Create & manage posts for your Business Profile

When you post updates on your Business Profile, you can share announcements, offers, updates, and event details directly with your customers on Search and Maps.

When customers find your latest business info and updates, they can make better decisions as they browse. When you post to your Business Profile, it helps you:

• Improve your customer experience by communicating up-to-date info.
• Promote your sales, specials, events, news, and offers.
• Engage with your customers through posts that have videos and photos.

Learn about posts for your Business Profile

Posts can include text, photos, or videos which are visible to customers in:

• The “Updates” or “Overview” tabs of the Business Profile on mobile on Search and Maps
• The “From the owner” section of the Business Profile on your computer on Search and Maps.
• Featured posts that are added directly to your Business Profile on mobile.

Google might display posts about events, deals, and specials directly on your Business Profile on mobile. These featured posts are from your social media channels, like Facebook and Instagram, or from posts you've created on your Business Profile.

Tips:

• This feature is currently available in English for select restaurants and bars in the US, UK, Canada, Australia, and New Zealand.
• When featured posts are available, customers find them in place of reviews on your Business Profile on mobile. They can still access reviews when they tap your business's star rating or check the "Reviews" tab.

Understand the different types of posts

Important: Posts that include a phone number in the post description might get rejected. To add additional phone numbers to your profile, learn more about edits to your Business Profile.

You can create and customize different types of posts like:

• Offers: Provide promotional sales or offers from your business. It requires a title, dates, and time. This automatically includes a "View offer" button on the post. You can also include a photo, video, description, coupon code, link, and terms and conditions.
• Updates: Provide general info about your business. You can include a photo, video, a description, and an action button.
• Events: Promote an event at your business. It requires a title, dates, and time. If you don’t include start or end times, the system defaults to 24 hours on the date it's posted. You can also include a photo, video, description, and an action button.

Tip: Posts older than 6 months are archived unless a date range is set.

Create a post

1. Go to your Business Profile.
2. Select Add update.
3. From the “Add update” tab, select the post type:
   • Update
   • Offer
   • Event
4. Select the elements you want to add to your post.
   • Example: Photos, videos, text description, or button.
5. Add info for your post.
6. Publish or preview your post:
   • To publish your post: At the bottom right, select Post.
   • To get a preview of your changes: Select Preview.
   • If you need more changes:
     1. At the top left, select Back .
     2. Edit your draft until it’s ready to publish.

Tip: To improve your posts, you can add details like descriptive title, start and end date, and other relevant info.

Edit or delete a post

You can edit or delete a post before or after you publish it.

1. Go to your Business Profile.
2. In the “Updates” section, select View All.
3. Find the post you want to edit or delete.
   • To edit a post, select More Edit.
   • To delete a post, select More Delete.

Understand your post status

After you publish your post, Google reviews it to ensure it meets our content policy. Your post’s visibility to customers depends on its status:

• Live: The post is public and shows on Search and Maps.
• Pending: The post doesn't show on Search or Maps. It’s either in the upload stage, the processing stage, or your profile is unverified.
• Not approved: The post doesn't show on Search or Maps. The question mark next to the status indicates which content policy the post violates.

Improve your posts

• Make sure it’s professional: Avoid incorrect spelling, extra characters, non-value adding text, and automated or distracting content.
• Keep your posts respectful: Avoid inappropriate or offensive language, images, or videos.
• Only post links to websites you trust: The system doesn’t allow links that lead to malware, viruses, phishing, or pornographic material.
• Regulated goods and services: If you offer products or services in a regulated industry, you’re allowed to use posts, but you can’t post content related to the products. Regulated industries usually include adult services, alcohol, tobacco and pharmaceutical products, recreational drugs, health and medical devices, gambling-related services, fireworks, weapons, and financial services.
• Keep your posts family-friendly: Do not post sexually suggestive or explicit content.
• Add complete and relevant details: Include info like a descriptive title, event start and end times, and offer details.

Related resources

• Business Profile photos and videos policy and posts content policy
• Manage social media links
• About photo updates from customers