RANAJIT DUTTA

Address: Bijolipark, Debigarh; Madhyamgram, Kolkata: - 700129. Contact: 09163258681 / 09830574142; E-Mail: [email protected]

State Head
PROFILE

Seeking senior level positions in the field of Sales & Marketing /Business Development Operations across the Telecom / Channel sales / consumer durable / handset industry or retail Industry

Highly competent and dynamic Professional with over 10.9 years of experience in channel management, distribution sales, territory management, prepaid sales, rural sales & retail sales in FMCG & Telecom sector; currently spearheading as STATE HEAD with VIDEOCON MOBILES. Skilled in handling & implementing SATELLITE DISTRIBUTION system in the territory & in the rural areas for proper distribution, proper product penetration, high revenue generation for the system & to gain high market share in the respective product category in the market. Sound knowledge in generate +revenue growth both for Company & distributor by proper monitoring of primary, secondary & tertiary sales , proper monitoring of FIFO process in stock management in distributor point & proper merchandising in the market. Proficient in strategy building for new product launch, product positioning and brand management by developing and leveraging strong relationships with key decision makers Creative abilities in developing wide network of channel partners to ensure adequate market reach and capitalize on emerging market opportunities. Adept in recruitment and development of new channel partners & management of distribution network.

Core Competencies Business Development Business Intelligence/Analysis Market Penetration Relationship Management Competition Analysis Channel Management/ Distribution Strategic Planning Distribution Network Management Territory Management Team Management Branding/ Promotional Management

PROFESSIONAL EXPERIENCE
VIDEOCON MOBILES, Kolkata since Sep10 STATE HEAD Key Achievements Successfully spearheaded handset sales volume as well as revenue generation & outlet base expansion through managing channel distribution across West Bengal. Trained & directed a team of 5 Area Sales Managers, 14 Sales Executives in the fulfillment of business development & outlet management objectives. Key Areas with Responsibilities Business Development Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover thereby achieving desired targets. Monitoring competitor activities and devising effective counter measures. Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation. New Market Development & Strategic Development Identifying new market segments and tapping profitable business opportunities. Evolving market segmentation & penetration strategies to achieve targets. Establishing short / long term sales strategies in tune with the market requirements for achieving business targets. Business planning, forecasting and analysis for assessment of revenue potential in business opportunities. Analyzing & reviewing the market response/ requirements.

Channel Management Enabling business growth by developing and managing a network of Channel Partners across assigned territories. Guiding and training partners to accomplish set revenue and business targets. Adding distribution expansion both Width & Depth so that it would be the best possible reach to the customer. Discussing & implementing Distributor/dealer wise marketing plans for implementation, sales plan, funnel etc on the retail customers. Presently looking after 4 Super Stockiest & 18 distributors in West Bengal. Identifying and networking with financially strong and reliable Distributors/channel partners, resulting in deeper market penetration in rural market. Responsible for primary, secondary & tertiary sales. Keeping the close track of the competitors activities like their new product range, area, segmentation, and project or channels sales. Executing brand building initiatives in line with the natural brand development plans, with consumer lead revenue generation activities aimed at attracting new customers and building new relationships. Drive initiatives for increasing distribution depth and width and channel expansion in the territory. Implement channel expansion and innovate channel expansion initiatives. Controlling the scheme budget of the market depending upon the outlet category. Responsible for Stock indenting as per market requirements in proper time. Proven skills in distribution & channel management through appointing super distributor, sub distributor & super retailer in the feeder town Key Account Management Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels. Maintaining excellent relations with clients to generate avenues for further business. Sales & Marketing Developing and implementing Marketing Plans with focus on planning for Advertisements and other Promotional activities. Ensuring effective Merchandising & Display to enhance product visibility & drive volumes. Devising plans & strategies to achieve desired coverage, distribution & placement objectives & methods to measure them for achieving sales objectives. Driving sales initiatives to achieve business goals & managing the frontline sales team to achieve them. Conducting competitor analysis by keeping a close view of market trends to achieve metrics. Team Management Managing the gamut of tasks including manpower planning, recruitment, and training of Sales Teams. Creating an environment that sustains and encourages high performance; motivating teams in optimizing their contribution levels. Recruiting, leading & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets. Conducting training programs for Area Sales Managers & sales executives. Creating and sustaining a dynamic environment to faster development opportunities and motivates high performance amongst Team members. Scheduling individual/ team assignments to achieve the pre-set goals within time, quality & cost parameters. LAVA INTERNATIONAL LTD (LAVA MOBILE), Kolkata Nov09 Sep10 State Head Key Achievements Successfully spearheaded handset sales volume as well as revenue generation & outlet base expansion through managing channel distribution across West Bengal. Responsibly handled CFO operation in West Bengal.

Trained & directed a team of 1 Branch Manager, 8 Territory Sales Manager & 2 SO in the fulfillment of business development & outlet management objectives. Key Responsibilities Analyzed business potential, conceptualizing & executing strategies to drive sales, augment turnover thereby achieving desired targets. Identified new market segments and tapping profitable business opportunities. Evolved market segmentation & penetration strategies to achieve targets. Established short / long term sales strategies in tune with the market requirements for achieving business targets. Guided and trained partners to accomplish set revenue and business targets. Added distribution expansion both Width & Depth so that it would be the best possible reach to the customer. Discussed & implemented Distributor/dealer wise marketing plans for implementation, sales plan, funnel etc on the retail customers. Used to look after 2 CFO & 32 distributors on West Bengal. Used to keeping the close track of the competitors activities like their new product range, area, segmentation, and project or channels sales. Executed brand building initiatives in line with the natural brand development plans, with consumer lead revenue generation activities aimed at attracting new customers and building new relationships. Used to control the scheme budget of the market depending upon the outlet category. Ensured speedy resolution of queries & grievances to maximize client satisfaction levels. Devising plans & strategies to achieve desired coverage, distribution & placement objectives & methods to measure them for achieving sales objectives.

RELIANCE COMMUNICATIONS LTD., Kolkata Apr06 Oct09 City Sales Manager Joined as an Assistant Sales Manager and have been promoted as City Sales Manager for the excellent performance. Key Responsibilities Conceptualized & implemented competent business strategies to achieve pre-set sales & profit targets. Devised plans & strategies to achieve desired coverage, distribution & placement objectives & methods to measure them for achieving sales objectives. Used to drive sales initiatives to achieve business goals & managing the frontline sales team to achieve them. Conducted competitor analysis by keeping a close view of market trends to achieve metrics. Used to identify prospective clients from various sectors, generating business from the existing, thereby achieving business targets. Evolved market segmentation & penetration strategies to achieve targets. Monthly, Quarterly & Yearly achievement of Acquisition & Revenue targets. Managed & Developed distribution network. To understand market trends, competition and suggest process improvements. Implemented IT automation and other related process for distribution. Coordinated with network for network roll out & planning in the area. Overseen the sales & marketing operations, thereby achieving increased sales growth. Overseen after the First time & second time billing collections of the customers. CARGILL INDIA PVT. LTD., Kolkata Mar04 Mar06 Sales Officer Key Achievements Always was Eastern India topper.

Developed Nature Fresh & Puirita edible oil brand in Kolkata. Used to look after 4 distributors. Maintained responsibility for revenue generation both for Company & distributor through primary, secondary & tertiary sales. Successfully managed a team of 4 pilot sales man & 12 distributor sales man for revenue generation. Developed sales territory & built strong retailer relationships within a highly competitive environment through proper bit mapping, timely visit to the outlet & proper merchandising. Increased the sales in the market by suggesting new ideas, distribution expansion & proper visibility of the product. Controlled the scheme budget of the market depending upon the outlet category. Controlled the damage claim of distributors by proper monitoring of FIFO process in secondary sales. Increased product penetration & sales in rural market by appointing 3-sub distributor & 14 super retailers. Used to look after brand building activity by given display scheme to the outlet. Designed & managed trade shows for the NATURE FRESH brand. Cultivated Vendor relationships at the regional level. Initiated distributor meet & Training programmes. Conducted training programs for distributor sales agents. PEPSI CO. Jan01 Feb04 Customer Executive Key Achievements Functioned as part of operations team reporting to the General Manager, Kolkata. Maintained responsibility for revenue generation through primary, secondary & institutional sales. Used to look after 4 distributors & 8 direct routes in Kolkata & 2 distributor & 6 super retailers in rural areas like Diamond Harbor, Bak Khali & Metiabruz. Developed sales territory & built strong retailer relationships within a highly competitive environment through proper bit mapping, timely visit to the outlet & proper merchandising. Developed satellite distribution system in rural areas for proper outlet coverage, high product penetration & high revenue generation by new outlet opening. Controlled the scheme budget of the market depending upon the outlet category. Increased the sales in the market by suggesting new ideas & distribution expansion. Controlled the damage claim of distributors by proper monitoring of FIFO process in secondary sales. Increased product penetration & sales in rural market by appointing 2-sub distributor & outlet coverage. Handled and Developed distributors and dealers network. Increased sales by cracking exclusive Coke outlet.

EDUCATIONAL QUALIFICATIONS
PGDCM (Marketing) - 2000 National Institute of Sales B.Com - 1998 Calcutta University Software Proficiency Well versed with the MS Office Suite (Word, Excel & Power point) applications. Date of Birth: 15th Dec1977 Languages Known: English, Bengali and Hindi References: Available on Request