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The Role of Management

The document discusses the role of management in organizations. It covers key concepts like efficiency, effectiveness, planning, organizing, leading, controlling and the skills required of managers. Planning involves anticipating problems, designing strategies, identifying tasks and deadlines. Organizing requires coordinating resources, developing structures, and maximizing information flow. Leading requires motivating employees through various leadership styles. Controlling involves monitoring activities to ensure goals are met. The roles and skills needed by managers vary based on their level in the organization. Future trends that will impact management include crisis management, using information technology, and adapting to multinational cultures.

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65 views

The Role of Management

The document discusses the role of management in organizations. It covers key concepts like efficiency, effectiveness, planning, organizing, leading, controlling and the skills required of managers. Planning involves anticipating problems, designing strategies, identifying tasks and deadlines. Organizing requires coordinating resources, developing structures, and maximizing information flow. Leading requires motivating employees through various leadership styles. Controlling involves monitoring activities to ensure goals are met. The roles and skills needed by managers vary based on their level in the organization. Future trends that will impact management include crisis management, using information technology, and adapting to multinational cultures.

Uploaded by

sarahlatania
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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THE ROLE OF MANAGEMENT

By Anne F. Guttinger
WHAT IS THE ROLE OF MANAGEMENT ?
 This competences will result to organizational
efficiency and effectiveness
 This will lead to organizational mission and
objectives

 Efficiency
 Using the least amount of resources to accomplish the
organization’s goal
 Effectiveness

 The ability to produce the desired result or good


 Example with jet Blue
 The most efficient airline operating at under 5 cents
per seat-mile
 Southwest airline : 6,3 cents

 Delta, American, United : 8,4 cents

 Jet blue efficiency allows the company to sell fares


priced up to 65 % lower
 reasons : augmentation of managers and formation
of “good controlling”
PLANNING
 What are the four types of planning ?
 Anticipating problems

 Design a strategy

 Prevent problems

 Take advantages of opportunities

 Deciding what needs to be done to achieve goals

 Identifying when and how it has to be done

 Determining by whom it should be done


TYPES OF PLANNING
BEN AND JERRY
 Product mission : ice cream with natural components
while respecting the environment
 Economic mission : sustainable financial basis of
profitable growth. Taking care of the employees
 Social mission : improve the quality of products
TACTICAL STRATEGY

 The process of beginning to implant a strategic plan


by addressing issues of coordination and allocating
resources to different part of the organization and a
shorter time frame and move specific objectives than
strategic planning
 Example of J crew
OPERATIONAL PLANNING

 The process of creating specific standards, methods,


policies and procedure that are used in specific
functional areas of the organization helps guide and
control the implementations of tactical plans
 The key to effective planning is to prevent or
anticipate futures situation and event
 To face unexpected difficulties there are contingency
plan
BOEING CASE
 Competition with Airbus.
 Strategy of Boeing

 Elaborate planes to carry fewer passengers but at


higher speed
 Because of the rising price of fuel Boeing changed its
strategy
 Planes using less fuel

 Strategy from plane capacity to jet efficiency

 Project of the Boeing Dreamliner 787

 444 aircraft expected in 2012


ORGANIZING
 What are the primary functions of managers in
organizing activities ?
 Organizing

 The process of coordinating and allocating a firm’s


resources in order to achieve a plan
 It means include developing structure for the
employees
 Maximize the flow of information

 Being efficient
 Being efficient means
 Dividing the tasks – division of labor

 Grouping jobs and employees – departmentalization

 Assigning authority and responsibilities- delegation

 Understand the concept of hierarchy


LEADING, GUIDING, MOTIVATING
OTHERS
 Need strong leadership to meet goals and maintain
competitive
LEADERSHIP STYLES
 CEO of Procter and Gamble
 Legitimate power from his position as CEO

 Reward power : making the stock more valuable and


giving bonus to best employees
 Coercive power : cutting jobs

 Referent power : respected by the whole business


community
 Leadership style

 Autocratic, participative (democratic, consensual,


consultative) , free rein,
EMPLOYEE EMPOWERMENT
 Share decision-making with subordinates
 Giving autonomy and discretion to make their own
decision as well as control over the resources needed
to implement those directions
 Giving the employees more responsibility

 Example : North southern employees behavior’s after


Katarina storm
CORPORATE CULTURE
 Set of values, attitudes and standards that
distinguishes one organization to another
 It depends on the company’s history and the spirit of
its founders
 Some are family oriented

 Case of Smucker
CONTROLLING
 How do organization control activities ?
MANAGERIAL ROLES
 What roles do managers take on in different
organizational settings ?
 Play different roles

 Informational role : information gatherer,


information distributor, spokesperson
 Interpersonal role : how interact with people

 Decisional role : how to take a decision about


allocating resources, conflicts resolution, negotiate
compromise
 Decision maker
 Programmed decision : response to routine situations,
hire personnel,
 Non programmed decision :
 Define the problem
 Identify possible solution
 Select one or more alternative
 Put the plan in action
 Follow up to see if the problem has been solved.
MANAGERIAL SKILLS
 What set of managerial skills is necessary for
managerial success ?
 Planning

 Organizing

 Leading

 Controlling

 Managers need to have skills in :

 Technical skills

 Human relations skills

 Conceptual skills
 Technical skills
 Example : preparing a financial statement

 Programming a computer, designing building office and


analyzing market researches
 Human relations skills

 Understand human behavior, communicate effectively


and motivate individuals
 Conceptual skills

 To view the organization as a whole, understand how the


various parts are independent and assess how the
organization relates to its external environment.
Conceptual skills Human skills Technical skills

Top management

Middle
management

Supervisory
management
TRENDS IN MANAGEMENT AND
LEADERSHIP
 What trends will affect management in the future ?
 Crisis management : having a contingency plan.
Requires quick action, telling the truth about the
situation and putting the best people on the task to
correct the situation. Managers have to learn from
one crisis to prevent another one.
 Mac D
 Managers and information technology
 It helps for the managers to make quicker decisions

 Multi national culture


 Ability to operate in diverse cultural environment
 Open a café near the campus
 Missions : product missions – good , cheap, easy to
make,
 Economic mission – make profit

 Social mission – the most favorite place for the students

 Strategic planning : to compete Wapo

 Tactical planning : opening in the beginning of the


semester, fresh juices, possibility of beer
 Operational : finding the place, marketing through
Facebook,
 Contingency planning : becoming a fast-food
 what can of leadership ?

 Consensual , referent power

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