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Technological Innovation: Melissa A. Schilling

The document introduces a textbook on strategic management of technological innovation. It discusses the importance of innovation for competitive advantage and society. It also outlines the three parts of the book which will discuss the foundations, formulation, and implementation of innovation strategies.

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671 views

Technological Innovation: Melissa A. Schilling

The document introduces a textbook on strategic management of technological innovation. It discusses the importance of innovation for competitive advantage and society. It also outlines the three parts of the book which will discuss the foundations, formulation, and implementation of innovation strategies.

Uploaded by

Sam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

STRATEGIC MANAGEMENT OF

Technological
Innovation
Sixth Edition

Melissa A. Schilling

©2020 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom.  No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education.
Chapter 1
Introduction

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©2020 McGraw-Hill Education
Importance of Technological
Innovation 1

Technological innovation now the single most


important driver of competitive success in many
industries.
• Many firms earn over one-third of sales on products
developed within last five years.
• Product innovations help firms protect margins by
offering new, differentiated features.
• Process innovations help make manufacturing more
efficient.

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©2020 McGraw-Hill Education
Importance of Technological
Innovation 2

Advances in information technology have


enabled faster innovation.
• CAD/CAM systems enable rapid design and shorter
production runs.
Importance of innovation and advances in
information technology have lead to:
• Shorter product lifecycles (more rapid product
obsolescence).
• More rapid new product introductions.
• Greater market segmentation.
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©2020 McGraw-Hill Education
Impact on Society
Innovation enables a wider range of goods and
services to be delivered to people worldwide.
• More efficient food production, improved medical
technologies, better transportation, etc.
• Increases Gross Domestic Product by making labor
and capital more effective and efficient.
• However, may result in negative externalities.
• For example, pollution, erosion, antibiotic-resistant
bacteria.

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©2020 McGraw-Hill Education
Innovation by Industry:
The Importance of Strategy
Successful innovation requires carefully crafted strategies and
implementation processes.
Innovation funnel.
• Most innovative ideas do not become successful new products.
• For example, The New Product Development Funnel in Pharmaceuticals.

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©2020 McGraw-Hill Education
The Strategic Management of
Technological Innovation 1

Part One: The foundations of technological Innovation.


• Sources of innovation.
• Types and patterns of innovation.
• Standards battles and design dominance.
• Timing of Entry.

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©2020 McGraw-Hill Education
The Strategic Management of
Technological Innovation 2

Part Two: Formulating Technological Innovation Strategy.


• Defining the organization’s strategic direction.
• Choosing innovation projects.
• Collaboration strategies.
• Protecting innovation.

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©2020 McGraw-Hill Education
The Strategic Management of
Technological Innovation 3

Part Three: Implementing Technological Innovation Strategy.


• Organizing for innovation.
• Managing the new product development process.
• Managing new product development teams.
• Crafting a deployment strategy.

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©2020 McGraw-Hill Education
Part One: Industry Dynamics of
Technological Innovation
The sources from which innovation arises, including the role of
individuals, organizations, government institutions, and
networks.

Types of innovations, and common industry patterns of


technological evolution and diffusion.

The factors that determine whether industries experience


pressure to select a dominant design, and what drives which
technologies dominate others.

Effects of timing of entry, and how firms can identify (and


manage) their entry options.

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©2020 McGraw-Hill Education

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