COFFEELICIOUS

Brgy. Luna, National Highway

In front of Gaisano Mall
09092124566
www.coffeelicious.com

Abrahm Del Carmen

Manager
Brgy. Luna Surigao Del Norte
09305647566

Christian Camarillo
Asst. Manager
Malimono, Surigao del Norte
09568112141

Plan prepared January 30, 2023

II. Product Description

III. Marketing Plan
3.1 Target Market
3.2 Channel of Distribution
3.3 Promotional Strategies
3.4 Price
3.5 Projected Sales
3.6 Product Offered
IV. Management Plan
4.1 Proponent
4.2 Organizational Structure
4.3 Job Specification and Job Description
4.4 Compensation and Benefits
4.5 Timeable of activities
V. Technical Plan
5.1 Process Flow
5.2 Tools and Equipment
5.3 Raw Materials
5.4 Furniture and fixture
5.5 Office supplies and other supplies
5.6 Overhead Cost
5.7 Cost of production
5.8 Location

Proposed Business: Coffee Shop

Business Description:
We plan to create a coffee shop business that can cater to students and workers alike. We
realize that most coffee shops are quiet expensive so we wish to create a more affordable option
for customers.

Target Market:
We will sell coffee, cappuccino, cookies and smoothies. It will be a one stop shop for
customers to eat and drink desserts. Our target market will be in the age group of 18 years old
and above where they will be students and common workers.

Location: Surigao City, Brgy. Luna, In front of Gaisano Capital Mall.

 Shop dimensions will be 50 sq metres of floor area
 Will be one floor with most of floor space dedicated to resting.

Business Name: COFFEELICIOUS

Being in front of Gaisano and near St. Paul Hospital/University, there is a high amount of foot
traffic. These customers will be tired shoppers who are thirsty for water, and students exiting
class who are tired and looking for something to energize them.

A) The channel of distribution for our product would be retail. We will be directly
supplying/selling to our customers for a profit.

B) Promotional Strategy:

 Offer promotions in our store during the Grand Opening.

 Partner with local influencers, advertise in social media and other platforms.
 Post tarpaulins to public areas indicating the opening of our business.
 We will offer discounts to customers who avail our VIP card. They will have
discounts per order or per visit.

C) Pricing Strategy:
Our business will offer affordable options to our customers. In doing so, we will be able
to compete with other coffee shops who are quiet more expensive.

Monthly Projected Sales

Items Price Quantity Sold Total Sales
Day Month
Regular Coffee ₱ 35 50 1500 ₱ 52,500
Cappuccino ₱ 70 15 450 ₱ 31,500
Espresso ₱ 50 15 450 ₱ 22,500
Caffé Latte ₱ 40 100 600 ₱ 24,000
Cookies ₱ 10/piece 35 3,000 ₱ 30,000
Mango Smoothie ₱ 50 30 1050 ₱ 52,500
Buko Smoothie ₱ 40 900 ₱ 36,000
Total ₱ 249,000

These are just pretended monthly sales and does not include the cost of making/product costs.
This is a projected gross income.
Management Aspect
A. Proponent
Christian Camarillo
- 4 years course College graduate of Bachelor of Science in Business Administration Major
in Marketing Management.
- Passing Civil Service examination
Abrahm Del Carmen
- 4 years course College graduate of Bachelor of Science in Business Administration Major
in Marketing Management.
- Passing Civil Service examination

B. Organization Structure of the proposed business

Owner

DIshwasher
Barista

Cashier

C. Job Specification and description

Barista
- Male or female
- NCII passer in food and beverage
- Must be senior high graduate
Description: Responsible for brewing coffee and other coffee beverages.

Cashier
- Male or female
- Excellent in customer service
- Must be senior high graduate
Description: Responsible for processing and receiving payment and issuing receipts.
Dishwasher
- Male or female
- At least senior high or high school graduate
Description: Responsible for cleaning the dishes and kitchen area.

Salary Wages and Benefits

Position Compensation Per Per Year SSS Employer Philhealth

Month Employer

Barista 400 ₱ 10,400 ₱ 124,800 ₱ 884 ₱ 364

Cashier 350 ₱ 9,100 ₱ 109,200 ₱ 773.5 ₱ 318.5

Dishwasher 350 ₱ 7,800 ₱ 93,600 ₱ 663 ₱ 273

Total ₱ 27,300 ₱ 327,600 ₱ 2,320.5 ₱ 955.5

PRODUCTS OFFERED
ITEMS PRODUCT DESCRIPTION
Regular Coffee A beverage made from the roasted and
grounded seed of a coffee plant. We will
label it premium blend.

Cappuccino A perfect balance of espresso steamed

with milk and foam.

Espresso A brewed coffee made by forcing high

pressured hot water through very finely
ground coffee beans. Topped with cream,
and brown foam.
Coffee Latte Is a milk coffee that is made up of one or
2 shots of espresso, steamed milk and a
final think layer of frothed milk on top.
Cookies A baked or cooked snack or dessert.

Mango Smoothie Mango blended with milk and shaved ice.

Can add sugar for a sweeter and distinct
taste.

Buko Smoothie Buko or coconut meat blended with milk

and shaved ice. Can add condensed milk
for smoother taste.

TASK 14
TIMETABLE OF ACTIVITIES

ACTIVITIES Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Preparation
of Business
Plan

Looking for
Supplier

Renovation
of Space

Registration
of the
Business

Hiring of
Employees

Opening of
Business

TASK 15
Cooking Tools and Equipment
Particulars Quantity Unit Unit Total Est. Depreciation
Cost Cost Useful Expense
Life
Espresso 1 Piece 8750 8750 3 2916
Machine

Coffee 1 Piece 10000 10000 3 3333

Machine

Blender 2 Piece 1800 3600 3 1200

Hot Water 1 Piece 2700 2700 3 900

Dispenser

Weighing 1 Piece 200 200 3 66

Scale

Refrigerator 1 Piece 12000 12000 3 4000

Mixer 1 Piece 2000 2000 3 666

Espresso 20 Piece 190 3800 3 1266

Cups

Coffee 30 Piece 55 1650 3 550

Mugs

SUBTOTAL 150 Piece 37695 44700 14897

SAMPLE FIGURE
Process of Preparing Coffee

Storage & Handling

of Coffee Bean

Roasting

Cooling

De-Stoning

Grinding

Capacity: We aim to be able to accommodate at least 30 customers at a time in our

50sqm floor area location.

Raw Materials & Ingredients

Particulars Quantity Unit Unit Total Year 1 Year 2 Year 3
Cost Cost
Monthly
Coffee 25 Kg 500 12,500 150000 157500 163375
Bean
Milk/Cream 60 Liter 100 6000 72000 75600 79380

White 10 Kg 55 550 6,600 6930 7276

Sugar
Water 260 Liter 1.5 390 4680 4914 5159

Cocoa 10 Kg 100 1000 12000 12600 13230

Powder
Ice 20 Kg 20 420 5040 5292 5556

Coconut 40 Piece 20 800 9600 10080 10584

Mango 25 Kg 160 4000 48000 50400 52920

Total 956 25,640 307920 323316 339481

Overhead Costs
Particulars Weekly Monthly Yearly
Water 150 600 7200
Gasul 300 1200 14400
Electricity 1000 4000 48000
Total 1450 5,800 69600
Office Supply
Particulars Quantity Unit Unit Cost Total Cost
Yearly
Tissue Roll 24 Roll 200 4800

Disposable 150 Pack 26 3900

Cups
Antibacterial 15 Piece 280 4200
Soap
Bond Paper 5 Pack 200 1000

Total 706 13900

Cost of Production
Cost of Sales Year 1 Year 2 Year 3

Raw Materials 307920 323316 339481

Add: Freight in 18000 18900 19845

Raw Materials Used 325920 342216 359326

Direct Labour 327600 343980 361179

Overhead Expenses 69600 73080 76734

Total 723,120 759,276 797,239

Manufacturing
Cost
Location

Coffeelicious