MAURI

INVESTMENT

Business Plan
Table of contents
Executive Summary
PART A: Enterprise Profile
The Opportunity
Mission and Vision
Objectives
PART B: SWOT Analysis
PESTLE
PART C: Marketing Strategies
1. Digital Innovation and Creativity
2. TOWS Matrix
3. Marketing Mix Elements (4 Ps)
4. Digital Marketing Strategies
5. Content Marketing Plan
PART D: Operation Plan
1. Premise
2. Operations Process
3. Technology
PART E: Financial Plan

Conclusion
Background
Key Facts About Mauri
Key Financial Projections: Investment?
Mauri Investments is a cutting-edge PropTech
platform revolutionizing real estate investment
Projected revenue: Rs50 million annually
through fractional ownership powered by Artificial
by Year 5.
Intelligence (AI) and Machine Learning (ML).
ROI: Estimated at 20% within three years Headquartered in Mauritius, with planned operations in
of market adoption. South Africa, MAURI addresses key market gaps such as
high entry barriers and inefficient property
Key Differentiators:
management.
Proprietary AI/ML technology for predictive
analytics.

Democratized access to real estate Enterprise Profile

investments with minimal capital 1. Organization Profile
requirements.  Name: Mauri Investments (MAURI)
Advanced data-driven insights for smarter  Product/Service: Fractional ownership of real
decision-making.
estate properties supported by AI-driven
Investor Benefits: analytics for market prediction, risk
assessment, and portfolio optimization.
Transparent investment processes.
 Sector: PropTech (Real Estate Technology,
Access to exclusive real estate portfolios.
Fintech)
Scalable platform with high growth
potential in emerging markets.
RoadMap

The Opportunity Mission and Vision Objectives

Problem Statement: Mission: Short-term Goals:

High entry barriers in traditional To democratize real estate Launch the platform in Mauritius and
real estate investments. investment through innovation, South Africa within Year 1.
enabling individuals to access
Lack of transparency in property wealth-building opportunities with Establish partnerships with real estate
valuation and market trends. minimal barriers using advanced firms in the UAE, Mauritius, and South
technology. Africa.
Inefficiencies in traditional
investment processes. Vision : Medium-term Goals:

Solution: To become the global leader in Achieve a user base of 10,000 investors
fractional real estate investment by within three years.
Fractional investment platform leveraging AI/ML technologies for
enabling users to invest with smarter decision-making and Expand operations into five additional
minimal capital. enhanced investor experiences. countries by Year 3.

AI-powered tools for predictive Long-term Goals:

market insights, personalized
recommendations, and automated Manage a portfolio of over 100
management. properties within five years.

Scalable cloud-based infrastructure Achieve 20% market share in the

ensuring seamless user PropTech sector within five years.
experience.
SWOT Analysis

1 Strength 2 Weaknesses 3 Opportunities 4 Threats

Proprietary AI/ML Heavy reliance on Increasing global

Regulatory hurdles
algorithms for technology; demand for Prop Tech
across different
predictive analytics. solutions.
potential risks from jurisdictions.
Affordable entry via cyber threats or Rising interest in
Competition from
fractional ownership system failures. affordable real estate
established
model. investment options
PropTech platforms.
among millennials
Scalable cloud-based and Gen Z. Macro Environment
infrastructure Initial market Expansion potential
ensuring seamless penetration into emerging Analysis
user experience. challenges. markets with high Regulatory changes.
Limited initial growth rates.
Advanced technology
geographic reach. Competition from
integration. Expansion to new traditional real estate
markets. firms.
Low capital
requirement for Increasing demand
investors. SWOT for fintech solutions.
Macro Environment Analysis (PESTLE)

Political Stable political environment in Mauritius, and targeted

countries. Regulatory uncertainty in some emerging
markets.
Economic Growing interest in real estate investments and fintech
solutions. Global economic fluctuations impacting real
estate values.
Increasing demand for accessible investment
Social
opportunities. Shifting demographics and investment
preferences among younger generations.

Technological Advancements in AI and ML technologies. Cybersecurity

risks. risks.

Legal Evolving regulations concerning fractional ownership,

securities, and data privacy in different jurisdictions.

Environmenta Growing emphasis on sustainable and eco-friendly real

l estate investments.
Handout

Marketing Strategies
3
Marketing Mix Elements (4 Ps)

Product: Fractional Investment Platform with AI and ML integration, offering a unique
product that allows users to invest in real estate with smaller amounts of capital.
Data-driven insights and automated management, enhancing user experience.
 Price: Competitive pricing with low entry barriers. Set pricing strategies that are
attractive to small and medium investors. Offer different subscription tiers with
varying levels of access to advanced features.
 Place: Online platform accessible globally, allowing users to invest from anywhere.
Develop a mobile application to provide a seamless investment experience on the go.
 Promotion: Digital marketing campaigns. Run targeted campaigns on social media,
search engines, and real estate forums. Content Marketing. Create informative blog
posts, videos, and webinars about real estate investment and the benefits of
fractional ownership. Partnerships. Collaborate with real estate firms, financial
advisors, and influencers to promote the platform.
Handout

Marketing Strategies
4
Digital Marketing Strategies

Social Media Platforms:
 Facebook: Use for brand awareness, community building, and targeted ads.

 LinkedIn: Engage with professionals and investors, share industry insights, and promote
webinars.
 Instagram: Showcase properties, share success stories, and run interactive campaigns.

 Twitter: Share industry news, engage in real-time conversations, and promote platform
updates.

 Website:
 Features: Property listings, investment calculators, AI-driven insights, user dashboards,
educational resources, secure payment gateways, and multi-language support.
 Functions: User-friendly, secure, optimized for mobile devices, and provides a seamless
investment experience.
Handout

Marketing Strategies
4
Digital Marketing Strategies

Other Digital Marketing Strategies:
 Email Marketing: Send personalized investment opportunities, newsletters, and updates to
subscribers.
 SEO: Optimize the website for search engines to increase organic traffic.

 Content Marketing: Develop high-quality content that educates and engages potential
investors.
 Influencer Partnerships: Collaborate with influencers in the real estate and fintech sectors to
reach a wider audience.
 Affiliate Marketing: Partner with other websites and platforms to promote MAURI and drive
traffic.
 Pay-Per-Click (PPC) Advertising: Run targeted ads on search engines and social media to attract
potential investors.
Handout

Marketing Strategies
5 Content Marketing Plan

 Objectives :
 Increase Brand Awareness: Establish MAURI as a trusted and innovative platform.

 Educate Potential Investors: Provide valuable information about fractional real estate
investments and the benefits of AI and ML integration.
 Engage and Retain Users: Create engaging content that keeps users informed and interested.

 Drive Traffic and Conversions: Use content to attract visitors to the website and convert them
into investors.
 Target Audience:
 Increase Brand Awareness: Establish MAURI as a trusted and innovative platform.

 Educate Potential Investors: Provide valuable information about fractional real estate
investments and the benefits of AI and ML integration.
 Engage and Retain Users: Create engaging content that keeps users informed and interested.

 Drive Traffic and Conversions: Use content to attract visitors to the website and convert them
into investors.
Handout

Marketing Strategies
5 Content Marketing Plan

 Content Types:

Blog Posts:
 Educational Articles: Explain fractional real estate investments, AI and ML integration, and
market trends.
 How-To Guides: Step-by-step guides on how to use the platform and invest in properties.

 Case Studies: Showcase successful investments and the impact of AI and ML on returns.

 Interviews: Feature interviews with industry experts, successful investors, and MAURI team
members.
 News and Updates: Share the latest news about MAURI and the real estate market.
 Videos:

 Explainer Videos: Short videos explaining the platform's features and benefits.

 Webinars: Live sessions with industry experts.

 Property Tours: Virtual tours of available properties.

 Testimonials: Feature testimonials from satisfied investors.

Handout

Marketing Strategies
5 Content Marketing Plan

• Infographics:
 Market Trends: Visual representations of real estate market trends.

 Investment Process: Simplified diagrams showing the steps to invest through the platform.

 Data Visualizations: Present key data and statistics about MAURI's performance.

o Social Media Content:

 Posts and Stories: Regular updates, investment tips, and platform features.

 Interactive Content: Polls, Q&A sessions, and live chats.

 User-Generated Content: Encourage users to share their investment experiences.

Handout

Marketing Strategies
5 Content Marketing Plan

• Email Newsletters:
 Monthly Updates: Summarize the latest blog posts, market trends, and platform updates.

 Personalized Recommendations: Send tailored investment opportunities based on user

profiles.
 Exclusive Offers: Provide subscribers with early access to new properties and special
promotions.

• E-books and Whitepapers:

 In-Depth Guides: Comprehensive resources on fractional real estate investments and
AI-driven strategies.
 Industry Reports: Detailed analysis of the real estate market and future trends.

 Checklists and Templates: Provide practical tools for investors to use.

Handout

Marketing Strategies
5 Content Marketing Plan

 Content Distribution Channels:

 Website: Central hub for all content.

 Social Media: Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok.

 Email: Regular newsletters and personalized emails.

 YouTube: Host explainer videos, webinars, and property tours.

 Real Estate Forums: Participate in discussions and share content on platforms

 Online Advertising: Use paid advertising to promote content to a wider audience.

 Partnerships: Collaborate with other websites and platforms to distribute content.

Operation Plan

Premise Operation Process Technology

Infrastructure Property Selection: AI-driven Platform Development: In-house
Requirements: Secure servers, AI/ML analysis to identify high-potential development team with expertise in AI,
software, user-friendly interface, properties based on market trends,
ML, blockchain, and web development.
robust cybersecurity measures. rental yields, and appreciation
AI/ML Integration: Integration of
potential.
Due Diligence: Comprehensive legal proprietary AI/ML algorithms for
Site Planning: Headquarters in
and financial due diligence to ensure predictive analytics, risk management,
Mauritius as a strategic hub for global
operations: property viability and compliance. and portfolio optimization.
Tax Benefits: Tokenization: Creation of fractional Data Security: Implementation of
Tax holidays on foreign-sourced ownership tokens representing shares robust security measures to protect
income (10 years for RHQs). in the property. user data and prevent cyber threats.
Exemptions on dividends and Platform Listing: Listing the
inheritance taxes. property on the MAURI platform with
Strategic Location: detailed information and investment
Gateway to Africa with opportunities.
proximity to key markets like Investment: Investors purchase
SADC and COMESA regions. fractional ownership tokens through
Regulatory Efficiency: the platform.
Double Taxation Agreements Property Management: AI-powered
across 40+ countries. automation of property management
tasks, including tenant screening, rent
collection, and maintenance.
Rental Distribution: Automated
distribution of rental income to token
holders based on their ownership
share.
Reporting: Regular reporting and
performance updates to investors via
the platform.
Handout

Financial Plan

Funding Requirements Revenue Projections

Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Funding phases: Stream
1. Seed funding for platform development
(~Rs10 million). Tokenizati Rs500,000 Rs1,000,00 Rs2,000,00 Rs3,000,00 Rs4,000,00
on Fees 0 0 0 0
2. Series A funding (~Rs50 million) for
scaling operations into new markets.
Manageme Rs250,000 Rs500,000 Rs1,000,00 Rs1,500,00 Rs2,000,00
nt Fees 0 0 0

Platform Rs100,000 Rs200,000 Rs400,000 Rs600,000 Rs800,000

Subscripti
on Fees

Total Rs850,000 Rs1,700,00 Rs3,400,00 Rs5,100,00 Rs6,800,00

Revenue 0 0 0 0
Financial Plan

Key Performance Indicators (KPIs) Risk Management Plan

 User Growth: Number of Risks include economic downturns,
registered users and active cybersecurity threats, regulatory
investors. changes. Mitigation strategies involve
 Assets Under Management hiring legal experts, implementing
(AUM): Total value of properties advanced cybersecurity measures, and
managed on the platform. diversifying geographic presence.

 Investment Volume: Total value Sustainability Initiatives

of investments made through the Plans to incorporate eco-friendly
platform. practices in property management
 Customer Acquisition Cost (e.g., solar energy installations).
(CAC): Cost of acquiring new
Exit Strategy
investors.
• Potential acquisition by a larger real
 Customer Lifetime Value estate or fintech company.
(CLTV): Projected revenue
• Initial Public Offering (IPO) on a
generated from each investor over
major stock exchange.
their lifetime.
 Return on Investment (ROI):
Return generated on properties
Conclusion

Mauri Investments is poised to revolutionize the real

estate investment market by providing accessible,
data-driven, and efficient investment opportunities.
With a strong management team, innovative
technology, and a well-defined marketing strategy,
MAURI is well-positioned to achieve its ambitious
goals and deliver significant returns to its investors.
Thank you