LESSON PLAN IN ENTREPRENEURSHIP – GRADE 12

(Third Quarter)

Learning 1.Identify the market problem to be solved or the Code:

Competency/ies: market need to be met; CS_EP11/12ENTREP-0a-1 CS_EP11/12ENTREP-0a-1
2 Propose solution/s in terms of product/s and CS_EP11/12ENTREP-0a-2
service/s that will meet the need using techniques on CS_EP11/12ENTREP-0a-3
seeking, screening, and seizing opportunities CS_EP11/12ENTREP-0a-4
CS_EP11/12ENTREP-0a-2
3. Analyze the market need; (CS_EP11/12ENTREP 0a-3)
4. Determine the possible product/s or service/s that
will meet the need; (CS_EP11/12ENTREP-0a-4)
Duration: 1 hour
1.Objectives: At the end of the lesson, the students will be able to:
Knowledge: Learn and understand the sources of opportunities for business.
Determine the essentials in the entrepreneur’s opportunity seeking.
Skills: Identify market problems and propose potential products or services that will meet the
market needs.
Select the best product or service that will meet the market’s need with a
consideration of generating profit.
Attitudes: Know the problem in which a business opportunity arises from.
2. Content/Topic Market Needs and Propose Products
3.Learning MELC, Curriculum guide, Whiteboard and markers, Laptop/computer with internet
Resources/ Materials/ access,
Equipment:
4.Procedures (indicate the steps you will undertake to teach the lesson and indicate the no. of minutes each
step will consume)  The teacher will start the session with the following:
 Opening Prayer
 “Quick Kamustahan”
 Checking of Attendance
 Making sure learners are seated properly and classroom is clean.
 Review the previous lesson

FIX ME
4. 1 Motivation

15 minutes

4.2 Explore
1. Have you familiar the words that you have arrange?
5 minutes
Ok, since you already know the words that you arrange earlier. So what do you think
is our our topic for today?
Our topic for today is all about the potential market. Do you know what is potential
market? Who is those potential market? Who is your target market? And who are
your rivalry or competitors?
This lesson, we will explore all the questions that I mentioned. So, are you ready?

4.3 Explain Entrepreneurial Ideas

20 minutes The creation of an entrepreneurial idea leads to the identification of entrepreneurial
opportunities, which in turn results in the opening of an entrepreneurial venture. The
entrepreneurial process of creating a new venture is presented in the diagram below.
(Nick L. Aduana, Entrepreneurship in Philippine Setting for Senior High School, 2017,
C&E publishing page 46, Aduana, 2017).

Essentials in Entrepreneur’s Opportunity – Seeking

These are the basic foundation that the entrepreneur must have in seeking
opportunities:
Entrepreneurial mind frame. This allows the entrepreneur to see things in a
very positive and optimistic way in the midst of difficult situation. Being a risk - taker,
an entrepreneur can find solutions when problems arise.
Entrepreneurial heart flame. Entrepreneurs are driven by passion; they are
attracted to discover satisfaction in the act and process of discovery. Passion is the
great desire of an entrepreneur to achieve his/her goals.
Entrepreneurial gut game. This refers to the ability of the entrepreneur of
being intuitive. This also known as intuition. The gut game also means confidence in
one’s self and the firm belief that everything you aspire can be reached.

Identifying market problem.

Sources of Opportunities
There are many ways to discover opportunities. Looking at the big picture,
some have noticed the emerging trends and patterns for business opportunities.
While others are trying to find out their target market. The following are some
sources of opportunities:
1. Changes in the environment
Entrepreneurial ideas arise when changes happen in the external environment.
A person with an entrepreneurial drive view these changes positively. External
environment refers to the physical environment, societal environment, and industry
environment where the business operates.
1.1 The Physical environment includes
a. Climate – the weather conditions.
b. Natural resources – such as minerals, forests, water, and fertile land
that occur in nature and can be used for economic gain.
c. Wildlife – includes all mammals, birds, reptiles, fish, etc., that live in
the wild.
1.2 The Societal environment includes the various forces like
a. Political forces – includes all the laws, rules, and regulations that
govern business practices as well as the permits, approvals, and
licenses necessary to operate the business.
b. Economic forces – such as income level and employment rate.
c. Sociocultural forces – customs, lifestyles and values that
characterize a society.
d. Technological environment – new inventions and technology
innovations.
1.3 The Industry environment of the business includes:
a. Competitors
b. Customers
c. Creditors
d. Employees
e. Government
f. Suppliers
For example, one factor in the physical environment that can easily change is
the climate. The temperature is very high during summer but very low during the rainy
season. An individual with entrepreneurial drive can be extremely imaginative and
inventive in identifying opportunities. He/she can venture on a business that responds
to the needs of the people during summer and rainy season.
2. Technological discovery and advancement
A person with entrepreneurial interest sees possibility of business opportunities
in any new discovery or because of the use of latest technology.
For example, an individual with knowledge in repair and installation of a machine
engine discovers additional engine parts that considerably reduce fuel consumption.
3. Government’s thrust, programs, and policies
The priorities, projects, programs, and policies of the government are also good
sources of ideas.
For example, the use of firecrackers to celebrate New Year’s Eve is strictly
prohibited. People without entrepreneurial interest will view the ordinance as a plain
restriction. However, for an entrepreneur, it is a business opportunity to come up with
a new product that will serve as a substitute for firecrackers.

4. People’s interest
The interest, hobbies, and preferences of people are rich sources of entrepreneurial
ideas, like the increasing number of Internet Cafés at present could lead to the strong
attachment of young people to computers.
5. Past experiences
The expertise and skills developed by a person who has worked in a particular field
may lead to the opening of a related business enterprise.
For example, an accountant who has learned the appropriate accounting and
management skills and techniques in a prominent accounting firm can start his/her
business venture by opening his/her own accounting firm.
Forces of Competition Model
It is also known as the “five forces of competition”. An industry environment is a
competitive environment. Regardless of what product or services you have,
competition is always present.
Competition – it is the act or process of trying to get or win something.
For example, the prices are lower when there is a competition among the stores.
These are the five forces competing within the industry:
 Buyers
 Potential new entrants
 Rivalry among existing firms
 Substitute products
 Supplier
1. Buyers
The buyers are the ones that pay cash in exchange for your goods and services. One
example is the influence of the price or in the bargaining strategy. The buyer has a
strong and magnified bargaining power. The threat of its bargaining power will be less
if the following factors are noticed:
a. There are several suppliers available in the market.
b. The buyer has the potential for backward integration.
c. The cost of switching the supplier cost is minimal.
d. The product represents a high percentage of the buyer’s cost.
e. The buyer purchases large portions of the seller’s product or services.
2. Potential New Entrants
A new entrant is defined as companies or businesses that have the ability to
penetrate or enter into a particular industry. For example, in the level of capital
requirements, if the business requires huge capital, new entrants should decline to
join the business. This gives a threat to the business. This can be noticed if there is
the presence of the following factors:
a. Substantial capital requirement
b. Strict government policy
c. Difficulty in accessing distribution channels
d. Economies of scale
e. High cost of product differentiation
f. High switching cost
3. Rivalry among Existing Firms
Rivalry is a state or situation wherein business organizations are competing with
each other in a particular market. For example, it depends on the marketing strategy
of your competitor, like giving freebies and special offers. The intensity of rivalry
among existing firms is characterized to the following factors:
a. Diversity of rivals
b. Number of competing firms
c. Characteristics of the products or services
d. Increased capacity
e. Amount of fixed costs
f. Rate of industry growth
4. Substitute Products
Substitute is one that serves the same purpose as another product in the market.
For example, the consumers decide to use margarine as a substitute for butter. In
case the price of butter increases, preferably the consumer will gradually switch to
margarine. A substitute product can give a big threat in the industry environment if
the following factors are noticed:
a. Switching cost is low
b. Preferences and tastes of the customers easily change
c. Product differentiation is highly noticeable
d. The quality of substitute products dramatically improves
e. The price of substitute product is substantially lower
5. Suppliers
The Suppliers are the one that provide something that is needed in business
operations such as office supplies and equipment. In an example where supplies
and services being offered is unstable the intensity of the threat is strong in this kind
of the competitive force in the industry. This can be noticed if there is the presence of
the following factors:
a. The supplier has the ability for forward integration
b. Suppliers in the industry are few, but the sales volume is high
c. Substitute products are not readily available in the market
d. The switching cost is very high
e. The product or service is unique
Definition of Terms
Buyers – are the ones who pay cash in exchange for your goods and services.
Competition – it is the act or process of trying to get or win something.
Entrepreneurial process - can be defined as the steps taken in order to begin a new
enterprise. It is a step-by-step method one has to follow to set up a business.
Entrepreneurial ideas - an innovative concept that can be used for financial gain
that is usually centered on a product or service that can be offered for money.
Essentials of entrepreneur’s opportunity – seeking – these are the basic
foundation that the entrepreneur must have in seeking opportunities, such as
entrepreneurial mind frame, heart flame and gut game.
External environment - refers to the physical environment, societal environment,
and industry where the business operates.
Government - refers to the local government (municipality, city, or provincial) or the
national government and its branches.
New entrants – the one who enters something.
Opportunity – seeking – the process of considering, evaluating, and pursuing
market-based activities that are accepted to be beneficial for the business.
Rivalry – is a state or situation in which people or groups are competing with each
other.
Sources of opportunity - can be attained by assessing and looking at changes in
the environment; technological discovery and advancement; government’s thrust,
programs, and policies; people’s interest, and past experiences.
Substitute – anything that takes the place or function of another.
Suppliers – are the ones who provide something that is needed or wanted.
4.4 Application Group Activity. 2 groups
15 minutes

Assessment # 1
4.5 Assessment
10 minutes True or False. On the space provided before the number, write T if the statement is
true and F if the statement is false.

_____ 1. An entrepreneur enters a business because of its profitability.

_____ 2. New business ideas provide business opportunities.
_____ 3. The entrepreneurial process starts with identification of entrepreneurial
opportunities.
_____ 4. Not all changes in the external environment provides business
opportunities.
_____ 5. Discovery and advancement in the use of technology are additional good
sources of business opportunities.
_____ 6. Interest and hobbies of the people are possible good sources of
entrepreneurial ideas.
_____ 7. The industry environment of the business is under technological discovery
and advancement sources of opportunities.
_____ 8. The variables in the physical environment include the economic forces.
_____ 9. Entrepreneurial heart flame refers to the ability of the entrepreneur to
sense without using the five senses.
____ 10. Entrepreneurial mind frame permits the entrepreneur to see things in a very
positive and optimistic light.
_____11. The business operates in the industry environment.
____ 12. Opening a Halo – halo business during summer season is ideal.
____ 13. Environmental scanning is conducted only when a new business is opened.
____ 14. When the barriers to the competitive forces are high, the effect to the growth
of the business is likewise high.
_____15. Entrepreneurs need not observe and evaluate the priorities of the
government.
Assessment # 2
Direction: Encircle the letter of your choice.

1. It is the process of considering, evaluating, and pursuing market-based activities

that are believed to be advantageous for the firm.
A. Opportunity – seeking
B. Opportunity – seizing
C. Opportunity – screening
D. Sources of opportunity

2. This is essential to opportunity – seeking which allows the entrepreneur to see

things in a positive and optimistic light in the midst of crisis or difficult situations.
A. Entrepreneurial mind frame
B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame

3. It is the ability of entrepreneur that can sense without using the five senses, also
known as intuition.
A. Entrepreneurial mind frame
B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame

4. One of the essentials of entrepreneur’s opportunity – seeking that refers to the

driven passion of an individual.
A. Entrepreneurial mind frame
B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame

5. What variable of societal environment includes income level and employment rate?
A. Economic forces
B. Sociocultural forces
C. Political forces
D. Technological forces

For questions 6 and 7 refer to the following statements:

A. Preferences and tastes of the customers easily change.
B. The buyer has the potential for backward integration.
C. The cost of switching the supplier cost is minimal.
D. Product differentiation is highly noticeable.

6. Which are the factors of the substitute product that pose a great threat in the
industry environment?
A. A, B, C, D
B. A and C
C. A and D
D. B and C

7. Which are the factors that influence the buyer to have a less threats because of the
bargaining power?
A. A only
B. A and C
C. A and D
D. B and C
8. They are the ones who pay cash in exchange for your goods and services.
A. Buyers
C. Sellers
B. Competitors
D. Suppliers

9. The intensity of rivalry among existing firms is characterized to the following

factors except one:
A. Diversity of rivals
B. Number of competing firms
C. Characteristics of the products or services
D. The product represents a high percentage of the buyer’s cost

10. The following are the forces competing within the industry except one:
A. Potential new entrants and Substitute Products
B. Buyers and Suppliers
C. Rivalry among Existing Firms
D. Needs and Wants

11. Which of the following good sources of entrepreneurial ideas determine the
interest, hobbies and preferences of people.
A. Changes in the environment
B. Technological discovery
C. People’s interest
D. Past experiences

12. Societal environment includes the following, except:

A. Economic forces
B. Sociocultural forces
C. Political forces
D. Natural resources

13. Which among the following is the result of identifying entrepreneurial

opportunities?
A. Creation of entrepreneurial ideas
C. Sources of opportunity
B. Opening of entrepreneurial venture
D. Entrepreneurial process

14. What entrepreneurial idea will you recognize, if you consider the new discovery
and advancement of technology as source of opportunity?
A. Changes in the environment
B. Technological discovery and advancement
C. Government’s thrust, programs, and policies
D. People’s interest

15. A source of entrepreneurial idea where expertise and skills developed by a

person from its previous work can lead to the opening of a related business
enterprise.
A. Government’s thrust, programs, and policies
B. Past experiences
C. People’s interests
D. Technological discovery and advancement
Enhancement: Conduct a short interview of any successful entrepreneur in your locality. Ask the
following questions:
__2__ minutes
 What is the nature of your business?
 Who are your customers?
 What industry are you operating?
 How much was your starting capital?
 How many years has your business been in operation?
 How much manpower was involved from the start of operation until now?
5.Wrap-up/
Concluding Activity “Life doesn’t require that we be the best, only that we try our best.”
___3___ minutes – H. Jackson Brown Jr.
Remarks Percentage of Students with at least 75 % mastery _______
Percentage of Students that need remediation _______
Reflection

Prepared by:

Name: CHITO J. JUNGOY School:

COGON NATIONAL HIGH SCHOOL
Position/
Designation TEACHER II Division: CEBU PROVINCE
:
Contact Email
Number:
09611530949 address:
[email protected]