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A PROJECT REPORT ON

“Supply Chain Analysis”

UNDERTAKEN AT

“MIT School of Distance Education”

IN PARTIAL FULFILMENT OF

“Post Graduate Diploma in Management”

MIT SCHOOL OF DISTANCE EDUCATION, PUNE.

GUIDED BY

“Name of Guide Provided in Guidelines”

SUBMITTED BY

Buddhadev Biswas

STUDENT REGISTRATION NO.: MIT2022E03685

MIT SCHOOL OF DISTANCE EDUCATION PUNE - 411 038

YEAR 2023-25

Project Topic: Supply Chain Analysis

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INDEX

SL no Particulars Page no
1 Introduction 3-5
2 Organization Profile 6-8
3 Project Objectives and Scope 9-11
4 Data Analysis & Interpretation 12-14
5 Conclusion and Findings 15-16
6 Suggestions/Recommendations 17-18
7 References 19-20
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CHAPTER I

INTRODUCTION

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT

Supply chain management has a very important role to play within the
organization because it involves with the responsibility for predicting and
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satisfying end customers demand back through to the supplier and creates
opportunities for the procurement professional to contribute to the
organization’s success. The objective of supply chain management is to
create the most value for the entire supply chain network, including the end-
customer. Successful supply chain management involves the coordination of
activities within the firm and between members of the supply chain. Within
the organization, the supply chain refers to a wide range of functional areas.

These include Supply Chain Management-related activities such as inbound

and outbound transportation, warehousing, and inventory control. Sourcing,
procurement and supply management fall under the supply-chain umbrella,
too. Forecasting, production planning and scheduling, order processing, and
customer service all are part of the process as well. Supply Chain Managers
have a vital role to play in managing costs, as they are in a position to
monitor and influence the whole cost base across the business and the
supply chain.

Supply Chain Management can be defined as the management of flow of

products and services, which begins from the origin of products and ends at
the product’s consumption. It also comprises movement and storage of raw
materials that are involved in work in progress, inventory and fully furnished
goods. The main objective of supply chain management is to monitor and
relate production, distribution, and shipment of products and services. This
can be done by companies with a very good and tight hold over internal
inventories, production, distribution, internal productions and sales.

SUPPLY CHAIN MANAGEMENT – GOALS

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Every firm strives to match supply with demand in a timely fashion with the
most efficient use of resources. Here are some of the important goals of
supply chain management –

 Supply chain partners work collaboratively at different levels to maximize

resource productivity, construct standardized processes, remove duplicate
efforts and minimize inventory levels.

 Minimization of supply chain expenses is very essential, especially when

there are economic uncertainties in companies regarding their wish to
conserve capital.

 Cost efficient and cheap products are necessary, but supply chain
managers need to concentrate on value creation for their customers.

 Exceeding the customers’ expectations on a regular basis is the best way to

satisfy them.  Increased expectations of clients for higher product variety,
customized goods, off – season availability of inventory and rapid fulfillment
at a cost comparable to in-store offerings should be matched.

 To meet consumer expectations, merchants need to leverage inventory as a

shared resource and utilize the distributed order management technology to
complete orders from the optimal node in the supply chain.

Lastly, supply chain management aims at contributing to the financial

success of an enterprise. In addition to all the points highlighted above, it
aims at leading enterprises using the supply chain to improve differentiation,
increase sales, and penetrate new markets. The objective is to drive
competitive benefit and shareholder value.
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CHAPTER II

COMPANY PROFILE
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Mother Dairy commissioned in 1971 and a holey sunsidiary of National Dairy

Development Board. It was an initiative of Operational Flood to make India
milk sufficient nation. Today Mother Dairy manufactures extensive variety of
Dairy products as well as bakery, vegetables, pulses and edible oil. The
company completed 50 years and in these period it established the strongest
brand in Delhi and NCR. Also the brand is available in all over India and
abroad.

Dairy Sector is largest business of Mother Dairy

In Dairy segment there are three clear section like Milk Procurement,
Manufacturing and Marketting.

Here we have taken the Project of Milk Procuremet activities in West

Bengal. The structure are as bellow

Milk producers in village formed Milk Pooling Point (MPP)

Milk is collected by Gram Sahayak from Milk producers at MPP by automated

system

Milk is transported soon at nearest Chilling Plant

Milk is received at Chilling Plant after ensuring quality for chilling

Milk is storage at silo

The chillied Raw milk is despatched to Dairy Plant for further processing
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The snapses of the Milk Procurement Operations (WB) are-

1. No of Village Milk Pooling Points- 150

2. Milk Producers attached- 2500
3. Milk collection per day 30000 KG
4. No of chilling plant- 11

In this operation so many producers, vehicles, Tankers, labourers and

staffs are engaged. Also a good logistics team are engaged to maintain
consistent supply.

We are to analyze the Supply Chain of this project here.

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CHAPTER III

Project Objectives and Scope

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Main objectives of a Project are to collect and analyze data and to working
with the same to improve of following-

 Optimize operating Cost

 To analyze competitors and industry practices
 To strengthen supplier relationships
 Boost customer service and to understand the target market/customer
 Optimizing inventory levels
 Decrease total Supply Chain cost
 Practicality of the system and Overall improvement of the efficiency of
the system

Research Methodology
 Search for knowledge

 Systematic and scientific search for getting relevant answers on any taken
up specific topic.

 Scientific enquiry into a subject.

 Research is a movement from the unknown to the known.

Problem Statement
An analytical study of supply chain management and distribution channels

Need of the Study

 To understand the target market

 To analyze competitors and industry practices

 To evaluate channel partners

 To strengthen supplier relationships

 To optimizing inventory levles

Hypotheses of Study
There is no dependence of theCompany on channels of distribution & Supply
Chain management.

There is dependence of the Industry on channels of distribution & Supply

Chain management.
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Limitations of Study
1. Sample size is very small compared to the population size.

2. Survey is conducted in the Nagpur city only.

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CHAPTER IV

DATA ANALYSIS & INTERPRETATION

Gender
Opinion Percentage
Male 56
Female 44
Total 100
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INTERPRETATION- Out of 100 producers 56 are male and 44 are female and
they are consistently pouring milk to Mother Dairy MPP.

Age
Opinion Percentage
20-30 20
31-40 30
41-50 50
Total 100

INTERPRETATION- Out of 1000 Valuable producers 50% of customers belong to

41-50 age slab, 30% belong to 31-40 age slab and 20% of belong to 20-30
age slab

OCCUPATION

Opinion Percentage
Govt. Employees 20
Pvt. Employees 30
Self employes 50
Total 100

INTERPRETATION- Out of 100 valuable milk producers 50% belongs to Self-

employed farmer category, 30% belong to Pvt Employed and 20% of
customers belong to Govt.

MONTHLY (FAMILY) INCOME

Opinion Percentage
10000 and above 20
15000 and above 30
20000 and above 50
Total 100
INTERPRETATION- Out of 100 Valuable producers 50% belongs average family
monthly income around 20 thousand and above, 30% belong to average
family monthly income around 15 thousand and above and 20% average
family monthly income around 10 thousand and above.
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Are you aware of the promotion/inputs activities launched by the

Mother Dairy?

Opinion Percentage
Aware about the 84
schemes
Not Aware 16
Total 100

INTERPRETATION- Out of 50 Valuable producers 84% of customer are aware

about the inputs schemes. But 16% of customer are not ware about that.

How long you are attached in this organization?

Opinion Percentage
0 – 2 Years 15
2 – 5 Years 30
More than 5 Years 55
Total 100

INTERPRETATION- It is clear that 55% producers are attached with more than 5
yrs and 30% are for 2-5 yrs. Only 16% are attached for bellow 2 yrs.

Are your comfortable with the Supply Chain Process in Mother Dairy
MPP ?

Opinion Percentage
Good 50
Satisfied 40
Bad 10
Total 100

INTERPRETATION- 50% of producers express as a good environment remain

and From the remaining 50% about 40% says a satisfactory environment at
MPP only about 10% feels bad.
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CHAPTER V

Conclusion and Findings

Supply chain management is an exciting and important area of study.

Specialist companies are able to save the world’s leading business large
amounts of money, time and effort by creating an effective supply chain.
Next time you see a new thing you will be better able to appreciate that the
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high quality of the product and its value for money are not only a result of
high quality design and engineering, but also a direct result of lean
production, just-in-time methods and premium supply management. A
channel of distribution/collection should be determined by producers
patterns, the nature of the market, product, the middlemen and the company
itself. To select a channel of distribution, a company should follow mainly-
three ‘C’s – Channel control, market coverage and cost of the distribution.
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CHAPTER VI

Suggestions/Recommendations

Optimize company-owned inventory

Check the quantity of the company-owned inventory. Keep exactly what you
need; nothing more than that. The cost of holding and storing inventory is
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quite high. Inventory holding costs could represent almost 60 percent of an

item’s cost that is held in inventory for one year.

Improve Distribution Network

Grouping charts, graphs, and similar documents together. This helps in

observing the processes for any specific company function. It also focuses on
understanding how the components work in tandem.

Make a Supply Chain Council

The council’s aim is to give directions and align the supply chain strategy
with the company’s core goals. The council helps in removing barriers within
the organization. It also improves the business’s cross-functional
communication. It creates opportunities for leaders to provide effective
supply chain management in future projects.

Integration of areas

With the integration of areas, it is possible to obtain more information about

the processes and, consequently, improvements in the distribution of
products. Integrated logistics manages to make management more strategic
through tools that optimize this process.
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CHAPTER VII

References

BOOK NAME
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Supply Chain Analytics Book- by MIT

Instrumentation and Process Control- by I.K. Sawhney, S. K. Chaudhary &

Sunil Kumar

Instrumentation and Process Control- by Dr Dawei Lu