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Proposal Writing

This document discusses the definition, types, and structure of a proposal. A proposal offers to solve a problem by requesting permission for projects, grants, or becoming a supplier. The main types are sales, research, and business proposals. A proposal structure includes prefactory parts like a title page and letter, a main body with introduction, procedures, costs, and conclusion, and supplementary parts like appendices and references. Characteristics of a good proposal include fulfilling customer needs, highlighting gains, providing details, and having a proactive tone.

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53 views

Proposal Writing

This document discusses the definition, types, and structure of a proposal. A proposal offers to solve a problem by requesting permission for projects, grants, or becoming a supplier. The main types are sales, research, and business proposals. A proposal structure includes prefactory parts like a title page and letter, a main body with introduction, procedures, costs, and conclusion, and supplementary parts like appendices and references. Characteristics of a good proposal include fulfilling customer needs, highlighting gains, providing details, and having a proactive tone.

Uploaded by

jematay463
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Proposal Writing

AKTU Question:
Definition and Types of Proposal
Definition

• A proposal is a written document that gets:


Permission to do a construction-project
Grants to do a research-work
Permission to become a supplier.

• A Proposal always offers to solve a problem.


The various Purposes of Proposal
• To survey Construction Project on
• To plan behalf of Govt.

• To improve Research-Work;
Business Plans

• To sell
Become supplier of services or
• To train materials to Company.
3 types of Proposals

Sales Proposals
 Solicited

Research Proposals
• Un-
Solicited

Business Proposals
Solicited Proposals
• When we write a proposal in response to an
advertisement, it is called Solicited Proposal.

• Such ads, called RFP [Request for Proposals],


are floated by organizations, when they need
material, services, or research ideas.
Activity:
Identify the elements in a Proposal Ad
Un-Solicited Proposal
• When we place our proposal out of our own
interest, without any ad, it is called
Un-Solicited Proposal.
Question:
Characteristics of a Good Proposal
Characteristics of a good Proposal
• Shows need-fulfillment of Customer
• Points out gains in terms of: Efficiency;
Money; Prestige
• Mentions details like Cost, working methods,
etc.
• Creative
• Pro-active in tone, to connect with the
customer.
AKTU Question:
Structure of a proposal.
Or
Elements of a Proposal
Structure of a Proposal

Supplementary
Prefatory Parts parts
Main Body
Structure of a Proposal

Supplementary
Prefatory Parts parts
Main Body
• Title page
• Letter of transmittal
• Table of contents
• List of tables/figures
• Executive summary
Structure of a Proposal

Main Body
Supplementary
Prefatory Parts parts

• Introduction
• Technical Procedures
• Managerial
Procedures
• Cost Estimate
• Conclusion
Structure of a Proposal

Main Body
Supplementary
Prefatory Parts parts

• Appendices
• References
• Glossary
Prefatory Parts
Prefatory Parts
Title page:
Contains Topic, Name of the person writing the
proposal; His/her company Logo; the name of
the Receiver; Time of Submission.

Letter of Transmittal:
A Cover letter to the receiver, mentioning the
advertisement and the Proposal outline.
Prefatory Parts
• Table of Contents & List of Illustration: Marks
page numbers for the Verbal and Picture-
contents.

• Executive Summary: An Abstract for the


Proposal. A two-page outline of the Proposal.
Main Body
1. Introduction
1a. Problem & Need: Specifies the problem it
targets to solve; and why the Proposer’s
solution is unique.
1b. Background: Gives a history about
the problem, and others’ efforts to solve it.
1c. Objectives: .The technological, social and
economic goals of the project
1d. Scope and limitation: Outlines the technical
boundaries of the project.
Activity: Can you find out
i. the specific goal, and
ii. The long-term objectives
of this Proposal?
2. Technical Procedure
2a. Methods & Sources
Mentions the technology; process, etc. you will
use to complete the project.

2b. Plan:
Sets timeline for each step.
Activity
Find Out:
1. The total Time-line of the Project
2. Which work will take the longest
time?
3. Managerial Procedure
• Mentions your requirements of:
 Labor
 Equipment
 Infrastructure

• Also mentions the qualifications of your team-


members who are going to execute the
project.
4. Cost Estimate
• Gives a table of cost break-up, required by
you.
• Sections covered by it are:
 Raw Materials
 Wage
 Transport
 Equipment
 Contingencies
Conclusion
• Summarizes your proposal to be a good deal
for the Customer.
Supplementary Parts
• Appendix
Attachment of any extra data related to your project
proposal.

• References
Citation of information sources.

• Glossary
Explains the technical terms in easy-language.

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