
By William Schmarzo | Article Rating: |
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December 27, 2017 04:00 PM EST | Reads: |
1,051 |

As we end 2017, I’m tired of writing “lecturing” blogs about what organizations should be doing to master data monetization in order to power their business models and achieve digital transformation. While the objective of every organization should be to master big data and data science (artificial intelligence, machine learning, deep learning) to drive “data monetization,” let’s take a breath and have some fun.
My recent ankle surgery afforded me the opportunity to binge watch “Game of Thrones.” As I watched the impending battle between the White Walkers and humanity, I couldn’t help but identify a number of lessons that we can learn from Jon Snow’s battle with the leader of the White Walkers…and the power of Valyrian steel! Game of Thrones and data, not exactly two things you think are in harmony, but this is where I find myself.
Figure 1: White Walker’s “Oh Sh*t” moment when he realizes Jon Snow’s sword is made of Valyrian steel…Oh yea!
So let’s grab our favorite Valyrian steel sword and stop the White Walkers from hindering data monetization!
- “Reporting” White Walker. The “Reporting” White Walker is still fixated on developing reports and dashboards that monitor what happened versus building advanced analytics to predict what’s likely to happen. If I can predict what’s likely to happen, then I can prescribe corrective or preventive actions to either avoid (or prevent) costly situations or uncover new monetization opportunities. Being able to leverage big data with data science to predict what’s likely to happen in order to prescribe corrective actions is the heart of the data monetization process.
See “Using Data Analytics to Prevent, Not Just Report” for more details on monetizing predictive data analytics.
- “Technology First” White Walker. Almost every organization seems to want to start their data monetization efforts by loading up on technology. But starting with the technology is like pushing a rope. Organizations need to first understand what’s important to the business by identifying use cases and the financial value of those use cases. Then, take the time to understand and envision how big data and data science can enable those use cases. It is the business and operational use cases, and the financial values of those use cases that underpin an organization’s data monetization efforts.
See “Artificial Intelligence is not Fake Intelligence” for more details on the maturity of artificial intelligence and its role in data monetization.
- “Data Warehouse” White Walker.Announcing that you are going to drive your big data and data science journey via your data warehouse is like declaring you’re going to the moon and then climbing a tree. Yes, it’s true you’re closer, but you can’t get to the moon from the top of a tree. Instead, organizations need to embrace the data lake as the “collaborative value creation” platform that enables the organization’s data monetization efforts. The data lake is the ideal platform for data exploration in order to identify variables and metrics that might be better predictors of business and operational performance.
See “Data Lake Business Model Maturity Index” for more details on how to transform your data lake into a “collaborative value creation” platform.
- “It’s an IT Problem” White Walker. Business leaders who think data monetization is an IT (Information Technology) function are doomed to march with the army of the dead. The data monetization process starts with, and is hinged on, identifying, validating and prioritizing the organization’s key business and operational use cases.That requires intimate and early business stakeholder involvement to drive that process, and as equally important, to determine the financial ramifications (e.g., return on investment, net present value, internal rate of return) from optimizing those use cases.
See the blog “Use Case Identification, Validation and Prioritization” for more details on stopping the “It’s an IT Problem” White Walker.
- “No Chief Data Officer” White Walker. You may already know from my previous blogs how much I dislike the “Chief Data Officer” (CDO) title. Many organizations implement the CDO role to offload the data management tasks of the CIO. I prefer to view the CDO as the “Chief Data Monetization Officer” whose primary business responsibility is to identify strategies for maximizing the organization’s data monetization efforts; to lead the organization’s initiatives around integrating data and analytics to optimize the organization’s key business and operational use cases; and determine the associated economic value of those data sources and analytics.
See” Chief Data Officer: The True Dean of Big Data?” for more details on defining the role of the CDO.
- “Data is a Cost” White Walker. Too many organizations still think 1) data is a cost to be minimized and 2) make it the responsibility of the IT organization to do that. For example, while Hadoop can certainly be used to reduce an organization’s Extract Transform Load (ETL) costs in populating their data warehouse, the real value of the data is in the unique asset characteristics of these digital business assets. These assets never deplete, never wear out, and can be used across an infinite number of use cases at near-zero marginal cost. Organizations don’t have any other assets with those unique and exploitable characteristics. Data isn’t the new oil; Data is the sun!
See “Economic Value of Data (EvD) Challenges” and the associated University of San Francisco research paper for more details on embracing a data science and economics perspective to data monetization.
So grab your Valyrian steel sword and act today to stop these data monetization White Walkers! Otherwise be prepared to enjoy taking orders from a White Walker (and I notice they don’t spend much time at Starbucks or Chipotle).
Winter is coming…
The post Lessons from Game of Thrones: Stopping the White Walkers of Data Monetization appeared first on InFocus Blog | Dell EMC Services.
CloudExpo | DXWorldEXPO have announced the conference tracks for Cloud Expo 2018, introducing DXWorldEXPO.
DXWordEXPO, colocated with Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA.
Digital Transformation (DX) is a major focus with the introduction of DXWorld Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of DXWorldEXPO® - Digital Transformation Conference & Expo has announced its conference agenda, with three major themes:
* Technology - The Revolution Continues
* Economy - The 21st Century Emerges
* Society - The Big Issues
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DXWorldExpo has organized these issues along 10 tracks with more than 500 of the world's top speakers coming to Istanbul to help change the world."
There are 10 tracks running throughout the event and following the major themes. More than 500 breakout sessions will be featured, along with keynotes and general sessions from some of the world's top technology, business, and societal leaders. The event will be held over five days in Istanbul, reflecting the global nature of Digital Transformation and the city's long and historic role as a key business and intellectual center and linchpin between East and West.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
DX World Expo's Global Themes and Tracks are as follows:
Technology - The Revolution Continues
DX Tech: Data-Driven Global 2000
DX Tech: The Blockchain Challenge
DX Tech: AI and Cognitive
DX Tech: The Global Cloud
Economy - The 21st Century Emerges
DX Econ: Software is Rewriting the World
DX Econ: Smart Cities, Nations, and Regions
DX Econ: FinTech and the Token Economy
DX Econ: The Industrial Internet and Industrie 4.0
Society - The Big Issues
DX Society: Environment
DX Society: Education
DX Society: Agriculture
DX Society: Health Care
Call for Papers -speaking opportunities- as well as sponsorship and exhibit opportunities will open on November 1, 2017.
World's Most Important Tech Event
DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 international banks will be among sponsors of its FinTech/InsurTech track.
Gaining a better understanding of customers and acting upon this information is the foundation of Digital Transformation (DX) in the enterprise. Applying the latest technologies in this area is the key to driving new topline revenue opportunities.
Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT.
Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives. There are more than a dozen Global 2000 companies in Turkey, including Isbank, Garanti Bank, other financial institutions, Turk Telecom, Turkcell, Turkish Airlines, and ENKA.
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
More Management Quotes
"For the past 10 years at Cloud Expo, we've helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security," said Fuat Kircaali, Chairman and founder of DX World Expo, LLC.
"As a report from the World Economic Forum and Accenture recently stated, 'Companies need to fundamentally change the way they identify, develop and launch new business ventures.' We agree," said Carmen Gonzalez, president of DX World Expo, LLC.
"Digital Transformation is the key issue driving the global enterprise IT business," said Roger Strukhoff, Conference Chair and Executive Director of the Tau Institute for Global ICT Studies. "DX is most prominent among Global 2000 enterprises and government institutions. Our new event in Istanbul brings together the top companies and delegates from around the world, who are transforming the world."
2018 Conference Agenda and Tracks, June 5-7, Javits Center
Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC
Cloud Expo covers all of these tools, with the most comprehensive program and more than 120 top world-class speakers throughout our Industry presenting Keynotes, General Sessions, Breakout Sessions along eight focused tracks, as well as our signature Power Panels. Our expo floor brings together the world's leading companies throughout the world of Cloud Computing, DX, and all they entail.
As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities. Cloud-native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.
Cloud Expo is the world's most important, independent event where technology buyers and vendors meet to experience and discuss the big picture of Digital Tranformation and all of the strategies, tactics, and tools they need to realize their goals.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Only Cloud Expo brings together all this in a single location:
- Cloud Computing
- Big Data & Analytics
- Software-Defined Infrastructure
- Industrial IoT
- Industry 4.0
- Artificial Intelligence
- Cognitive Computing
- Microservices
- Machine Learning
- DevOps
- WebRTC
- FinTech
- Digital Transformation
Attend Cloud Expo. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Download Show Prospectus ▸ Here
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
2018 Conference Agenda and Tracks, June 5-7, Javits Center
Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Download Show Prospectus ▸ Here
Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.
Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.
Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
- Online advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
- Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
- Tweetup to over 75,000 plus followers
- Press releases sent on major wire services to over 500 industry analysts.
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)
@CloudExpo | @ThingsExpo 2018 New York
(June 12-14, 2018, Javits Center, Manhattan)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Sponsorship Opportunities
Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
- Online targeted advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
- Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.
@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.
Speaking Opportunities
The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
About @CloudEXPO and @DXWorldEXPO
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), and DXWorldEXPO® (@ExpoDX).
@CloudExpo® and @ThingsExpo® are registered trademarks of CLOUD EXPO INC.
DXWorldEXPO® is a registered trademark of DX WORLD EXPO LLC.
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Published December 27, 2017 Reads 1,051
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More Stories By William Schmarzo
Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice. As a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.
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