind older machines when it leverages the GPU heavily. And even then only with powerful dedicated cards like the 5500M or VEGA II.\u00a0<\/span><\/p>\nCompiling projects like WebKit produce better build times than nearly any machine (hell the M1 Mac Mini beats the Mac Pro by a few seconds). And it does it while using a fraction of the power.\u00a0<\/span><\/p>\nThis thing works like an iPad. That\u2019s the best way I can describe it succinctly. One illustration I have been using to describe what this will feel like to a user of current MacBooks is that of chronic pain. If you\u2019ve ever dealt with ongoing pain from a condition or injury, and then had it be alleviated by medication, therapy or surgery, you know how the sudden relief feels. You\u2019ve been carrying the load so long you didn\u2019t know how heavy it was. That\u2019s what moving to this M1 MacBook feels like after using other Macs.\u00a0<\/span><\/p>\nEvery click is more responsive. Every interaction is immediate. It feels like an iOS device in all the best ways.\u00a0<\/span><\/p>\nAt the chip level, it also <\/span>is <\/span><\/i>an iOS device. Which brings us to…<\/span><\/p>\niOS on M1<\/b><\/p>\nThe iOS experience on the M1 machines is…present. That\u2019s the kindest thing I can say about it. Apps install from the App Store and run smoothly, without incident. Benchmarks run on iOS apps show that they perform natively with no overhead. I even ran an iOS-based graphics benchmark which showed just fine.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2075007\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg 2880w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=150,94 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=300,188 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=768,480 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=680,425 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=1536,960 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=2048,1280 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-5.31.44-AM.jpeg?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nThat, however, is where the compliments end. The current iOS app experience on an M1 machine running Big Sur is almost comical; it’s so silly. There is no default tool-tip that explains how to replicate common iOS interactions like swipe-from-edge — instead a badly formatted cheat sheet is buried in a menu. The apps launch and run in windows only. Yes, that\u2019s right, no full-screen iOS or iPad apps at all. It\u2019s super cool for a second to have instant native support for iOS on the Mac, but at the end of the day this is a <\/span>marketing<\/span><\/i> win, not a <\/span>user experience<\/span><\/i> win.\u00a0<\/span><\/p>\nApple gets to say that the Mac now supports millions of iOS apps, but the fact is that the experience of using those apps on the M1 is sub-par. It will get better, I have no doubt. But the app experience on the M1 is pretty firmly in this order right now: Native M1 app>Rosetta 2 app>Catalyst app> iOS app. Provided that the Catalyst ports can be bothered to build in Mac-centric behaviors and interactions, of course. But it\u2019s clear that iOS, though present, is not where it needs to be on M1.<\/span><\/p>\nRosetta 2<\/b><\/p>\nThere is both a lot to say and not a lot to say about Rosetta 2. I\u2019m sure we\u2019ll get more detailed breakdowns of how Apple achieved what it has with this new emulation layer that makes x86 applications run fine on the M1 architecture. But the real nut of it is that it has managed to make a chip so powerful that it can take the approximately 26% hit (see the following charts) in raw power to translate apps and still make them run just as fast if not <\/span>faster<\/span><\/i> than MacBooks with Intel processors.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2075083\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-arm2-2.jpg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074944\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/geekbench-intel-rosetta.jpg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nIt\u2019s pretty astounding. Apple would like us to forget the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Rosetta_(software)\">original Rosetta<\/span><\/a> from the PowerPC transition as much as we would all like to forget it. And I\u2019m happy to say that this is pretty easy to do because I was unable to track any real performance hit when comparing it to older, even \u2018more powerful on paper\u2019 Macs like the 16\u201d MacBook Pro.\u00a0<\/span><\/p>\nIt\u2019s just simply not a factor in most instances. And companies like Adobe and Microsoft are already hard at work bringing native M1 apps to the Mac, so the most needed productivity or creativity apps will essentially get a <\/span>free<\/span><\/i> performance bump of around 30% when they go native. But even now they\u2019re just as fast. It\u2019s a win-win situation.\u00a0<\/span><\/p>\nMethodology<\/b><\/p>\nMy methodology\u00a0 for my testing was pretty straightforward. I ran a battery of tests designed to push these laptops in ways that reflected both real world performance and tasks as well as synthetic benchmarks. I ran the benchmarks with the machines plugged in and then again on battery power to estimate peak performance as well as per watt. All tests were run multiple times with cooldown periods in between in order to try to achieve a solid baseline.\u00a0<\/span><\/p>\nHere are the machines I used for testing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">2020 13\u201d M1 MacBook Pro 8-core 16GB<\/span><\/li>\n<li style=\"font-weight: 400;\">2019 16\u201d Macbook Pro 8-core 2.4GHz 32GB w\/5500M<\/span><\/li>\n<li style=\"font-weight: 400;\">2019 13\u201d MacBook Pro 4-core 2.8GHz 16GB<\/span><\/li>\n<li style=\"font-weight: 400;\">2019 Mac Pro 12-Core 3.3GHz 48GB w\/AMD Radeon Pro Vega II 32GB<\/span><\/li>\n<\/ul>\nMany of these benchmarks also include numbers from <a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/the-new-mac-mini-the-revival-of-the-no-compromise-low-cost-mac\">the M1 Mac mini review from Matt Burns<\/a> and the M1 MacBook Air, tested by Brian Heater, which you <a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/macbook-air-m1-review-the-right-apple-silicon-mac-for-most\/\">can check out here.<\/a><\/span><\/p>\nCompiling WebKit<\/b><\/p>\nRight up top I\u2019m going to start off with the real \u2018oh shit\u2019 chart of this piece. I checked WebKit out from GitHub and ran a build on all of the machines with no parameters. This is the one deviation from the specs I mentioned above as my 13\u201d had issues that I couldn\u2019t figure out so I had some <\/span><a href=\"https:\/\/twitter.com\/jamesthomson\/status\/1328090424456699904\">Internet friends help me<\/span><\/a>. Also thanks to <a href=\"https:\/\/twitter.com\/tapbot_paul\">Paul Haddad<\/a> of Tapbots for guidance here.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg\"><img loading=\"lazy\" class=\"breakout size-full wp-image-2074943\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-time.jpg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nAs you can see, the M1 performs admirably well across all models, with the MacBook and Mac Mini edging out the MacBook Air. This is a pretty straightforward way to visualize the difference in performance that can result in heavy tasks that last over 20 minutes, where the MacBook Air\u2019s lack of active fan cooling throttles back the M1 a bit. Even with that throttling, the MacBook Air still beats everything here except for the very beefy Mac Pro.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2075894\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/webkit-compile-battery1.jpg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nBut the big deal here is really this second chart. After a single build of WebKit, the M1 MacBook Pro had a massive 91% of its battery left. I tried multiple tests here and I could have easily run a full build of WebKit 8-9 times on one charge of the M1 MacBook\u2019s battery. In comparison, I could have gotten through about 3 on the 16\u201d and the 13\u201d 2020 model only had one go in it.\u00a0<\/span><\/p>\nThis insane performance per watt of power is the M1\u2019s secret weapon. The battery performance is simply off the chart. Even with processor-bound tasks. To give you an idea, throughout this build of WebKit the P-cluster (the power cores) hit peak pretty much every cycle while the E-cluster (the efficiency cores) maintained a steady 2GHz. These things are going at it, but they\u2019re super power efficient.<\/span><\/p>\nBattery Life<\/b><\/p>\nIn addition to charting battery performance in some real world tests, I also ran a couple of dedicated battery tests. In some cases they ran so long I thought I had left it plugged in by mistake; it\u2019s that good.\u00a0<\/span><\/p>\nI ran a mixed web browsing and web video playback script that hit a series of pages, waited for 30 seconds and then moved on to simulate browsing. The M1 outperformed the other MacBooks by just over 25%. Those margins were far greater in our performance testing.<\/span><\/p>\nResults here are presented as hours:minutes.<\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074994\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png\" alt=\"\" width=\"1024\" height=\"539\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png 1878w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=150,79 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=300,158 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=768,404 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=680,358 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=1536,808 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Mixed-Web-Browsing-and-Video.png?resize=50,26 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/p>\nIn fullscreen 4k\/60 video playback, the M1 fares even better, clocking an easy 20 hours with fixed 50% brightness. On an earlier test, I left the auto-adjust on and it crossed the 24 hour mark easily. Yeah, a full day. That’s an iOS-like milestone.<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074984\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png\" alt=\"\" width=\"1024\" height=\"630\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png 1876w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=300,185 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=768,472 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=680,418 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=1536,945 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/4k60-Full-Screen-Video-Playback.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nThe M1 MacBook Air does very well also, but its smaller battery means a less playback time at “only” 16 hours. Both of them absolutely decimated the earlier models with gains at nearly 3X in some cases.<\/span><\/p>\nXcode Unzip<\/b><\/p>\nThis was another developer-centric test that was requested. Once again, CPU bound, and the M1\u2019s blew away any other system in my test group. Faster than the 8-core 16\u201d MacBook Pro, wildly faster than the 13\u201d MacBook Pro and yes, 2x as fast as the 2019 Mac Pro with its 3.3GHz Xeons.\u00a0<\/span><\/p>\n<div id=\"attachment_2074941\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg\"><img aria-describedby=\"caption-attachment-2074941\" loading=\"lazy\" class=\"breakout size-full wp-image-2074941\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/xcode-unzip-time.jpg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>Image Credits:<\/strong> TechCrunch<\/p><\/div><\/p>\nFor a look at the power curve (and to show that there is no throttling of the MacBook Pro over this period (I never found any throttling over longer periods by the way) here\u2019s the usage curve.<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074998\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png\" alt=\"\" width=\"1024\" height=\"364\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png 1872w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=150,53 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=300,107 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=768,273 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=680,242 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=1536,546 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/XIP-CPU-Usage.png?resize=50,18 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nUnified Memory and Disk Speed<\/b><\/p>\nMuch ado has been made of Apple including only 16GB of memory on these first M1 machines. The fact of it, however, is that I have been unable to push them hard enough yet to <\/span>feel<\/span><\/i> any effect of this due to Apple\u2019s move to unified memory architecture. Moving RAM to the SoC means no upgradeability — you\u2019re stuck on 16GB forever. But it <\/span>also<\/span><\/i> means massively faster access to that memory by chips on the system that need it most.<\/span><\/p>\nIf I was a betting man I\u2019d say that this was an intermediate step to eliminating the concept of discrete RAM altogether. It\u2019s possible that a future (far future, this is the play for now) version of Apple\u2019s M-series chips could end up supplying memory to each of the various chips from a vast pool that also serves as permanent storage. For now, though, what you\u2019ve got is a finite, but blazing fast, pool of memory shared between the CPU cores, GPU and other SoC denizens like the Secure Enclave and Neural Engine.\u00a0<\/span><\/p>\nCheck out this video of 400 tabs open in Safari vs the same using Chrome. If apps are optimized for M1 (and Big Sur) then they’re going to be enormously capable on this machine.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nUpdate: 400 Safari tabs and it's running smooth like a champ. No problems. <a href=\"https:\/\/t.co\/n1GcVfES0C\">pic.twitter.com\/n1GcVfES0C<\/a><\/p>\n— Matthew Panzarino (@panzer) <a href=\"https:\/\/twitter.com\/panzer\/status\/1328790134548905985?ref_src=twsrc%5Etfw\">November 17, 2020<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\nIf you want an indicator of how <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/apple\" target=\"_blank\" data-type=\"organization\" data-entity=\"apple\">Apple <\/span><\/a> thinks about the tight connection loop between OS X Big Sur and the M1 processor, which it was built for and vice-versa, note that the M1 MacBook Pro’s about screen does not show clock speeds at all.<\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2075094\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png\" alt=\"\" width=\"1024\" height=\"623\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png 1396w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png?resize=150,91 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png?resize=300,183 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png?resize=768,468 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png?resize=680,414 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-17-at-6.51.11-AM.png?resize=50,30 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nWhile running many applications simultaneously, the M1 performed extremely well. Because this new architecture is so tightly arranged, with memory being a short hop away next door rather than out over a PCIe bus, swapping between applications was zero trouble. Even while tasks were run in the background — beefy, data heavy tasks — the rest of the system stayed flowing.<\/span><\/p>\nEven when the memory pressure tab of Activity Monitor showed that OS X was using swap space, as it did from time to time, I noticed no slowdown in performance.\u00a0<\/span><\/p>\nThough I wasn\u2019t able to trip it up I would guess that you would have to throw a single, extremely large file at this thing to get it to show any amount of struggle.\u00a0<\/span><\/p>\nThe SSD in the M1 MacBook Pro is running on a PCIe 3.0 bus, and its write and read speeds indicate that.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074985\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png\" alt=\"\" width=\"1024\" height=\"630\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png 1876w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=300,185 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=768,472 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=680,418 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=1536,945 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/BlackMagic-Disk-Speed.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n <\/p>\nThunderbolt and Webcam<\/b><\/p>\nThe M1 MacBook Pro has two Thunderbolt controllers, one for each port. This means that you\u2019re going to get full PCIe 3.0 x4 speeds out of each and that it seems <\/span>very likely<\/span><\/i> that Apple could include up to 4 ports in the future without much change in architecture.\u00a0<\/span><\/p>\nThis configuration also means that you can easily power an Apple Pro Display XDR and another monitor besides. I was unable to test two Apple Pro Display XDR monitors side-by-side.<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2075067\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg 2000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/iPhone-Comp-Template.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nOh, those webcam improvements. Apple says that the ISP in the M1 machines is improved from the previous generations. But the camera itself is the same 720p webcam we’ve had in MacBooks forever. In my tests the result of that is that the webcam is still bad, it’s just less bad. Maybe it crosses the line into ‘ok’ because of the better white balance and slightly\u00a0 improved noise handling. It’s still not great though.<\/p>\nCooling and throttling<\/b><\/p>\nNo matter how long the tests I ran were, I was never able to detect any throttling of the CPU on the M1 MacBook Pro. From our testing it was evident that in longer operations (20-40 minutes on up) it was possible to see the MacBook Air pulling back a bit over time. Not so with the Macbook Pro.\u00a0<\/span><\/p>\nApple says that it has designed a new \u2018cooling system\u2019 in the M1 MacBook Pro, which holds up. There is a single fan but it is <\/span>noticeably<\/span><\/i> quieter than either of the other Macs. In fact, I was never able to get the M1 much hotter than \u2018warm\u2019 and the fan ran at speeds that were much more similar to that of a water cooled rig than the turbo engine situation in the other MacBooks.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074986\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png\" alt=\"\" width=\"1024\" height=\"631\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png 1876w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=300,185 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=768,473 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=680,419 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=1536,946 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Cinebench-R23.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nEven running a long, intense Cinebench 23 session could not make the M1 MacBook get loud. Over the course of the mark running all high-performance cores regularly hit 3GHz and the efficiency cores hitting 2GHz. Despite that, it continued to run <\/span>very <\/span><\/i>cool and <\/span>very<\/span><\/i> quiet in comparison to other MacBooks. It\u2019s the stealth bomber at the Harrier party.<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nI noticed a lot of reviews getting confused by the CPU clock and what the specs were there, here's a live dump of what the Performance and Efficiency clusters are up to during a Cinebench R23 multithread bench. <a href=\"https:\/\/t.co\/aixPpebI78\">pic.twitter.com\/aixPpebI78<\/a><\/p>\n— Matthew Panzarino (@panzer) <a href=\"https:\/\/twitter.com\/panzer\/status\/1328715510100344833?ref_src=twsrc%5Etfw\">November 17, 2020<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\nIn that Cinebench test you can see that it doubles the multi-core performance of last year\u2019s 13\u201d MacBook and even beats out the single-core performance of the 16\u201d MacBook Pro.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074987\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png\" alt=\"\" width=\"1024\" height=\"633\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png 1866w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=150,93 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=300,186 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=768,475 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=680,421 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=1536,950 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-4k60-Dolby-Vision-HDR.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nI ran a couple of Final Cut Pro tests with my test suite. First was a 5 minute 4k60 timeline shot with iPhone 12 Pro using audio, transitions, titles and color grading. The M1 MacBook performed fantastically, slightly beating out the 16\u201d MacBook Pro.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074989\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png\" alt=\"\" width=\"1024\" height=\"633\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png 1866w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=150,93 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=300,186 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=768,475 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=680,421 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=1536,950 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nWith an 8K timeline of the same duration, the 16\u201d MacBook Pro with its Radeon 5500M was able to really shine with FCP\u2019s GPU acceleration. The M1 held its own though, showing 3x faster speeds than the 13\u201d MacBook Pro with its integrated graphics.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074988\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png\" alt=\"\" width=\"1024\" height=\"633\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png 1866w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=150,93 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=300,186 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=768,475 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=680,421 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=1536,950 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Final-Cut-Pro-5-minute-8K-Timeline-Export-Battery-Remaining.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n <\/p>\nAnd, most impressively, the M1 MacBook Pro used extremely little power to do so. Just 17% of the battery to output an 81GB 8K render. The 13\u201d MacBook Pro could not even finish this render on one battery charge.\u00a0<\/span><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074993\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png\" alt=\"\" width=\"1024\" height=\"630\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png 1876w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=300,185 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=768,472 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=680,418 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=1536,945 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<a href=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png\"><img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2074992\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png\" alt=\"\" width=\"1024\" height=\"631\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png 1872w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=150,92 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=300,185 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=768,473 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=680,419 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=1536,947 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/GFXBench-Metal-Offscreen.png?resize=50,31 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\nAs you can see in these GFXBench charts, while the M1 MacBook Pro isn’t a powerhouse gaming laptop we still got some\u00a0very\u00a0<\/em>surprising and impressive results in tests of the GPU when a rack of Metal tests were run on it. The 16″ MBP still has more raw power, but rendering games at retina is still very possible here.<\/p>\nThe M1 is the future of CPU design<\/b><\/p>\nAll too often over the years we\u2019ve seen Mac releases hamstrung by the capabilities of the chips and chipsets that were being offered by Intel. Even as recently as the 16\u201d MacBook Pro, Apple was stuck a generation or more behind. The writing was basically on the wall once the iPhone became such a massive hit that Apple began producing more chips than the entire rest of the computing industry combined.\u00a0<\/span><\/p>\nApple has now shipped over 2 billion chips, a scale that makes Intel\u2019s desktop business look like a luxury manufacturer. I think it was politic of Apple to not <\/span><a href=\"https:\/\/twitter.com\/panzer\/status\/1326225964989259776?s=20\">mention them by name<\/span><\/a> during last week\u2019s announcement, but it\u2019s also clear that Intel\u2019s days are numbered on the Mac and that their only saving grace for the rest of the industry is that Apple is incredibly unlikely to make chips for anyone else.<\/span><\/p>\nYears ago I wrote an article about the <\/span><a href=\"https:\/\/thenextweb.com\/apple\/2013\/03\/09\/the-iphone-battery-intervention\/\">iPhone\u2019s biggest flaw<\/span><\/a> being that its performance per watt limited the new experiences that it was capable of delivering. People hated that piece but I was right. Apple has spent the last decade \u201cfixing\u201d its battery problem by continuing to carve out massive performance gains via its A-series chips all while maintaining essentially the same (or slightly better) battery life across the iPhone lineup. No miracle battery technology has appeared, so Apple went in the opposite direction, grinding away at the chip end of the stick.<\/span><\/p>\nWhat we\u2019re seeing today is the result of Apple flipping the switch to bring all of that power efficiency to the Mac, a device with 5x the raw battery to work with. And those results are spectacular.<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"9nRq8s3vnI\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/the-new-mac-mini-the-revival-of-the-no-compromise-low-cost-mac\/\">The new Mac mini: The revival of the no-compromise, low-cost Mac<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“The new Mac mini: The revival of the no-compromise, low-cost Mac” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/17\/the-new-mac-mini-the-revival-of-the-no-compromise-low-cost-mac\/embed\/#?secret=9nRq8s3vnI\" data-secret=\"9nRq8s3vnI\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"15Xa2YOoCo\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/macbook-air-m1-review-the-right-apple-silicon-mac-for-most\/\">MacBook Air M1 review: The right Apple Silicon Mac for most<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“MacBook Air M1 review: The right Apple Silicon Mac for most” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/17\/macbook-air-m1-review-the-right-apple-silicon-mac-for-most\/embed\/#?secret=15Xa2YOoCo\" data-secret=\"15Xa2YOoCo\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"Survival and strategy games are often played in stages. You have the early game where you\u2019re learning the ropes, understanding systems. Then you have mid-game where you\u2019re executing and gathering resources. The most fun part, for me, has always been the late mid-game where you\u2019re in full control of your powers and skills and you\u2019ve […]<\/p>\n","protected":false},"author":8683986,"featured_media":2075029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"4ed15211-6edb-3795-9be9-33dbd44fc5b7"},"categories":[17396],"tags":[5247686,291,610285,576791488,7543702,1169,262,449547657,5603054,449560947,580102,106595,146035,3348,115000,40378,797,1024527,637,38983,6897560],"crunchbase_tag":[271248317],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0488-2.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/2UwN5bH","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"Apple's new M1 powered MacBook shows impressive performance 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Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. 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MagSafe Duo Charger Review: Useful, but expensive and underwhelming\u00a0"},"content":{"rendered":"In addition to the new iPhone 12 mini and the iPhone 12 Pro Max, I was able to try out Apple\u2019s new MagSafe Duo Charger. It\u2019s a folding dual travel charger that will hold both an iPhone using MagSafe and an Apple Watch using its more traditional magnetic charger.<\/span><\/p>\nDoes it work? Yep, works exactly as advertised. Your iPhone will rest comfortably on the MagSafe side of the charger, aligning using the internal magnets. The Apple Watch side pops up and out to allow easy access for closed-loop bands. The whole unit folds over to make it easier to travel with and will even fold over backwards if you don\u2019t need one side or the other. It works, for sure.<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071132\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0438-2.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><div class=\"piano-inline-promo\"><\/div>\nBut that folding is where we start to get to the iffy stuff. For context, you have to understand that this thing is $129 but feels like it should be $70. When you realize that it is a charger that <\/span>doesn\u2019t come with a power adapter<\/span><\/i>, I would not be shocked if you mentally downgraded it to $40. The charger does come with a Lighting to USB-C cable in the box. That cable assumes, which I don’t think is at all universally true yet, that you have a USB-C power brick. But the Lightning port on the charger itself does ensure that you can use this with any existing Lightning charging cables.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071154\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0432-1.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe hinge and casing are coated in soft-touch rubber that is sort of press-molded on. While the hinge works fine, it is wobbly and immediately creases. The rubber is thick enough that it doesn\u2019t give the impression that it will rip immediately or anything — but it\u2019s not exactly confidence-inducing. This is an inexpensive hinge solution that you would expect to see from a price-conscious third-party accessory, not from Apple.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071156\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0433-1.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nBecause the whole thing is press-molded, there is also this ridge that runs around the exterior of the unit. It has a basic seal on it but you can see the layers of lamination if you look closely. It looks ripe to nick, fray, bend and get dirty. Not great for something that\u2019s meant to throw in a bag.\u00a0<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1tetsgdtic\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/09\/iphone-12-mini-review-tiny-package-big-bang\/\">iPhone 12 mini Review: Tiny package, big bang<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“iPhone 12 mini Review: Tiny package, big bang” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/09\/iphone-12-mini-review-tiny-package-big-bang\/embed\/#?secret=1tetsgdtic\" data-secret=\"1tetsgdtic\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nWhite is also a bad choice here; mine\u2019s already getting dingy and I can\u2019t even travel anywhere right now.\u00a0\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071150\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0434-2.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe thing charges adequately fast and the devices lock on well. The Watch charging part of it feels the most premium with its smooth little chrome hinge. The MagSafe Pad and Watch charger are Apple\u2019s typically nicely peened aluminum, and the whole thing has a decent amount of heft to it. For what it’s worth, I was unable to test one thing which is whether it will charge an Apple Watch and an iPhone in fast charge at the same time with the 20W power adapter. I’ll try to update this review with that info.<\/span><\/p>\nOf course, because the iPhone side is magnetic, you do get the MagSafe benefit of being able to pick up the phone if it’s attached, but that’s more awkward when it’s a big bundle of charger versus when it’s a slim MagSafe puck on the back of your phone. Fine for a quick alarm check in your hotel maybe.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"O1E8x7vCHT\"><a href=\"https:\/\/techcrunch.com\/2020\/11\/09\/review-the-iphone-12-pro-max-is-worth-its-handling-fee\/\">Review: The iPhone 12 Pro Max is worth its handling fee<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Review: The iPhone 12 Pro Max is worth its handling fee” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/11\/09\/review-the-iphone-12-pro-max-is-worth-its-handling-fee\/embed\/#?secret=O1E8x7vCHT\" data-secret=\"O1E8x7vCHT\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nBut I\u2019m sorry to say that I find the whole thing a bit underwhelming after the hype of AirPower and its eventual demise. Apple may very well have had this thing planned the whole time that it was trying to make AirPower happen, but the arc of that story landing on this device is sad trombone indeed.<\/span><\/p>\nThe MagSafe Duo does work, and there are a couple of engineering bright spots. But you will not feel that it\u2019s worth the money by the time you purchase the $129 charger and the $19 20W power brick to go with it, and there are many third-party accessories on the market that do this job just fine.<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071159\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0431-1.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"In addition to the new iPhone 12 mini and the iPhone 12 Pro Max, I was able to try out Apple\u2019s new MagSafe Duo Charger. It\u2019s a folding dual travel charger that will hold both an iPhone using MagSafe and an Apple Watch using its more traditional magnetic charger. Does it work? Yep, works exactly 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Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: 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Pro","slug":"iphone-12-pro","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/576816554"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=576816554"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=576816554"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=576816554"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=576816554"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":1294098,"link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/tag\/magsafe\/","name":"magsafe","slug":"magsafe","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/1294098"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=1294098"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=1294098"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=1294098"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=1294098"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":2071079,"date":"2020-11-09T06:02:36","date_gmt":"2020-11-09T14:02:36","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2071079"},"modified":"2020-11-09T16:37:19","modified_gmt":"2020-11-10T00:37:19","slug":"iphone-12-mini-review-tiny-package-big-bang","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/11\/09\/iphone-12-mini-review-tiny-package-big-bang\/","title":{"rendered":"iPhone 12 mini Review: Tiny package, big bang"},"content":{"rendered":"Reviewing the iPhone<\/span> 12 mini and the <a href=\"https:\/\/techcrunch.com\/2020\/11\/09\/review-the-iphone-12-pro-max-is-worth-its-handling-fee\/\">iPhone 12 Pro Max<\/a> at the same time has been an exercise in extremes. I noted in my earlier reviews of the <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">iPhone 12 and iPhone 12 Pro<\/a> that it was difficult to evaluate the middle of the lineup without having the extreme ends of the scale available to contrast them.\u00a0<\/span><\/p>\nNow that I have had a chance to examine those extremes, I have come away incredibly impressed with the job that Apple has done on the whole lineup this year. These phones are extremely well sized, highly crisp from a design perspective and generously appointed with features. Aside from a handful of small items, there are no glaring examples here of artificial cliffs on the feature side or price side that attempt to push people upwards in the lineup. Something that has been the case in some years.\u00a0<\/span><\/p>\nThe most impressive of all of the iPhones 12 this year should be, by all rights, the iPhone 12 Pro Max. Its big screen and beautiful casing make it very attractive and it has the best camera I\u2019ve ever seen in a phone.\u00a0<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nBut in my opinion, the iPhone 12 mini is the most attractive phone in the lineup. The dark horse that makes a strong case for itself outside of the “I just want a small phone” crowd.\u00a0<\/span><\/p>\nThe size<\/b><\/p>\nThe iPhone mini is 20% smaller and 18% lighter than the iPhone 12 and about half the size of the iPhone 11. It really hits a nicely sweet note for fit, and the lack of a home button means that the screen can accommodate quite a bit more content on display at once.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071076\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/typing.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThough my larger hands do feel a bit more comfortable on the iPhone 12, I am happy to report that the typing experience on the iPhone 12 mini is far superior to the 4.0\u201d first generation SE. It even gets a leg up on the 4.7\u201d iPhone SE introduced earlier this year because the screen is the same width but taller — letting it pull off the TARDIS trick of being smaller with a bigger screen. This allows the emoji keyboard toggle and the voice dictation button to drop out of the bottom row of keys, relaxing spacing on the return, space and number pad buttons. This additional size, especially for the spacebar, improves the typing experience measurably. The key spacing is a bit less generous than the iPhone 12, but this is a workable situation for typing.<\/span><\/p>\nIf you look at this and an iPhone 11, because of the way that the screen is rendered, you\u2019re going to see pretty much the same amount of content.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071052\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0412.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"attachment_2071050\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2071050\" loading=\"lazy\" class=\"breakout wp-image-2071050 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg\" alt=\"The iPhone 12 mini on top of an iPhone 12 Pro Max\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0414.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>On top of an iPhone 12 Pro Max<\/p><\/div><\/p>\nSpeaking of rendering, the iPhone 12 mini is scaled, which means that it is displaying at roughly .96 of its “native” screen resolution of 2340×1080. In my testing, this scaling was not apparent in any way. Given that the mini has a resolution of 476ppi in a smaller screen than the iPhone 12, which clocks in at 460ppi, that\u2019s not too surprising — iPhones have been doing integral scaling for years with their magnification features, so Apple has plenty of practice at this. I didn\u2019t notice any artifacting or scrolling, and most apps looked just fine proportionally, though some developers that do not take advantage of Apple\u2019s native frameworks that support various screen sizes may have to do a bit of tweaking here and there.\u00a0<\/span><\/p>\nThe iPhone mini has a nice lightweight compactness to it. In order to get a read on its vibe I compared it to the iPhone 4S, which felt far denser, the iPhone 5, which felt a bit more airy, and the iPhone 5C, which still feels fun but cheap. It shares pedigree with all of these devices but feels far more assured and integral. The iPhone 12 design language doesn\u2019t feel like multiple materials sandwiched together in the way that these earlier devices do. It feels grown, rather than made.\u00a0<\/span><\/p>\nThat integral quality does wonders when it\u2019s such a small device because every millimeter counts. Apple didn\u2019t cheap out on the casing or design and gave it an exterior to match its very performant interior.\u00a0<\/span><\/p>\nThe speaker and microphone grills, I\u2019m sad to say, are asymmetric on the iPhone 12 mini. Ding.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071065\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nAnd don\u2019t think you miss out on anything performance related when you go to the mini. While it appears that either heat management, scaling or power management in general has made Apple tweak the processor ever so slightly, the benchmarks are close enough to make it a wash. There is zero chance you ever see any real-world difference between the iPhone 12 mini and any other iPhone 12.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071081\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png 1456w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png?resize=150,88 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png?resize=300,177 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png?resize=768,453 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png?resize=680,401 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM.png?resize=50,29 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nFor what it\u2019s worth, the iPhone 12 mini has 4GB of RAM, same as the iPhone 12. The iPhone Pro and iPhone 12 Pro Max have 6GB. The biggest real-world effect of RAM that I have found on iPhone is less dumping of Safari tabs in the background, so if you\u2019re a pro browser take that into account.<\/span><\/p>\nThe iPhone 12 mini is basically identical in the photography department to the iPhone 12. You lose nothing, it\u2019s a great camera. Nothing much to see there, though so I\u2019m not spending any time on it. You will have a world-class phone camera, just no telephoto.<\/span><\/p>\nIf you\u2019re a camera-oriented iPhone user, your usage of the telephoto lens is probably the most crisp deciding factor between the iPhone 12 Pro and the iPhone 12. The lidar benefits are there, and they absolutely make a big difference. But not having a telephoto at all could be an easy make-or-break for some people.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071084\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0411-1.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071085\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0408-1.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nCribbing from my iPhone 12 Pro review here, one easy way to judge is to make a smart album in Photos on a Mac (or sort your photos using another tool that can read metadata) specifying images shot with a telephoto lens. If that\u2019s a sizeable portion of your pics over the last year, then you\u2019ve got a decision to make about whether you\u2019re comfortable losing that option.\u00a0<\/span><\/p>\nWhen I did this, just about 19% of my iPhone 11 Pro shots were taken with the telephoto lens. Around 30% of those were portrait shots. So for me, one in every five images was shot with that tighter framing. It\u2019s just something I find attractive. I like a little bit more precise of a crop and the nice amount of compression (for closer subjects) that comes with the longer focal length.<\/span><\/p>\n<img loading=\"lazy\" class=\"alignright size-medium wp-image-2071066\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?w=300\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/samplemini.jpg?resize=50,38 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\nYou don\u2019t get 4K\/60fps video, but you still can shoot 4K\/30fps Dolby Vision video in this super tiny device, which is wild. It\u2019s more than I think any normal iPhone 12 mini user will ever need.<\/span><\/p>\nApple says that the iPhone 12 mini\u2019s battery life is better than the 4.7\u201d iPhone SE, and that bore out in my testing. I got through a day easily, with maybe a few percentage points difference between the iPhone 12 mini and the iPhone 12. I didn\u2019t have enough time to run a comparison against the battery king, the iPhone 11, but I doubt it would come anywhere near unseating it just from a physics perspective. This thing is small, so the battery pack is small and the processor is not being majorly throttled in any way. The iPhone 12 mini charges at 12W on a MagSafe charger on a 20W brick, rather than the full 15W because the smaller battery allows it to still hit the same percentage charging speed as the larger iPhones 12 while mitigating heat buildup — always a problem in a smaller chassis.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071067\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/case.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nI did have a chance to try the iPhone 12 mini slip case and I thought it was well made and clever, though absolutely positively not for me. I use my iPhone too much to be sliding it into a sleeve and back out again; it would be an exercise in futility. But if you are in the market for this kind of case, I hold that the Apple version shows off the company\u2019s earned expertise in leather. It\u2019s well trimmed, it has nice edge finishing and a clever clasp.\u00a0<\/span><\/p>\nIt integrates Apple\u2019s MagSafe magnet array to display a live clock on the OLED screen with a space for the ambient light sensor. The clock display is pretty clever. It has a lightly colored background that matches the leather color of the case using the same NFC trick as the silicon cases that display a color-matched ring when you put them on. The clock fades in two stages over a few seconds but will turn on when the ambient light sensor knows it\u2019s not in your pocket <\/span>and<\/span><\/i> the motion coprocessor in the A14 senses movement.\u00a0<\/span><\/p>\nSo a quick lift will flip the time on and let you check it. It also still allows tap-to-wake in the clock window, showing you the color-matched time.\u00a0<\/span><\/p>\nThere\u2019s also a hidden card slot for maybe one credit card or ID card inside the mouth of the case. Like I said, it\u2019s not for me, but I can appreciate that a lot more is going on in this little case than meets the eye, and it shows off some of the sophistication that could be coming to other MagSafe accessories in the future.\u00a0<\/span><\/p>\nThe conclusion<\/b><\/p>\nIn my iPhone 12\/12 Pro review I noted my rubric for selecting a personal device:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">The most compact and unobtrusive shape.<\/span><\/li>\n<li style=\"font-weight: 400;\">The best camera that I can afford.<\/span><\/li>\n<\/ul>\nAnd this is the conclusion I came to at the time:<\/span><\/p>\nThe iPhone 12 Pro is bested (theoretically) in the camera department by the iPhone 12 Pro Max, which has the biggest and best sensor Apple has yet created. (But its dimensions are similarly biggest.) The iPhone 12 has been precisely cloned in a smaller version with the iPhone 12 mini. By my simple decision-making matrix, either one of those are a better choice for me than either of the models I\u2019ve tested. If the object becomes to find the best compromise between the two, the iPhone 12 Pro is the pick.<\/span><\/p>\nNow that I have had both of those devices in my hand, I can say that my opinion hasn\u2019t changed, but my definitions of the lineup have a bit.\u00a0<\/span><\/p>\nBecause the iPhone 12 mini has <\/span>no appreciable compromises<\/span><\/i> in feature set from the iPhone 12, I consider these <\/span>one device with two screen sizes<\/span><\/i>. Yes, this may feel like a “duh” moment, but I didn\u2019t want to jump to this place without actually using the mini for an extended period. Most critically, I needed to get a feel for that typing experience.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071059\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe iPhone mini is by far the best value per dollar in Apple\u2019s 2020 lineup. With this you get all of the power and advances of the iPhone 12, everything but the telephoto camera (and 60fps\/4K video) of the iPhone 12 Pro and everything but the new sensor in the iPhone 12 Pro Max. Those additions will cost you anywhere from $300-$400 more over the life of your device if you choose to step up.\u00a0<\/span><\/p>\nI\u2019ve been thinking hard about what a clear break point would be between deciding on the iPhone 12 and the iPhone 12 mini. If you are someone who really likes or ergonomically <\/span>needs<\/span><\/i> a smaller screen, you\u2019re being treated to a device with no compromises in core functionality. But if you\u2019re <\/span>not<\/span><\/i> a \u201csmall boi\u201d fan, then what is the deciding factor?<\/span><\/p>\nFor me, it comes to this decision flow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Is the iPhone your only camera and do you use it constantly for images? Then choose the iPhone 12 Pro.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">Are you an iPhone photographer that regularly prints images or edits them heavily? Choose the iPhone 12 Pro Max.<\/span><\/li>\n<li style=\"font-weight: 400;\">Are neither of those true, but it is true that the iPhone is your only mobile computing device? Go with the iPhone 12.<\/span><\/li>\n<li style=\"font-weight: 400;\">If that\u2019s not true and you regularly carry an iPhone alongside a laptop or iPad, then go with the mini.\u00a0<\/span><\/li>\n<\/ul>\nHere, I even made you a handy flowchart if that kind of thing is your bag:<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071169\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg\" alt=\"\" width=\"1024\" height=\"581\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg 1760w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=150,85 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=300,170 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=768,436 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=680,386 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=1536,872 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThis is one of the best years ever for the iPhone lineup. The choices presented allow for a really comfortable picking routine based on camera and screen size with no majorly painful compromises in raw power or capability. These are full-featured devices that are really well made from end to end.\u00a0<\/span><\/p>\nI hope that this template in sizing sticks around for a while as the powerful camera tech creeps its way down the lineup over time, invalidating at least the photography side of my flowchart above. Until then, this is still one of the better “small” iPhones Apple has ever produced, and certainly one with the least overall compromise.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071058\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0401.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"Reviewing the iPhone 12 mini and the iPhone 12 Pro Max at the same time has been an exercise in extremes. I noted in my earlier reviews of the iPhone 12 and iPhone 12 Pro that it was difficult to evaluate the middle of the lineup without having the extreme ends of the scale available […]<\/p>\n","protected":false},"author":8683986,"featured_media":2071059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"6bbfc6ee-19d7-35e7-98a7-b626f93831a0"},"categories":[449223024,449557028,449557092,17396],"tags":[291,610285,580102,106595,576816554,65716507,1321,30166],"crunchbase_tag":[197365513],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0400.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/3kbyJrt","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"The iPhone 12 mini offers the best value of any iPhone in years","seoTitle":"Review: Apple's iPhone 12 mini offers the 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Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. 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The iPhone 12 Pro Max is worth its handling fee"},"content":{"rendered":"The iPhone 12 Pro<\/span> Max is probably the easiest of all of the <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">new iPhone 12 models<\/a> to review. It\u2019s huge and it has a really, really great camera. Probably one of the best cameras ever in a smartphone, if not the best. <\/span>For those of you coming from an iPhone \u201cMax\u201d or \u201cPlus\u201d model already, it\u2019s a no-brainer. Get it, it\u2019s fantastic. It\u2019s got everything Apple has to offer this year and it\u2019s even a bit <\/span>thinner<\/span><\/i> than the iPhone 11 Pro Max.\u00a0<\/span><\/p>\nFor everyone else — the potential upsizers — this review has only a single question to answer: Do the improvements in camera and screen size and potentially battery life make it worth dealing with the hit in handling ergonomics from its slim but thicc build?<\/span><\/p>\nThe answer? Yes, but only in certain conditions. Let\u2019s get into it.<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nBuild<\/strong><\/p>\nI\u2019m not going to spend a ton of time on performance or go through a feature-by-feature breakdown of the iPhone 12 Pro Max. I\u2019ve published a review of the iPhone 12 and iPhone 12 Pro <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">here<\/a> and just today published a review of the <a href=\"https:\/\/techcrunch.com\/2020\/11\/09\/iphone-12-mini-review-tiny-package-big-bang\/\">iPhone 12 mini<\/a>. You can check those out for baseline chat about the whole lineup.\u00a0<\/span><\/p>\nInstead, I\u2019m going to focus specifically on the differences between the iPhone 12 Pro Max and the rest of the lineup. This makes sense because Apple has returned us to a place that we haven\u2019t been since the iPhone 8.\u00a0<\/span><\/p>\nThough the rest of the lineup provides a pretty smooth arc of choices, the iPhone 12 Pro Max introduces a pretty solid cliff of unique features that could pull some people up from the iPhone 12 Pro.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071056\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0404.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe larger size sets off all of the work Apple did to make the iPhone 12 Pro look like a jewel. Gold-coated steel edges and the laminated clear and frosty back with gold accent rings around the cameras and glossy logo. All of it screams posh.\u00a0<\/span><\/p>\nSome of you may recall that there was a period of time when there existed a market for ultra-luxury phone makers like Vertu to use fine materials to \u201celevate\u201d what were usually pretty poorly implemented Symbian or Android phones at heart. Leather, gold, crystal and even diamond were used to craft Veblen goods for the \u00fcber rich just so they could stay “above” the proles. Now, Apple\u2019s materials science experimentation and execution level is so high that you really can\u2019t get anything on the level of this kind of pure luxe manifestation in a piece of consumer electronics from anyone else, even a “hand maker.”\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071060\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0415.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nTo be fair, Vertu and other makers didn\u2019t die because Apple got good at gold, they died because good software is needed to invest life into these bejeweled golems. But Apple got better at what they did faster than they could ever get good at what Apple does.\u00a0<\/span><\/p>\nThis is a great piece of kit and as mentioned is even thinner than previous Max models with the same size screen, but it’s about the same width (.3mm wider). And in my opinion, the squared-off edges of this year\u2019s aesthetic make this phone harder to hold, not easier at this size. This is essentially the opposite effect from the smaller models. For a phone this size I\u2019d imagine everyone is going to use a case anyway, so that\u2019s probably moot, but it\u2019s worth noting.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071057\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0402.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nMy feelings on the larger iPhones, which I haven\u2019t used as a daily driver since the iPhone 8, remain unchanged: these are two-handed devices best used as tablet or even laptop replacements. If you run your life from these phones then it makes sense that you\u2019d want a huge screen with plenty of real estate for a browser and a pip video chat and a generous keyboard all at once.\u00a0<\/span><\/p>\nThe differences\u00a0<\/b><\/p>\nWhen we\u2019re talking about whether or not to move up to this beast I think it\u2019s helpful to have a list of everything here that is different, or you think might be but isn\u2019t, from the iPhone 12 Pro.\u00a0<\/span><\/p>\nScreen.<\/b> The 6.7\u201d iPhone 12 Pro Max screen has a resolution of 2778×1284 at 458 ppi. That\u2019s nearly identical but slightly less than the iPhone 12 Pro\u2019s 460ppi. So though this is a difference, I\u2019d count it as a wash. The screen\u2019s size, of course, and the software support that some Apple and third-party apps to take advantage of the increased real estate are still a factor.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071051\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0413.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nPerformance.<\/b> The iPhone 12 Pro Max performs exactly as you\u2019d expect it to in the CPU and GPU department, which is to say exactly the same as the iPhone 12 Pro. It also has the same 6GB of RAM on board. Battery performance was comparable to my iPhone 11 Pro Max testing, which is to say it outlasted a typical waking day, though I could probably nail it in a long travel day.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071088\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png 1456w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png?resize=150,88 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png?resize=300,177 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png?resize=768,453 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png?resize=680,401 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-09-at-5.54.29-AM-1.png?resize=50,29 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nUltra-wide-angle camera.<\/b> Exactly the same. Improved over the iPhone 11 Pro massively due to software correction and the addition of Night Mode, but the same across the iPhone 12 Pro lineup.<\/span><\/p>\nTelephoto camera.<\/b> This is a tricky one because it uses the <\/span>same sensor<\/span><\/i> as the iPhone 12 Pro, but features a new lens assembly that results in a 2.5x (65mm equivalent) zoom factor. This means that though the capture quality is the same, you can achieve tighter framing at the same distance away from your subject. As a heavy telephoto user (I shot around 30% of my pictures over the last year in the iPhone 11 Pro\u2019s telephoto) I love this additional control and the slightly higher optical compression that comes with it.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071070\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg 2000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/dog.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe framing control is especially nice with portraits.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071069\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg 2000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/tree.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThough it comes in handy with distant subjects as well.<\/span><\/p>\nThere is also one relatively stealthy (I cannot find this on the website but I verified that it is true) update to the telephoto. It is the only lens other than the wide-angle across all of the iPhone 12 lineup to <\/span>also get <\/span><\/i>the new optical stabilization upgrades that allow it to make 5,000 micro-adjustments per second to stabilize an image in low light or shade. It still uses the standard lens-style stabilization, not the new sensor-shift OIS used in the wide-angle lens, but it goes up 5x in the amount of adjustments it can make from the iPhone 11 Pro or even the iPhone 12 Pro.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071074\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg 2788w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=150,72 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=300,143 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=768,367 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=680,325 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=1536,734 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=2048,979 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/cat.jpg?resize=50,24 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe results of this can be seen in this shot, a handheld indoor snap. Aside from the tighter lens crop, the additional stabilization adjustments result in a crisper shot with finer detail even though the base sensor is identical. It\u2019s a relatively small improvement in comparison to the wide-angle, but it\u2019s worth mentioning and worth loving if you\u2019re a heavy telephoto user.\u00a0\u00a0<\/span><\/p>\nWide-angle camera. <\/b>The bulk of the iPhone 12 Pro Max difference is right here. This is a completely new camera that pushes the boundaries of what the iPhone has been capable of shooting to this point. It\u2019s actually made up of three big changes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">A new f1.6 aperture camera. A larger aperture is plain and simple a bigger hole that lets more light in.<\/span><\/li>\n<li style=\"font-weight: 400;\">A larger sensor with 1.7 micron pixels (bigger pixels mean better light gathering and color rendition), a larger sensor means higher-quality images.<\/span><\/li>\n<li style=\"font-weight: 400;\">An all-new sensor-shift OIS system that stabilizes the sensor, not the lens. This is advantageous for a few reasons. Sensors are lighter than lenses, which lets the adjustments happen faster because it can be moved, stopped and started again with more speed and precision.\u00a0<\/span><\/li>\n<\/ul>\nSensor-shift OIS systems are not new, they were <\/span><a href=\"https:\/\/twitter.com\/panzer\/status\/1316082989021843456?s=20\">actually piloted in the Minolta DiMAGE A1<\/span><\/a> back in 2003. But most phone cameras have used lens-shift technology because it is very common, vastly cheaper and easier to implement.\u00a0<\/span><\/p>\nAll three things work together to deliver pretty stellar imaging results. It also makes the camera bump on the iPhone 12 Pro Max a bit taller. Tall enough that there is actually an additional lip on the case meant for it made by Apple to cover it. I\u2019d guess that this additional thickness stems directly from the wide-angle lens assembly needing to be larger to accommodate the sensor and new OIS mechanism and then Apple being unwilling to let one camera stick out farther than any other.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"vertical alignright size-large wp-image-2071275\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?w=314\" alt=\"\" width=\"314\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg 1284w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=139,300 139w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=768,1662 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=314,680 314w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=710,1536 710w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=947,2048 947w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_664555F152D5-1.jpeg?resize=23,50 23w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/p>\nThe iPhone 12 Pro <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/max-7952\" target=\"_blank\" data-type=\"organization\" data-entity=\"max-7952\">Max <\/span><\/a> has a massive ISO range, enabled by the wide angle. It can pick anywhere from 34-7,616 ISO, which allows it to snap candid shots at wide apertures and faster shutter speeds with much more surety than the iPhone 12 Pro. This isn’t a huge deal for some people, and some of the gain can be washed away depending on what you’re shooting. But for people with kids and who shoot moving subjects in less than ideal conditions, it’s big. It can be the difference between a tack-sharp shareable and a throwaway in the right situation.<\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071072\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg\" alt=\"\" width=\"1024\" height=\"455\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg 3000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=150,67 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=300,133 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=768,341 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=680,302 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=1536,682 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=2048,910 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/spices.jpg?resize=50,22 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThese are Night Mode samples, but even there you can see the improvements in brightness and sharpness. Apple claims 87% more light-gathering ability with this lens, and in the right conditions it\u2019s absolutely evident. Though you won\u2019t be shooting SLR-like images in near darkness (Night Mode has its limits and tends to get pretty impressionistic when it gets <\/span>very<\/span><\/i> dim) you can absolutely see the pathway that Apple has to get there if it keeps making these kinds of improvements.\u00a0<\/span><\/p>\nWide-angle shots from the iPhone 12 Pro Max display slightly better sharpness, lower noise and better color rendition than the iPhone 12 Pro, and much more improvement from the iPhone 11 Pro. In bright conditions you will be hard pressed to tell the difference between the two iPhone 12 models, but if you\u2019re on the lookout the signs are there. Better stabilization when handheld in open shade, better noise levels in dimmer areas and slightly improved detail sharpness.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071071\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg\" alt=\"\" width=\"1024\" height=\"489\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg 2793w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=150,72 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=300,143 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=768,367 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=680,325 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=1536,733 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=2048,977 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/flamingo.jpg?resize=50,24 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe iPhone 12 Pro already delivers impressive results year on year, but the iPhone 12 Pro Max leapfrogs it within the same generation. It\u2019s the most impressive gain Apple\u2019s ever had in a model year, image wise. The iPhone 7 Plus and the introduction of Apple\u2019s vision of a blended camera array was forward looking, but even then image quality was pretty much parity with the smaller models that year.\u00a0<\/span><\/p>\nA very significant jump this year. Can\u2019t wait for this camera to trickle down the lineup.<\/span><\/p>\nLidar.<\/b> I haven\u2019t really mentioned lidar benefits yet, but I went over them <\/span><a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">extensively<\/span><\/a> in my iPhone 12 Pro review, so I\u2019ll cite them here.<\/span><\/p>\nLidar is an iPhone 12 Pro and iPhone 12 Pro Max-only feature. It enables faster auto-focus lock-in in low-light scenarios as well as making Portrait Mode possible on the Wide lens in Night Mode shots.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2071073\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/lidar-array.gif\" alt=\"\" width=\"666\" height=\"461\" \/><\/p>\nFirst, the auto-focus is insanely fast in low light. The image above is what is happening, invisibly, to enable that. The lidar array constantly scans the scene with an active grid of infrared light, producing depth and scene information that the camera can use to focus.\u00a0<\/span><\/p>\nIn practice, what you\u2019ll see is that the camera snaps to focus quickly in dark situations where you would normally find it very difficult to get a lock at all. The lidar-assisted low-light Portrait Mode is very impressive, but it only works with the Wide lens. This means that if you are trying to capture a portrait and it\u2019s too dark, you\u2019ll get an on-screen prompt that asks you to zoom out.\u00a0<\/span><\/p>\nThese Night\u00a0 Mode portraits are demonstrably better looking than the standard portrait mode of the iPhone 11 because those have to be shot with the telephoto, meaning a smaller, darker aperture. They also do not have the benefit of the brighter sensor or lidar helping to separate the subject from the background \u2014 something that gets insanely tough to do in low light with just RGB sensors.<\/span><\/p>\nAs a note, the lidar features will work great in situations less than five meters along with Apple\u2019s Neural Engine, to produce these low-light portraits. Out beyond that it\u2019s not much use because of light falloff.\u00a0<\/span><\/p>\nWell-lit Portrait Mode shots on the iPhone 12 Pro Max will still rely primarily on the information coming in through the lenses optically, rather than lidar. It\u2019s simply not needed for the most part if there\u2019s enough light.<\/span><\/p>\nThe should I buy it workflow<\/b><\/p>\nI\u2019m straight up copying a couple of sections for you now from my iPhone 12 Pro and iPhone 12 mini reviews because the advice applies across all of these devices. Fair warning.<\/span><\/p>\nIn my <a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">iPhone 12\/12 Pro review<\/a> I noted my rubric for selecting a personal device:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">The most compact and unobtrusive shape.<\/span><\/li>\n<li style=\"font-weight: 400;\">The best camera that I can afford.<\/span><\/li>\n<\/ul>\nAnd this is the conclusion I came to at the time:<\/span><\/p>\nThe iPhone 12 Pro is bested in the camera department by the iPhone 12 Pro Max, which has the biggest and best sensor Apple has yet created. (But its dimensions are similarly biggest.) The iPhone 12 has been precisely cloned in a smaller version with the iPhone 12 mini. By my simple decision-making matrix, either one of those are a better choice for me than either of the models I\u2019ve tested. If the object becomes to find the best compromise between the two, the iPhone 12 Pro is the pick.<\/span><\/p>\nBut now that I\u2019ve had time with the Pro Max and the mini, I\u2019ve been able to work up a little decision flow for you:<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071169\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg\" alt=\"\" width=\"1024\" height=\"581\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg 1760w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=150,85 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=300,170 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=768,436 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=680,386 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=1536,872 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/Flowchart-1.jpeg?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nIf you haven\u2019t gathered it by now, I recommend the iPhone 12 Pro Max to two kinds of people: the ones who want the absolute best camera quality on a smartphone period and those who do the bulk of their work on a phone rather than on another kind of device. There is a distinct “fee” that you pay in ergonomics to move to a Max iPhone. Two hands are just plain needed for some operations and single-handed moves are precarious at best.\u00a0<\/span><\/p>\nOf course, if you\u2019re already self-selected into the cult of Max then you\u2019re probably just wondering if this new one is worth a jump from the iPhone 11 Pro Max. Shortly: maybe not. It\u2019s great, but it\u2019s not light years better unless you\u2019re doing photography on it. Anything older though and you\u2019re in for a treat. It\u2019s well made, well equipped and well priced. The storage upgrades are less expensive than ever and it\u2019s really beautiful.\u00a0<\/span><\/p>\nPlus, the addition of the new wide angle to the iPhone 12 Pro Max makes this the best camera system Apple has ever made and quite possibly the best sub compact camera ever produced. I know, I know, that\u2019s a strong statement, but I think it\u2019s supportable because the iPhone is best in class when it comes to smartphones, and no camera company on the planet is doing the kind of blending and computer vision Apple is doing. Though larger sensor compact cameras still obliterate the iPhone\u2019s ability to shoot in low-light situations, the progress over time of Apple\u2019s ML-driven blended system.<\/span><\/p>\nA worthy upgrade, if you can pay the handling costs.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2071065\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0392.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"The iPhone 12 Pro Max is probably the easiest of all of the new iPhone 12 models to review. It\u2019s huge and it has a really, really great camera. Probably one of the best cameras ever in a smartphone, if not the best. For those of you coming from an iPhone \u201cMax\u201d or \u201cPlus\u201d model […]<\/p>\n","protected":false},"author":8683986,"featured_media":2071055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"cff861bc-51cb-3651-a10a-6bc33af083fe"},"categories":[449223024,449557028,449557092,17396],"tags":[641922,291,610285,350248,77356,324281,106595,576816554,576608549,576608256,20209,1321,59756,24435,38616,18762],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/11\/IMG_0407.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/35dcWvb","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"Apple's latest premium offering has a great camera, but a stiff ergonomic cliff","seoTitle":"Review: Apple's iPhone 12 Pro Max offering has a great camera, but a stiff ergonomic 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Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: 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stars got a judge to block Trump’s TikTok ban"},"content":{"rendered":"<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/tiktok\" target=\"_blank\" data-type=\"organization\" data-entity=\"tiktok\">TikTok <\/span><\/a> has won another battle in its fight against the Trump administration’s ban of its video-sharing app in the U.S. — or, more accurately in this case, the TikTok community won a battle. On Friday, a federal judge in Pennsylvania <a href=\"https:\/\/www.dwt.com\/-\/media\/files\/news\/2020\/10\/103020pi-granted.pdf\">issued an injunction<\/a> that blocked the restrictions that would have otherwise blocked TikTok from operating in the U.S. on November 12.<\/p>\nThis particular lawsuit was not led by TikTok itself, but rather a group of TikTok creators who use the app to engage with their million-plus followers.<\/p>\nAccording to the court documents, plaintiff Douglas Marland has 2.7 million followers on the app; Alec Chambers has 1.8 million followers; and Cosette Rinab has 2.3 million followers. The creators argued — successfully as it turns out — that they would lose access to their followers in the event of a ban, as well as the “professional opportunities afforded by TikTok.” In other words, they’d lose their brand sponsorships — meaning, their income.<\/p><div class=\"piano-inline-promo\"><\/div>\nThis is not the first time that the U.S. courts have sided with TikTok to block the Trump administration’s proposed ban over the Chinese-owned video sharing app. Last month, <a href=\"https:\/\/www.cnbc.com\/2020\/09\/28\/tiktok-ban-judge-blocks-order-banning-downloads-from-us-app-stores-.html\">a D.C. judge blocked the ban<\/a> that would have removed the app from being listed in U.S. app stores run by Apple and Google.<\/p>\nThat ruling had not, however, stopped the November 12 ban that would have blocked companies from providing internet hosting services that would have allowed TikTok to continue to operate in the U.S.<\/p>\nThe Trump administration had moved to block the TikTok app from operating in the U.S. due to its Chinese parent company, <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/bytedance\" target=\"_blank\" data-type=\"organization\" data-entity=\"bytedance\">ByteDance, <\/span><\/a> claiming it was a national security threat. The core argument from the judge in this ruling was the “Government\u2019s own descriptions of the national security threat posed by the TikTok app are phrased in the hypothetical.”<\/p>\nThat hypothetical risk was unable to be stated by the government, the judge argued, to be such a risk that it outweighed the public interest. The interest, in this case, was the more than 100 million users of TikTok and the creators like Marland, Chambers and Rinab that utilized it to spread “informational materials,” which allowed the judge to rule that the ban would shut down a platform for expressive activity.<\/p>\n“We are deeply moved by the outpouring of support from our creators, who have worked to protect their rights to expression, their careers, and to help small businesses, particularly during the pandemic,” said <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/vanessa-pappas\" target=\"_blank\" data-type=\"person\" data-entity=\"vanessa-pappas\">Vanessa Pappas, <\/span><\/a> Interim Global Head of TikTok, in a statement. “We stand behind our community as they share their voices, and we are committed to continuing to provide a home for them to do so,” she added.<\/p>\nThe TikTok community coming to the rescue on this one aspect of the overall TikTok picture just elevates this whole story. Though the company has been relatively quiet through this whole process, Pappas has thanked the community several times for its outpouring of support. Though there were some initial waves of “grief” on the app with creators frantically recommending people follow them on other platforms, that has morphed over time into more of a “let’s band together” vibe. This activity coalesced around a big swell in voting advocacy on the platform, where many creators are too young to actually participate but view voting <a href=\"https:\/\/www.nytimes.com\/2020\/02\/27\/style\/tiktok-politics-bernie-trump.html\">messaging as their way to participate<\/a>.<\/p>\nTikTok has remained active in the product department through the whole mess, <a href=\"https:\/\/techcrunch.com\/2020\/09\/29\/tiktok-launches-a-u-s-elections-guide-in-its-app\/\">shipping elections guides<\/a> and trying to <a href=\"https:\/\/techcrunch.com\/2020\/10\/19\/tiktoks-qanon-ban-has-been-buggy\/\">ban QAnon conspiracy spread<\/a>, even as Pakistan <a href=\"https:\/\/techcrunch.com\/2020\/10\/09\/tiktok-pakistan-ban\/\">banned<\/a> and then <a href=\"https:\/\/techcrunch.com\/2020\/10\/19\/pakistan-lifts-ban-on-tiktok\/\">un-banned<\/a> the app.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"dj0UeQ7ql7\"><a href=\"https:\/\/techcrunch.com\/2020\/09\/27\/trump-tiktok-decision\/\">Trump administration’s TikTok ban has been delayed<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Trump administration’s TikTok ban has been delayed” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/09\/27\/trump-tiktok-decision\/embed\/#?secret=dj0UeQ7ql7\" data-secret=\"dj0UeQ7ql7\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"TikTok has won another battle in its fight against the Trump administration’s ban of its video-sharing app in the U.S. — or, more accurately in this case, the TikTok community won a battle. On Friday, a federal judge in Pennsylvania issued an injunction that blocked the restrictions that would have otherwise blocked TikTok from operating 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He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":2414667,"name":"Sarah Perez","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/sarah-perez\/","slug":"sarah-perez","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/sarahperez","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/sarahintampa","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.linkedin.com\/in\/sarahintampa","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/sarah-perez"},"position":"Reporter","cbDescription":"Sarah has worked as a reporter for TechCrunch since August 2011. 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search crawler activity could signal a Google competitor, or a bid to make Siri a one-stop shop"},"content":{"rendered":"Encouraged by the spate of antitrust activity brewing in both the Justice Department and on Capitol Hill, <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/apple\" target=\"_blank\" data-type=\"organization\" data-entity=\"apple\">Apple <\/span><\/a> may be developing a search competitor to Google, <a href=\"https:\/\/www.ft.com\/content\/fd311801-e863-41fe-82cf-3d98c4c47e26#\">according to a report in the Financial Times<\/a>.<\/p>\nThat would be a move rife with irony as the push for an end to anti-competitive practices is seemingly creating greater competition among the largest companies which already dominate the technology industry rather than between those established companies and more nimble upstarts.<\/p>\nSigns of Apple’s resurgent interest in search technologies can be found in both a subtle but significant change to the latest version of the iOS 14 iPhone operating system and increasing activity from Apple’s spidering tools that are used to scour the web and refine search functionality, the Financial Times reported.<\/p>\nApple is now showing its own search results and linking directly to websites when users type queries from its home screen in iOS 14. For context, this is a behavior that has been known for a while as people have seen the feature pop up in beta versions of iOS. And the search volume being up on Apple’s crawler is something that Jon Henshaw of Coywolf <a href=\"https:\/\/www.coywolf.news\/seo\/apple-search-engine\/\">had noted back in August<\/a>.<\/p>\nSources cited by the Financial Times said that the change marked a significant step-change in Apple’s in-house search development and could be the basis for a broader push into search.<\/p>\nThe Cupertino, California-based company certainly has the expertise. A little less than three years ago it nabbed <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/google\" target=\"_blank\" data-type=\"organization\" data-entity=\"google\">Google’s <\/span><\/a> head of search, <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/john-giannandrea\" target=\"_blank\" data-type=\"person\" data-entity=\"john-giannandrea\">John Giannandrea, <\/span><\/a> in what was widely seen as an attempt to shore up Apple’s foundations in artificial intelligence and voice search via Siri. Because of the way that Apple is organized internally, it’s unlikely that Giannandrea will be devoting full-time effort to both a potential “search product” and <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/siri\" target=\"_blank\" data-type=\"organization\" data-entity=\"siri\">Siri <\/span><\/a>. But it’s within the realm of possibility that he could be lending his expertise to a team working on a separate feature.<\/p>\nAny development of a search tool would be a third way for Apple to capture search, which now uses Google as its default search service thanks to a lucrative contract between the two (one that’s also at the heart of a Justice Department inquiry into Google’s purported anti-competitive activities around search). The only other major search services on the market rely on Microsoft’s Bing to power their results.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OypRIWtT0r\"><a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/justice-department-will-reportedly-file-its-antitrust-lawsuit-against-google-today\/\">The Justice Department has filed its antitrust lawsuit against Google<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“The Justice Department has filed its antitrust lawsuit against Google” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/10\/20\/justice-department-will-reportedly-file-its-antitrust-lawsuit-against-google-today\/embed\/#?secret=OypRIWtT0r\" data-secret=\"OypRIWtT0r\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nWhile the signs do point to an actual uptick in activity, there could be an explanation for Apple’s crawler activity that’s less heavy on corporate skunkworks skulduggery and more in line with goals that Apple’s stated pretty clearly.<\/p>\nWhile the story about Apple getting into direct competition with Google on search makes for a great headline, the uptick in activity could be explained equally as rationally by Siri getting more search queries and being more of an interlocutor between Apple and search services like Google or Microsoft’s Bing. This disintermediation is something that Google began years ago and has even modified and expanded over the years to combat the same kind of behavior from Siri.<\/p>\nSome of this comes down to semantics. By “search engine” do we mean “a web site that people type queries into” or do we mean a voice assistant that steps in to white-label web results with its own sourcing. Cutting down on the brand presence of a monster like Google on your own platform is a powerful motivator for any competitor, no matter the space.<\/p>\nMaking Siri a one-stop shop could inoculate Apple in the scenario where they are forced to <a href=\"https:\/\/www.axios.com\/google-rivals-study-urges-letting-mobile-users-pick-search-defaults-9e44d6bc-2380-41dc-b7f9-fef1dad602d9.html\">enable a search provider choice<\/a> in the iOS onboarding flow by regulation. It won’t do anything to help Google though, which pays Apple billions because iOS users are worth way more than any other mobile web users to its business. Google, for its part, says that when people have a choice they still pick Google anyway. Perhaps another reason why making Siri the search equivalent of an overtalker is the strong play for Apple.<\/p>\nTechCrunch has reached out to Apple for comment and will update when we hear back.<\/p>\n","protected":false},"excerpt":{"rendered":"Encouraged by the spate of antitrust activity brewing in both the Justice Department and on Capitol Hill, Apple may be developing a search competitor to Google, according to a report in the Financial Times. That would be a move rife with irony as the push for an end to anti-competitive practices is seemingly creating greater 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But every once in a while I get to mess with a new piece of kit that is just so fully realized that I am literally shocked.\u00a0<\/span><\/p>\nThe Backbone One controller is one of those situations. It\u2019s a game controller for iPhones that has slick ergonomics, solid button feel, sensitive analog triggers and great build quality. But what makes Backbone One special is the companion app and service that ships with it and enables a truly clever software layer enabling cross-app multiplayer, game recording, highlight editing and quick swap.\u00a0<\/span><\/p>\nDesigners from Ideo and Astro Studios helped realize Backbone and the pedigree of people who have crafted devices like the Xbox 360 controller really show here. Wide L1\/R1 buttons make it easy to tap on mobile. Analog L2\/R2 triggers feel deep but tight. The latest Lightning connector standard means extremely low latency for control signals.\u00a0<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nThe controller is around 7\u201d long in its compact state and uses a clever sliding mechanism to expand outwards to up to 10\u201d in size. It easily fits Apple\u2019s \u201cPlus\u201d sized phones and when you\u2019re using one of those it feels like a full on game console for the first time I can remember.<\/span><\/p>\nThere are acoustic tunneling scoops at the inside edges that direct sound forward from the phone speakers and there is work being done behind the scenes to cancel out the specific sounds the Backbone One\u2019s buttons make so that you don\u2019t hear those while you\u2019re playing.\u00a0<\/span><\/p>\nBut it\u2019s the software that makes Backbone One really special.<\/span><\/p>\nTo co-opt a biblical phrase, hardware without software is dead. And the Backbone One is really, really alive.<\/span><\/p>\nBehind the Backbone One is Backbone itself, which is a \u2018companion app\u2019 but is really a live gaming service. It has integrated cross-game voice chat, game switching, parties and a friends list. It lets you get push notifications when your friends are on and slide right into a game with them with a single tap. It\u2019s remarkably slick and feels as first-party as you could make something that is literally not first-party feel.<\/span><\/p>\nBackbone was founded by Maneet Khaira in the summer of 2018 while interning at YouTube and wrapping up at Columbia.\u00a0<\/span><\/p>\nKhaira notes that one of the biggest issues in mobile gaming is that there is a ton of activation energy when it comes to jumping in and playing with friends. The major games are there: Call of Duty, Fortnite (eventually, again), PUBG — but the last mile issue is major.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2066273\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0276.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nKhaira points out that while there are plenty of examples of top-tier gaming titles on iPhone, there is just a desert of content created on these platforms available to watch on Twitch or YouTube. He likens it to a hysteresis — a lagging behind of an effect from its cause. There are <\/span>so many<\/span><\/i> mobile gamers that there should be a <\/span>ton<\/span><\/i> of mobile content shared, but because the mechanisms to do so have been so poor and so under-crafted, we have next to nothing.\u00a0<\/span><\/p>\nBackbone changes that completely.\u00a0<\/span><\/p>\nHere are the basic pillars of Backbone:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">Gameplay has to feel good. The Backbone controller had to be best-in-class hardware.<\/span><\/li>\n<li style=\"font-weight: 400;\">Content creation. It had to be easy and seamless to capture highlights, clips and footage and share them to your preferred platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">Playing with friends has to be instantaneous. Backbone uses notifications about when friends start playing across any game and you can do so from one central friends list.\u00a0<\/span><\/li>\n<\/ol>\nBecause Backbone is a support app, it gets a bunch of special privileges that would normally not be granted to a \u2018regular\u2019 class of app. Backbone One is always on while it\u2019s attached, which means that the app can do whatever it needs to do no matter what app you\u2019re in or for how long. This is huge because it enables the Backbone button on the controller to add games to your dashboard, swap easily between them and lets you get at your friends list contained in Backbone.<\/span><\/p>\nThe stopwatch time for attaching the Backbone One to your phone and beginning to play a game in multiplayer is measured in seconds, not minutes. It\u2019s exactly what you need in the mobile context.<\/span><\/p>\n[gallery ids=\"2066280,2066277,2066262,2066265,2066258,2066259\"]<\/p>\nIt also enables any-time recording of clips and highlights that store locally on your device but can be uploaded anywhere at 1080p\/30fps HEVC. When you\u2019re in game you can just smash the Capture button to start recording and tap it to screenshot. The Backbone app also has some ML work going on to identify highlight-worthy clips and mark them automatically. You can also tag them yourself while you play.<\/span><\/p>\nAnd Backbone One does this on less power than the crap earbuds that (used to) come in an iPhone box. You won\u2019t notice any major power drain from the accessory itself.\u00a0<\/span><\/p>\nIf Backbone can manage to get a partnership with one or two majors to have a built-in control scheme that takes advantage of the proper dead zones and timing it could be a real watershed moment for mobile gaming.\u00a0<\/span><\/p>\nBut right now it works with <\/span>most<\/span><\/i> games that have controller support right out of the box. No game needs to do anything special to take advantage of the majority of Backbone features. This basically adds on a layer of inter-game social and clip sharing.\u00a0<\/span><\/p>\nIt\u2019s all of the basic features of Game Center, Twitch, PSN and Xbox Live rolled into one — but on iPhone. And, of course, the BackBone one works just fine with Xbox and PlayStation remote play apps.<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2066294\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png\" alt=\"\" width=\"1024\" height=\"419\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png 5766w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=150,61 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=300,123 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=768,315 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=680,279 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=1536,629 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=2048,839 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.00.51-AM.png?resize=50,20 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nSometimes a list of investors can tell you a lot about how serious a company is about getting the right kind of money. For a company building a gaming service and peripheral hardware, Backbone couldn\u2019t have a more solid column. Backbone is backed by MrBeast, Preston, Kwebbelkop, Typical Gamer, Night Media, Nadeshot, and Ludlow Ventures, as well as Ashton Kutcher and Guy Oseary\u2019s Sound Ventures. Pretty much exactly the profile I would want to see for a company serious about social and mobile gaming.\u00a0<\/span><\/p>\nIn many ways, Backbone feels like a spiritual successor to <a href=\"http:\/\/www.openfeint.com\/?__cf_chl_jschl_tk__=3568b04772e91c33271d8c62b8f6753062efd764-1602291618-0-AQ3hlLqj7ObQTsCxKRMNjIBbP01TwQSTluv7I9LZksLLSfBld8wdYQAIw1a_RCr2KtgBK7m4_0Hkmd_7WS6BOso5WZgTaQUYJW6-H6h6E-TWNKT6jQg8TU7M3NcVi4CJZJe9FhUp1nbiVxUHucVrQoNveUwy5gNVgZC0UeJfgYw9Qs1wlsQPWZI8Y7gw9ErRU6LMgm-jCQw5dxEu5ev9csLYirjwkJt-aokiedcm8fJ4PIZvCAV19I47Bl5PgNHmqDX5yvUqxghGUWg0VI-nWg0\">OpenFeint<\/a>. If you\u2019re not familiar, OpenFeint was the first modern mobile gaming network. It launched the year after the iPhone App Store and was part of a game called Aurora Feint. It enabled multiplayer, scoreboards and messaging. The founder of OpenFeint? Jason Citron. Jason\u2019s current startup, that also shares a lot of spiritual luggage with OpenFeint? Discord.<\/span><\/p>\nIt\u2019s hard to overstate how important OpenFeint was at the time. As the app ecosystem was emerging it was clear that games would be a big part of what made the iPhone successful and this was the first cross-game network that allowed people to take advantage of one of the first phones to have a persistent, high-quality (ish) internet connection. Apple launched Game Center as a basic response to this need but it has never put any real investment behind it since. Backbone is so good that I could actually see Apple hauling out the repo and assigning engineering talent to get it working well again. The time has come for this idea and Backbone\u2019s execution is so top notch here that it makes the case open and shut.<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2066293\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png\" alt=\"\" width=\"1024\" height=\"461\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png 4780w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=150,67 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=300,135 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=768,345 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=680,306 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=1536,691 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=2048,921 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-27-at-9.01.12-AM.png?resize=50,22 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nI\u2019ve been testing the controller for a few weeks now with a variety of games. I played a quick match of Call of Duty Warzone with Khaira and even though we didn\u2019t secure the dub it was massively more playable than running with touch controls. My very first session of CoD I had a 28 kill game in cod mobile and, even though I was put into a lobby that prioritizes controller users the other players had like 5 kills each. Though you can now pair console controllers to iPhone, the Backbone is so much better than any of the other integrated controllers on the market that it will quickly become a must have for any mobile player that actually wants to be competitive. I have spent as much time with Apple mobile hardware and the people that have created it as probably anyone on the planet so please understand that I don\u2019t say this lightly but this really feels like the game controller and network Apple would have made if it understood competitive games.<\/span><\/p>\nThe Backbone One controller runs $99 and can be <\/span><a href=\"https:\/\/playbackbone.com\/\">purchased via the free Backbone app today<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"I get to play with a lot of new hardware from startups and it runs the gamut from super polished to barely working, neither of which is a value judgement! But every once in a while I get to mess with a new piece of kit that is just so fully realized that I am 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Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. 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iPad Air, smooth criminal"},"content":{"rendered":"The 2020 iPad<\/span> Air comes at an interesting time in Apple\u2019s release cycle. The iPad Pro is still strong from a specs perspective, but is now technically a half generation or so behind in CPU. The new pro models won\u2019t arrive for (theoretical) months.\u00a0<\/span><\/p>\nSo what you end up with is a device that shares the design philosophy of the iPad Pro and inherits some of its best features while simultaneously leaping ahead of it in raw compute power. This makes the Air one of the better overall values in any computing device from Apple in some time. In fact, it\u2019s become obvious that this is my top choice to recommend as a casual, portable computer from Apple\u2019s entire lineup, including the MacBooks.\u00a0<\/span><\/p>\nThe clean new design has a thin, pleasantly colored simplicity to it. It matches the new iPhone 12 aesthetic quite well. The smoothly bullnosed corners and dusty blue peened finish make this one of the better-looking iPads since the original. <\/span><\/p><div class=\"piano-inline-promo\"><\/div>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4BoQ4NnExo\"><a href=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/\">Review: iPhone 12 and iPhone 12 Pro, two gems, one jewel<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Review: iPhone 12 and iPhone 12 Pro, two gems, one jewel” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/embed\/#?secret=4BoQ4NnExo\" data-secret=\"4BoQ4NnExo\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nFor years, Apple moved to try to \u201cpull\u201d the casing of the iPads around the back, making it disappear. This new design is a nice balance between the original\u2019s frank simplicity and the new iPad Pro direction. A bit less sharp-edged and a bit more “friendly,” while still crisp.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063943\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0196.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nOne thing that I love a lot about the Air is that it lives up to its name and clocks in at the lightest weight of any of Apple\u2019s portables at 1.0lb flat. This, plus the Magic Keyboard, is just such a killer portable writing machine it\u2019s wild.\u00a0<\/span><\/p>\nApple didn\u2019t fix the camera position on this, something that still stinks about the iPad Pro because you have to use Face ID to unlock it and your hand is always in the way in landscape mode. Instead, they straight up ditched the entire True Depth camera and Face ID altogether and tucked Touch ID into the power button.<\/span><\/p>\nThe initial scanning process to set up a finger seemed ever so slightly more reluctant to grab my fingerprint here than it used to on the home button. My guess is that it\u2019s to do with the oblong shape of the sensor or its housing. But once it was scanned and input, I\u2019m happy to report that it works exactly as well if not better than any iPhone home button version. I set a finger on my left hand here because I only use iPads in horizontal mode. But if you aren\u2019t a keyboard person and are doing a lot of reading, the right hand would be appropriate.\u00a0<\/span><\/p>\nI actually found this to be a <\/span>more<\/span><\/i> natural-feeling activation gesture than swiping up only to remember that my hand is in the way and having to move it and look at the camera. If the camera was placed along the horizontal edge of the iPad Pro or even in the corner I might feel differently. But as a compromise so that Apple doesn\u2019t have to ship a True Depth camera in this unit, it works plenty fine.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063947\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0192.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe surface of the Touch ID button is covered by an opaque sapphire crystal cover that blends well with the casing but allows the print to be read through it.\u00a0<\/span><\/p>\nOnce you have the iPad Air unlocked, it falls right into the “X” style navigation system. Swipes to open and navigate and move around. This is great because it brings near parity of navigation across Apple\u2019s device lineup (minus the iPhone SE.)<\/span><\/p>\nThe camera is fine. Do you shoot pictures on an iPad? Really you do? Wow, interesting, OK. Maybe buy the iPad Pro, which has a full lidar array, and a wide and an ultra wide lens. Great for artists, scanning, reference work, etc. On the iPad Air the camera is <\/span>just fine<\/span><\/i> but is really a formality. It can be used in all of those ways and the quality is on par, but it\u2019s there because it has to be there.\u00a0<\/span><\/p>\nThose of you who travel with an iPad and an iPhone will be happy to know that you <\/span>can<\/span><\/i> charge an iPhone from the USB-C port on the iPad Air. And yep, it works fine with USB-C hubs and card readers too.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063946\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0193.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe iPad Air has 4GB of RAM where the iPad Pro 2020 has 6GB. It has a Liquid Retina display, but no ProMotion 120hz refresh. The lack of ProMotion is unfortunate but understandable. It requires another whole layer of display technology that is quite a bit more expensive. Having gotten used to it now I would say that on a larger screen like this it\u2019s easily the best excuse for spending the extra $150-200 to bump up to the 11\u201d Pro model. It\u2019s just really damn nice. If you\u2019ve never had one, you\u2019ll be a lot less likely to miss this, obviously.<\/span><\/p>\nBut it also has an A14 Bionic chip where the iPad Pro 2020 models are still on the A12Z. Because that “Z” is related to the fact that it has an extended number of graphics cores (8-core CPU\/8-core GPU), the performance gap isn\u2019t as big as you\u2019d think.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063940\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png\" alt=\"\" width=\"1024\" height=\"589\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png 1538w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=150,86 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=300,172 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=768,441 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=680,391 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=1536,883 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-20-at-6.10.36-PM.png?resize=50,29 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThough the iPad Air edges out the iPad Pro in single-core performance, the multi-core numbers are essentially on parity. This speaks to the iPad Pro being tuned to handle multiple processes in simultaneous threads for processing images and video. If you\u2019re running Photoshop or Premiere Rush or LumaFusion on an iPad, you want the Pro. For most other uses, you\u2019re gonna be just fine with the Air.<\/span><\/p>\nI do really wish that the Air started at 128GB instead of 64GB for the base $599 price. Apple has finally gotten the iPhone to a great place for minimum storage across the lineup, and I wish that the iPad Air matched that. If a ton of space is important to you, it\u2019s important to note that you cannot get anything over 256GB in this unit, unlike the iPad Pro that is offered up to 1TB.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063950\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_0198.jpg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe two-speaker system in the iPad Air is arranged in the much better horizontal array but it\u2019s half the amount that are in the iPad Pro, and it shows. It\u2019s a bit less loud overall, but honestly the top volume is still way more than you need for typical iPad viewing distance.<\/span><\/p>\nMuch of what I wrote about using Apple\u2019s iPad Pro <\/span><a href=\"https:\/\/techcrunch.com\/2020\/03\/24\/review-100000-miles-and-one-week-with-an-ipad-pro\/\">over the course of 100,000 miles of travel<\/span><\/a> applies directly here. I still find it to be a great experience that, once you\u2019ve adjusted for workflows, is just as powerful as any laptop. The additional features that have shipped in iOS 14 since that review have only made the iPad a better platform for legitimate work.\u00a0<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"tntVUShyxv\"><a href=\"https:\/\/techcrunch.com\/2020\/03\/24\/review-100000-miles-and-one-week-with-an-ipad-pro\/\">Review: 100,000 miles and one week with an iPad Pro<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Review: 100,000 miles and one week with an iPad Pro” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/03\/24\/review-100000-miles-and-one-week-with-an-ipad-pro\/embed\/#?secret=tntVUShyxv\" data-secret=\"tntVUShyxv\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nAnd now you get the Gen 2 pencil and the fantastic Magic Keyboard in an iPad outside of the Pro lineup, and it honestly adds a ton of the utility.\u00a0<\/span><\/p>\nHere\u2019s my advice: Buy this if you want a portable iPad Pro to use alongside a MacBook or desktop computer for those times you don\u2019t want to carry or can\u2019t carry it. If you want an iPad Pro as your only computer, get the big iPad Pro, but probably wait until they update that one in a few months.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The 2020 iPad Air comes at an interesting time in Apple\u2019s release cycle. The iPad Pro is still strong from a specs perspective, but is now technically a half generation or so behind in CPU. The new pro models won\u2019t arrive for (theoretical) months.\u00a0 So what you end up with is a device that shares […]<\/p>\n","protected":false},"author":8683986,"featured_media":2063963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"34ee0ece-55f1-3b44-8e6c-929747fb0678"},"categories":[449223024,449557092,17396],"tags":[291,610285,262,576603675,449560947,580102,25971529,106595,86282,134896,6897560,290463],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DSC00099-1.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/31sB9eF","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"This year\u2019s iPad Air steals nearly all of the iPad Pro\u2019s best 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Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. 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Players","slug":"portable-media-players","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/86282"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=86282"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=86282"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=86282"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=86282"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":134896,"link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/tag\/speaker\/","name":"Speaker","slug":"speaker","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/134896"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=134896"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=134896"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=134896"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=134896"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":2063036,"date":"2020-10-20T06:03:18","date_gmt":"2020-10-20T13:03:18","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2063036"},"modified":"2020-10-22T12:24:17","modified_gmt":"2020-10-22T19:24:17","slug":"review-iphone-12-and-iphone-12-pro-two-gems-one-jewel","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/10\/20\/review-iphone-12-and-iphone-12-pro-two-gems-one-jewel\/","title":{"rendered":"Review: iPhone 12 and iPhone 12 Pro, two gems, one jewel"},"content":{"rendered":"There\u2019s an odd<\/span> tension in only being able to review half of the new iPhone lineup. Though this review is focused on breaking down the iPhone 12 and iPhone 12 Pro, we all know that the iPhone 12 mini and the iPhone 12 Pro Max are sitting out there in the wings.\u00a0<\/span><\/p>\nFortunately, we can extrapolate a lot about those devices from these, especially as the iPhone 12 mini is a direct mini-turization of the iPhone 12. Because of the way that Apple has bifurcated the line into \u2018Pro\u2019 and \u2018non-Pro\u2019 options, these two represent the meaty center of this particular rack of ribs. I think it\u2019s safe to say that for the broad majority, one of these devices is going to be the de-facto option this season.\u00a0<\/span><\/p>\nIn some ways, these two phones are closer than ever before. They share a large chunk of internals, a nicely refreshed design philosophy and essentially complete parity of daily utility.\u00a0<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nIn others, they diverge, taking two paths of that design ethos. One path towards the boardroom and the other path towards the coffee shop.<\/span><\/p>\nLet\u2019s break it down.<\/span><\/p>\n<h2>Design<\/h2>\nThe 12 Pro is likely the most premium feeling piece of consumer electronics I\u2019ve ever touched.\u00a0<\/span><\/p>\nIf you\u2019ve ever had the pleasure of handling or wearing an insanely high-end timepiece, you\u2019ll know that there\u2019s a particular blend of sensations that tells you you\u2019re touching something special. The hundreds or thousands of person hours that went into its design and construction, the sheer density of its high-quality materials and the finishes that defy the eye to differentiate it from something grown, rather than synthesized.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063073\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg 5215w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/quad12pro.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nMost of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold (which I do not have in person but looks great) uses a special high-power, impulse magnetron sputtering (<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/High-power_impulse_magnetron_sputtering\">HiPIMS<\/span><\/a>) process that lays down the coating in a super dense pattern, allowing it to be tough and super bright with a molecular structure that mimics the stainless steel underneath — making it more durable than \u201cstandard\u201d PVD. One side effect is that this type of coating is easier to wipe clean and takes on less fingerprints, something that my blue model was, uh, definitely prone to.<\/span><\/p>\nUpdate<\/strong>: Some early <a href=\"https:\/\/www.youtube.com\/watch?v=iRW1YZeSnNk&feature=youtu.be\">gold iPhone 12 Pro testing is in<\/a> and it looks like it fingerprints just fine. There may be some durability benefits over time but since Apple focused on the brightness as a reason for the coating during the keynote it’s likely the primary reason for using HiPIMS was to get the right color of gold.<\/p>\nAll of those characteristics of the world\u2019s finest watches and jewelry pieces are present in the iPhone 12 Pro. Without the hundreds of thousands of dollars in usual cost.<\/span><\/p>\nAnd, like the proverbial \u2018best soda\u2019, you literally couldn\u2019t pay anyone on the planet to make you a better one. When it comes to fine watches, the high end might as well be on another planet from most of us. When it comes to phones, the world is precisely 7.4mm thick.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063075\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg 6000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/blueback.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nWhere the iPhone 12 Pro is jewel like, the iPhone 12 is fun, bright and utilitarian. The PVD coatings of the stainless steel are deep and rich on the Pro — but they gather fingerprints like they were in the business of collecting evidence. The blasted aluminum sides of the iPhone 12 welcome you to grab and go.<\/span><\/p>\nThe back color on the blue model I had was also very well chosen. It\u2019s deep indoors, bright in the sun and feels like part of a modern palette. All of which makes me sad that, as someone who seeks the high end of camera offerings with any of my phones, I can\u2019t carry a bold color any more.\u00a0<\/span><\/p>\nAs of a few models ago, Apple deemed bright colors \u2018not high end\u2019 and has produced mostly sedate (with a few gold-flavored exceptions) dark greens, greys and neutral silvers in its top line phones. If you want a nice cool mint or bold red, you\u2019re going to have to be happy in the \u201cmiddle\u201d of the line.\u00a0<\/span>I hope that this situation changes and we see the same bright design energy that shows off so well in the iPhone 12 coming up to the top of the line. Maybe just produce a couple of special \u2018Pro-only\u2019 colors like gold or navy.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063074\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg 4496w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/chromeedge.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nOne thing worth mentioning here too is that the iPhone 12 Pro is 189 grams where the iPhone 12 is 164 grams. While it may seem silly to note a 25 gram difference, I can say that in practice it does feel quite a bit lighter<\/span><\/p>\nOverall, the iPhone 12 feels like the Timex to the iPhone 12 Pro\u2019s Rolex. It\u2019s a great daily driver that feels light and fun. The iPhone 12 Pro leverages refinement as a category differentiator projecting a solidity that plays into the \u201cPro\u201d posturing.<\/span><\/p>\nI have seen a few fine scratches crop up on my iPhone 12\u2019s screen. I am not particularly careful with my review units, as I think it is my duty to treat these things as utility items that will get intense daily usage. Which is what they are. Nothing insanely noticeable, mind you, but whatever the improvements to overall hardness the new Corning Ceramic Shield process brings to the table it is not and will not be invincible to wear and tear.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063078\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg 4620w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ALUMIEDGE.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nU.S. users will get one \u201cspecial\u201d design detail that other countries won\u2019t have yet: a small translucent window on the right side of the device that allows 5G Ultra Wideband signals to pass through. It\u2019s odd to see an external detail <\/span>added<\/span><\/i> to the iPhone when the company has been so obsessed with removing detail for a decade. Especially when this feature is one that most people will never get the chance to use. No 80% design philosophy behind this decision.<\/span><\/p>\nOne last note, the squared-off sides make it far easier to grip and to pick up from a flat surface than the iPhone 11\u2019s rounded edges. As a fan of the iPhone 5\u2019s ID I welcome this change back. Over time, it could lead to less grip fatigue among those who go caseless because less pressure is required to secure it.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063080\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/screen-protector.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nFor bottom finger resters, the return to a square edge means a bit more discomfort here for your pinky. But the new \u2018unified\u2019 mating of the edge metal and glass means that you get a nice bullnose and no additional ridge of glass like you did on the iPhone 4. This makes it much less of a factor.<\/span><\/p>\nThe iPhone 12 Pro does reach a higher level of ‘regular use’ brightness as well, which is a nice bump. This means that direct sunlight comparisons between the two phones show a very slight advantage for the Pro, though both screens are excellent. There is also an increase in peak brightness for both phones when displaying things like HDR content.<\/p>\nOverall, a bunch of really stellar work on this refresh. It\u2019s pleasant, durable and attractive.\u00a0<\/span><\/p>\n<h2>Pricing<\/h2>\nThis year\u2019s iPhones did not increase in price. In fact, on a per-gigabyte basis the new iPhone 12 Pro is actually cheaper this year. The savings from the adapters and packaging probably negligible on a per-unit basis, though it does contribute to margins, obviously. The expanded storage options are actually <\/span>cheaper<\/span><\/i> by $50 this year. The overall effect is to make these new models a better value on every vector, especially if you upgrade. Even when you account for the loss in accessories.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063054\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg\" alt=\"\" width=\"1024\" height=\"1096\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg 1435w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg?resize=140,150 140w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg?resize=280,300 280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg?resize=768,822 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg?resize=635,680 635w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/iphone-12-compare-chart.jpg?resize=47,50 47w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe $30 <\/span><a href=\"https:\/\/sixcolors.com\/post\/2020\/10\/apple-fibs-about-iphone-12-pricing-to-promote-wireless-carriers\/\">surcharge per carrier<\/span><\/a> is a bit of a copout. This fee, whether marketed as an \u2018unlock\u2019 or \u2018upgrade\u2019 fee makes the iPhones more expensive across the board than Apple\u2019s announced minimums. Zero points for clarity of messaging on this one, Apple.<\/span><\/p>\n<h2>Camera<\/h2>\nWhen evaluating the cameras in the new models, It\u2019s important to note that the iPhone 11 Pro, iPhone 12 Pro and iPhone 12 all share the exact same sensor and hardware for the Wide and Ultra Wide cameras. The iPhone 12 and iPhone 12 Pro have received an updated 7-element lens that Apple says assists it in edge sharpness.\u00a0<\/span><\/p>\nI saw some signs of improvement here but it can be difficult to tell for a few reasons. The iPhone 11 Pro was already very sharp across the image field, for one, and there is so <\/span>much<\/span><\/i> computational blending happening that it can be hard to differentiate between something that the software improved and something that the hardware has improved.\u00a0<\/span><\/p>\nThat, of course, is the whole point of software-driven photography. The hardware provides a foundation, but the image is built by algorithms whose parameters are decided on by engineers.\u00a0<\/span><\/p>\n[gallery ids=\"2063133,2063091,2063125,2063130,2063122,2063095,2063096,2063106,2063113\"]<\/p>\nThe other big upgrade in the Wide camera, though, is a new f1.6 aperture, which allows an Apple-quoted 27% more light in.\u00a0<\/span>In my testing I found the image quality to be pretty spectacular but without nullifying the<\/span>\u00a0iPhone 11 Pro except in some <\/span>specific<\/span><\/i> conditions. Simply put, the iPhone 11\u2019s camera is already very, very good, but the moves forward in the iPhone 12 slot in above what would normally be a ‘one cycle’ difference.<\/span><\/p>\nThere are some special upgrades that may be enticing to heavy iPhone photographers though, and I\u2019ll get into those.\u00a0<\/span><\/p>\n[gallery ids=\"2063137,2063119,2063107,2063099\"]<\/p>\nThe cameras in the iPhone 12 and 12 Pro and therefore their performance are very nearly identical. The major differences in the iPhone 12 Pro camera system can be summed up to these items:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">A telephoto lens<\/span><\/li>\n<li style=\"font-weight: 400;\">LiDAR <\/span>assisted<\/span><\/i> autofocus<\/span><\/li>\n<li style=\"font-weight: 400;\">LiDAR assisted Night Portrait Mode (wide lens only)<\/span><\/li>\n<\/ul>\nThe LiDAR array is very nice to have on the iPhone 12 Pro. There is one completely new mode that is not available on the iPhone 12 here — Night Mode Portraits. The autofocus improvement is active in any low light situation.<\/span><\/p>\nThe ISP and Neural Engine improvements on iPhone 12 mean that these devices can now use Deep Fusion and Smart HDR 3 on all cameras. And, of course, on the iPhone 12 Pro they also handle LiDAR integration for autofocus and even Night Mode portraits now. This means that at one time you could have a dozen layers of image processing, depth maps, segmentation maps, tone mapping and data from multiple sensors all firing off and being processed in the space of one shutter press.\u00a0<\/span><\/p>\nWhen Apple talks about Neural Engine performance increases, it\u2019s not just the pure ML models that get \u201cfaster\u201d, it\u2019s the integrations into systems like these that get more capable. Unlike a CPU that foregrounds its benefits for you in terms of raw speed on a single tough task, the Neural Engine works in a quieter fashion to enable machine learning and compute tasks across the <\/span>breadth <\/span><\/i>of Apple\u2019s baked in apps and third party apps that use the ML frameworks.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063061\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg 2000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr32.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThis enhanced high tension threading weaves itself into the fabric of standard processes, making them faster and lighter lift computationally — this reduces power consumption making battery life longer at the same time as it enables features like Deep Fusion to make the jump to the front camera and Ultra Wide camera.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063051\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg\" alt=\"\" width=\"1024\" height=\"492\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg 2775w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=150,72 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=300,144 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=768,369 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=680,327 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=1536,738 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=2048,984 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/hdr3blacks.jpg?resize=50,24 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nYou also get a bump in raw range with the addition of highlight mapping in HDR 3. This bumps your range up as much as 3 stops in high contrast situations. One byproduct of this is that shadows on the iPhone 12\/12 Pro tend to look a bit more \u2018open\u2019 than they used to. This can be an adjustment from the more clipped blacks on the iPhone 11 but overall allow for more detail. It\u2019s one of those auteur-style choices made by the iPhone photography team.\u00a0<\/span><\/p>\nThe practical benefits can be seen in the iPhone 12\u2019s increased Ultra Wide lens quality. I absolutely love the iPhone 11 Pro\u2019s Ultra Wide as a photographer — its bold angles and wide perspective open up a nice toolbox drawer for images of big stuff in tight spaces. But the fixed focus and generally lower sharpness always made me a tad reluctant to use it.<\/span><\/p>\nThe iPhone 12 fixes this. The Ultra Wide is sharper edge-to-edge, crisper overall and has some <\/span>very judiciously applied <\/span><\/i>perspective correction built in to make sure that you don\u2019t get distracting distortion along architectural lines in your images.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063059\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg 2000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Ultra-Wide-perspective.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nI was a bit worried about this corrective approach because those can be notoriously sketch. But I\u2019m happy to say that it was applied with restraint. You probably won\u2019t notice it unless you compare but it is great to have it running in the background for you.\u00a0<\/span><\/p>\nFor purists who love the distortion that wide angle lenses bring, this can be toggled off in the Camera Settings app.<\/span><\/p>\nThe Ultra Wide lens getting Night Mode is hot, I\u2019m glad this made the cut this year. The results mirror what you\u2019d expect to see from the Wide camera, which is nice. The process is the same as it was last year when Night mode was introduced, with a slider for intensity (length of exposure) but now you get a nice alignment crosshair that helps you to keep your shot as straight as possible, which improves the ISP\u2019s ability to align the multiple exposures being shot.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063056\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg\" alt=\"\" width=\"1024\" height=\"492\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg 2775w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=150,72 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=300,144 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=768,369 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=680,327 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=1536,738 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=2048,984 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/wide-angle-no-night-mode-compare.jpg?resize=50,24 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nBoth the iPhone 12 and iPhone 12 Pro have an improved lens for the Wide camera. It\u2019s got a 1.6f stop aperture now which Apple says gives it 27% more low light gathering. In my tests this held up with a nice improvement in image quality and sharpness in dim lighting conditions. In order to test this, I made sure to turn off Night Mode completely on both of my test models and you can clearly see better color rendition, better sharpness and greater tonal range.\u00a0<\/span><\/p>\nWhere it gets tricky in this test is the iPhone 12\u2019s improved optical image stabilization. I tested the phone in a stable position so it\u2019s unlikely it contributed much but in handheld situations the 5000 actions per second of the new OIS system will give an edge to low light non-Night-Mode shots as well.\u00a0<\/span><\/p>\nI didn\u2019t have time to test Night Mode timelapse, which is a thing that now exists.<\/span><\/p>\nHere are the technical readouts of every lens in the iPhone 12 Pro via <a href=\"https:\/\/halide.cam\/\">Halide<\/a>:<\/p>\n[gallery ids=\"2063428,2063429,2063430,2063431\"]<\/p>\nThere is also now a Scene Detection toggle in your camera settings. This enables or disables an additional layer of image improvement that uses ML models that have been trained off of hundreds of different scenes to apply adjustments to specific kinds of recognizable scenes.<\/span><\/p>\nShooting food pics on a plate? It will ignore the broad, bright plate which normally causes under-exposure. Shooting images of a big blue sky? It will minimize texture and moire issues. If you don\u2019t want this even more aggressive computational feature active you can turn it off. This one is going to require more extensive testing, I wasn\u2019t able to reliably detect the difference between two images shot with the toggle on or off.\u00a0<\/span><\/p>\nAt a time when Google’s Pixel line is <a href=\"https:\/\/techcrunch.com\/2020\/10\/14\/google-keeps-it-simple-with-the-pixel-5\/\">leaning away from major camera improvements<\/a>, there continues to be a lot of action in Apple’s camp. The majority of which you’ll get a benefit from whether you know the first thing about photography and editing or not.<\/p>\n<h2>Video<\/h2>\nApple has had a history of camera firsts with the iPhone and this year it\u2019s Dolby Vision. Both the iPhone 12 and iPhone 12 Pro record Dolby Vision in up to 4K.\u00a0<\/span><\/p>\nThe iPhone 12 Pro can record 4k\/60fps in HDR Dolby vision, but the iPhone 12 is limited to 4k\/30fps in HDR. Here\u2019s a screenshot of the modes and megabytes from the iPhone 12 Pro\u2019s settings app. <img loading=\"lazy\" class=\"vertical alignright size-large wp-image-2063053\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?w=314\" alt=\"\" width=\"314\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg 1170w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=139,300 139w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=768,1662 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=314,680 314w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=710,1536 710w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=946,2048 946w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/video-settings.jpeg?resize=23,50 23w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/span><\/p>\n10-bit HDR brings an expanded range of exposure and color possibilities for those that want to shoot extremely high quality video on an iPhone. Apple continues to use its home grown silicon to flex its video chops here. Processing over 50mb\/s of 10-bit HDR video and then being able to edit it on device is pretty insane. In every day use, the iPhone 11 shoots pretty great video already.\u00a0<\/span><\/p>\nI\u2019m going to be flat out honest with you: the vast majority of iPhone users will never even be able to access HDR footage or workflows, and will never ever need this. If you do most of your video shooting on an iPhone and then share directly to social networks or in Messages, HDR will likely bring you no major benefit. The iPhone 12 shoots pretty amazing right out of the camera 4k footage in 30 and 60 fps.\u00a0<\/span><\/p>\nHowever! If you shoot in demanding situations, and are among those who use the iPhone as a real filmmaking tool or simply love video as a hobby — you are in for a treat. In my testing, the iPhone 12 delivers a wider color gamut with an insane range of exposure. It retained detail in normally clipped highlights, displayed the ability to capture deep blacks with a real lack of crushing and blocking and was super forgiving in the edit bay.\u00a0<\/span><\/p>\nThis analogy is not precisely accurate, but the loose idea here is the same as shooting stills in RAW vs. letting the camera handle the processing. If you shoot RAW, you have more information to play with, but by default the image often starts out looking <\/span>worse<\/span><\/i> to some degree because it requires that <\/span>you<\/span><\/i>, the shooter, make choices about it. That\u2019s the burden that the ISP in the iPhone takes on for you, it makes the adjustments to get your video looking good right out of the camera.<\/span><\/p>\n<iframe class='youtube-player' width='640' height='360' src='https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.youtube.com\/embed\/29Je5W64SdY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span><\/p>\nI shot similar casual video with both the iPhone 12 Pro at 4k\/60\/HDR and the iPhone 11 Pro. It\u2019s difficult to represent them side-by-side because you must color grade the iPhone 11 Pro to fairly represent it, but I applied <\/span>light grading<\/span><\/i> to both cameras in order to get you a feel for what a project might look like shot from each and then exported it in SDR. The results speak for themselves, in my opinion. This is a big jump forward for iPhone video quality, which was already excellent <\/span>if you are willing to adjust and color grade your footage.<\/span><\/i> If you shoot both phones straight up and hold them up side by side, the differences are pretty minimal.\u00a0<\/span><\/p>\nIt was pretty straightforward to drop the Dolby Vision footage into Final Cut Pro X and edit it on a Pro Display XDR. But how many people have a setup like that yet? Obviously, HDR monitors and workflows are getting more common as we go but this is clearly a carrot dangled at serious video shooters and editors for now.<\/span><\/p>\nAs a bonus, while shooting test images, I also managed to test the water resistance of both of the phones (great) and a set of AirPods (not great) when I stepped back into open air and fell right into my pool. You can see that at the end of the reel here. Great news, they kept recording, still work fine and the footage is crisp. The only long-term damage here involved my pride. Impressively, the AirPods pro worked just fine after I fished them off the bottom of the pool.\u00a0<\/span><\/p>\n<h2>Portrait mode improvements<\/h2>\nThe portrait mode on iPhone 12 and iPhone 12 Pro are greatly improved in one major respect: they do a much better job of segmenting images along the border of things like leaves, hair, fur and other areas of fine detail.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063050\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg\" alt=\"\" width=\"1024\" height=\"490\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg 2788w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=150,72 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=300,143 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=768,367 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=680,325 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=1536,734 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=2048,979 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/portraitsamples.jpg?resize=50,24 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nYou\u2019re going to get less \u2018messy blur\u2019 at the borders of heads and faces and more crisp differentiation and, for lack of a better term, more smoothly confident separation of foreground and background.<\/span><\/p>\nNight Mode portraits are also now go on the Wide camera but I\u2019ll discuss those in the section below.<\/span><\/p>\nThe True Depth camera Night Mode and Deep Fusion support. The Night Mode is welcome for sure, because without a real flash (the screen blink flash has always been pretty low utility) selfies in dark places became essentially impossible on previous iPhones. Having this option makes a nice neon-lit selfie with yourself or friends a strong possibility. I must note here that Apple aggressively processes these shots and Deep Fusion is in full effect. As in previous years, Apple is making pretty strong choices with regards to what it thinks the product of this front facing camera should be. I found them to be bright and well exposed, but a bit over-tweaked in many cases leading to more skin smoothing, shadows that are more open than average and a flatter, lower contrast look.\u00a0<\/span><\/p>\n<h2>LiDAR Stuff<\/h2>\nLiDAR is an iPhone 12 Pro only feature. It enables faster auto-focus lock-in in low light scenarios as well as making Portrait Mode possible on the Wide lens in Night Mode shots.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2063057\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/lidar-array.gif\" alt=\"\" width=\"666\" height=\"461\" \/><\/p>\nFirst, the auto-focus is insanely fast in low light. The image above is what is happening, invisibly, to enable that. The LiDAR array constantly scans the scene with an active grid of infrared light, producing depth and scene information that the camera can use to focus.\u00a0<\/span><\/p>\nIn practice, what you\u2019ll see is that the camera snaps to focus quickly in dark situations where you would normally find it very difficult to get a lock at all. <\/span>The LiDAR-assisted low light Portrait Mode is very impressive, but it <\/span>only works<\/span><\/i> with the Wide lens. This means that if you are trying to capture a portrait and it\u2019s too dark, you\u2019ll get an on-screen prompt that asks you to zoom out.\u00a0 <img loading=\"lazy\" class=\"vertical alignright size-large wp-image-2063055\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?w=314\" alt=\"\" width=\"314\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg 1170w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=69,150 69w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=139,300 139w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=768,1662 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=314,680 314w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=710,1536 710w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=946,2048 946w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/zoom-out-for-night-mode.jpeg?resize=23,50 23w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/span><\/p>\nThese Night\u00a0 Mode portraits are demonstrably better looking than the standard portrait mode of the iPhone 11 because those have to be shot with the telephoto, meaning a smaller, darker aperture. They also do not have the benefit of the brighter sensor or LiDAR helping to separate the subject from the background — something that gets insanely tough to do in low light with just RGB sensors.<\/span><\/p>\nAs a note, the LiDAR features will work great in situations under 5 meters along with Apple\u2019s Neural Engine, to produce these low-light portraits. Out beyond that it\u2019s not much use because of light falloff.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"alignleft size-large wp-image-2063048\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?w=510\" alt=\"\" width=\"510\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg 3024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=768,1024 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=1152,1536 1152w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=1536,2048 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/low-light-portrait.jpg?resize=38,50 38w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\nWell lit Portrait Mode shots on the iPhone 12 Pro will still rely primarily on the information coming in through the lenses optically, rather than LiDAR. It\u2019s simply not needed for the most part if there\u2019s enough light.<\/span><\/p>\nIf you\u2019re a camera-oriented iPhone user, your usage of the telephoto lens is probably the most crisp deciding factor between the iPhone 12 Pro and the iPhone 12. The LiDAR benefits are there, and they absolutely make a big difference. But not having a telephoto at all could be an easy make-or-break for some people.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"alignright size-medium wp-image-2063058\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?w=300\" alt=\"\" width=\"300\" height=\"97\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png 1274w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?resize=150,49 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?resize=300,97 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?resize=768,250 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?resize=680,221 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/smart-album.png?resize=50,16 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\nOne easy trick here is to <\/span><a href=\"https:\/\/twitter.com\/_DavidSmith\/status\/1056924594869862400?s=20\">make a smart album<\/span><\/a> in Photos on a Mac (or sort your photos using another tool that can read metadata) specifying images shot with a telephoto lens. If that\u2019s a sizeable portion of your pics over the last year, then you\u2019ve got a decision to make about whether you\u2019re comfortable losing that option.\u00a0<\/span><\/p>\nWhen I did this, just about 19% of my iPhone 11 Pro shots were taken with the telephoto lens. Around 30% of those were portrait shots. So for me, 1 in every 5 images was shot with that tighter framing. It\u2019s just something I find attractive. I like a little bit more precise of a crop and the nice amount of compression (for closer subjects) that comes with the longer focal length. Personally, I would absolutely miss it, which is a ding for me against the the otherwise solid iPhone 12.\u00a0<\/span><\/p>\n<h2>5G<\/h2>\nI\u2019m gonna be straightforward here: Nothing that even approaches next-gen 5G is available in California\u2019s Central Valley where I live. On one hand, it\u2019s not great that I can\u2019t zip out to a 5Guw enabled city like San Jose or SF, but on the other hand I think plenty of other reviews will touch on this.\u00a0<\/span><\/p>\nThe fact is that my experience will be shared by the vast majority of iPhone 12 buyers this year. The fastest flavors of 5G are available only on a few blocks of a handful of major cities at the moment and though the speeds are absolutely incredible there, that will have very little to do with the wider experience of buyers over the next 6 months. And, of course, millimeter wave 5G is not live for customers outside of the U.S. currently.<\/span><\/p>\nThe LTE speeds delivered 50-80mbps average performance, but I did not perform extensive testing in this regard. My AT&T iPhone 11 routinely hits 150mpbs in the same area (I am within spitting distance of a Verizon and AT&T tower.) A somewhat annoying behavior here is that even if you are getting LTE you’ll end up seeing 5G in your status bar a lot of the time, if it’s at the top end of LTE speeds in your area. That is not exactly clarifying and continues to muddy the 5G brand in the same way that 5Ge badges have been doing.<\/span><\/p>\n<h2>Accessories<\/h2>\nThere have been a lot of arguments about the fact that Apple is not including a power adapter with this iPhone. The truth is that this situation is <\/span>simultaneously several things.<\/span><\/i> It\u2019s a big marketing coup for sustainability, it\u2019s an actual step forward in reducing e-waste <\/span>and<\/span><\/i> it\u2019s cost savings for Apple who did not reduce the prices of the phones to compensate for no headphones and power adapter. All-in you\u2019re looking at a rough $40 expense to replace those items or a $40 savings if you already have power adapters and headphones littering your place.\u00a0<\/span><\/p>\nThe big accessory news this time around, though, isn\u2019t the lack of a power adapter or crapbuds, it\u2019s MagSafe.<\/span><\/p>\n<h2>MagSafe<\/h2>\nThe reaction to MagSafe on iPhone will probably run the gamut from \u2018this is a money grab\u2019 to \u2018finally\u2019, to \u2018meh\u2019. I personally like it a lot as someone who charges almost exclusively via wireless charging now, but I can see the different perspectives here.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"alignright size-large wp-image-2063068\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?w=510\" alt=\"\" width=\"510\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg 3024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=768,1024 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=1152,1536 1152w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=1536,2048 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafe.jpeg?resize=38,50 38w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\nThe MagSafe charger is finished nicely with an aluminum ring. The cord relief seems adequate, especially given that it\u2019s not going to be getting the yanking that a Lightning cord often does. The top of it is a soft pad that prevents the phone from getting scratched while sitting on it or being attached.\u00a0<\/span><\/p>\nInside the back of the iPhone 12 lineup is a ring of magnets. There is no single polarization of the magnets in the phone, they are alternating which allows the alignment of accessories to be consistent and reliable. This means that no, they will not stick to your fridge.\u00a0<\/span><\/p>\nAs an aside, there is a slight magnetism if you place the MagSafe Charger onto the back of an iPhone 11 Pro. Not enough to align it properly at all, probably just residual attraction from the Qi charging array.<\/span><\/p>\nThe array inside means that alignment works as advertised, at any rotational angle your iPhone will pop onto the charger and begin charging right away. There is a visual affordance on the screen that mirrors the shape of the MagSafe charger.\u00a0<\/span><\/p>\nThis process is way faster than fiddling with a Qi charger, and way less frustrating. Though I have had some luck with upright Anker chargers, the pad style chargers have always been crap at this. You have to fiddle to get them on right and often wake up realizing that you didn\u2019t get it quite centered and your phone hasn\u2019t charged at all.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063069\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecord.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nIn my testing, the iPhone 12 Pro charged an average of 11% every 20 minutes on the MagSafe charger connected to a 20W power adapter. For comparison, the iPhone 12 charged about 6% on a regular Qi charger over the same period. MagSafe also charges any phone that charges via Qi — it is in fact using a superset of Qi in a similar fashion to the way that AirPods use a superset of Bluetooth.<\/span><\/p>\nYou can also use your iPhone while it\u2019s charging with the MagSafe charger attached to the back.\u00a0<\/span><\/p>\nBut, of course, you can do that with a Lightning cable too. But there are ways that you will be able to use MagSafe that you can\u2019t use a Qi charger. I expect third party accessories to enable mounting your phone via the charger to the side of a bed or desk or wall for vertical charging, for instance.\u00a0<\/span><\/p>\nThe MagSafe connection on the back of the phone is strong, but not massively so. The use of things like car mounts or PopSockets is going to depend on how strong the magnets in <\/span>those<\/span><\/i> units are. There is enough tension in it to hold the MagSafe charger on no problem. Which also means you must detach the charger by pulling it away or holding it down when you\u2019re removing your phone. This will annoy some people but in practice is really not that big of a deal. I personally will likely use a small 3M pad under mine on my nightstand to keep it stationary. But for more heavy duty mounting situations, the covalent magnet strength is going to matter a lot.<\/span><\/p>\nAnd yes, it\u2019s quite obvious that the MagSafe charger is paving the way to a portless iPhone altogether. Apple will be contributing many of the \u2018enhancements\u2019 it is making to the Qi standard back to the consortium so you may see more aligned magnetized stands in the future. This is not a \u2018pay us dearly to license this tech\u2019 situation, Apple wants this standard to proliferate.<\/span><\/p>\nThe MagSafe Charger does <\/span>not<\/span><\/i> come with a power adapter, so be prepared to spend at least $60 total ($40 for the charger) getting it up and running if you don\u2019t have a USB-C wall wart already.<\/span><\/p>\n<h2>Cases<\/h2>\nI tested the silicon case and the clear case with the iPhone 12\/12 Pro. I like the silicon case just fine, and I\u2019m glad that it now covers the bottom of the iPhone as well now. The clear case is pretty straightforward though I think a lot of people will be turned off by the large white ring (which does not center the Apple logo) on the back.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"alignright size-large wp-image-2063070\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?w=510\" alt=\"\" width=\"510\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg 3024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=768,1024 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=1152,1536 1152w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=1536,2048 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/clearcasemag.jpeg?resize=38,50 38w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\nThat ring is a magnet array, same as the one that\u2019s inside the silicon case or the MagSafe charger. You can see it because the case is clear. The small vertical line is an orienting magnet that helps the wallet and the other vertical accessories like the Belkin card case go on and stay on in the right orientation.\u00a0<\/span><\/p>\nThe magnets in the cases act as \u2018passthrough\u2019 for mounting, though the Qi field is only coming from the phone. The case allows other accessories like the wallet to be stacked, for instance — but you cannot charge through any more layers than you could before.\u00a0<\/span><\/p>\nOne fun thing about the cases is that they also contain color information about the accessory. So the on-screen prompt will change colors depending on which case you attach. If you attach a blue case, the ring on the screen appears in blue. Pretty nifty.<\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2063207\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/magsafecase.gif\" alt=\"\" width=\"488\" height=\"450\" \/><\/p>\n<h2>Wallet<\/h2>\nAbout the wallet. I like the concept of this a lot, but the actual use of it is a bit meh. Here are some observations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">It\u2019s shielded. This means that the magnets in MagSafe won\u2019t wipe your cards\u2019 mag strip. Though the bare phone <\/span>does<\/span><\/i> have the potential to do this through a thin wallet or in your pocket with a hotel key. Keep them separated.<\/span><\/li>\n<li style=\"font-weight: 400;\">The shielding works inwards and outwards, letting the wallet act as an NFC and RFID blocking wallet as well. This means no scanning your stuff and no accidental payment activations at tap stations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">You must to remove it to get cards out reliably. On the back of the wallet there is a thumb hole that lets you push to slide a card up and out. Some folks that have used them for a while tell me that sliding on the cards themselves from the front can work too. But in my experience, any way of getting them out that isn\u2019t taking the wallet off the phone and pushing up on the back is an exercise in frustration.<\/span><\/li>\n<li style=\"font-weight: 400;\">It really only fits 3 \u201cregular thickness\u201d cards or 2 \u201cpremium thickness\u201d cards like an Amex Platinum or Chase Reserve plus a thin ID card. Many credit cards like the Apple Card are now made of metal and thicker than they used to be. This means that the wallet actually has pretty limited storage capacity. Forget any folded cash.<\/span><\/li>\n<li style=\"font-weight: 400;\">The magnet effect is strong but not crazy strong. The wallet does not slide off but it\u2019s not like it\u2019s on there rock solid. It comes off pretty easily if you try. I am on the fence about how comfortable I feel trusting it to stay on there. More time with it is needed.<\/span><\/li>\n<\/ul>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063071\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg 6000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/walletslide.jpg?resize=50,33 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Performance and Battery<\/h2>\nBattery usage seemed to be much in line with the iPhone 11 Pro. I typically clone all of my test devices off of my current devices and then do testing on performance once indexing has settled down. I got around 15 hours of heavy usage on the iPhone 12 Pro every day. The iPhone 12 seemed similar but it\u2019s hard to say because I had to focus on one main device.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063052\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/benchmarks.png?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nPerformance wise I ran standard benchmarks on them but really can\u2019t bring myself to do much more these days. They perform great and there does not seem to be any big anomaly between their claims and what exists. The fact is that with the growing importance of the Neural Engine and background ML tasks, the raw clock speeds of Apple\u2019s processors actually get less and less important every release.\u00a0<\/span><\/p>\nOn the memory side, the iPhone 12 Pro seems to have 6GB of RAM and the iPhone 12 has 4GB of RAM.\u00a0<\/span><\/p>\n<h2>Packaging<\/h2>\nApple has been working towards all paper packaging on all of its products for a while, though there is an outer plastic shell here they get closer than they have before.<\/span><\/p>\nThe new packages are worth talking about the changes for a few reasons. They\u2019ve ditched the accessories which means these are much much smaller profiles. That means more iPhones per square foot and lighter weight which means cheaper and more energy efficient to ship which actually means less emissions and expenditure down the complete line of the supply chain.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter size-full wp-image-2063072\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/contents.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nThe boxes are thinner, because there is no need to accommodate the not-included power adapter or wired headphones. Apple has also completely eliminated the cheat sheet \u2018manual\u2019 from the package. That function is now performed by a simple screen protecting sheet of paper with the basic button functions stenciled on it. There\u2019s even a wraparound \u2018tail\u2019 for the Lightning port.\u00a0<\/span><\/p>\nYou still do get a sticker, though.<\/span><\/p>\n<h2>Finale<\/h2>\nI\u2019m in the awkward position here, maybe for the first time since I\u2019ve been reviewing iPhones, of having neither of the devices that I want to daily drive in my hand. Though both of these phones have many features to commend them, they fall outside of the parameters that I use to decide what to carry with me.<\/span><\/p>\nMy device picking rubric is purely defined by two characteristics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">The most compact and unobtrusive shape.<\/span><\/li>\n<li style=\"font-weight: 400;\">The best camera that I can afford.<\/span><\/li>\n<\/ul>\nThe iPhone 12 Pro is bested (theoretically) in the camera department by the iPhone 12 Pro Max, which has the biggest and best sensor Apple has yet created. (But its dimensions are similarly biggest.) The iPhone 12 has been precisely cloned in a smaller version with the iPhone 12 mini. By my simple decision-making matrix, either one of those are a better choice for me than either of the models I’ve tested. <\/span>If the object becomes to find the best <\/span>compromise<\/span><\/i> between the two, the iPhone 12 Pro is the pick.<\/span><\/p>\nBut for most people, the iPhone 12 is a really stellar buy. Its bright colors, lightweight but sound construction and improved camera make it the \u2018easy choice\u2019 for those confused by Apple\u2019s broad current lineup.\u00a0<\/span><\/p>\nAs mentioned above in the camera section, if the telephoto lens is something you use a significant amount on your current phone, it\u2019s a simple call, upgrade. If it\u2019s not, do yourself a favor and think about putting a bit of color in your life, you\u2019re not going to miss much by choosing the \u2018regular\u2019 iPhone 12.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s an odd tension in only being able to review half of the new iPhone lineup. Though this review is focused on breaking down the iPhone 12 and iPhone 12 Pro, we all know that the iPhone 12 mini and the iPhone 12 Pro Max are sitting out there in the wings.\u00a0 Fortunately, we can […]<\/p>\n","protected":false},"author":8683986,"featured_media":2063079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"7a93ece3-a1a6-316e-90a2-8dcd12c93376"},"categories":[449223024,449557092,17396],"tags":[291,106595,576813619,576816554,1745],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/heroimage.jpg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/31qQSeq","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"Both of these phones offer solid value, but two challengers wait in the 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marketplace Zora raises $2M to build a sustainable creator economy"},"content":{"rendered":"Dee Goens and Jacob Horne have both the exact and precisely opposite background that you\u2019d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where\u2019s the art?<\/span><\/p>\n\u201cBelieve it or not, I used to have dreams of being a rapper,\u201d laughs Goens. \u201cThere\u2019s a SoundcCloud out there somewhere. With that passion you explore the inner workings of the music industry. I would excitedly ask industry friends about the advance and 360 deal models only to realize they were completely broken.\u201d<\/span><\/p>\nAnd, while many may be well-intentioned, these deal structures often exploit artistry. In many cases taking the majority of an artist’s ownership. “I grew curious why artists were unable to resource themselves from their community in an impactful way — but instead, were forced to seek out potentially predatory relationships. To me, this was bullshit.”<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nHorne says that he\u2019d always wanted to create a fashion brand.\u00a0<\/span><\/p>\n\u201cI always thought a fashion brand would be something I\u2019d do after crypto,\u201d he tells me. \u201cI love crypto but it felt overly focused on just finance and felt like it was missing something. Then I started to play with the idea of combining these two passions and starting Saint Fame.\u201d<\/span><\/p>\nWhile at Coinbase, Horne hacked on <\/span><a href=\"https:\/\/www.saintfame.com\/fame\">Saint Fame<\/span><\/a>, a side project that leveraged some of the ideas on display in Zora. It was a marketplace that allowed people to sell and trade items with cryptocurrency, buying intermediate variable-value tokens redeemable for future goods.\u00a0<\/span><\/p>\n\u201cI realized that culture itself was shaped and built upon an old financial system that is systemically skewed against artists and communities,\u201d says Horne. \u201cThe operating system of ownership was built in the 1600s with the Dutch East India Trading Company and early Nation States. Like what the fuck is up with that?\u201d\u00a0<\/span><\/p>\nWe have the internet now, we can literally create and share information to billions of people all at once, and the ownership system is the same as when people had to get on a boat for six months to send a letter. It\u2019s time for an upgrade. Any community on the internet should be able to come together, with capital, and work towards any shared vision. That starts with empowering creators and artists to create and own the culture they\u2019re creating. In the long term this moves to internet communities taking on societal endeavors.\u201d<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"6ZKlB2LDOQ\"><a href=\"https:\/\/techcrunch.com\/2020\/09\/16\/the-cryptocurrency-moment\/\">The cryptocurrency moment<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“The cryptocurrency moment” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/09\/16\/the-cryptocurrency-moment\/embed\/#?secret=6ZKlB2LDOQ\" data-secret=\"6ZKlB2LDOQ\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nThe answer that they\u2019re working on is called <a href=\"https:\/\/ourzora.com\/\">Zora<\/a>. It\u2019s a marketplace with two main components but one philosophy: sustainable economics for creators.\u00a0<\/span><\/p>\nAll too often creators are involved in reaping the rewards for their work only once, but the secondary economy continues to generate value out of their reach. Think of an artist, as an example, that creates a piece and sells it for market value. That\u2019s great, but thereafter, every ounce of work that the artist puts into future work, into building a name and a brand and a community for themselves puts additional value into that piece. The artist never sees a dime from that, relying instead on the value of future releases to pay dividends on the work.\u00a0<\/span><\/p>\n<div id=\"attachment_2061698\" style=\"width: 2286px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2061698\" loading=\"lazy\" class=\"wp-image-2061698 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png\" alt=\"\" width=\"2276\" height=\"2276\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png 2276w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=150,150 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=300,300 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=768,768 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=680,680 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=1536,1536 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=2048,2048 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=32,32 32w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=50,50 50w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=64,64 64w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=96,96 96w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.23-PM.png?resize=128,128 128w\" sizes=\"(max-width: 2276px) 100vw, 2276px\" \/>Image Credits: Zora<\/p><\/div><\/p>\nThat\u2019s basically the way it has always worked. I have a little background in this as I used to exhibit and was involved in running a gallery and my father is a fine artist. If he sells a painting today for $300, gets a lot better, more popular and more valued over time, the owner of that painting may re-sell it for hundreds or thousands more. He will never see a dime of that. And God forbid that an artist like him gets too locked into the gallery system, which slices off enormous chunks of the value of a piece for a square of wall space and the marketing cachet of a curator or storefront.\u00a0<\/span><\/p>\nThe same story can be told across the recording industry, fashion, sports and even social media. Lots of middle-people and lots of vigs to pay. And, unsurprisingly, the same creators of color that drive so much of The Culture are the biggest losers, hands down.\u00a0<\/span><\/p>\nThe primary Zora product is a market that allows creators or artists to launch products and then continue to participate in their second market value.\u00a0<\/span><\/p>\nHere\u2019s how the Zora team explains it:<\/span><\/p>\n<blockquote>On Zora, creators have the ability to set two prices: start price and max price. As community members buy and sell a token, it moves the price up or down. This makes the price dynamic as it opens price discovery on the items by the market. When people buy the token it moves the price closer to its maximum. When they sell, it moves closer to its minimum.\u00a0<\/span><\/p>\nFor an excited community like Jeff [Staple\u2019s], this new dynamic price can cause a quick increase in the value of his sneakers. As a creator, they capture the value from selling on a price curve as well as getting a take on trading fees from the market which they now own. What used to trade on StockX is now about to trade on a creator owned market.<\/span><\/p><\/blockquote>\nThere have been some early successes. Designer and marketer Jeff Staple launched a run of 30 <\/span><a href=\"https:\/\/ourzora.com\/reverse-land\/reverse?variant=95\">Coca-Cola x Staple SB Dunk customs<\/span><\/a> by Reverseland and their value is trending up around 234% since release. A Benji Taylor x Kevin Doan <\/span><a href=\"https:\/\/ourzora.com\/benjixkevin\/toy\">vinyl figure is up 210%<\/span><\/a>.\u00a0<\/span><\/p>\nI have seen some other stabs at this. When he was still at <a href=\"https:\/\/techcrunch.com\/tag\/stockx\/\">StockX<\/a>, founder Josh Luber launched their <\/span><a href=\"https:\/\/stockx.com\/news\/new-balance-no-vacancy-inn-ipo-recap\/\">Initial Product Offerings<\/span><\/a>, a Blind Dutch Auction system that allowed the market to set a price for an item, with some of the cut of pricing above market going back to the manufacturer or brand making the offering. The focus there was brands versus individual creators (though they did launch with a Ben Baller slide). Allowing brands to tap into second market value for limited goods is a lot less of a revolution play, but the thesis is similar. I thought that was a good idea then, and I like it even better when it\u2019s being used to democratize rather than maximize returns.\u00a0<\/span><\/p>\nSide note: I love that this team is messing around with interesting ideas like dogfooding their own marketplace with the value of being in their own TestFlight group. I\u2019m sort of like, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=aF1qQxPhybE\">is that allowed<\/span><\/a>, but at the same time it\u2019s dope and I\u2019ve never seen anything like it.\u00a0<\/span><\/p>\nZora was founded in May of 2020 (right in the middle of this current panny-palooza). The team is Goens (Creators and Community), Horne (Product), Slava Kim (Design), Dai Hovey (Engineering), Ethan Daya (Engineering) and Tyson Battistella (Engineering).\u00a0<\/span><\/p>\nZora has raised a $2 million seed round led by Kindred Ventures, with participation from Trevor McFedries of Brud, Alice Lloyd George, Jeff Staple, Coinbase Ventures and others.<\/span><\/p>\n<h2>Tokenized community<\/h2>\nBut this idea that physical goods or even digitally packaged works have to exist as finite containers of value is not a given either. Goens and Horne are pushing to challenge that too with the first big new product for Zora: community tokens. Built on Ethereum, <\/span><a href=\"https:\/\/blog.ourzora.com\/introducing-rac\">the $RAC token<\/span><\/a> is the first of its kind from Zora. Andr\u00e9 Allen Anjos, stage name RAC, is a Portuguese-American musician and producer who makes remixes that stream on the web, original music and has had commercial work featured in major brand ads.\u00a0<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"sBbViTBeE4\"><a href=\"https:\/\/techcrunch.com\/2020\/06\/10\/crypto-startup-school-how-to-build-companies-by-building-communities\/\">Crypto Startup School: How to build companies by building communities\u00a0\u00a0\u00a0\u00a0<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Crypto Startup School: How to build companies by building communities\u00a0\u00a0\u00a0\u00a0” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/06\/10\/crypto-startup-school-how-to-build-companies-by-building-communities\/embed\/#?secret=sBbViTBeE4\" data-secret=\"sBbViTBeE4\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nThough he is popular and has a following in the tens of thousands, RAC is not a social media superpower. The token distribution and subsequent activity in trades and sales is purely driven by the buy-in that his fans feel. This is a key learning for a lot of players in this new economy: raw numbers are the social media equivalent of a billboard that people drive by. It may get you eyeballs, but it doesn\u2019t guarantee action. The modern creator is living in a house with their fans, offering them access and interacting via Discord and Snap and comments.\u00a0<\/span><\/p>\n<div id=\"attachment_2061697\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2061697\" loading=\"lazy\" class=\"wp-image-2061697 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png\" alt=\"\" width=\"1024\" height=\"777\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png 2284w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=150,114 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=300,227 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=768,582 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=680,516 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=1536,1165 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=2048,1553 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.30.49-PM.png?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Image Credits: Zora<\/p><\/div><\/p>\nBut those houses are all other people\u2019s houses, which leads into the reason that Zora is launching a token.<\/span><\/p>\nThe token drop serves multiple purposes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">It unites fans across multiple silos. <\/b>Whether they\u2019re on Intsa, TikTok, Spotify or Snapchat, they can all earn tokens. That token serves as a unifying community unit of value that they all understand and pivot around. It\u2019s a way to own a finite binary \u201catom\u201d of an artist\u2019s digital being.<\/span><\/li>\n<li style=\"font-weight: 400;\">It creates a pool of value that an artist can own and distribute themselves.<\/b> Currently you cannot buy $RAC directly. You can only earn it. Some of that is retroactive for loyal supporters. If, for instance, you followed RAC on Bandcamp dating back to 2009, you\u2019ll get some of a pool of 25,000 RAC. Bought a bit of RAC merch? You get some credit in tokens too. Future RAC distributions will be given to Patron supporters, merch purchasers, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\">The value stays in the artist’s universe, rather than being spun out into currency.<\/b> It serves as a way for the artist to incentivize, reward and energize their followers. RAC fans who buy his mixtape get tokens, and they can redeem them for purchases of further merch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">It allows more flexibility for creators whose work doesn\u2019t fall so neatly into package-able categories.<\/b> Performance art, activism, bite-sized entertainment. These are not easy to “drop” for money. But if you have a circulating token that grows in value as you grow your audience, there is definitely something there.\u00a0<\/span><\/li>\n<\/ul>\nThe future of Zora most immediately involves spinning up a self-service version of the marketplace, allowing creators and entrepreneurs to launch their products without a direct partnership and onboarding. There are many, many uncertainties here and the team has a lot of challenges ahead on the traction and messaging front. But as mentioned, some early releases have shown promise, and the philosophy is sound and much needed. As the creator universe\/passion economy\/whatever you call it depends on how old you are\/fandom merchant wave rises, there is definitely an opportunity to rethink how the value of their contributions are assigned and whether there is a way to turn the long-term labor of building a community into long-term value.\u00a0<\/span><\/p>\nThe last traded price of RAC\u2019s tape, BOY, by the way? <\/span><a href=\"https:\/\/ourzora.com\/rac\/tape\">$3,713<\/span><\/a>, up 18,465%.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Dee Goens and Jacob Horne have both the exact and precisely opposite background that you\u2019d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where\u2019s the art? \u201cBelieve it or not, I used […]<\/p>\n","protected":false},"author":8683986,"featured_media":2061699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"1c4245ba-b217-34bf-9350-1cd26f0df264"},"categories":[576601119,11160,576602979,20429,17396],"tags":[12710,9670,98743001,576743228,51541356,25818,382946,30643,8590,4269,576668608,576644122,308128,5495,80687524,49818,2074982],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-15-at-3.27.10-PM.png","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/3lU3D8W","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":false,"subtitle":"","seoTitle":"","seoDescription":"","tc_cb_mapping":[{"slug":"kindred-ventures","cb_name":"Kindred 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Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2061699,"date":"2020-10-15T15:31:26","slug":"screen-shot-2020-10-15-at-3-27-10-pm","type":"attachment","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/10\/16\/crypto-driven-marketplace-zora-raises-2m-to-build-a-sustainable-creator-economy\/screen-shot-2020-10-15-at-3-27-10-pm\/","title":{"rendered":"Screen Shot 2020-10-15 at 3.27.10 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takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US"},"content":{"rendered":"EBay is announcing today that it’s going to <a href=\"https:\/\/www.prnewswire.com\/news-releases\/ebay-to-authenticate-sneakers-100-in-us-301150179.html\">start authenticating sneaker sales<\/a> over $100 in the U.S. This is a clear bite into the dominance of StockX and GOAT in the limited sneaker universe.<\/p>\nThe authentication will be done by Sneaker Con Digital, a subsidiary of the brand that runs, well, <a href=\"https:\/\/sneakercon.com\/\">Sneaker Con.<\/a> Sneaker Con Digital was founded by Alan and Barris Vinogradov was infused with cash by Visionary Private Equity Group in 2018. They provide a well known and influential backer in the sneakerhead community that should provide a solid signal for buyers and sellers. It’s a good choice.<\/p>\nThe quick story here is that <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/ebay\" target=\"_blank\" data-type=\"organization\" data-entity=\"ebay\">eBay’s <\/span><\/a> rep for authentic merch is, uh, not great — especially the sneaker universe, where fakes can be virtually indistinguishable from authentic items. Though the brands themselves have toyed with different ways to authenticate, from NFC tags to blockchain solutions, the counterfeiters have kept up with those various methods too and clone them quickly. About the only way to guarantee authenticity is to get the product in hand and have them examined by people trained to spot fakes. In some cases that spotting can be as granular as counting the number of stitches thrown in between two segments of a shoe, or observing the glue pattern of a midsole joint.<\/p><div class=\"piano-inline-promo\"><\/div>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rLFzOhwM4o\"><a href=\"https:\/\/techcrunch.com\/2020\/03\/27\/as-the-u-s-shuts-down-stockxs-business-is-booming-says-its-ceo\/\">As the US shuts down, StockX’s business is booming, says its CEO<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“As the US shuts down, StockX’s business is booming, says its CEO” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/03\/27\/as-the-u-s-shuts-down-stockxs-business-is-booming-says-its-ceo\/embed\/#?secret=rLFzOhwM4o\" data-secret=\"rLFzOhwM4o\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nThe program sounds pretty much the same as the others on the market:<\/p>\n<ul>\n<li>Proof of Authentication<\/strong>: Upon receiving the sneakers, the independent authenticator confirms they are consistent with the listing title, description and images, and then performs a multi-point physical authentication inspection. An eBay tag, guaranteeing its authenticity, is attached to the sneakers to finalize the process, driving confidence in the collectability and resale value.<\/li>\n<li>Third-Party Authentication<\/strong>: EBay has partnered with industry leader Sneaker Con to create a new state-of-the-art facility — leveraging the top authenticators in the industry, a robust checklist of product specifications and best-in-class processes to ensure accuracy and efficiency. With rigorous inspection of the box, shoe and accessories, the authentication underscores eBay\u2019s commitment to giving shoppers exactly what they want.<\/li>\n<li>Verified Returns<\/strong>: For sellers who choose to offer returns, eBay\u2019s sneaker authentication program ensures the exact item initially sold is returned to the seller, via a verified returns process. Returns are shipped back directly to the authentication center, where the third-party experts verify each item and its condition before returning to the seller.<\/li>\n<\/ul>\nEBay’s reluctance to spin up a person-in-the-middle authentication program allowed a gap for <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/stockx\" target=\"_blank\" data-type=\"organization\" data-entity=\"stockx\">StockX <\/span><\/a> and GOAT to thrive, offering authentication for new and, in <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/goat-db23\" target=\"_blank\" data-type=\"organization\" data-entity=\"goat-db23\">GOAT’s <\/span><\/a> case, even pre-owned sneakers. The eBay authentication tags even look like those offered by the two players. EBay had already launched its Authenticity Guarantee for watches over $2,000 (StockX also sells watches).<\/p>\nThe power of authenticity, of course, is what drives the booming secondary market, where shoes can be limited to thousands of pairs or even dozens of pairs per release. Sneaker culture, which was born on the basketball court and driven largely by Black athletes, musicians and icons, is now squarely mainstream and very big business. EBay has been slow to move here but has significant resources and already<\/em> does brisk sneaker business, with 6 million sneakers sold in 2019.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cktJkKltyG\"><a href=\"https:\/\/techcrunch.com\/2020\/09\/23\/sneaker-culture-staple-goat-hits-1-75-billion-valuation-on-new-100-million-round\/\">Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round<\/a><\/p><\/blockquote>\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"“Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round” — TechCrunch\" src=\"https:\/\/techcrunch.com\/2020\/09\/23\/sneaker-culture-staple-goat-hits-1-75-billion-valuation-on-new-100-million-round\/embed\/#?secret=cktJkKltyG\" data-secret=\"cktJkKltyG\" width=\"800\" height=\"450\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\nOne note here is that this may drive higher margin business for eBay because higher-end sales in the $500+ range are harder to justify on eBay where authenticity was not guaranteed. EBay was likely already capturing a decent portion of the lower-end market, but now has a chance to grab some of the fattier meat.<\/p>\nStockX and GOAT have advantages still, even with authentication now a commodity feature. They are purpose-driven with a collector in view, and they have significant mindshare in the community. But if eBay is able to rescue its reputation for questionable sneaker transactions (I was once shipped a pair of socks and a literal brick in an eBay transaction gone bad) and incredibly poor seller support (eBay sides with the buyer in the vast majority of disputes, even obvious con jobs) then it could pose a serious threat here.<\/p>\nMy hope is that the faster movers here will take this as an opportunity to really revamp their product experiences. Both StockX and GOAT have been relatively stagnant on the app and website front for a while, offering some intriguing yet <a href=\"https:\/\/stockx.com\/ipo\/teamwang-stockx-ipo\">incremental innovation<\/a> — but not dramatically overhauling their product.<\/p>\nUpdate<\/strong>: Article updated 10\/13 to reflect that Yuming Wu is not involved in Sneaker Con Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"EBay is announcing today that it’s going to start authenticating sneaker sales over $100 in the U.S. This is a clear bite into the dominance of StockX and GOAT in the limited sneaker universe. The authentication will be done by Sneaker Con Digital, a subsidiary of the brand that runs, well, Sneaker Con. Sneaker Con 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States","slug":"united-states","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/449557049"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=449557049"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[{"id":576811180,"link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?taxonomy=_tc_cb_tag_taxonomy&term=goat-db23-organization","name":"goat-db23-organization","slug":"goat-db23-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/crunchbase_tag\/576811180"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/crunchbase_tag"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/_tc_cb_tag_taxonomy"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?crunchbase_tag=576811180"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[]]}},{"id":2059064,"date":"2020-10-11T17:32:17","date_gmt":"2020-10-12T00:32:17","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2059064"},"modified":"2020-10-12T00:55:52","modified_gmt":"2020-10-12T07:55:52","slug":"the-otto-wilde-grill-delivers-the-drama-of-delicious-restaurant-steak-at-home","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/10\/11\/the-otto-wilde-grill-delivers-the-drama-of-delicious-restaurant-steak-at-home\/","title":{"rendered":"The Otto Wilde Grill brings the drama of delicious restaurant steak home"},"content":{"rendered":"Like many folks<\/span> this year, I have been cooking a lot. Though I\u2019ve always loved food and have had a deep and abiding interest for the art of cooking, I\u2019ve definitely pushed myself to learn how to do a lot of things from scratch in the kitchen this year. From cooking a <a href=\"https:\/\/www.instagram.com\/p\/CASE2jGpHZH\/?igshid=187hbhj9c308b\">decent CTM<\/a> to a <a href=\"https:\/\/www.instagram.com\/p\/CEe5XuYJBol\/?igshid=bhzgay6x90uv\">respectable pie<\/a>, I have hit a lot of my personal milestones over the past few months.<\/span><\/p>\nOne of the unforeseen consequences of my culinarily driven efforts to stay sane during quarantine this year has been a foray into testing out purpose driven kitchen devices. Though not quite single use (and actually pretty versatile in their own way) <\/span><a href=\"https:\/\/techcrunch.com\/2020\/04\/14\/oonis-koda-16-pizza-oven-is-the-rare-kitchen-gadget-that-delivers-on-its-promise\/\">devices like the Ooni pizza oven<\/span><\/a> and the Otto Grill have found their way into my ad-hoc outdoor kitchen and I have had a pretty enjoyable time pushing and prodding on them while simultaneously upping my own cooking game.<\/span><\/p>\nWhich leads me to this review of the <\/span><a href=\"https:\/\/www.ottogrills.com\/ottos-grills\/\">Otto Wilde Grill<\/span><\/a>.<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nWhat is it?<\/b><\/p>\n<img loading=\"lazy\" class=\"alignnone size-large wp-image-2059088\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?w=680\" alt=\"\" width=\"680\" height=\"510\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg 4032w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=1536,1152 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=2048,1536 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/IMG_5885-1.jpeg?resize=50,38 50w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\nIt\u2019s a 16x17x11\u201d self-contained propane broiler that features two top mounted burners that can reach temperatures of 1,500 degrees F. There is an adjustable grille and a catch pan for grease and a dual use arm that acts as a grille tool and a wrench to adjust the distance between the burners and your food.<\/span><\/p>\nIt\u2019s designed to cook steak that gets you as close to steakhouse taste and texture as possible. It does so by mimicking the kinds of top mounted broilers that you\u2019ll find in many commercial kitchens.<\/span><\/p>\nI\u2019m not going to bury the lede, this thing is $1,000. If you don\u2019t have a G to drop on a cooking thing of any sort, then read on for entertainment and edification. If you DO have that much to spend (maybe) and are wondering why the hell you\u2019d want to,<\/span>\u00a0I think I can deliver those things for you here.<\/span><\/p>\nBut, why<\/b><\/p>\nAfter my <\/span><a href=\"https:\/\/techcrunch.com\/2020\/04\/14\/oonis-koda-16-pizza-oven-is-the-rare-kitchen-gadget-that-delivers-on-its-promise\/\">Ooni review<\/span><\/a>, Otto Wilde Grills reached out to see if I wanted to try out their over-fired broiler. I love steak, especially steak at the perfect temp with a restaurant-style carmelized crust. I\u2019ve been able to get decent results over the years with my standard grill and a cast iron skillet — and more recently have been very happy with the sous vide bath + skillet method.<\/span><\/p>\nBut there is just something about the somewhat violent, crispy, high heat broiler style finish that you get at a steakhouse that I have not been able to duplicate at home.\u00a0<\/span><\/p>\nVery specifically, the reason that a steakhouse steak hits your table with a carmel crust and nicely distributed interior juice is something called the <\/span><a href=\"https:\/\/modernistcuisine.com\/mc\/the-maillard-reaction\/\">Maillard reaction<\/span><\/a>. <\/span>Maillard reactions are different than caramelization, which is basically the heat driven decomposition of sugar. Instead, it is the breakdown and combination of sugars and amino acids. <\/span>It happens during cooking in many foods but is most important in great tasting meat and bread. It begins to occur in most foods above around 280 <\/span>\u00b0<\/span>F or so but even higher temperatures can emphasize the resulting effects to the point where you get this deliciously beautiful light brown crust that adds a crunch and even slight sweetness to your foods, especially meats.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059080 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/ADE20672-2A87-41FD-81B2-B3D48D606B29_1_105_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059093 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg\" alt=\"\" width=\"872\" height=\"654\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg 872w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/F82F10EB-753D-4D88-8354-2726F9685ECC_1_106_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\nThe trick of at home Maillard reactions in steak is how to activate and sustain the process long enough to create the desired result while simultaneously not over-cooking your meat.\u00a0<\/span><\/p>\nA note: I am reviewing the Otto grill several years after it was initially released (though they do have a new \u2018Pro\u2019 model with a really handy drawer and a <\/span><a href=\"https:\/\/product.ottogrills.com\/ottos-platform\">whole grill system<\/span><\/a> hitting the market). But when they offered to send me one I went and checked out the reviews that were out there. Gonna be honest, even the \u2018good\u2019 reviews are pretty poorly done. Either they are done on YouTube by clear grillmasters that assume people know a lot about grilling and don\u2019t really explain much beyond running a steak or two through the grill or they are on…ahem…other sites where they quite clearly have no idea what they are doing. Don\u2019t get me started on the results in some of those reviews. I can\u2019t even. I\u2019m not going to blow up anyone\u2019s spot specifically here, but as a bit of meta I can just say that the current state of food appliance reviews is really, really bad. I think a lot of people do pretty decent jobs reviewing, say, phones or game consoles. Not so much in the kitchen.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059081 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/5DDF9B9C-7996-4A64-BB77-8968B8FFA27D_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\nAnyway, over-fired broilers are <\/span>extremely<\/span><\/i> common in commercial kitchens, where \u2018infrared\u2019 heat (basically high heat gas shot through pinholes in a ceramic sheet) and radiant heat are primary options. The Otto Grill is an infrared style OFB, which means that it can get to high heat extremely quickly (about 3-5 minutes to 1,500 degrees) and that it cooks VERY fast because most of the heat goes right to the meat.\u00a0<\/span><\/p>\nFast, high heat cooking means quicker crust, less gas waste and most importantly, juicier steaks that have less time to dry out.\u00a0<\/span><\/p>\nA quick how-to<\/b><\/p>\nOne of the things that I found surprising when I started researching the Otto was that there are very few direct examples of how to cook a steak with it. To that end, here is my basic process for most steaks. Prior to beginning any of this I salt my steaks generously with a nice sea salt. I do not use anything else personally and I would say beware of any rubs with pepper or other ingredients because they can burn quickly in an oven as hot as the Otto.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone size-full wp-image-2059097\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/DAC645E9-1135-4C76-9C89-2968619A4FD0_1_105_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol>\n<li>Fill the water tray halfway. This prevents grease fires and makes cleanup better, as well as introducing a bit of moisture to the cooking environment.\u00a0<\/span><\/li>\n<li>Pre-heat the Otto at full power. This takes as little as 3 minutes and no longer than 5 from zero to 1,500 degrees.\u00a0<\/span><\/li>\n<li>Remove the grille and place the steak(s) onto it oriented so that they are covered by one or both burners.\u00a0<\/span><\/li>\n<li>Pop it back in and use the adjustment lever to move them within about a half inch of the bottom edge of the flame at the top. You should see a roiling, sizzling field of flame turbulence just above the top surface of the meat.\u00a0<\/span><\/li>\n<li>Cook for around 60 seconds to 90 seconds.\u00a0<\/span><\/li>\n<li>Lower, remove, and flip end over end to sear the other side.\u00a0<\/span><\/li>\n<li>Raise, and cook for another 60-90 seconds.\u00a0<\/span><\/li>\n<li>At this point, if your steak is 1\u201d thick or under and you are ok with medium rare, you are likely done. Remove it and check the temp with a meat thermometer to see if it is at your desired temp.<\/span><\/li>\n<li>If it is a thicker cut, reduce the heat to \u00be on both burners and drop the grill to the bottom position. Rotate every 2 minutes and periodically check the meat temp (I do it out of the oven because it\u2019s so hot in there) until you hit desired done levels.<\/span><\/li>\n<li>Remove the meat to rest, turn off the Otto and let cool somewhat to clean the tray and grille.<\/span><\/li>\n<\/ol>\nThis method has enabled me to cook thinner cuts in as little as 3-5 minutes. Larger cuts may require careful rotation and positioning.\u00a0<\/span><\/p>\nSteak results<\/b><\/p>\nI have cooked a lot of steaks on the Otto over the last couple of months. I\u2019ve done ribeye, sirloin, filet mignon, hangar and T-bone<\/span>.\u00a0<\/span><\/p>\nI cooked a wide variety of cuts at a number of different levels of marbling. The fattier cuts obviously benefited much more from the Otto\u2019s high-temp cooking. The way that it absolutely pulverizes fat allows it to crust perfectly across the surface without creating a dry, crumbly texture. Instead it\u2019s crispy and moist at the same time.\u00a0<\/span><\/p>\nAlso, because it\u2019s a top firing burner, the fat seeps downward, through the meat instead of outwards. The resulting exterior is super delicious and produces a nearly perfectly sized rind every time, leaving a to-temp interior.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059079 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/B28426E9-9FD7-4B15-A623-6B7EBFC394AD_1_105_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nIt took me a few steaks to get the methodology above down. I burned a few, for sure. This thing is crazy hot and the times involved are hard to wrap your head around at first. But once you have your rhythm, the Otto Grill cooks an insanely tasty steak from nearly any cut or quality of meat. Otto sent me a few frozen steaks to try, but I\u2019ve mostly cooked my own meat purchased locally, which was much better. But even thawed meat was treated pretty well by this grill, the crust makes up for a lot when you\u2019re working with so-so meat.\u00a0<\/span><\/p>\nFor those of you that know steak, you may be wondering whether it is good at grassfed beef. Yes! It\u2019s actually super killer for grassfed because the high, high heat makes the sear happen super fast, locking in the juice which is at a big premium in leaner grassfed cuts. Grassfed suffers with long cook times, which you won\u2019t find in the Otto. You can cook a very nicely juicy medium rare grassfed cut here.<\/span><\/p>\nOne major comparison that I think many people who might be in the market to buy this thing will be interested in is how it stacks up against the very popular sous-vide + cast iron sear method also referred to as reverse searing. Cooking your steak in a water bath to achieve precise interior temp and then searing it for crust and flavor has become uber popular for at home cooks in recent years due to the wide availability of consumer grade immersion circulators.\u00a0<\/span><\/p>\n<div id=\"attachment_2059075\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2059075\" loading=\"lazy\" class=\"breakout wp-image-2059075 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/79274190-C8EE-4F06-B94B-1321AD9D53AF_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>Sous-vide + sear on left, Otto Grill on right<\/p><\/div><\/p>\nI\u2019ll say this as simply as possible: I think you can get <\/span>extremely similar<\/span><\/i> results with sous vide + cast iron, with some pretty straightforward caveats.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Your cast iron has to be super hot. I\u2019m talking 2,000 BTUs and up of gas burner hot. You need that high, hot heat to get that sear to retain moisture and render your fat quickly.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">You\u2019re searing it from the <\/span>bottom by contact<\/span><\/i> rather than the <\/span>top by proximity<\/span><\/i>, which means that fat will have a tendency to boil away and you need to continuously circulate your juices using butter or another oil.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">Smoke and spatter. You\u2019re going to generate plenty of both on a skillet.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_2059076\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2059076\" loading=\"lazy\" class=\"breakout wp-image-2059076 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/E77BFB3D-A150-482D-981E-6E5118F9D98A_1_105_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Sous-vide + sear on left, Otto Grill on right<\/p><\/div><\/p>\nIf you\u2019re really used to reverse searing and you love your results, I still do think there are a couple of areas where the Otto can up your game a bit, but the general taste and satisfaction will be in the ballpark. One thing I did try which worked out well is a tri-tip — a huge cut that is popular in California that would not do well normally here. I did a sous-vide bath + reverse sear\u00a0in the Otto<\/em> and those turned out really lovely.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"alignnone wp-image-2059084 size-large\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?w=510\" alt=\"\" width=\"510\" height=\"680\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=768,1024 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=1152,1536 1152w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/03D4F7F1-1607-4842-B53B-2654590D914C_1_102_o.jpeg?resize=38,50 38w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/> <img loading=\"lazy\" class=\"breakout alignnone wp-image-2059085 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/7DEF1BAA-EA37-49C1-AAA9-68EF1DEEBF35_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><img loading=\"lazy\" class=\"breakout alignnone wp-image-2059083 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg\" alt=\"\" width=\"1536\" height=\"2048\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=768,1024 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=1152,1536 1152w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C724D69-8D98-4853-A9D8-4D81AFAB5205_1_102_o.jpeg?resize=38,50 38w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\nI liked the Otto\u2019s more delineated rind that creates that nice flavor seal along the interior edge of your cut of meat. I also think that it can be very easy to over cook thin steaks while searing if you can\u2019t get your skillet super hot.\u00a0<\/span><\/p>\nThe biggest overall benefit of course, is time. If you write off the resting time to bring your meat to room temp, which is passive cooking time, then you\u2019re looking at anywhere from 1-3 hours to sous vide a thick cut steak. The Otto heats in 3 minutes and cooks in anywhere from 5-10 minutes. It\u2019s a huge time savings for equal or better results.<\/span><\/p>\nOne design consideration worth mentioning is that because there are two burners with a dead space in between, you must shift larger cuts to allow them to sear evenly if they span two burners. I wouldn\u2019t call it a flaw as it is definitely pushing it to shove a wall-to-wall steak in there. I would love to see future versions of the oven reduce the space between the burners in order to allow more coverage for bigger steaks. This is a non factor if your steak fits under one burner, and most do in general.\u00a0<\/span><\/p>\nThe catch pan, by the way, is pretty instrumental. Filling it with water reduces the chances that your fat will catch on fire, burning portions of your steak, and it makes cleaning up super easy as you can sluice out the still warm grease water and then brush it clean. I will note, at the risk of some ribbing, that I forgot to put some water in the pan once and may have added some…decorative smoke work to my grill\u2019s face. Cook outdoors.<\/span><\/p>\nPizza<\/b><\/p>\nOtto says you can make pizza in this thing too — and they even make a stone and peel. Well, you can, but I’d say how enthusiastic you get about it is going to sort of depend on what your standards for pizza are.\u00a0<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059066 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/C5048398-8BED-4C77-97DA-F5CD6922D7EF_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><img loading=\"lazy\" class=\"breakout alignnone wp-image-2059065 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/2107C5B0-4408-4289-87D0-3A30AAB58C90_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\nThe pizzas that I made in the Otto with the stone are, uh, they\u2019re fine I guess. It\u2019s absolutely, totally possible to do a little personal-sized pizza in the Otto, especially if you par bake the crust. But anything you do in here is going to pale next to the Ooni. I\u2019d actually much rather just gin a up a little pan pizza that you can do in your regular home oven. There are a lot of reasons to buy the Otto, but pizza should not be a primary one, in my opinion.<\/span><\/p>\n<img loading=\"lazy\" class=\"breakout aligncenter wp-image-2059067 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/0C7BE49A-6984-4C89-847F-7E2A82D95495_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/> <img loading=\"lazy\" class=\"breakout alignnone wp-image-2059068 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg?resize=113,150 113w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg?resize=225,300 225w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg?resize=510,680 510w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/084CBF2C-1A41-417A-B7A7-FD1F56A184D5_1_105_c.jpeg?resize=38,50 38w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\nI did cook a beautiful batch of naan in it though which was lovely. It’s basically common sense. Anything in the flatbread family is going to do wonderful here, but stuff with toppings needs to be par baked because it’s so damn hot.<\/p>\nOther stuff<\/b><\/p>\n<img loading=\"lazy\" class=\"breakout alignnone wp-image-2059077 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg?resize=150,113 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg?resize=300,225 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg?resize=768,576 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg?resize=680,510 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/FA4D9713-5713-43DD-B0BC-7DD1A7E3AE65_1_105_c.jpeg?resize=50,38 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nCan you cook other stuff in the Otto? Yeah, 100%. Basically anything you can throw in a cast iron pan and sear up will do well in the Otto. Examples I\u2019ve tried include peppers and onions, fruit and veg medleys and crispy potatoes drizzled in oil. Because the cast iron gets nice and evenly hot and you have a top broiler it makes for an ideal searing environment. It is hot as hell even at the lower settings though, so you need to keep an eye on it.\u00a0<\/span><\/p>\nShould you buy it?<\/b><\/p>\nOtto Wilde likely have their own ideas about the target market for their grills but for me it’s: has disposable income, loves steak enough to eat it 3x a week and already owns at least one or two other specialty grilling items. Basically, Big Green Egg owners. While something like a BGE is amazing at low and slow and smoking, it takes a hell of a lot to stoke and maintain the heat you\u2019d need to get a caramelizing sear and in the end your steak would definitely be dryer.\u00a0<\/span><\/p>\nThe Otto Grill is basically the consumerized version of a commercial kitchen staple item. Could you buy <\/span><a href=\"https:\/\/www.katom.com\/083-TASM24NG.html?gclid=Cj0KCQjw2or8BRCNARIsAC_ppyYnt5zlIyDFcnypw9n9n29GWkxikp5LWegRqC5r8SESlWS6ZD7_NooaAnaJEALw_wcB\">something like a Salamander<\/span><\/a> for like $1,300? Sure, but at that point you\u2019re a commercial kitchen and you\u2019re gonna need a natural gas plumb and probably a business license. Just rent a strip mall slot or a food truck.\u00a0<\/span><\/p>\nOverall I found the design to be thoughtful, straightforward and reliable. Though I did have some ignition issues as described earlier, this is frank German engineering at its most utility-driven. The Otto Grill is expensive, but does precisely perform the task that it claims to make possible. I have cooked steaks by many different methods over the years and as I mentioned above, some of them are absolute stand-bys because they are really close to restaurant methodology. But for <\/span>steakhouse<\/span><\/i> style crust delivered absolutely consistently with the minimum of <\/span>time and effort<\/span><\/i>, the Otto Grill stands alone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Like many folks this year, I have been cooking a lot. Though I\u2019ve always loved food and have had a deep and abiding interest for the art of cooking, I\u2019ve definitely pushed myself to learn how to do a lot of things from scratch in the kitchen this year. From cooking a decent CTM to […]<\/p>\n","protected":false},"author":8683986,"featured_media":2059078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"ef1da173-39e1-37a0-8e88-79229a41aba3"},"categories":[17396],"tags":[2490,18608,26251,586,5239,33087,8188,3454,250832],"crunchbase_tag":[],"tc_stories_tax":[],"tc_ec_category":[],"tc_event":[],"jetpack_featured_media_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg","shortlink":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/tcrn.ch\/371jVJf","rapidData":{"pt":"","pct":""},"premiumContent":false,"premiumCutoffPercent":1,"featured":true,"subtitle":"This propane powered grill delivers perfect temperature steaks with a caramel crust in less 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Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2059078,"date":"2020-10-11T17:18:47","slug":"cea69586-6de6-4713-a177-676bc4e569f5_1_105_c","type":"attachment","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/10\/11\/the-otto-wilde-grill-delivers-the-drama-of-delicious-restaurant-steak-at-home\/cea69586-6de6-4713-a177-676bc4e569f5_1_105_c\/","title":{"rendered":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c"},"author":8683986,"license":"","authors":[8683986],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":1024,"height":768,"file":"2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg","sizes":{"thumbnail":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=150,113","width":150,"height":113,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=150"},"medium":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=300,225","width":300,"height":225,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=300"},"medium_large":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=768,576","width":768,"height":576,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=1024"},"large":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=680,510","width":680,"height":510,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=680"},"guest-author-32":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=32,32","width":32,"height":32,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=32&h=32&crop=1"},"guest-author-50":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=50,50","width":50,"height":50,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=50&h=50&crop=1"},"guest-author-64":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=64,64","width":64,"height":64,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=64&h=64&crop=1"},"guest-author-96":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=96,96","width":96,"height":96,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=96&h=96&crop=1"},"guest-author-128":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=128,128","width":128,"height":128,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?resize=50,38","width":50,"height":38,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg?w=50"},"full":{"file":"CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg","width":1024,"height":768,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/10\/CEA69586-6DE6-4713-A177-676BC4E569F5_1_105_c.jpeg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"1598295400","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":234925},"source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-cont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is extending some Apple TV+ subs through February 2021 for free"},"content":{"rendered":"Apple told me today that it will be extending Apple TV+ subscriptions that are set to end November 1, 2020 through January 31, 2021 through their billing date in February of 2021.<\/span><\/p>\nThe basic situation is that Apple gave away a free year of Apple TV+ to new device purchasers last year and those are all set to end in November. Apple knows everyone is still looking at a tough winter ahead filled with COVID-related restrictions so it\u2019s bumping those subs out to February.<\/span><\/p>\nMonthly users whose subscription start date is before November 1st, 2020 also get a deal, with a $4.99 credit (the cost of an Apple TV+ subscription) appearing for November, December and January 2021. You do not have to do anything to receive the credit and users will be getting emails notifying them of these extensions\/credits.<\/span><\/p><div class=\"piano-inline-promo\"><\/div>\nAnd, of course, if it gets to hold the total sub number steady through Q4 of a tough economic year, so much the better, right?<\/span><\/p>\nApple TV+ had a bit of a slow burn start, with a big sub onramp in the form of devices and some high-profile launches that were tempered by early reviews of their marquee programming. But people warmed to the shows over time.\u00a0<\/span><\/p>\nI believed at the time that it was a bit of natural sugar crash happening.\u00a0<\/span><\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nPeople love <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/apple\" target=\"_blank\" data-type=\"organization\" data-entity=\"apple\">Apple <\/span><\/a>. People seem to really like the morning show. Critics disliked the morning show. I think it\u2019s absolutely correct to say it got a down draft because it was reviewed as a launch package. <\/p>\nWhether anyone should care when you complain is another thing <a href=\"https:\/\/t.co\/l71GUQ2Ymt\">https:\/\/t.co\/l71GUQ2Ymt<\/a><\/p>\n— Matthew Panzarino (@panzer) <a href=\"https:\/\/twitter.com\/panzer\/status\/1196916700261670912?ref_src=twsrc%5Etfw\">November 19, 2019<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\nThat proved out over time as The Morning Show ended up winning Apple TV+ its first Prime Time Emmy award.\u00a0<\/span><\/p>\nTotal award nominations for Apple Originals now number 114, with 35 wins.\u00a0<\/span><\/p>\nAnd, by the way, Ted Lasso is one of the more clever and humane shows currently streaming at the moment. Please go watch it. It\u2019s a well-acted melange of sport, non-toxic masculinity and heartfelt drama.<\/span><\/p>\nAlso, as a quick note, if you were a day-one purchaser of an iOS device last year, it\u2019s possible that your free year is actually ending October 31. 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He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.<\/p>\n\nHe has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. 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statement on sweep at our venue"},"content":{"rendered":"There have been a <\/span><a href=\"https:\/\/sfpublicpress.org\/luxury-event-company-conducts-homeless-sweep-ahead-of-tech-conference\/\">couple<\/span><\/a> of <\/span><a href=\"https:\/\/www.sfgate.com\/news\/article\/SF-tech-conference-host-conducts-unauthorized-15572369.php\">articles<\/span><\/a> published in the last two days reporting on an impromptu sweep that took place outside of a venue we are using for our TechCrunch Disrupt event in San Francisco this week. We wanted to detail what we know about what happened and the steps that are being taken to make this right.<\/span><\/p>\nThis week we are hosting a virtual version of our TechCrunch Disrupt conference from a studio in San Francisco. In order to stage the show we rented a venue from a company named <\/span><a href=\"https:\/\/npuevents.com\/\">Non Plus Ultra<\/span><\/a>.\u00a0<\/span><\/p>\nYesterday we were informed by Non Plus Ultra that a reporter had reached out to ask about a sweep that had taken place in the early hours of last Thursday morning before our team arrived. This was the first time we had heard about Non Plus Ultra having coordinated an unsanctioned sweep outside of their building.\u00a0<\/span><\/p>\nThis was not an action that we asked Non Plus Ultra to perform and is not something that we would ever ask them to do. Upon further investigation, we discovered that belongings and personal effects had been removed or discarded by a private company hired by Non Plus Ultra.<\/span><\/p>\nThis is absolutely unacceptable, and we\u2019re working to take immediate action. First, we will no longer be working with Non Plus Ultra at any of their venues in San Francisco for any TechCrunch event in the future.\u00a0<\/span><\/p>\nIn addition, Non Plus Ultra has committed to working with local partners <\/span><a href=\"https:\/\/chp-sf.org\/\">Community Housing Partnership<\/span><\/a>\u00a0and <\/span><a href=\"https:\/\/dishsf.org\/\">DISH<\/span><\/a> to support the homeless community on 12th Street. They are also committing to set up a system to replace or, where possible, return property to the people who were unfairly targeted by this sweep. TechCrunch will ensure that Non Plus Ultra follows through on these commitments.\u00a0<\/span><\/p>\nThe city of San Francisco continues to struggle with a housing crisis and a large houseless population. Our neighbors who are living on the streets are suffering even more as they endure a pandemic and hazardous air quality from the California wildfires.<\/span><\/p>\nEveryone deserves to be treated with compassion and humanity, regardless of how or where they live. TechCrunch focuses on technology and the economy that drives it; much of that economy is centered in and around the Bay Area.\u00a0<\/span><\/p>\nMany of us live in San Francisco and in the surrounding areas and we feel it is our basic duty as humans to see that our events benefit the community and do no harm to our neighbors.\u00a0<\/span><\/p>\nTo those affected by this situation we are deeply sorry. We will make every effort to see that this is made right.<\/span><\/p>\nThank you.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"There have been a couple of articles published in the last two days reporting on an impromptu sweep that took place outside of a venue we are using for our TechCrunch Disrupt event in San Francisco this week. 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2019 TechCrunch Include Report"},"content":{"rendered":"It\u2019s no secret that the tech industry is historically white, straight and male.<\/p>\nDespite promises to examine and reform hiring practices so that tech companies big and small better reflect the world we all live in, diversity reports chart a different path: Black, brown, female and LGBTQIA+ folks aren\u2019t getting their representative seats at the table.<\/p>\nAnd now, in the wake of a national response to the killings of George Floyd, Breonna Taylor and Tony McDade by police that has seen millions engage in protests and a seemingly sudden awareness of just how racist the world is, the tech industry has found itself dealing with a crisis of conscience.<\/p><div class=\"piano-inline-promo\"><\/div>\nLeadership in companies everywhere have held meetings — sometimes putting folks of color in the hot seat — to discuss ways to improve awareness around race and devise plans to implement those initiatives (disclosure: I attended one hosted by TechCrunch\u2019s parent company Verizon). HR departments are checking in with staff to somehow ascertain how to improve their modes of operation.<\/p>\nIt is in this climate that TechCrunch is reporting our 2019 events and staff diversity numbers – <a href=\"https:\/\/techcrunch.com\/tag\/techcrunch-include-report\/\">the fourth such report since we started tracking<\/a> – which you can see below. To collect this data, we distributed anonymous, volunteer surveys to the panelists, judges and Battlefield competitors at all of our events. We also distributed a form to staff, which was also volunteer and anonymous.<\/p>\n<hr \/>\n<h2>TechCrunch Events<\/h2>\nIn 2019, we produced six events in three countries in 2019: Disrupt in San Francisco and Berlin; Sessions Robotics, Mobility and Enterprise were held in the Bay Area; and a regional Battlefield in Shenzhen.<\/p>\nOur events draw folks from every corner of the startup world. Whether a founder, an investor onstage or an attendee interested in technology, our events have long served as a place where people could come together to get advice, network, watch the best startups compete on our Battlefield stage and hear from the biggest names in tech.<\/p>\nOur priority at our events is to amplify the voices that have been silenced by the majority. While we continue to see an increase in the number of people of color and white women at our events, we acknowledge that we are still not where we want to be.<\/p>\nBelow are the demographic data on panelists, judges and Battlefield competitors from our 2019 events.<\/p>\n<h3>Disrupt<\/strong><\/h3>\nFor almost 10 years, TechCrunch Disrupt has provided a space for startup founders and investors to exchange ideas, make connections, examine the tech industry and compete on the Battlefield stage. Hundreds of startups across a variety of categories tell their stories to the 10,000 attendees from all around the world.<\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2032773\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png\" alt=\"\" width=\"1024\" height=\"480\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=150,70 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=300,141 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=768,360 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=680,319 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=1536,720 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=2048,960 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/disrupt-2019-sf-berlin.png?resize=50,23 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\nFor the first time, in 2019, we hosted Disrupt SF<\/strong> at a bigger venue, Moscone West. Of the 128 speakers and Startup Battlefield judges who self-reported, 54 identified as women (42%) and 52 identified as people of color (40%). On the Battlefield stage at Disrupt SF, 18 companies competed for the Disrupt Cup. There were six self-identified female founders (33%) and 10 (56%) founders who self-identified as a person of color.<\/p>\nAt Disrupt Berlin<\/strong>, of the 84 speakers and Startup Battlefield judges who self-reported, 32 (38%) identified as women and nine (10%) identified as people of color. Of the 13 companies that competed in Startup Battlefield, four (31%) founders identified as a person of color and five founders (38%) identified as female.<\/p>\nIn 2019, we hosted our Hardware Battlefield<\/strong> competition in Shenzhen, which saw 11 companies take the stage and pitch to a panel of judges. Three (27%) of the 11 founders identified as female and seven (64%) identified as a person of color.<\/p>\nTo complement the pitch competition and highlight the issues faced by those in the Chinese ecosystem, we invited top speakers from the startup world in China and beyond to grace our stage. Of the 39 speakers and judges who self-reported, four (10%) identified as women and 26 (66%) identified as a person of color.<\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2032775\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=1536,864 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=2048,1152 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/battlefield-2019-sf-shzn-berlin.png?resize=50,28 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Sessions<\/h3>\nOur Sessions events are daylong programs dedicated to the popular topics that bring founders, engineers, investors and academics to one place.<\/p>\nTechCrunch Sessions: Robotics<\/strong> continues to be a popular event no matter where we host it. In 2019, Robotics returned to Zellerbach Hall on the campus of UC Berkeley. Of the 32 speakers who self-reported, eight (25%) identified as female and 11 (34%) identified as a person of color.<\/p>\nIn 2019, we launched TechCrunch Sessions: Mobility<\/strong> in San Jose. Of the 38 speakers who self-reported, 10 (26%) identified as female and 8 (21%) identified as a person of color.<\/p>\nWe also launched TechCrunch Sessions: Enterprise<\/strong> in 2019. Of the 40 speakers who self-reported, 12 (30%) identified as female and 12 (30%) identified as a person of color.<\/p>\n<img class=\"aligncenter size-full wp-image-2033370\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/sessions-2019-robotics-mobility-enterprise.jpg\" alt=\"\" width=\"1024\" \/><\/p>\n<h2>TechCrunch Include 3.0<\/h2>\nTechCrunch Include aims to promote diversity by applying resources uniquely available to TechCrunch, including our editorial and events platforms, and by exemplifying the diversity mission in TechCrunch\u2019s own staffing and culture.<\/p>\nIn 2014, we launched the Include program as a donation vehicle. It evolved from that into version 2.0, during which we realized the fulfillment of our plan to be transparent and remain proactive about our diversity and inclusion efforts at our events, on our staff, and in our editorial.<\/p>\nNow, Include 3.0, which launches at Disrupt 2020, we will continue to pursue a collaborative and open relationship with the broader community through partnerships with founder and support organizations, and investor groups. \u00a0Founder organizations will have the opportunity to nominate early-stage founders to participate in the program as well as serve as advisers to TechCrunch Include. Investor groups commit to establishing lasting relationships with founders in the program and to uphold accountability for representation within their organizations and their investment portfolios. And support organizations provide educational resources and mentorships to strengthen and advise the program including all who participate.<\/p>\n<h3>TechCrunch Staff<\/h3>\nEveryone should have access to the immense possibilities that the tech industry provides, but for the actual numbers to reflect this requires actively addressing the very unconscious biases that have contributed to rampant inequality.<\/p>\nAt TechCrunch, our own diversity does not yet reflect this. In 2019, we surveyed our staff, and the results tell us that we have fallen well short of the goal we set. Of 71 editorial, events, business and sales staff, 44 completed the voluntary survey: 70% of the respondents identified as white, 36% identified as women, and 18% identified as LGBTQ+.<\/p>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-2033371\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg\" alt=\"\" width=\"1024\" height=\"1280\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg 3200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=120,150 120w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=240,300 240w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=768,960 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=544,680 544w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=1229,1536 1229w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=1638,2048 1638w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/tc-staff-2019a.jpg?resize=40,50 40w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n <\/p>\nWe understand that diversity is vital to the pursuit of equality, and while we can look at the last few years and see slight improvement, it is just that: slight. We need to focus our efforts so that our stages and our staff represent more accurately the world in which we live. We are not there yet.<\/p>\nAlready in 2020 we have produced two events: Sessions: Robotics in at UC Berkeley — just before California Gov. Gavin Newsom ordered the state to shelter-in-place — and Early Stage, which we produced virtually. We are on track to improve our diversity numbers not only in events but also on staff and we will report them in January 2021.<\/p>\nAs Black Lives Matter protests in response to police brutality continue amid a worsening global pandemic, TechCrunch will continue to produce events that showcase the diverse talent in the startup community.<\/p>\nAnd at the foundation will be a small but mighty team focused on the present so we can bring you the future.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s no secret that the tech industry is historically white, straight and male. Despite promises to examine and reform hiring practices so that tech companies big and small better reflect the world we all live in, diversity reports chart a different path: Black, brown, female and LGBTQIA+ folks aren\u2019t getting their representative seats at the 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He also did a stint in Sydney as group editor of RBI Australia's manufacturing group, which is when he also developed an affinity (a love, really) for cricket.<\/p>\n\nHe has a bachelor's in English from California State University, Chico, and a master's in Liberal Studies from the New School for Social Research in New York.<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/euerkk2gweocct4z8yl4","twitter":"pickavet","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/321129"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}},{"id":8683986,"name":"Matthew Panzarino","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/matthew-panzarino\/","slug":"matthew-panzarino","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/b801d387d4af3749fed05f0f2e82690f?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/matthew.panzarino","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/panzer","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.linkedin.com\/in\/matthewpanzarino","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/matthew-panzarino"},"position":"Editor-in-Chief","cbDescription":"Matthew Panzarino has been a retail jockey, and he founded a professional photography business, as well as a news blog covering the Apple ecosystem. 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Owns shares in ETFs.\nContact Matthew at matthew@techcrunch.com\nPGP Key: https:\/\/keybase.io\/panzer<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/v1477039035\/imwirxrms5q8vnvevunf.png","twitter":"panzer","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/8683986"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"author":[{"id":321129,"name":"Henry Pickavet","url":"","description":"","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/author\/henry-pickavet\/","slug":"henry-pickavet","avatar_urls":{"24":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/1e86d9c92b3cd6f22f7af2317d348375?s=24&d=identicon&r=g","48":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/1e86d9c92b3cd6f22f7af2317d348375?s=48&d=identicon&r=g","96":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/secure.gravatar.com\/avatar\/1e86d9c92b3cd6f22f7af2317d348375?s=96&d=identicon&r=g"},"links":{"facebook":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.facebook.com\/pickavet","twitter":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/twitter.com\/pickavet","linkedin":"https:\/\/web.archive.org\/web\/20201120085708\/http:\/\/www.linkedin.com\/in\/pickavet","crunchbase":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/www.crunchbase.com\/person\/henry-pickavet"},"position":"Editorial Director","cbDescription":"Henry Pickavet is the Editorial Director at TechCrunch.<\/p>\n\nPrior to joining TechCrunch, Henry had a hand in a number of online and print publications, including InternetNews.com as chief copy editor and Government Technology Magazine as managing editor. He also did a stint in Sydney as group editor of RBI Australia's manufacturing group, which is when he also developed an affinity (a love, really) for cricket.<\/p>\n\nHe has a bachelor's in English from California State University, Chico, and a master's in Liberal Studies from the New School for Social Research in New York.<\/p>","cbAvatar":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/crunchbase-production-res.cloudinary.com\/image\/upload\/euerkk2gweocct4z8yl4","twitter":"pickavet","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users\/321129"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/tc\/v1\/users"}]}}],"wp:featuredmedia":[{"id":2034287,"date":"2020-08-20T11:51:06","slug":"include-report-2020b","type":"attachment","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/09\/11\/the-2019-techcrunch-include-report\/include-report-2020b\/","title":{"rendered":"include-report-2020b"},"author":321129,"license":"","authors":[321129],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":3200,"height":1800,"file":"2020\/08\/include-report-2020b.jpg","sizes":{"thumbnail":{"file":"include-report-2020b.jpg?resize=150,84","width":150,"height":84,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=150"},"medium":{"file":"include-report-2020b.jpg?resize=300,169","width":300,"height":169,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=300"},"medium_large":{"file":"include-report-2020b.jpg?resize=768,432","width":768,"height":432,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=1024"},"large":{"file":"include-report-2020b.jpg?resize=680,383","width":680,"height":383,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=680"},"1536x1536":{"file":"include-report-2020b.jpg?resize=1536,864","width":1536,"height":864,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=1536"},"2048x2048":{"file":"include-report-2020b.jpg?resize=2048,1152","width":2048,"height":1152,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=2048"},"guest-author-32":{"file":"include-report-2020b.jpg?resize=32,32","width":32,"height":32,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"include-report-2020b.jpg?resize=50,50","width":50,"height":50,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"include-report-2020b.jpg?resize=64,64","width":64,"height":64,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"include-report-2020b.jpg?resize=96,96","width":96,"height":96,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"include-report-2020b.jpg?resize=128,128","width":128,"height":128,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"include-report-2020b.jpg?resize=50,28","width":50,"height":28,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg?w=50"},"full":{"file":"include-report-2020b.jpg","width":1024,"height":576,"mime_type":"image\/jpeg","source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":448133},"source_url":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/08\/include-report-2020b.jpg","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/media\/2034287"}],"collection":[{"h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big UnitedMasters deal is the way forward for creators looking to secure their bag"},"content":{"rendered":"<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/tiktok\" target=\"_blank\" data-type=\"organization\" data-entity=\"tiktok\">TikTok <\/span><\/a> is right in the jaws of a thorny situation with the U.S. government regarding its ownership, but it’s sending a clear message today that it is not sitting on its heels with big deals. Yesterday, it <a href=\"https:\/\/techcrunch.com\/2020\/08\/17\/tiktok-announces-a-deal-with-unitedmasters-its-first-music-distribution-partnership\/\">announced a deal with UnitedMasters<\/a> to allow artists on TikTok to distribute their songs directly to streaming services and other partners directly.<\/p>\n<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/unitedmasters\" target=\"_blank\" data-type=\"organization\" data-entity=\"unitedmasters\">UnitedMasters <\/span><\/a> is the un-record-label label — in fact, a <a href=\"https:\/\/techcrunch.com\/2017\/11\/15\/united-masters\/\">direct distribution company<\/a> founded by former president of Interscope Records, Steve Stoute. The firm allows musicians (especially budding ones) to pay a competitive distribution rate to get access to Spotify, YouTube, SoundCloud, Apple Music and other services. It also gets them access to analytics, retargeting, CRM tools and individual deals that UM makes with brands like ESPN and the NBA.<\/p>\nNormally, the path between an artist being able to go viral on TikTok and be included in the next <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/boston-celtics\" target=\"_blank\" data-type=\"organization\" data-entity=\"boston-celtics\">NBA <\/span><\/a> 2K or before an official game on the air would be a long one involving a lot of knives out for pieces of the pie. UnitedMasters shortcuts all of this.<\/p><div class=\"piano-inline-promo\"><\/div>\nThe simple scenario is this:<\/p>\n<ul>\n<li>An aspiring artist or songwriter puts out a song or riff on TikTok (likely one of many).<\/li>\n<li>This one has something and it catches on the algorithm and generates numbers.<\/li>\n<li>The creator opts in to participating in UnitedMasters’ program.<\/li>\n<li>They give up a cut of 10% but get direct distribution into the major streaming buckets and potential A-grade partners. (There’s also a $5\/mo <a href=\"https:\/\/www.billboard.com\/articles\/business\/9415821\/united-masters-select-subscription#:~:text=Geared%20to%20iPhone%20and%20Android,subscription%20with%20no%20hidden%20fees.\">subscription option<\/a>.)<\/li>\n<li>They can also market things like tickets, merch and more directly to fans using UM’s customer tools.<\/li>\n<li>The artist keeps 100% of their royalties.<\/li>\n<\/ul>\nWhich is why a tie up with TikTok makes a hell of a lot of sense. One of the biggest issues with viral social platforms has been the way that they reward creators. Twitter’s Vine, of course, squandered their <a href=\"https:\/\/techcrunch.com\/2015\/02\/11\/twitter-acquires-niche-a-startup-that-helps-advertisers-work-with-social-media-celebrities\/\">opportunity there<\/a>. Even YouTube has had major problems providing consistent revenue to many of its top creators, with a long trend toward big hitters monetizing off a platform in order to earn consistent, durable money.<\/p>\nTikTok has already <a href=\"https:\/\/techcrunch.com\/2020\/07\/23\/tiktok-creator-fund-200-million-us\/\">announced a creators fund<\/a> with a significant purse, but it needs to go beyond that. We’ve seen over and over how young creators on the platform create viral waves of attention for TikTok and millions of re-enactments and remixes. Often, though, those creators are offered little recourse to monetize or benefit from their creations. Dance creators and musical talents, often young Black women, are literally crafting culture in real-time on TikTok and the pathways for them to benefit materially are very rare. Sure, it’s great when an originator gets called out by a <a href=\"https:\/\/www.nytimes.com\/2020\/02\/13\/style\/the-original-renegade.html\">Times reporter willing to do the work<\/a> to trace the source, but what about the thousands of others being minted as a real voice on the platform every month?<\/p>\nIt’s beyond time for the creators of The Culture to benefit from that culture. That’s why I find this UnitedMasters deal so interesting. Offering a direct pipeline to audiences without the attendant vulture-ism of the recording industry apparatus is really well-aligned with a platform like TikTok, which encourages and enables “viral sounds” with collaborative performances. Traditional deal structures are not well-suited to capturing viral hype, which can rise and fall within weeks without additional fuel.<\/p>\nIn terms of overall platforms, TikTok clearly has the highest concentration of incredible and un-tapped musical talent on the market. It’s just wild how many creators I see on there that are just flat out as good if not better than what you hear on the radio. Opera, rap, soul, folk, comedy, songwriting… it runs the gamut.<\/p>\nTikTok CEO <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/kevin-mayer\" target=\"_blank\" data-type=\"person\" data-entity=\"kevin-mayer\">Kevin Mayer <\/span><\/a> came to the company after a long stint at Disney ending with a very successful Disney+ launch. Almost immediately, he was dropped into a political firestorm between China and the U.S. government. Parent company <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/bytedance\" target=\"_blank\" data-type=\"organization\" data-entity=\"bytedance\">ByteDance <\/span><\/a> must sell within 90 days, says Trump, or get shut down. Microsoft might buy them. Other tech companies are circling. This deal is a pretty crisp forward-looking signal that TikTok sees a way through this and is not waiting to innovate on one of the trickier components of this era of user-generated businesses.<\/p>\nAnd on top of that, it charts a course for how user-generated platforms should look to service creators and keep them in their universe. All UGC plays garner significant value from the creative energies of their users, but few have found a way to make that relationship reciprocal in a way that feels sustainable.<\/p>\nThis UnitedMasters deal feels different, and the start of a larger trend that could pay big dividends to platforms and, finally, creators.<\/p>\n","protected":false},"excerpt":{"rendered":"TikTok is right in the jaws of a thorny situation with the U.S. government regarding its ownership, but it’s sending a clear message today that it is not sitting on its heels with big deals. Yesterday, it announced a deal with UnitedMasters to allow artists on TikTok to distribute their songs directly to streaming services 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Mayer","slug":"kevin-mayer","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/576740951"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=576740951"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=576740951"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=576740951"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=576740951"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":2026272,"date":"2020-08-02T16:47:43","date_gmt":"2020-08-02T23:47:43","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2026272"},"modified":"2020-08-03T14:03:34","modified_gmt":"2020-08-03T21:03:34","slug":"microsoft-pursuing-tiktok-purchase-with-september-15th-deadline-may-invite-u-s-investors-to-participate","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/08\/02\/microsoft-pursuing-tiktok-purchase-with-september-15th-deadline-may-invite-u-s-investors-to-participate\/","title":{"rendered":"Microsoft pursuing TikTok purchase by September 15th, may invite US investors to deal"},"content":{"rendered":"<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/microsoft\" target=\"_blank\" data-type=\"organization\" data-entity=\"microsoft\">Microsoft <\/span><\/a> has <a href=\"https:\/\/blogs.microsoft.com\/blog\/2020\/08\/02\/microsoft-to-continue-discussions-on-potential-tiktok-purchase-in-the-united-states\/\">posted a statement<\/a> today on its corporate blog that says it will continue discussions on a potential TikTok purchase in the U.S. As a part of the statement, it says that it may invite other “American investors” to participate on a minority basis.<\/p>\nThe company says that this is a result of conversations between CEO <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/person\/satya-nadella\" target=\"_blank\" data-type=\"person\" data-entity=\"satya-nadella\">Satya Nadella <\/span><\/a> and President Trump. That is, basically, the “news” here. <a href=\"https:\/\/techcrunch.com\/2020\/08\/01\/bytedance-and-microsoft-offer-a-deal-to-allow-tiktok-to-remain-in-the-u-s-per-report\/\">Previous reports<\/a> and our own digging pointed to the situation being totally in the hands of the White House, with Microsoft willing to make the buy but having roadblocks in the form of presidential sentiment. If Satya has engaged Trump directly then there could be light at the end of this possibility tunnel after all.<\/p>\n“Following a conversation between Microsoft CEO Satya Nadella and President Donald J. Trump, Microsoft is prepared to continue discussions to explore a purchase of <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/tiktok\" target=\"_blank\" data-type=\"organization\" data-entity=\"tiktok\">TikTok <\/span><\/a> in the United States,” the statement reads. “Microsoft fully appreciates the importance of addressing the President\u2019s concerns. It is committed to acquiring TikTok subject to a complete security review and providing proper economic benefits to the United States, including the United States Treasury.”<\/p><div class=\"piano-inline-promo\"><\/div>\nMicrosoft says that in any case their discussions about acquisition from ByteDance would complete no later than September 15th, 2020 and that it is keeping discussion ongoing with the president and the U.S. government.<\/p>\nThe purchase would cover TikTok operations in the U.S., Canada, Australia and New Zealand and would result in Microsoft owning and operating it in those markets. One region not mentioned here is India, which could provide an interesting future opportunity for both companies if this deal goes down. If Microsoft can position itself as a steward of TikTok, it removes the data issue (if not the over-arching national tensions between China and India).<\/p>\nUnsurprisingly, data and privacy protections \u200bmake an appearance, with Microsoft assuring that “the operating model for the service would be built to ensure transparency to users as well as appropriate security oversight by governments in these countries.”<\/p>\n“Among other measures, Microsoft would ensure that all private data of TikTok\u2019s American users is transferred to and remains in the United States. To the extent that any such data is currently stored or backed-up outside the United States, Microsoft would ensure that this data is deleted from servers outside the country after it is transferred.”<\/p>\nThe historical here (if you can call it that because this whole thing has been the work of but a couple weeks tops) is that Microsoft is <a href=\"https:\/\/techcrunch.com\/2020\/08\/01\/as-threats-to-the-company-mount-tiktok-pushes-back\/\">pursuing TikTok because ByteDance needs to divest it<\/a> in order to keep it running in the U.S., one of its biggest markets. That need arose when the White House decided that it was <a href=\"https:\/\/techcrunch.com\/2020\/08\/01\/bytedance-and-microsoft-offer-a-deal-to-allow-tiktok-to-remain-in-the-u-s-per-report\/\">important to make a stink about data sovereignty<\/a> with relation to the China-owned network. Even though social services of many kinds, including Facebook, Twitter, Google (all of which are banned in China already) and others, offer aggregate data through advertising brokerages that can make deals globally, the opportunity presented itself to run up the anti-China flag and take aim at an easy target — an app that undoubtedly has access to an enormous amount of behavioral data on U.S. citizens and therefore has genuine data privacy concerns.<\/p>\nAnd then there’s the <a href=\"https:\/\/www.vogue.com\/article\/is-sarah-cooper-the-reason-donald-trump-wants-to-ban-tik-tok\">fun Twitter theory<\/a> that Trump just got pissed at a comedian who got very popular making fun of him on the platform.<\/p>\nAnyway, now we have another tock in the TikTok ticking clock. We’ll reach out to all parties, but this looks like it may be the final result of this weekend’s flurry of news on this. We’ll see you Monday morning.<\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft has posted a statement today on its corporate blog that says it will continue discussions on a potential TikTok purchase in the U.S. As a part of the statement, it says that it may invite other “American investors” to participate on a minority basis. 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States","slug":"united-states","taxonomy":"post_tag","_links":{"self":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags\/449557049"}],"collection":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/posts?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/battlefield-companies?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc-media-gallery?tags=449557049"},{"href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/wp-json\/wp\/v2\/tc_video?tags=449557049"}],"curies":[{"name":"wp","href":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/api.w.org\/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":2023093,"date":"2020-07-27T19:22:31","date_gmt":"2020-07-28T02:22:31","guid":{"rendered":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/?p=2023093"},"modified":"2020-07-28T09:48:18","modified_gmt":"2020-07-28T16:48:18","slug":"vicarious-mimics-another-persons-twitter-feed-using-lists-but-it-violates-twitter-rules","status":"publish","type":"post","link":"https:\/\/web.archive.org\/web\/20201120085708\/https:\/\/techcrunch.com\/2020\/07\/27\/vicarious-mimics-another-persons-twitter-feed-using-lists-but-it-violates-twitter-rules\/","title":{"rendered":"Vicariously mimics another person’s Twitter feed using lists, but it violates Twitter rules"},"content":{"rendered":"That Vicariously app you <a href=\"https:\/\/twitter.com\/panzer\/status\/1287861939121487877?s=20\">might have seen<\/a> pop up in your Twitter feed via a little viral growth hacking has run aground on <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/twitter\" target=\"_blank\" data-type=\"organization\" data-entity=\"twitter\">Twitter’s <\/span><\/a> automation rules. We reached out about it after it started spamming my feed with “so and so has added you to a list” notifications, and Twitter says that the app is not in compliance.<\/p>\nUpdates below.<\/strong><\/p>\nTo be fair, they did also say they “love” it — but that it will have to find a different way to do what it does.<\/p><div class=\"piano-inline-promo\"><\/div>\n“We love that Vicariously uses Lists to help people find new accounts to follow and get new perspectives. However, the way the app is currently doing this is in violation of Twitter’s <a href=\"https:\/\/help.twitter.com\/en\/rules-and-policies\/twitter-automation\">automation rules<\/a>,” Twitter said in a statement. “We’ve reached out to them to find a way to bring the app into compliance with our rules.”<\/p>\nThe app was made by Jake Harding, an <a href=\"https:\/\/twitter.com\/JakeHarding\/status\/1283826664502247424\">entrepreneur who built it as a side project<\/a>.<\/p>\n<div id=\"attachment_2023096\" style=\"width: 1858px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2023096\" loading=\"lazy\" class=\"wp-image-2023096 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png\" alt=\"\" width=\"1848\" height=\"1336\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png 1848w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=150,108 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=300,217 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=768,555 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=680,492 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=1536,1110 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.16.41-PM.png?resize=50,36 50w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/>Image Credits: Vicariously<\/p><\/div><\/p>\nThe app, <a href=\"https:\/\/vicariously.io\/\">which you can find here<\/a>, enumerates the followers of a target account and builds a list out of the accounts that it follows. This enables you to create lists that are snapshots of the exact (minus algorithmic tweak) feed that any given user sees when they open their app. Intriguing, right?<\/p>\nWell, it turns out Twitter has done this\u00a0themselves<\/em> twice before. <a href=\"https:\/\/techcrunch.com\/2011\/05\/26\/now-you-can-see-twitter-the-way-i-see-twitter\/\">Once in 2011<\/a> and <a href=\"https:\/\/twitter.com\/panzer\/status\/1287874420015370240?s=20\">originally waaaay back in 2009<\/a>. The product had a built-in feature that allowed you to just click through and view someone’s follower graph as a feed with a tap.<\/p>\nI was there in 2009 when it was a thing, and I can tell you that it was just flat-out cool to see someone else’s graph going by. In the early growing days it was very interesting to see who was following who or what. It sort of taught you how to “do” Twitter when everyone was learning it together. I can see why Harding wanted a duplicate of this in order to re-create this feeling of “snapshotting” someone else’s info apparatus.<\/p>\nUnfortunately, one of the big side effects of the way that Vicariously duplicates this feature using an automated “list builder” is that it spams every person it adds to the list, given that Twitter always<\/em> notifies you when someone adds you to a list and there is no current way to alter that behavior.<\/p>\nSo you see a lot of “<a href=\"https:\/\/twitter.com\/search?q=added%20you%20to%20their%20lists&src=typed_query\">added to their list<\/a>” tweets and notis.<\/p>\n<img loading=\"lazy\" class=\"aligncenter size-medium wp-image-2023098\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?w=300\" alt=\"\" width=\"300\" height=\"66\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png 948w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?resize=150,33 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?resize=300,66 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?resize=768,170 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?resize=680,151 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/07\/Screen-Shot-2020-07-27-at-7.18.12-PM.png?resize=50,11 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\nThere are also other issues with the way that Vicariously works to build public lists of people’s follower graphs. There is potential for abuse here in that it could be used to target the people that a targeted account follows. One of the major reasons Twitter killed this feature twice is that the whole thing feels hyper personal. Your Twitter follower graph is something that you, theoretically, curate. Though a lot of people have become more performative with follows and instead, ironically, add the people they want to “follow” to lists.<\/p>\nHaving your graph public is something that felt exciting and connective at one point in Twitter’s life. But the world may be too big and too nasty now for something like this to feel really comfortable if it ever spreads beyond the technorati\/Twitter power user crowd. We’ll see, I guess.<\/p>\nOh, and Twitter, it is about time you built in a “can not be added to lists” feature. Otherwise, as someone reminded me via DM, you run the risk of <a href=\"https:\/\/techcrunch.com\/2010\/10\/07\/conspiracies-privacy-spam-and-nambla-facebook-groups-are-fun\/\">making all of the same mistakes as Facebook<\/a>.<\/p>\nUpdate July 27th 7:50 PM PT. <\/strong>Harding posted some tweets from the official Vicariously account noting that he is adding some privacy controls to the app. He also notes that he’s hoping to work with the Twitter developer relations team to build out the product in a way that prevents abuse.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nUpdate on privacy controls. Two settings have been added:<\/p>\n* prevent others from creating lists based on your follows * prevent others from adding you to lists created through vicariously<\/p>\nThis won't address everyone's concerns, but it does give you control at the very least.<\/p>\n— Vicariously (@getvicarious) <a href=\"https:\/\/twitter.com\/getvicarious\/status\/1287940952728846337?ref_src=twsrc%5Etfw\">July 28, 2020<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\nFinally, I've been overwhelmed with the feedback I've received today. Much of it positive, some of it negative, all of it appreciated.<\/p>\nI have a bunch of thoughts and opinions on today's opening of pandora's box, but I'll save those for my personal account \u270c\ufe0f \/cc <a href=\"https:\/\/twitter.com\/JakeHarding?ref_src=twsrc%5Etfw\">@JakeHarding<\/a><\/p>\n— Vicariously (@getvicarious) <a href=\"https:\/\/twitter.com\/getvicarious\/status\/1287940956176519170?ref_src=twsrc%5Etfw\">July 28, 2020<\/a><\/p><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"That Vicariously app you might have seen pop up in your Twitter feed via a little viral growth hacking has run aground on Twitter’s automation rules. We reached out about it after it started spamming my feed with “so and so has added you to a list” notifications, and Twitter says that the app is 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launches Path to Apple Card, a 4-month credit worthiness improvement program"},"content":{"rendered":"<a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/apple\" target=\"_blank\" data-type=\"organization\" data-entity=\"apple\">Apple <\/span><\/a> is launching an interesting new Apple Card program for people who have their application declined.<\/p>\nDeclined Apple Card applicants may begin seeing notifications on their device later today that offer them the Path to Apple Card program. It’s an opt-in<\/strong> program that can run for up to 4 months. It leverages the information that <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/goldman-sachs\" target=\"_blank\" data-type=\"organization\" data-entity=\"goldman-sachs\">Goldman Sachs <\/span><\/a> used to determine their credit worthiness to outline why they were declined and to help them improve the specific financial markers that would make them more likely to get approved next time.<\/p>\nOnce a user opts in on their device, they get a once-a-month update on their progress on specific tasks that are personalized to their rating.<\/p><div class=\"piano-inline-promo\"><\/div>\nExamples include:<\/p>\n<ul>\n<li>Resolving past due balances.<\/li>\n<li>Making payments to secured and unsecured debt accounts on time.<\/li>\n<li>Lowering credit card and personal loan debt.<\/li>\n<\/ul>\nThe updates also include specific steps to take to improve each of those markers.<\/p>\nOnce a customer has completed the program, they are invited to reapply to Apple Card.<\/p>\n<div id=\"attachment_2009795\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2009795\" loading=\"lazy\" class=\"wp-image-2009795 size-medium\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?w=300\" alt=\"\" width=\"300\" height=\"165\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png 1268w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?resize=150,82 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?resize=300,165 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?resize=768,422 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?resize=680,373 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-12.01.30-PM.png?resize=50,27 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Image Credits:<\/strong> Apple<\/p><\/div><\/p>\nDoubtless the points above seem pretty straightforward to anyone with strong basic knowledge of how credit works. But I encourage anyone to whom those seem simple to consider how many<\/em> people do not<\/em> have a real window into the factors that determine whether an underwriting process at a financial firm accepts or rejects their application. No other interactive program like this exists in the credit card world as far as I know.\u00a0<\/em><\/p>\nNormally, when you get a decline from a major credit card bureau, you get a message that you’ll get a letter in the mail days from now with “reasons” why you’ve been declined. The result is usually a bunch of paper with a relatively unhelpful single sentence telling you the factor that was an issue. Nothing proactive.<\/p>\n<div id=\"attachment_2009782\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2009782\" loading=\"lazy\" class=\"wp-image-2009782 size-medium\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?w=300\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png 2446w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=150,93 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=300,187 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=768,479 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=680,424 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=1536,957 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=2048,1276 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-29-at-11.58.20-AM-2.png?resize=50,31 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Image Credits:<\/strong> Apple<\/p><\/div><\/p>\nOn the privacy front, Apple only knows whether you have chosen to participate in the program. It does not retain personally identifiable information or know details about the participants’ financial situation. Goldman Sachs is also not sharing this data with third parties for advertising or marketing. Pretty much the same deal as the Apple Card itself.<\/p>\n<div id=\"attachment_2009788\" style=\"width: 185px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-2009788\" loading=\"lazy\" class=\"vertical wp-image-2009788 size-medium\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?w=175\" alt=\"\" width=\"175\" height=\"300\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png 1397w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=87,150 87w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=175,300 175w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=768,1319 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=396,680 396w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=894,1536 894w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=1192,2048 1192w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/06\/iPhoneXS-SpaceGray-AppleCard-ChooseAmount_PR-SCREEN.png?resize=29,50 29w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/>Image Credits: Apple<\/p><\/div><\/p>\nI’ve been bullish before on the way that Apple Card handles fiscal transparency. The “payment wheel” inside the card’s interface on iOS devices is one of the clearest, most well-made interfaces for any credit card ever offered. The approach Apple takes — an all out effort to make it as easy as possible not<\/em> to pay interest on purchases unless you absolutely feel you want to — is wildly different from the industry norms.<\/p>\nThis additional financial health tool fits well within that overall philosophy. As a side benefit, these steps will doubtless result in an overall credit score improvement for participants.<\/p>\nApple has also recently <a href=\"https:\/\/www.apple.com\/apple-card\/financial-health\/\">launched an additional website<\/a> that details the exact criteria that Goldman Sachs uses to determine acceptance and credit limit. It also offers additional details about things like how interest is calculated for the platform.<\/p>\nArticle updated to note that the invites to participate are received\u00a0on devices.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Apple is launching an interesting new Apple Card program for people who have their application declined. Declined Apple Card applicants may begin seeing notifications on their device later today that offer them the Path to Apple Card program. It’s an opt-in program that can run for up to 4 months. 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Apple\u2019s Schiller says position on Hey app is unchanged and no rules changes are imminent"},"content":{"rendered":"In a brief call today about <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/basecamp\" target=\"_blank\" data-type=\"organization\" data-entity=\"basecamp\">Basecamp\u2019s <\/span><\/a> Hey email app from the iOS App Store, <a class=\"crunchbase-link\" href=\"https:\/\/crunchbase.com\/organization\/apple\" target=\"_blank\" data-type=\"organization\" data-entity=\"apple\">Apple\u2019s <\/span><\/a> Phil Schiller told me that there would currently be no changes to its rules that would allow the app to continue to be offered.<\/p>\n\u201cSitting here today, there\u2019s not any changes to the rules that we are considering,\u201d Schiller said. \u201cThere are many things that they could do to make the app work within the rules that we have. We would love for them to do that.\u201d<\/p>\nThe call came after <a href=\"https:\/\/techcrunch.com\/2020\/06\/17\/apple-doubles-down-on-its-right-to-profit-from-other-businesses\/\">several days of public scrutiny of Apple\u2019s handling of the Hey app<\/a>. After an initial approval, the developers at Basecamp, including two of its founders, David Heinemeier Hansson and Jason Fried, took to Twitter to note that an update had been repeatedly rejected, with the core of the argument being that they were not offering an in-app purchase for the full service in addition to offering it on the Hey website.<\/p><div class=\"piano-inline-promo\"><\/div>\nThe current experience of the Hey app as a user downloading it from the App Store is that it does nothing. It is an app that requires you to subscribe to the Hey service on the web before it becomes useful.<\/p>\n\u201cYou download the app and it doesn\u2019t work, that\u2019s not what we want on the store,\u201d says Schiller. This, he says, is why Apple requires in-app purchases to offer the same purchasing functionality as they would have elsewhere.<\/p>\nTo be clear, this is against the App Store rules for most apps. The exceptions here are apps that are viewed as “readers” that only display external content of certain types, like music, books and movies \u2014 and apps that only offer bulk pricing options that are paid for by institutions or corporations rather than the end user.<\/p>\nSchiller is clear on our call that Hey does not fit these rules.<\/p>\n\u201cWe didn\u2019t extend these exceptions to all software,\u201d he notes about the “reader” type apps \u2014 examples of which include Netflix. \u201cEmail is not and has never been an exception included in this rule.\u201d<\/p>\nIn fact, Hey\u2019s Mac App was rejected for the exact behavior for which the iOS app is being targeted. Schiller says that the iOS app\u2019s original version was approved in error, and should never have shipped to the store.<\/p>\nThe questions, then, really center around whether this should be the case, rather than is there some sort of arcane vision of the current App Store rules that would allow the Hey app to continue to be on the store.<\/p>\nI asked Schiller if this meant Apple felt entitled to a portion of the revenue of every business that had an app, regardless of whether that business was an iOS-first.<\/p>\n\u201cI get why there\u2019s a question here,\u201d he says. \u201cBut that\u2019s not what we\u2019re doing.\u201d<\/p>\nSchiller says that there are a number of decisions about how to charge customers that Basecamp could have made to make the app acceptable under current rules. He lists several, including charging different prices in the app and on the web, and offering a free version with additional functions.<\/p>\nBut, he says, if you\u2019re going to charge for it and<\/i> it is a digital service, then Apple wants developers to use the in-app purchase mechanic and Apple payment system to ensure that users have a good experience in the app and that the payment system is secured.<\/p>\nOne way that Hey could have gone, Schiller says, is to offer a free or paid version of the app with basic email reading features on the App Store, then separately offered an upgraded email service that worked<\/i> with the Hey app on iOS on its own website. Schiller gives one more example: an RSS app that reads any feed, but also reads an upgraded feed that could be charged for on a separate site. In both cases, the apps would have functionality when downloaded on the store.<\/p>\nOther options are more familiar to many users, which includes a completely free app with an upsell that is also an in-app purchase.<\/p>\nUnfortunately, of course, the current rules would prevent Hey from advertising or even mentioning any upgraded service, and that would have to be marketed through off-app channels.<\/p>\nThe <a href=\"https:\/\/techcrunch.com\/2020\/06\/17\/apple-doubles-down-on-its-right-to-profit-from-other-businesses\/\">ongoing debate around the issue<\/a> is summed up well by Sarah Perez on TechCrunch yesterday and I encourage you to read that if you\u2019re not up to date. And just today <a href=\"https:\/\/www.nytimes.com\/2020\/06\/18\/technology\/apple-ios-facebook-gaming-app.html\">a story in the Times landed<\/a> about Facebook\u2019s gaming app having been rejected for rules five times. All of this brewing a perfect storm in advance of Apple\u2019s WWDC conference aimed at developers and nearly day and date with the launch of an <a href=\"https:\/\/www.nytimes.com\/2020\/06\/16\/business\/apple-app-store-european-union-antitrust.html\">EU antitrust investigation.<\/a><\/p>\nI\u2019ve been thinking hard about it myself, as someone who covers Apple extensively and has often been witness to the behind-the-scenes anxiety that developers have about whether Apple will reject an app from one moment to the next because of a personal interpretation of the App Store rules.<\/p>\nI think that, for me, it boils down to some simple observations. The fact is that Hey violates app store rules. Which means that the question is not “how can we contort those rules or squint enough to justify it” but instead “should those be the rules”?<\/p>\nAs far as why Apple would look at a situation like this and not see an obvious minefield, I believe that it internally thinks that it is doing the right and just thing. It built the platform, it deserves to profit from that platform which does contribute enormous economic impact to both digital and physical sectors. And there are<\/em> indisputable security and privacy benefits to Apple controlling the payments platform.<\/p>\nAnd for those that would say “but surely it sees the optics!” I think that those people often underestimate the power of scale. Apple approves some 100,000 apps every week and the vast majority of rejections are for minor issues quickly fixed. That kind of scale can often bend perception on behalf of an organization and its guiding forces, because they see a vast calm sea with a few breakers \u2014 where the media is focused on the breakers alone.<\/p>\nHere\u2019s how I feel about that, though, and where the blind spots may lie here.<\/p>\n<ol>\n<li class=\"p1\">There may be (and my back channel, and <a href=\"https:\/\/stratechery.com\/2020\/hey-v-apple-follow-up-shopify-and-walmart-three-follow-ups\/\">other people\u2019s back channels<\/a>, indicate that there is) a large groundswell of resentment and irritation with the App Store that goes un-expressed because people are afraid and need it to survive.<\/li>\n<li class=\"p1\">Sometimes the source of the criticism matters \u2014 Hansson may be annoying and vociferous and takes a worst-motivations stance in his public comms, but change and self examination do not always originate with people who we consider to be our friends or allies. And it is twice as hard to apply the change that comes from people who are angry and seemingly unkind \u2014 but maybe right.<\/li>\n<\/ol>\nCall me naive, but I do feel that there is a superset of genuine, core values that Apple\u00a0does apply<\/em> to its business in a way that is genuinely unique among big corporations. I’m sure some people will disagree (read: many) but I’ve seen it first-hand in covering the company and in discussions (official and personal) with many, many, many of its executives and rank and file employees over the years. <a href=\"https:\/\/daringfireball.net\/2020\/06\/hey_app_store_rejection_flimsiness\">Much like John Gruber<\/a> I find it hard to square the circle with finding a way forward here that sets aside “we are doing what is right” for “what is the right thing to do”?<\/p>\nShortly before publishing this interview, Apple provided a letter to TechCrunch that was also sent to Fried and Hey.<\/p>\nThe letter reiterates the reasons Apple says that Hey does not comply with current App Store policy. It reads, in part:<\/p>\n\u201cThank you for being an iOS app developer. We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users. These apps do not offer in-app purchase \u2014 and, consequently, have not contributed any revenue to the App Store over the last eight years. We are happy to continue to support you in your app business and offer you the solutions to provide your services for free \u2014 so long as you follow and respect the same App Store Review Guidelines and terms that all developers must follow.\u201d<\/p>\nSo for now, no thawing.<\/p>\nFull letter follows:<\/p>\n<blockquote>\nHello Jason,<\/p>\nWe are writing to let you know the appeal results for your app, HEY Email.<\/p>\nThe App Review Board evaluated your app and determined that the rejection was valid. Your app does not comply with the App Store Review Guidelines detailed below. As you are aware, this is the reason your Hey Email app was rejected when it was submitted to the Mac App Store on June 11, 2020.<\/p>\nThe HEY Email app is marketed as an email app on the App Store, but when users download your app, it does not work. Users cannot use the app to access email or perform any useful function until after they go to the Basecamp website for Hey Email and purchase a license to use the HEY Email app. This violates the following App Store Review Guidelines:<\/p>\nGuideline 3.1.1 – Business – Payments – In-App Purchase<\/p>\nIf you want to unlock features or functionality within your app, you must use in-app purchase. Your app requires customers to purchase content, subscriptions, or features outside of the app, but those items are not available as in-app purchases within the app as required by the App Store Review Guidelines.<\/p>\nGuideline 3.1.3(a) – Business – Payments – \u201cReader” Apps<\/p>\nReader apps may allow users to access previously purchased content and content subscriptions. Your mail app is not one of the content types allowed under this guideline for “Reader\u201d apps (specifically: magazines, newspapers, books, audio, music, video, access to professional databases, VOIP, cloud storage, or approved services such as classroom management apps). Therefore, customers must be given the option to purchase access to features or functionality in your app using in-app purchase.<\/p>\nGuideline 3.1.3(b) – Business – Payments – Multiplatform Services<\/p>\nApps that operate services across multiple platforms may allow users to access content, subscriptions, or features they have acquired in your app on other platforms or on your website, provided those items are also available as in-app purchases within the app. Your HEY Email app does not offer access to content, subscriptions, or features as in-app purchases within the app. In fact, the app does not function as an email app or for any purpose until the user goes to the Basecamp Hey Email website to start a free trial or purchase a separate license to use the app for its intended purpose.<\/p>\nNext Steps<\/p>\nTo resolve this issue, please revise your app such that it does not violate any of the App Store Review Guidelines and terms.<\/p>\nThere are a number of ways that you could revise your app or service to adhere to the App Store Review Guidelines. Customers who have previously purchased access to content, subscriptions, or features elsewhere may continue to access these items in your app, as long as new iOS customers are given the option to purchase access using in-app purchase as required by the App Store Review Guidelines.<\/p>\nIf you would prefer not to offer users the option of in-app purchases, you could consider having the app function as marketed \u2014 an email client that works with standard IMAP and POP email accounts, where customers can optionally configure the Hey Email service as their preferred email service provider. This would allow the app to function as an email client without requiring an additional payment to use its features and functionality. Under this approach, what you sell on your website is clearly an email service separate from the function of your app as distributed on the App Store.<\/p>\nWe are here as a resource as you explore these or other ideas to bring the Hey Email app within compliance of the App Store Review Guidelines and terms.<\/p>\nThank you for being an iOS app developer. We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users. These apps do not offer in-app purchase \u2014 and, consequently, have not contributed any revenue to the App Store over the last eight years. We are happy to continue to support you in your app business and offer you the solutions to provide your services for free \u2014 so long as you follow and respect the same App Store Review Guidelines and terms that all developers must follow.<\/p>\nWe hope to assist you in offering the Hey Email app on the App Store.<\/p>\nSincerely,<\/p>\nApp Review Board<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"In a brief call today about Basecamp\u2019s Hey email app from the iOS App Store, Apple\u2019s Phil Schiller told me that there would currently be no changes to its rules that would allow the app to continue to be offered. \u201cSitting here today, there\u2019s not any changes to the rules that we are considering,\u201d Schiller 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Oct	NOV	Dec
	20
2019	2020	2021

Matthew Panzarino

Editor-in-Chief

The Latest from Matthew Panzarino

Yeah, Apple’s M1 MacBook Pro is powerful, but it’s the battery life that will blow you away

Apple MagSafe Duo Charger Review: Useful, but expensive and underwhelming

iPhone 12 mini Review: Tiny package, big bang

Review: The iPhone 12 Pro Max is worth its handling fee

TikTok stars got a judge to block Trump’s TikTok ban

Apple search crawler activity could signal a Google competitor, or a bid to make Siri a one-stop shop

Backed by Mr. Beast and Nadeshot, Backbone One could finally crack mobile gaming

Review: iPad Air, smooth criminal

Review: iPhone 12 and iPhone 12 Pro, two gems, one jewel

Crypto-driven marketplace Zora raises $2M to build a sustainable creator economy

EBay takes a bite at StockX and GOAT with sneaker authentication for sales $100+ in the US

The Otto Wilde Grill brings the drama of delicious restaurant steak home

Apple is extending some Apple TV+ subs through February 2021 for free

TechCrunch statement on sweep at our venue

The 2019 TechCrunch Include Report

TikTok’s big UnitedMasters deal is the way forward for creators looking to secure their bag

Microsoft pursuing TikTok purchase by September 15th, may invite US investors to deal

Vicariously mimics another person’s Twitter feed using lists, but it violates Twitter rules

Apple launches Path to Apple Card, a 4-month credit worthiness improvement program

Interview: Apple’s Schiller says position on Hey app is unchanged and no rules changes are imminent