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Consumer Perception On Online Food Ordering Services

The document discusses a study on consumer perception of online food ordering services in India. A survey of 100 respondents was conducted to understand factors influencing consumer behavior when ordering food online. The objectives were to provide suggestions to online food platforms on customer retention and expansion. Key findings indicated delivery fees, spam marketing, price comparison and age group significantly impacted ordering frequency. Recommendations included leveraging spam marketing, collaborating with local restaurants, offering incentives and improving the user experience. Limitations included potential bias from the small sample size.

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Kriti Sahore
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412 views

Consumer Perception On Online Food Ordering Services

The document discusses a study on consumer perception of online food ordering services in India. A survey of 100 respondents was conducted to understand factors influencing consumer behavior when ordering food online. The objectives were to provide suggestions to online food platforms on customer retention and expansion. Key findings indicated delivery fees, spam marketing, price comparison and age group significantly impacted ordering frequency. Recommendations included leveraging spam marketing, collaborating with local restaurants, offering incentives and improving the user experience. Limitations included potential bias from the small sample size.

Uploaded by

Kriti Sahore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CONSUMER PERCEPTION ON

ONLINE FOOD ORDERING


SERVICES

BHAVANA KAPPALA 18020841008


KRITI SAHORE 18020841017
MRUNALINI DESHPANDE 18020841020
ROOPAL SHRIVASTAVA 18020841030
INTRODUCTION
 The development of the Internet has augmented a
number of online services in India and the
versatility of mobile application era has tossed
open a new pathway in the present market.

 As on date, more individuals are engaged and


prepared to exchange goods and services through
online portals.

 It has even led organizations to change their


customary business systems into online marketing
to suit client needs and tastes whenever.

 This research paper aims to discuss consumer’s


perception towards online food delivery
applications.

 To know the consumer’s behaviour before making


a purchase.
 A survey was conducted with around 100 respondents with an aim of exploring
influences,perceptions,needs and what attributes play a role during consumers’ online buying
behavior.

 This research would help traditional business develop a business presence on the online platform
and will help them generate more revenue.

 Looking at how beneficial online services have been for food delivery industry, there of course are
several challenges to it as well.
-The fear of security and passing on personal information to online portals
is one of the major concerns facing customers today.
-Many customers prefer to see their product before buying it and this adds
as a fallback when it comes to online services.
TOP 4 ONLINE FOOD DELIVERING PORTALS
OBJECTIVES OF THE STUDY
MAIN OBJECTIVE
To give suggestions to online food
FAST platforms how they can retain their
customer base as well as expand it.
FOOD
Through this research, we were also
able to identify:
the factors which influence the consumer to
order food online.

the consumer preferences on online food


ordering services provider.

what factors hinder consumers to use


online food delivery services.
e-commerce is rapidly growing worldwide, the food
01 industry is also showing a steady growth. In one of the
research paper they have used the Technology
Acceptance Model (TAM) as a ground to study the
acceptance of online food ordering system.

Their data analysis revealed that the attitude towards

02 online food ordering vary according to the ease and


usefulness of online food ordering process and also
vary according to their innovativeness against
information technology, their trust in e-retailers and
various external influences..
Employment and the busy schedules of
LITERATURE 03 families, the demand for online food ordering
has developed and going on steadily.
.

REVIEW Excellent customer service is vital in customer


satisfaction and is observed as prerequisite for
04 initiating and developing long term
relationships.
.
Restaurant and online food ordering in India is
at a learning curve and are not capable of
05 delivering qualities and therefore does not
contribute to customer satisfaction and lose
competition as a result.
Previously addressed factors:

• Why do people eat out?(Their data analysis revealed that the attitude towards online food ordering vary
according to the ease and usefulness of online food ordering process and also vary according to their
innovativeness against information technology, their trust in e-retailers and various external influences.)

• Factors affecting customer satisfaction; Meeting customer expectations?(online food delivery market is
immature yet)

• Perception towards technology? (the use of smart device based interface for customers to view, order and
navigate has helped the restaurants in managing orders from customers immediately)

• What motivates people to order online. (Their study reveals that online food purchasing services help the
students in managing their time better. It is also found that ease of availability of their desired food at any time
and at the same time easy access to internet are the prime reasons for using the services)

Gap we addressed:
• Customer retention
• Frequency of online food ordering in current situation
• Factors affecting the buying behaviour with respect to age group, price comparison and delivery fee.
• Affect of various means of marketing on their buying behaviour as well as retention
• Factors affecting customer’s trustworthiness towards online ordering
Questionnaire:
https://docs.google.com/forms/d/e/1FAIpQLSc52PNuH-xqp38NwwXUKuzYepVN7aq_BzdPdGcea65Y7KIXGQ/viewform?vc=0&c=0&w=1
Research Methodology
• Research Design- Exploratory; with a experience survey.

• Data collection through a questionnaire consisting of close-ended questions.

• Sampling technique-Non probabilistic Convenience sampling method.

• Sample size-Around 100 respondents; Students from SIBM-B.

• It was a non experimental hypothesis testing research.

• Data Analysis-Linear Regression on SPSS.

• We converted data into nominal scale to carry out the tests.

• 7 hypothesis were formed considering different relationships possible between


the dependent and independent variables.
DATA
ANALYSIS
Dependent Independent
variables include: variables include-
 Frequency of  Delivery fees
ordering
 Spam marketing
 platforms of
purchasing online  Age group
food
 Price comparison
 Influence of
Advertisements
INTERPRETATION
 There is a significant relationship between frequency of
ordering food online and consideration of delivery fees before
ordering food
 significant relationship between frequency of ordering and
influence of spam marketing on buying decisions
 significant relationship between frequency of ordering online
and price comparison across platforms
 significant relationship between frequency of ordering food
online and age group
 No significant relationship between the platform of
purchasing online and consideration of food quality before
ordering food
 significant relationship between the choosing online platforms
and consideration of advertising before ordering food
 there is a significant relationship between the choosing less
advertised online platforms and price comparison before
ordering food
SUGGESTIONS
The spam marketing techniques
have been successful in engaging
Platforms who do not extensively with customers and most preferably
advertise like Uber eats and changing the moods of customers
Food panda should engage with who would not have otherwise
online advertising with YouTube ordered.

Use data analytics to target


For expansion offer the regular people who are in the contacts
customers incentives for suggesting list of those people who use
their websites or apps to other people SUGGESTIONS their app
Touch points should be user-
friendly and easy to navigate.

Platforms should collaborate with


hotels and restaurants that are
near the residential The platform should ask for a
accommodation of the people feedback from the customers
belonging to a certain regarding the food quality and
demographic the place from which the food
was ordered from
.
LIMITATIONS
.

The study can be subject to bias as it was conducted on


01 limited number of participants

Due to time and resource constraints, we conducted


02 convenience sampling technique.

A small sample size of 100 respondents have been taken


03 for study,so the findings may or may not be representative
of the entire population.
Thank you

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