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Ass. 2

Absolute threshold refers to the lowest level of stimulation a person can perceive, while differential threshold is the smallest detectable difference between two similar stimuli. Sensory adaptation occurs when people become accustomed to a stimulus and less able to detect it over time. Marketers must address this through innovative experiential marketing approaches. Ambush marketing associates a brand with an event without official sponsorship. Coca-Cola and Pepsi have long competed through such tactics over the past 50 years. Subliminal perception involves stimuli perceived unconsciously, which some marketers have aimed to leverage, though with controversy.

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Mina Medhat
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63 views

Ass. 2

Absolute threshold refers to the lowest level of stimulation a person can perceive, while differential threshold is the smallest detectable difference between two similar stimuli. Sensory adaptation occurs when people become accustomed to a stimulus and less able to detect it over time. Marketers must address this through innovative experiential marketing approaches. Ambush marketing associates a brand with an event without official sponsorship. Coca-Cola and Pepsi have long competed through such tactics over the past 50 years. Subliminal perception involves stimuli perceived unconsciously, which some marketers have aimed to leverage, though with controversy.

Uploaded by

Mina Medhat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Absolute threshold: 

• A person's is the lowest threshold at


which he or she can identify a difference
between "something" and "nothing." 
Coca Cola
Absolute
threshold:
 The launch of
New Coke on
April 23, 1985
Differential threshold : 
The smallest change that
can be noticed between
two similar stimuli, or the
smallest difference that
can be identified between
two similar stimuli (JND). 
Coca cola
Differential
threshold: 
Coca-
differential
Cola's threshold
in action
Sensory adaptation: 
is becoming accustomed to a certain amount of
stimulation and less able to detect a specific stimulus 
Marketers are concerned because customers adapt to
their messaging and cease paying attention to them. 
Coca cola sensory
adaptation: notice a
unique focus on things
like community and
happiness in Coca-
advertising Cola's
efforts over the years.
Ambush marketing: 
Ambush marketing is a
marketing tactic in which
a company seeks to outdo
a competitor by
associating itself with an
event without paying for
sponsorship rights. 

This Photo by Unknown author is licensed under CC BY-NC.


Coca cola Vs
Pepsi in
Ambush
marketing:
Since Pepsi
challenged
Coke's
dominance in
the cola
business about
50 years ago,
this conflict has
raged on.
Experiential marketing: 
Experiential marketing is all about engaging customers
directly and innovating ways to interact with them in a
memorable way. It's also known as engagement
marketing, live marketing, or participation marketing,
and it's frequently bundled into event marketing, even
though it's nothing like traditional conferences. 
Coca-Cola set intended to do just that in India and
Pakistan by installing "little world machines." The
hope was that through virtual interaction, the two
countries' fractious relationship could be temporarily
put aside and genuine human connection could occur. 
Main take way: 
Don't be scared to use
the campaign to address
greater issues. This will
be a public confirmation
of your company's
ideals, which is just as
vital as increasing
brand awareness. 
Subliminal perception 
Subliminal perception is the perception of a series of
stimulus which the person is not consciously aware of
and gets under the influence involuntarily, in addition to
the perception with the five sense organs 
How Subliminal perception relate to markting 
One method that marketers are usually interested in is
subliminal perception. The resulting form of marketing
is known as subliminal marketing. Subliminal
perception will be experienced by a consumer when they
perceive a marketing message without their conscious
awareness. 
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