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Market Research

IMRB International is a market research firm established in 1971 in India. It has over three decades of experience in conducting market research across various sectors. IMRB researches markets to help companies create business plans, launch new products/services, and expand into new markets. It supports 40 of India's top 50 brands. IMRB has five specialist units that serve diverse client needs through qualitative, social, media, customer satisfaction, and business research. Some example areas IMRB researches include consumer durables, telecom/IT, assessing customer satisfaction, demand estimation, and developing advertising strategies. A new project includes IMRB developing strategies to tap passenger and cargo traffic for GMR's Hyderabad airport.

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5K views

Market Research

IMRB International is a market research firm established in 1971 in India. It has over three decades of experience in conducting market research across various sectors. IMRB researches markets to help companies create business plans, launch new products/services, and expand into new markets. It supports 40 of India's top 50 brands. IMRB has five specialist units that serve diverse client needs through qualitative, social, media, customer satisfaction, and business research. Some example areas IMRB researches include consumer durables, telecom/IT, assessing customer satisfaction, demand estimation, and developing advertising strategies. A new project includes IMRB developing strategies to tap passenger and cargo traffic for GMR's Hyderabad airport.

Uploaded by

mridulakhanna
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKET RESEARCH

IMRB INTERNATIONAL
GROUP NO.7
ANKIT MALIK
MRIDULA KHANNA
PRAVEEN KUMAR
KRISHNA
SANJAY KR.SHARMA
WHAT IS MARKET RESEARCH??????

 Process of systematically gathering,


recording and analyzing data and
information about customers,
competitors & markets
 Its use include to help create a
business plan, launch a new product
or service,
 fine tune existing products and
services, and expand into new
markets
IMRB INTERNATIONAL

Ø Established in 1971 and with over three


decades of market research experience
Ø formerly known as 'Indian Market
Research Bureau' or 'IMRB‘
Ø pioneer in market research in India & rest
of South Asia
Ø a part of the Kantar Group, the research
& consulting division of WPP
Ø one of the premier sources for market
research and consultancy services for
specific countries or on a multi-country
basis throughout South Asia, the Middle
East and North Africa
Ctd….
 IMRB research supports 40 of the top 50
brands in the country
 To serve the diverse needs of clients,
IMRB has five specialist units :-
Probe Qualitative Research (PQR)
Social and Rural Research Institute
(SRI) Media & Panel
Research Group
Customer Satisfaction
Management & Measurement
(CSMM)
Business & Industrial Research
Division (BIRD) and the eTechnology
Sectors where IMRB Researches

 Agriculture and Agro-products


 Alcohol
 Automotive
 Building and Construction
 Consumer Durable
 IT, Internet and Telecom
 Industry and Business
 Financial Services
 B2B and Industrial Research
 Brand Research
 Customer Satisfaction Research
 Corporate and Employee Research
 Channel and Retail Research
 Product and Packaging Research
 Pricing Research
 Strategic Market Research
Consumer Durables
 Some of the kinds of researches
they conduct for their durables
clients :

 Assessing customer satisfaction and


loyalty among channel partners
 Brand health and image tracking
 Corporate image studies
 Demand estimation studies
 Market Segmentation6 based on
attitudinal, psychographic, motivations
and barriers based, usage habits, and
loyalty segmentation
Telecom/IT/Internet sector
 The Group has experience in conducting
all types of market research studies,
namely :

 Product acceptance/demand
estimation studies
 Usage and attitude studies
 Trade research
 Advertising strategy and
development studies
 Customer satisfaction studies
NEW PROJECTS WITH IMRB
 IMRB International to evolve strategies
for GMR's Hyderabad airport
 GMR Group promoted GMR
Hyderabad International Airport
(GHIAL) has tied up with IMRB
International to evolve new
strategies for tapping passenger
traffic and cargo movement
Thank you…..
Thank YOU

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