Presented by :- Vinay Raj Singh

Project category
Bingo Tedhe Medhe
Bingo Namkeen
Bingo Mad Angle
ABOUT THE BINGO
Bingo was launched by Itc food in march
2007.
Bingo have wide range of exciting packaged
salted snacks.
The range now includes multiple flavor
variants of potato chips &finger snacks,
namkeen.
COMPITITOR
 Balaji S
 Kurkure
 Too yum
 Cornitos
 Doritos
 Bikano
 Bikaji
 Other
Yellow Diamond
Pitaara
parle
TEDHE MEDHE
MRP Weight PTR CFC Expiry
Size
5 20gm 4.09 240 p. 4 months

10 40gm 8.66 120 p. 4 months

20 85gm 17 48 p. 4 months

SCHEMES :-
1. If retailer should purchase 5 rows of 5rs. Tedhe
medhe than it will cost 4.09rs otherwise 4.35rs
2. If retailer should purchase 1 carton in mix rows
of 15 rows of 10rs than it will cost 8rs.
3. And if in the above carton the rows are of 20rs.
In mix than it will cost 15rs. to retailer
₹5 ₹10 ₹20 ₹5 ₹10
OTHER KEY PLAYER OF TEDHE MEDHE

MRP WEIGHT PTR CFC EXP.

SIZE

5 25g 4.25 240 4 MONTH

10 50g 8.5 120 4 MONTH

BASIS TEDHE MEDHE BALAJI CHATAKA PATAKA

Quantity Available in rs.5 of 20gm. , Rs.10 of 40gm. Available in 5rs 25g

and rs.20 of 85gm 10rs 50g

Retailer’s margin Retailer’s margin is around 15% to 20% Retailer’s margin is around 15%

Price to retail Bingo PTR is Balaji PTR is

5rs 4.09 5rs 4.25
10rs 8.66 10rs 8.5
20rs 17

Distribution Tedhe Medhe follow pre order Balaji follow ready stock method
method
Packaging It is available in 5rs, 10rs ,20rs . Balaji is available in 5rs, 10rs.

Availability It is available at 80% to 85% outlets It is available at 95% plus outlets

Give service 1 time in a week 2 time in week

Flavor available Masala tadka or chatpata twist Masala and tomato
OTHER KEY PLAYER OF TEDHE MEDHE

MRP WEIGHT PTR EXP.

5 16g 4.5 4 MONTH

10 40g 8.5 4 MONTH

20 82g 18 4 MONTH
BASIS TEDHE MEDHE KURKURE
Quantity Available in rs.5 of 20gm. , Rs.10 of Available in 5rs 16g
40gm. and rs.20 of 85gm 10rs 40g
20rs 82g

Retailer’s margin Retailer’s margin is around 15% to Retailer’s margin is around 10% to 15%
20%

Price to retail Bingo PTR is Kurkure PTR is

5rs 4.09 5rs 4.5 (not sale in retail)
10rs 8.66 10rs 8.5
20rs 17 20rs 18

Distribution Tedhe medhe follow pre order Kurkure also follow pre order method
method and they start ready stock van for small outlet

Packaging It is available in 5rs, 10rs ,20rs Kurkure is available in 5rs, 10rs ,20rs.

Availability It is available at 80% to 85% outlets It is available at 75% to 80% outlets

Give service 1 time in a week 1 time in week

Flavor available Masala tadka or chatpata twist Masala munch, chilli chatka , green chutney
style
OTHER KEY PLAYER OF TEDHE MEDHE

MRP WEIGHT PTR EXP.

10 38gm 8 4 MONTH

20 75gm 17 4 MONTH
BASIS TEDHE MEDHE TOO YUM
Quantity Available in rs.5 of 20gm. , Rs.10 of Available in rs.10 of 38gm. and rs.20 of
40gm. and rs.20 of 85gm 75gm

Retailer’s margin Retailer’s margin is around 15% to Retailer’s margin is around 15 to 20%
20%

Price to retail Bingo PTR is Too yum PTR is

5rs 4.09 10rs 8
10rs 8.66 20rs 17
20rs 17

Distribution Tedhe medhe follow pre order Too yum also follow pre order method
method
Packaging It is available in 5rs, 10rs ,20rs . Too yum is available in 5rs, 10rs ,20rs.

Availability It is available at 80% to 85% outlets It is available at 25% to 30% outlets

Give service 1 time in a week 1 time in week

Flavors available Masala tadka and chatpata twist Masala and chili achari
MRP Weight PTR CFC Expiry
SIZE
5 15g 4.25 240 P. 4 MONTHS

10 33g 8.66 108 P. 4 MONTHS

20 66g 17 56 P. 4 MONTHS

SCHEMES :-

1. If retailer should purchase 1 carton in mix rows of 15 rows of

10rs than it will cost 8rs.
2. And if in the above carton the rows are of 20rs. In mix than it will
cost 15rs. to retailer
OTHER KEY PLAYER OF MAD ANGLE
CORNITOS

MRP WEIGHT PTR EXP.

10 20g 8.66 4 MONTH

20 30G 15 4 MONTH
BASIS MAD ANGLE CORNITOS
Quantity Available in rs.5 of 15gm. , Rs.10 of Available in rs.10 of 20gm. and rs.20 of 30gm
33gm. and rs.20 of 66gm

Retailer’s margin Retailer’s margin is around 15% to Retailer’s margin is around 25% to 30%
20%

Price to retail Mad angle PTR is Cornitos PTR is

5rs 4.25 10rs 7
10rs 8.66 20rs 15
20rs 17

Distribution Mad angle follow pre order method Cornitos also follow pre order method

Packaging It is available in 5rs, 10rs ,20rs Cornitos is available in 10Rs,20Rs,35Rs

Availability It is available at 60% to 70% outlets It is available at 40to 45% outlets

Give service 1 time in a week 1 time in week

Flavors available Pizaa aaa , achaari masti , tomato Tomato , sizzllin , cheese , peri peri , tikka
madness, very peri peri , chaat masti , masala
mmmm masala
OTHER KEY PLAYER OF MAD ANGLE
DORITOS

MRP WEIGHT PTR EXP.

10 20g 8.5 4 MONTH

20 44G 18 4 MONTH
BASIS MAD ANGLE DORITOS
Quantity Available in rs.5 of 15gm. , Rs.10 of Available in rs.10 of 20gm. and rs.20 of 44gm
33gm. and rs.20 of 66gm

Retailer’s margin Retailer’s margin is around 15% to 20% Retailer’s margin is around 10% to 15%

Price to retail Mad angle PTR is Doritos PTR is

5rs 4.25 10rs 8.5
10rs 8.66 20 rs 18
20rs 17

Distribution Mad angle follow pre order method Doritos also follow pre order method
and they start ready stock van for small outlet
Packaging It is available in 5rs, 10rs ,20rs Doritos is available in 10rs ,20rs ,30rs

Availability It is available at 60% to 70% outlets It is available at 55% to 60% outlets

Give service 1 time in a week 1 time in week

Flavors available Pizaa aaa , achaari masti , tomato Sweet chilli , nacko cheese ,masala mayhem
madness, very peri peri , chaat masti,
Mmmm masala
bingo NAMKEEN
MRP Weight PTR CFC Expiry SCHEMES :-
SIZE
If retailer should purchase 1 carton
10 45g 8.5 200 P. 5 MONTHS in mix rows of 15 rows of 10rs than
it will cost 8rs.
MRP Weight PTR CFC Expiry
SIZE

10 50 g 8.5 200 P. 5 MONTHS

MRP Weight PTR Expiry

10 Cocktail Nuts 30gm 7.5 5 MONTHS

10 Dal Mixture 35gm 7.5 5 MONTHS
10 Moong Dal 35gm 7.5 5 MONTHS
10 Aloo Bhujia 45gm 7.5 5 MONTHS
BASIS BINGO NAMKEEN BIKANO
Quantity Aloo Sev 10rs 50g Aloo Sev 10rs 45 g
Cocktail mix 10rs 45g Cocktail nuts 10rs 30g
Pulse mix 10rs 45g Dal mix 10rs 35g
Moong dal 10rs 45g Moong dal 10rs 35 g

Retailer’s margin Retailer’s margin is around 15% to 20% Retailer’s margin is around 25% to 30%

Price to retail Bingo namkeen PTR is Bikano namkeen PTR is

10rs 8.5 10rs 7.5

Distribution Bingo namkeen follow pre order method Bikano also follow pre order method

Packaging It is available in 10rs only Bikano is available in 5Rs,10Rs,20Rs , , 200g , 250g , 400g ,
500g ,1kg

Availability It is available at 70% to 80% outlets It is available at 60% to 65% outlets

Give service 1 time in a week 1 time in week

Categories Aloo sev Moong dal ,Bhujiya
available Cocktail mix Cocktail nuts ,spicy peanuts
Pulse mix Dal mix , Aloo sev
Moong dal Ect.
MRP Weight PTR Expiry

10 aloo bhujia 40 gm 8.9 5 MONTHS

10 moong dal 34 gm 8.9 5 MONTHS
BASIS BINGO NEEKEEN BIKAJI
Quantity Aloo sev 10rs 50g Moong dal 10rs 34g
Cocktail mix 10rs 45g Aloo sev 10rs 35g
Pulse mix 10rs 45g
Moong dal 10rs 45g

Retailer’s margin Retailer’s margin is around 15% to Retailer’s margin is around 10% to 20%
20%

Price to retail Bingo namkeen PTR is Bikaji PTR IS

10rs 8.5 10rs 8.9

Distribution Bingo namkeen follow pre order Bikaji Also follow pre order method
method
Packaging It is available in 10rs only Bikaji is available in 10rs
200gm,400gm,1kg
Availability It is available at 70% to 80% outlets It is available at 70% to 75% outlets

Give service 1 time in a week 1 time in week

Categories Aloo Sev Tana Tan Aloo Bhujia

available Cocktail mix Sub Kuch Mixture
Pulse mix Kuch Kuch All In One
Moong dal Shahi Mixture Rich Dryfruit ect .
MRP Weight PTR Expiry

10 aloo bhujia 45 gm 8.5 5 MONTHS

10 moong dal 45 gm 8.5 5 MONTHS
BASIS BINGO NEEKEEN Balaji namkeen
Quantity Aloo sev 10rs 50g Mung dal 10rs 45g
Cocktail mix 10rs 45g Aloo sev 10rs 45g
Pulse mix 10rs 45g
Moong dal 10rs 45g

Retailer’s margin Retailer’s margin is around 15% to Retailer’s margin is around 15% .
20%

Price to retail Bingo namkeen PTR is Balaji namkeen PTR IS

10rs 8.5 10rs 8.5

Distribution Bingo namkeen follow pre order Balaji follow ready stock method
method
Packaging It is available in 10rs only Balaji namkeen is available in 5rs and
10rs,400gm

Availability It is available at 70% to 80% outlets It is available at 85% to 95% outlets

Give service 1 time in a week 2 time in week

Categories Aloo Sev Chana dal, Mung dal ,

available Cocktail mix Aloo sev , Shing bhujia, Gathiya, Ratlami sev
Pulse mix
Moong dal
Strength Opportunity
 Great variety of flavors gives customers  Offer Free Gifts inside the
options. pack to attract children.
 Strong backing of ITC Limited brand name.  More variety of flavors will
 Unique product – Bingo makes a product help brand grow.
that stands out.

Weakness
 Rural market reach – The rural market
presence of Bingo is very less and still the
reach of regional players is high in the Threats
rural areas.  The threat of local
 Snacks have a high customer brand substitute snacks
switch, which makes it difficult to  Reduced consumption of
understand customers. healthy people.
Winning strategy
 READY STOCK :- make a separate beat of small outlets
so that a loading auto should be move with the DS so
that the instant delivery should be made to that small
outlets.

 TIE UP WITH THEATERS :- bingo should tie up with the

theaters, PVRs and Inox so that the popcorns and
other snacks should be substitute by BINGO.

 TRAINING TO DS :- give effective training to the DS so

that they should effectively market our product to
retailers .
 Make a product for health conscious people
Thankyou