AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

BGS COLLEGE OF ENGINEERING AND TECHNOLOGY

Mahalakshmipuram, Bengaluru, Karnataka 560086

“AN ORGANIZATION STUDY OF INCAP INDUSTRIES PANDITHANAHALLI”

Submitted by
Dayanandagowda B N
USN NO.: 1MP23BA010
Submitted to
VISHWESHWARAIAH TECHNOLOGICAL UNIVERSITY (VTU) BELAGAVI
In partial fulfilment of the requirement for the award of the degree of
MASTERS OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE: EXTERNAL GUIDE:

PROF. SANDHYA PALLAVI D S
ASSISTANT PROFESSOR EXECUTIVE HR
DEPARTMENT OF MBA INCAP Pvt Ltd
BGSIET, BANGALORE Pandithanahalli, Tumkur

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

BGS COLLEGE OF ENGINEERING AND TECHNOLOGY

Mahalakshmipuram, Bengaluru, Karnataka 560086

DEPARTMENT OF MBA

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DECLARATION

I MR. DAYANANDAGOWDA B N. Hereby declare that the internship report on “An

organization study at INCAP industries “, is prepared under the guidance of PROF.
SANDHYA. Assistant professor. Department of MBA. BGS institute of engineering and
technology. Mahalakshmipuram Bangalore and external assistance by

I also declare that the report is towards the partial fulfilment of the university regulations for
the award of degree of Master of Business Administration by Vishweshwaraiah Technological
University, Belagavi.

I have undergone an internship project for a period of 4 weeks. I further declare the project is
based on the original study undertaken by me. And has not been submitted for the award of
any Degree/ Diploma from any other University/ Institute.

DATE: (DAYANANDAGOWDA B N)
PLACE; 1MP23BA010

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ACKNOWLEDGEMENT

The satisfaction that accompanies the success of my internship project work will be incomplete
without naming these people who made it possible, whose constant guidance and
encouragement made this work perfect

I express my profuse thanks to Mrs. Pallavi Executive HR of INCAP Pvt Ltd

Pandithanahalli for his valuable guidance during the internship and continuous suggestions
to make the internship successful.

I deeply express my gratitude to PROF. SANDHYA Assistant professor. Department of MBA.

BGS institute of engineering and technology. Mahalakshmipuram, Bangalore her valuable
support at the time of the internship project work.

I express my sincere thanks to NAVEEN KUMAR Director, BGS institute of engineering and
technology. Mahalakshmipuram, Bangalore who inspired to carry out my internship project
work report

I express my deep sense of gratitude to all the lectures of MBA Department for the
cooperation and guidance

Finally. I would be doing injustice if I fail to acknowledge the constant support and
encouragement of MY PARENTS. BROTHERS & FRIENDS throughout my MBA and the
internship project work.

(DAYANANDAGOWDA B N)
(1MP23BA010)

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TABLE OF CONTENT

SLNO CHAPTERS PAGE

NO

1 Introduction about the internship, and

Industry

2 Organizational profile

3 Mckensy’s 7S Frame work

4 SWOT Analysis

5 Analysis Of Financial Statement

6 Learning experience

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LIST OF TABLES

1
2
3
4
5

LIST OF GRAPHS

1
2
3
4
5

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EXECUTIVE SUMMARY

The MBA course offered by VTU University has its own unique syllabus which requires. Its
MBA students to undertake internship with the any of the leading business houses for a long
period ranging to 4 weeks after semester

In a first section will discuss introduction about an internship program and industry profile or
background history of the INCAP

In section two will discuss introduction about organization profile. Or background of the
organization, nature of the business done by the organization, vision and mission statement,
quality policy, types of product and services, ownership pattern, achievement, and awards,

In the third section will discussed and analysis an organization internal activity like strength
and weakness, external activities like opportunities and threats,

In the fourth section will discussed the financial performance activities and also analyzing
cash flow statement and ratio analysis,

It is an American multinational corporation dealing with electronic manufacturing.

The company is the world largest in the electronic manufacturing industry.

INCAP has been a leading manufacturer and supplier of electronic and electrical product to
domestic and international industry since there inception in India.

INCAP was started in 20th century however today it is one of the largest global industry.

Here operation Finland, Estonia, India, Slovakia, UK and Hongkong and approximately 1900
to 2500 Employees are working in INCAP.

Headquarters is in Helsinki, Finland.

INCAP Share has been listed on Nasdaq hellinki ltd. Stock exchange since 1997.

INCAP is the Largest industry sector in E-commerce which generated over $29 trillion in
2017.

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CHAPTER 1

INTRODUCTION ABOUT THE INTERNSHIP AND INDUSTRY

PROFILE

1.1 INTRODUCTION TO INTERNSHIP

Organization study is a essential part of the academic curriculum of VTU MBA. I was
permitted by the “INCAP Pvt Ltd . PANDITHANAHALLI,TUMKUR to carry out the
internship During the internship study, I came to know that the company is involved in
providing electronics manufacturing services mainly to the companies operating in the power
electronics segment. My project was related to study of organization. During my internship I
could understand the systematic way followed by the company and how they make the
employees to feel the sense of belongingness the company has around employees 500, working
in all

The department of the company. I had to visit the company once a week. My external guide
. Mrs. Pallavi He also provided me the information regarding history and how the company in
PANDITHANAHALLI,TUMKUR as started. He gave me the information regarding the
products produced. SWOT analysis, application of Porters Five force model and Mckensy’s 7S
model he introduced me the various department of the company and explained about their work
processes to me which facilitated and support my entire project work.

Organization study involves careful study about how people inside the organization interact
with one another and how they can be made better to communicate their concern. This study
process helps the management students to have a practical knowledge of how an organization
executes its various functions to achieve its objectives. it helps in giving a clear picture of
various department along with their functions, goals, No department can function properly
without cooperation of other. The success of every organization depends on the extent of
cooperativeness and understanding the various functional department of the organization has,

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Further, the organization study helped me in understanding the efficiency of organization and
theoretical knowledge into practice.

Organization report helps the management students in understanding the efficiency. Relevance
and the importance of each department. It helps to achieve the overall goal of the company.
The SWOT analysis helps the company to understates strength and weakness, opportunities
sand threats from internal and external environment. The problem identification makes the
company to know the problem in specific field and helps in taking the corrective action for
improvement in operations. As a student, it helps to understand the functioning of department
and the organizations as whole.

1.2 Introduction about the industry

The roots of Incap go back in history all the way to1985, When the company was registered
into a trade register with the name Tecknoinvest. The company named “INCAP” was born in
1992 through the merger of three companies operating in various industries. The company was
then developed further to contract manufacturer of electronics and furniture, which was listed
on the Helsinki Exchange in 1997.

Incap established a sales office in 2006 in Delhi, India and the following year the company
already had a subsidiary Incap contract manufacturing Pvt. Ltd in Bangalore. Soon after this
Incap acquired the contract manufacturing units of TVS Electronic Ltd. Located in Tumkur
and the operations were transferred over to Incap as from 1 June 2007.

In 2011, Incap established its own sourcing office in Hong Kong. Close to leading material and
component sources.

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During the years Incap has streamlined its operations, and the production in Finland was
divested or transferred to Incap’s factories in Estonia and India. Accordingly, the company has
strategic focus solely on electronic manufacturing services.

In 2020, Incap acquired 100% ownership of AWS Electronics Group, an Electronic

manufacturing services (EMS) provider specialist in high complexity service with production
facilities in the UK and Slovakia, through this acquisition, Incap widened its portfolio into the
UK and Central Europe and strengthened its position in geographical area such as the USA and
south -East Asia.

INCAP CONTRACT MANUFCTURING SERVICE PVT.LTD was started in 20 th century

however today it is one of the largest global industries.

Here they uses a waste array of electronic devices built in automated or semi automated
factories ,it assembled from metal oxide semi conductor (MOS).

INCAP is trusted with three partners and the company provide full service in electronic
manufacturing service, The global electronics sector is projected to grow to us $3trillion by
2030,from US $22 trillion in 2020.

OPPURTUNITY; Organization are provide from present new opportunity are A.I autonoums
vehicle ,(operating without human involvement )cloud computing, industrial robotics (one that
has been developed to automated intensive production task such as those required by a
constantly moving assembly line),and internet of things.

TECHNOLOGY AND MARKET TRENDS; Rapid growth of wireless technologies like

Bluetooth near field communication and the WIFI encourage the development of device with
new features and technology.

(IOT) Technology is driving the creation of smart household application

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KEY PLAYERS:

Name Designation

OTTO PUKK CEO

MURTHY MUNIPALLI DIRECTOR

ANTTI PYNNIEN CFO

GREG GRACE DIRECTOR

JAMIE MAUGHAN DIRECTOR

P RAM RAO DIRECTOR

TIMELINES
 1985 = Company was registered
 1992= The company named “INCAP” was born
 1997= INCAP listed in Helsinki Exchange
 2000= INCAP Electronic Estonia OU was established
 2006= INCAP established a sales office in Delhi. India
 2007= INCAP acquired the contract manufacturing unit of TVS Electronics LTD.
 2011= INCAP established its own purchasing office in Hong Kong
 2020= INCAP acquire 100% ownership of AWS Electronics Group

MARKET SHARE
India Electrical materials market was valued at USD 5969.13 million in FY 2020 and is
projected to grow of double digit CAGR of 17.88% during the forecast years to reach USD
9714.33 million through FY 2026

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COMPETITION
INCAP are manufacturing the electronic product and the company will focus on exporting
product for other countries like Finland, Estonia, Slovakia, UK & Hongkong, Helsinki
therefore in India will face low competition.

MARKET SIZE
They have high market size they adopt new and advance technology for growth of
organization in effective way it is a multinational company not Indian company

INDUSTRY LIFECYCLE STAGE

The INCAP organization is facing the growth stage because they adopt new and advanced
technology in the market. The industry is said to entered the grow stage as soon as the
demand for the product vises and entry of more new market the distribution channels get
better prices of product get reduced.

EMERGING STAGE

GROWING STAGE

MATURE STAGE

DECLING STAGE

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Chapter 2
organization profile

2.1 BACK GROUND OF THE COMPANY

Incap corporation is a Finnish contract electronics manufacturer. Incap’s headquarter are in

Helsinki with the company share listed on the Helsinki stock exchange

Incap is the trusted partner and full-service provider in Electronics Manufacturing services and
offer state- of-the-art technology backed up by entrepreneurial culture and highly qualified
personnel. Incap has operations in Finland, Estonia, India, Slovakia, the UK and Hong Kong
and employ approximately 2,500 people Incap’s shares has been listed on Nasdaq Helsinki Ltd
stock exchange since 1997

Incap’s customers include leading equipment suppliers in energy efficiency and well-being
technologies, for which the company produces competitiveness as a strategic partner.

Incap's Tumkur factory in India specializes in the manufacturing of electronics and box-
build products. The focus is on industrial customers such as automation, power generation
and telecommunications companies. Customers represent mainly globally operating

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electronic device manufacturers, who may be established in Europe but have production
facilities in Asia. In addition to the international customers, Tumkur also serves the Indian
market.

The factory produces inverters, UPS devices and PCBs for fuel dispensers and sustainable
energy products. Its services include PCB assembly and mass production, final
assembly, design and production of prototypes, Design for Manufacturing feedback, testing,
magnetic assemblies as well as cable harnesses.

Incap started EMS operations in India in 2007. On 31 December 2021, 1,986 people worked
in the company's Indian factory. Incap has continued to expand the production capacity of its
factory in Tumkur. After the latest expansion, the factory premises are now close to 18,000
square meters, and the third factory currently under construction will add approximately 8,500
square meters. The project is scheduled to be completed by the end of 2022

COMPANY PROFLE:

Type Julkinen osakeyhtio

Traded as Nasdaq Helsinki: ICP1V

Founded 1992
Headquarters Helsinki. Finland
Key people Otto pukk. CEO. Ville. chair
of board.
products Electronics
Revenue 169.8 million euros
Company status Active
Company class Private
Number of employees 2523

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2.2 NATURE OF WORK

PCB ASSEMBLY MANUFACTURING

INCAP provide comprehensive services in manufacturing of PCB assemblies and in box- build
integration. PCB assembly is their core competence they have equipped with the latest
technology machinery to meet the increasing demands of their current and future customers.

INCAP focus on high-mix, low/medium-volume production and provide the best benefits to
their customers in Industrial Electronics. They have set up to manufacture lead free PCB
assemblies, and our infrastructure is capable to produce ROHS-compliant products with high
efficiency.

Incap's Tumkur factory in India specializes in the manufacturing of electronics and box-
build products. The focus is on industrial customers such as automation, power generation
and telecommunications companies. Customers represent mainly globally operating
electronic device manufacturers,

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WORKFLOW MODEL

A shop floor is the area of the factory, machine shop, etc. where people work on machines, or
the space in the factory where goods are produced and sold to consumers. The term shop floor
is in contract to office, which is a space that provides accommodation to the business’s
management

The INCAP manufactures the PCB (Printed circuit board) on the contract basis and distribute
to the buyers whole of India. The INCAP produces all types of PCB’S following are the steps
involved in production of printed circuit board.

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IQC (internal quality control)

The quality of printed circuit boards and components are the major determinants in the
process yield of PCB assemblies. The soon defects are identified the less costly the remedial
activities. Therefore, it is critical that PCB quality is verified before the assembly process.

One of the most common quality control measures is to perform a visual inspection. This might
be an acceptable approach on single layer PCBs, but it not accurate or definitive.

Electrical testing is the reliable method used to verify the quality of all types of PCBs.

There are two types of electrical tests that which are usually performed on bare printed circuit
board

 Flying probe test

 Universal grid test

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AXIAL INSERTION

This is the process by which leaded through hole components (mainly resistors, diodes and
inductors) are automatically inserted into the holes of printed circuit boards. and mechanically
fixed in place by the under-board clinching of each components.

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SMT (Surface-mount technology)

Surface-mount technology (SMT), originally called planar mounting, is a method in which the
electrical components are mounded directly onto the surface of a printed circuit board. An
electrical component mounted in this manner is referred to as surface-mount device. In industry
this approach has largely replaced the through-hole technology constructions method of fitting
components. In large part because SMT allows for increased manufacturing automation which
reduces cost and improve the quality. It also allows for more components to fit on a given area
of substrate. Both technologies can be used on the same board.

An SMT component is usually smaller than its through-hole counterpart because it has either
smaller leads or no leads at all. It may have short pins or leads or no leads of various styles.
Flat contacts, a matrix of solder ball or terminations on the body of the component.

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PREPARATIOIN

PCB preparation is the process of transcribing a circuit board design onto the physical structure
of the board. By contrast, PCB preparation is the process of actually placing components onto
the board to make it functional.

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STUFFING

Printed circuit board assembly is also known as stuffing or populating the bare printed circuit
board is quite an intricate process involving many different phases.

There are 3 main phases in creating PCB

PCB development can be defined as the process of taking a circuit board design from the design
to the production. This typically includes three stages Design, manufacturing, testing.

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WAVE SOLDERING

Wave soldering is a bulk soldering process used for the manufacturing of PCB. the circuit
boards, is passed over a pan of molten solder in which a pump produces an upwelling of solder
that looks like a standing wave. As the circuit board makes contact with the wave, the
components become soldered with the components used for both through-hole oriented circuit
assemblies, and surface mount. In the latter case, the component are glued onto the surface of
a PCB by placement equipment, before being run through the molten solder wave. Wave
soldering is mainly used in soldering of through hole components.

As through-hole components have been largely replaced by surface mount components, wave
soldering has been supplanted by reflow soldering methods in many large scale electronics
applications.

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COATING

It is the most common choice for PCBs that need to be coated completely and is often chosen
for applications with low mechanical stress Silicon resin coating provide excellent thermal
chemical, moisture and corrosion resistance while maintain flexibility

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COATING INSPECTI0N

Coating inspection are applied to assembly PCB to protect both the board and its components
against environment factors, such as moisture or dryness temperature, chemical, or dust.

The aim of the external inspection of coated PCB is to determine if all the surface and devices
are adequately covered. In order to make easy such as inspection,

PCBA INSPECTION

In order to make sure that PCBs are performing as intended, manufactures must verify all
components are assembled correctly. This is done with a range of techniques including simple
manual inspections to automated tests that use advanced PCB inspection equipment.

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ICT (In-circuit Test)

ICT is a standard test method to check the PCBA manufacturing defect and poor components
by testing the electrical performance and connections of circuit components.

It mainly checks the in circuit individual components and the open and short circuit conditions
of each circuit network. It has the characteristics of simple operations, fast and rapid, and
accurate fault location. A good electronic engineer will pre-consider test point when designing
PCB.

FCT TEST

FCT TEST or functional circuit test, is a type of testing performed on PCBs during the
manufacturing process. And this test checks for shorts and open circuits in the PCB and verifies
that the board is functioning correctly. In addition, FCT is an important step in quality control
for PCBs, and it typically gets performed after the soldering process.

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FCT is important because it helps ensure that PCBs function correctly and there are no
manufacturing defects. Beside this test can identify problem with the PCB before shipping to
the customers, which can save money.

POTTING

PCB POTTING is a method used to protect circuit boards (referred to in these contexts as the
substrate) By filling a PCB enclosure with a liquid material called a potting compound or
encapsulation resin.

BOX BUILD

“Box build”, also known as systems integration, is the complete assembly of a customers finish
product. The process goes beyond the production of printed circuit board extending to
electromechanical assembly that includes enclosure fabrication, installation of sub-assemblies
and components. The box can be referred as PCB assembly.
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CABLE CUTTING

COIL WINDING

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2.3 vision

To be the leader in every market we serve, to the benefit of our customer’s employees and the
highest standard in customer service, quality, reliability, and cost containment in our industry
while upholding the norms of social responsibility.

2.4 MISSION

As a trusted partner and full-service provider in electronics manufacturing services (EMS), We

manage our customers manufacturing while they grow their business.Our job is to ensure that
our customer get the best possible support throughout the manufacturing value chain from
products and process design and manufacturing to sourcing and logistics.All of our long term
straties and short terms.

2.5 QUALITY POLICY

Incap is committed to quality, excellence and performance. They work towards exceeding
customers’ expectations at every stage. They consider process control as the key to achieve
high product reliability.

The quality model includes Data collection, pareto Analysis and Fish Bone Analysis – all
followed by the implementation of the corrective and preventive actions

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They initiate and drive continuous improvement across the organization through Kaizen and
small group activity Method in order to maximize the yield and productivity, in addition, they
drive the supplier development through supplier audits and supplier corrective action request.

2.6 WORKFLOW MODEL

2.7 PRODUCT/SERVICE PROFILE

Hundreads of different products are being produced in tumkur factory among them are Power
supplies,Inverters and UPS,Fuel dispensing systems, Boards for LV/MV drives and other
industrial electronic products.

2.8 OWNERSHIP PATTERN

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2.9 ACHIEVEMENTS /AWARDS

Incap contract Manufacturing services Pvt Ltd has been honored with “Best District Export
Award Tumkur” 2020-2021. The award was granted by the export excellence award committee
at FKCCI (FEDRATION OF KARNATAKA CHAMBERS OF COMMERCE AND
INDUSTRY)

In 2011 Hyderabad based semi conductor chip design services entity soctronics completed the
first 28nm design chip to be developed in india.In 10 th November 2021 INCAP receives 1 st
place in the category of manufacturing at the 2021 global awards.

2.10 FUTURE GROWTH

The future growth can be driven by the growing use of electronics and global trends in
outsourcing. Incap focus is on the European as well as the North America and Asia pacific
markets where they will be agile and capitalize and broadening of the service they are offering.
Incap is also seeking to grow through M&A activities targeting businesses with good
operational and cultural fit.

PROFITABILITY

Maintaining their unique and efficient business model is a key element of their strategy and
helps them to reach their profitability targets.With strong awareness and entrepreneurial culture
they will create valiue add broaden their service offering to their customers.To support their
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profitability they will harvest potential synergies and economies of scale from manufacturing
activities.

OPERATIONAL EXCELLENCE

INCAP investment in operational excellence include high quality technology and the know
how of their people.INCAP is continuing to work in a decentralized way that motivates their
employees to bring value to their customers.On their growth path.It will be important to
successfully integrate acquired business while maintaining an operational and culture fit.

The business operations are sustainable and they operate responsibly.They support local
communities and offer the employees equal oppurtunities and offer the employees equal
oppurtunities.They will promise to operate in an agile,flexible and effective way in the EMS
market

CHAPTER 3
MC- KENSYS 7S Framework

The mc Kinsey 7S framework is a management model developed by well-known business

consultants Robert H. waterman, Jr. and Tom peters (who also developed the MBWA
(Management by Walking Around) motif, and authored in search of excellence) in the 1980s.
This was a strategic vision for groups, to include businesses, business units, and teams. The 7s
are structure, strategy, systems, style, staff and shared values. The model is most often used as
an organizational analysis tool to assess and monitor changes in the internal situation of an
organization.

The Mc Kinsey model describes how to organize the organization in a holistic and effective
way. The 7s are structure, strategy, skill, staff, style, system and shared value. Collectively all
these factors determine the way how organization operates to achieve its goals.

The Seven Elements

The Mc Kinsey 7s model involves seven interdependent factors which are categorized as either
“Hard” or “Soft” elements:

“Hard” Elements are easier to define or identify and management can directly influence them,
they are Strategy statements, organization charts and reporting lines, and formal processes and
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IT systems.

“Soft” elements on the other hand, can be more difficult to describe, and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard elements
if the organization is going to be success.

7s are categorized into Hard and Soft skills

Hard components: strategy. Structure. System.

Soft components: skill. Staff style &shared values

How to use the model

3.1 STRUCTURE

INTRODUCTION

INCAP with ISO 9001:2000 accerditiation is managed by professionally qualified personnel.

The company principal activity is to manufacture AC and DC VOLTS aluminum electrolytic
capacitors. The machinery installed being latest fully automatic develop versions can meet the
stringent specifications and requirements of professional grade applications al
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As on the date all the raw materials are imported from different sources mainly its imports total
aluminum foils requirements from Japan, Italy and other raw materials from Taiwan.

R and D Department collect sample of finished product at different intervals and subject them
for different test as per national and international standard applicable for aluminum electrolytic
capacitors.

A.ORGANIZATION STRUCTURE

TOP LEVEL

Board of Director: oversees the company overall strategy and performance

Chief Executive Officer (CEO): Responsible for the day to day operations and overall
management of the company.

MIDDLE LEVEL

Chief operating officer (COO): Manages the production and manufacturing processes.

Chief Financial budgeting Officers (CFO): Handles the company financial affairs including
accounting, budgeting ,financial reporting.

Chief Sales and Marketing Officer(CSMO): Leads sales and marketing efforts to acquire new
clients and grow revenue.

Chief Technology Officer(CTO):Oversees research and development, technology

implementation, and innovation.

Human Resources Director: Manages employee relations, recruitment, training, and

development.

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LOWER LEVEL

Production Managers: Supervise production teams and ensure efficient manufacturing

processes.

Quality Control Managers: Ensure product quality and compliance with industry standards.

Sales and Marketing Teams: Identify and pursue potential clients, manage customer
relationships, and promote the company's services.

Engineering Teams: Design and develop new products and processes.

Finance and Accounting Teams: Handle day-to-day financial transactions, prepare financial
reports, and manage budgets.

Human Resources Staff: Recruit, hire, and train employees, manage employee benefits, and
handle employee relations

B.FINANCE DEPARTMENT STRUCTURE

UNIT HEAD MANAGER

FINANCE MANAGER

FINANCE MANAGER (PLANT)

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FINANCE EXECUTIVE FINANCE MANAGER FINANCE MANGER

Functions of key people in Finance Department:

1.Book keeping and payables/Receivables

2.Financial Reporting and control

3. Tax and compliance

4. Strategic planning and Financial planing and analysis

5. Treasury and Working capital managaement

6. Capital Budgeting

7. Risk management

8. Corporate development and corporate strategy

C.STRUCTURE OF HUMAN RESOURCE DEPARMENT

HR MANAGER

RECRUITING STAFF PERFORMANACE MANAGEMENT

COMPENSATION AND BENEFITS GENERAL PERSONNEL MANAGEMENT

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FUNCTIONS OF KEY PEOPLE IN HUMAN RESOURCE DEPARTMENT

1.HR Manager;

Entire responsibility for the HR department.

Strategic planning and implementataion of HR policies and programs.

Creating relationship between employees and managing performance management and

compensation.

Recruitment,selection, onboarding, and training.

2.Recruitment Specialist:

Responsible for the entire recruitmet process from job posting to onboarding.

Sourcing candidates through various channels.

Coordinating with hiring manager to schedule interviews.

3.Training and development specialist:

Designing and delivering training programs to enhance employee skilss.

Developing and maintaining training materials.

Tracking and eveluating the effectiveness of training programs.

4.Compensation and benefit specialist:

5.Employee relations specialist:

D.STRUCTURE OF MARKETING DEPRTMENT

FUNCTIONS OF KEY PEOPLE IN MARKETING DEPARTMENT

1. Marketing manager

Overall responsibility for the marketing department.

Develpoing and implementing marketing strategies and plans.

Managing the marketing budget.

2. Production marketing manager

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

Develpoing and executing product launch plans.

Positioning products in the market.

Conducting market research on target audiences.

3. Digital marketing manger

Managing the company online presence.

Developing and executing digital marketing campaigns.

Managing social media accounts.

4. Content Marketing Manager:

Creating and publishing high-quality content, such as blog posts, articles, and videos.

Managing the company's content calendar.

Building relationships with media outlets and influencers.

Monitoring and analyzing content performance.

5. Sales & Marketing Executive:

Generating leads and qualifying potential customers.

Conducting product demonstrations and presentations.

Closing sales deals.

Building and maintaining customer relationship.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

An organizational structure is a system that outlines how certain activities are directed in order
to achieve the goals of an organization. These activities can include rules, and responsibility,

the organization structure also determine how information flow between levels with company.

3.2 SYSTEM
INTRODUTION
System are formal and informal procedures that govern everyday activities, covering
everything from management information systems, through to the point of contact with the
customer. Finance department is doing enough to properly plan and control the funds. There is
regular program verification.

A.SYSTEM AT FINANCE DEPARTMENT

1. Book keeping

2. Management of company‘s cash flow

3.Budgeting and forecasting

4.Advising and sourcing long term financing

5.Management of taxes

6.Management of company investment

7.Financial reporting and analysis

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

B.SYSTEM OF HR DEPARTMENT

GENERAL MANAGER HR

HR DEVELOPMENT

HR EXECUTIVE

HR OFFICERS

C.SYSTEM AT MAREKETING DEPRTMENT

MARKETING MANAGER

MARKETING ASSITANT

MAREKTING ASSISTANT MARKETING ASSISTANT

SALES ASSISTANT SALES ASSISTANT

RESPONSIBILITY AREA 1 RESPONSIBILIY AREA 2

3.1 STRATEGY

INTRODUCTI

ON

strategy is about integrating organizational activities and utilizing and allocating the scarce
resources with the organizational environment so as to meet the present objectives. While
planning a strategy. It is essential to consider that decisions are not taken in a vacuum and
that any act taken by a firm is likely to be met by a reaction from those affected,
competitors, customers, employees, or suppliers,

The future growth of Incap builds on the entrepreneurial, agile and customer driven culture
of their employees, and flexible operational model as well as their engrained cost
management mindset. They want to drive consolidation in the industry to benefit from the
industry growth potential and to maintain their cost efficiency and long-term profitability
in sustainable way.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

INNOVATIVE MARKETING STRATEGY ADOPTED:

 Position yourself well

 Invest the right channels
 Be innovative
 Choose good sponsorship
 Profitability

3.2 SHARED VALUES

INTRODUCTION

Shared values are organizational values that are usually developed by the organization’s
leaderships and then adopted by the other member of the organization. The values are shared
and followed by all members of the organization when acting on behalf of the organization.

CORE VALUES:

Quality: Focus on delivering high-quality products and services that meet customer
expectations.

* Integrity: Acting ethically and honestly in all business dealings.

* Customer Focus: Prioritizing customer satisfaction and building strong customer

relationships.

* Innovation: Encouraging creativity and continuous improvement in products and processes.

* Teamwork: Fostering collaboration and cooperation among employees.

Highly quality

We believe in delivering the highest standard of products,

Commitment

Our buyers, can completely trust us and plan their business plans based on our promises

On-Time-Delivery

We understand the value of time it is our constant effort to deliver the best quality in time with
shortest lead time possible.
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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

3.3 SKILLS

INTRODUCTION:

New market penetration would injection of specific skill set core values needs to be ensured
while developing skill so that right business model is followed

In term skill includes those characteristics which people use to describe a company. The
dominant skills or the distinctive competence of an organization is part of organization
character. Training is aimed at the systematic development, Skill, Attitude, And team work.
Training and development of personal skills is considered a high priority area and it forms an
integral part of Incap Ltd.

There are different skills in the Incap Ltd.

1. Human skill
2. Technical skill
3. Developing skill
4. Self-motivation
5. Time management
6. Managerial skill
7. Communication skill
8. Conceptual skill

SKILLS AVAILABLE AT INCAP

Myth No.1: They should have only one vision of the truth on a subject otherwise employee
will get confused.

Myth No.2: Focusing solely on creating great learning content is enough if you build it they
will come.

Myth No.3: Professional learning and development is primarily about formal workplace
courses or sessions.

Myth No.4: Re skilling and up skilling employee is

a. Not their responsibility

b. Not a priority
c. Not possible
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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

3.4 STYLE
INTRODUCTION
Style refers to the employees shared common way of thinking and behaving un written norms
of behavior and thoughts, here style implies the leadership approach of top management and
the company’s employee’s way of thinking and behaving, the style is the tangible evidence of
what management considers important. The way it collectively spends time and attendance and
uses symbolic behavior.
Communication style at INCAP
*Analytical communication style
*Functional communication style
*Personal communication style
Leadership style at INCAP
Traditional Leadership style
*Autocratic leadership style: Autocratic leadership, also known as authoritarian leadership, is
a management style where the leader holds all the decision-making power and exercises a high
level of control over their subordinates.
*Democratic leadership style: Democratic leadership, also known as participative leadership
or shared leadership, is a management style that emphasizes collaboration, shared decision-
making, and inclusivity.
*Laissez faire leadership style: Laissez-faire leadership, also known as delegative leadership,
is a management style where leaders take a hands-off approach and allow team members to
make decisions independently.

3.5 STAFF
INTRODUCTION
Staff development includes all training and education undertaken by an employer to improve
the occupational and personal knowledge, skills, and attitudes of employment.
Staff. Is the entire group of employees who work at a company Those employees who work
under a given supervisor.
Staff, is one of the key factors for the success of the company. Staff members have to participate
actively in all the activity of the company then only they can gain the knowledge about entire
company.
It provide direct employment to almost 2000 people.
In the INCAP PRIVATE LIMITED The total human resources is classified into 3 categories
 Officers
 Staff
 Workers

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

PORTERS 5 FORCE MODEL

Five force model of Michael porter is a very elaborate concept for evaluating company’s
competitive position. Michael porter provided a framework that models an industry and
therefore implicitly also businesses as being influenced by five forces. Michael porter’s Five
Force models is often used in strategic planning, porter’s competitive five force model is
probably one of the most commonly used business strategy tools and has proven its usefulness
in numerous situations when exploring strategic management models.

PORTER’S FIVE FORCES INLUDE:

Three forces from “Horizontal competition”
 Threat from new entrants
 Threat from substitute product
 Threat of established rivals or competitive rivalry

The forces from” vertical competition”

 The bargaining power of buyers

 The bargaining power pf suppliers

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

1. Threat of New Entry

This force analyses the ability to enter a market by new entrants. They will add new capacity
to market and therefore drive down prices. If its easy to enter a new market will depend on the
market barriers, for example the need of “economic of scale” brand loyalty by customers, or
extensive knowledge on a product or service, but also capital requirement or government
policies.
 Low barriers in the domestic market.
 Economic scale are high.
 Brand identify of a company in this industry is high.
 Capital requirement to establish a regional or a national operation are high.
 The companies operating at the national level do manage to make economic profit but
entry barriers at this are very high.
 Thus, the threats of the entrants are moderate

2. Buyer power

This force analyses the power buyers have over suppliers and therefore the company to
influence the market prices. When there are a limited number of buyers and many suppliers in
the market, they will have more buying power. It means that the buyers can easily switch to an
alternative.

 Product differences and brand identity are quite high.

 Buyer information is high.
 Buyer concentration is very low.
 Thus, the bargaining power of buyers are low.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

3. Threat of substitution
This force analyses the possibility of the replacement of a product or service in the market by
an alternative that isn’t equal by fulfils the same functions. Substitution can have a big impact
on a market and will have a huge profitability impact and should therefore be considered when
evaluating the attractiveness of an industry.
 The threat of substitution from the electronic provider by the unorganized sector is high
 Competition from the low-cost producing nations like china, UK,

4. Suppliers power

This force analyses the power and control that a supplier has to (potentially) raise its prices or
to reduce the quality of products or services. Important factors that play a role are the
availability of substitute and the concentration of suppliers. The less suppliers the more power
to control the market other Factors include switching costs, the availability of substitutes, the
strength of their distribution channels, and the differentiation in the product or service.

 Low cost of labor.

 Importance of volume to suppliers is very high
 Cost relative to total purchases in industry is low
 Thus, bargaining power of suppliers is low.
5. Competitive RIVALRY

The rivalry between existing competitors is examined by how many existing competitors
there are in a market and what their capability are rivalry is high in a market with
competitors that are approximately of the same size and their offering is roughly the same.

 Brand identity is high

 Fixed costs are high in this industry
 Exit barriers are also high for the national level operations
 Thus, the competitive rivalry in this industry is high.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CHAPTER 4
SWOT ANALYSES

SWOT Analysis states the organizational strengths, weakness, opportunities, and threats,
strength and weakness pertain to the internal configuration while opportunities and threats
belong to the external environment. A focus on the company’s internal environment helps in
understanding its capacity, weakness and important consideration in its activities and actions
for efficiency and sustainability. A critical analysis of the environment with which the company
operates, reveals the following core strength, weakness, opportunities, threats (SWOT)

SWOTs; are defines precisely as follows

STRENGTHS: are attribute of the organization that are helpful to achievement of the
objectives,

WEAKNESS: are attribute of the organization that are harmful to achievement of the
objective.

OPPURTUNITIES: Are external conditions that are helpful to the achievement of the
objective.

THREATS: are external conditions that are harmful to the achievement of the objective.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

STRENGTH OF INCAP COMPANY

 The organization has profoundly qualified and experienced human asset for choice and
preparing, this determination and preparing is extremely important and this programme
are going exceptionally in our association with the goal that’s way training and choice
program is one of the qualities.
 Our company is not like that they treated very good and village people are employees
are the strength of our organization.
 Labour is cheaply available due to proximately of villages around the factory the village
people work hard in every organization but some organization not provide benefits to
them.
 Using upgrading modern technology, our company always using new technology that
technology is very useful for every day.
 Effective using shareholders fund. Return on equity
 Company with Zero promoter pledge.
 Market leadership position
 Strong brand recognition
 Collaboration with foreign
 Focus on customer and commitments

WEAKNESS OF INCAP COMPANY

 Low level of creativity: in our organization level of creativity is week comparing to

others activity so that low level of creativity is something in a production activity.
 Poor cash generated from core business- Declining cash flow from operations for past
years.
 Low labour productivity
 Extra cost of building new supply chain and logistics network
 Gross margins and operating margins
 Low investment into Bharat electronics customer oriented services.
 Niche markets and local monopolies.
 Declining per unit revenue for INCAP.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

OPPURTUNITY OF INCAP COMPANY

 Expand all over the world: There is a chance to establish our business all over the
world and expand. It with through the best and better production good quality and better
design with reasonable price.
 Growing industry: It is one of the best opportunities to encash the ideas and strategies
for innovating and creating new things relating to the business in case of increasing
profits.
 Increase market demand: it is also a best opportunity, suppose we creating good
brand in public and creating good products good design with affordable price
automatically our product demand will be increasing in the market.
 Increasing demand in outsourcing.
 Lower inflation rate
 Increasing customer base in lower segments
 Accelerated technological innovations and changing
 Rapid expansion of economy

THREATS

 There are many or huge competitors in the market with the different
product design
 Over dependency on oversea of contractors is a potential threat in an
organization
 Shortage of skilled human resources.
 Growing technological expertise
 Saturation in urban market and stagnation in the rural markets
 Competitors catching up with the product development.
 Trade relation between us and china

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CHAPTER 5
ANALYSIS OF FINANCIAL STATEMENTS
Types of financial statements
INCOME STATEMENT

CASH FLOW STATEMENT

BALANCE SHEET

INCOME STATEMENT

An income statement helps business owners decide whether they can generate profit by
increasing revenues, by decreasing costs, or both. It also shows the effectiveness of the
strategies that the business set at the beginning of the final period.

INCAP Pvt Ltd

Income Statement for the year ended on 31st December 2021

PARTICULARS 31ST 31st

December December
2023 2022
Revenue .

Other operating income

Changes in inventories of finished goods and work in progress

Raw materials and consumable used

Personnel expenses

Depreciation and amortization

Other operating expenses

Operating profit

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

Financial income and expenses

Profit before tax

Income tax

Profit for the year

Consolidated statement of comprehensive income

Other comprehensive income:

Items that are transferred to the statement of income

Revaluation of employee benefits

Items that may be reclassified subsequently to profit or loss

Translation units from foreign units

Other comprehensive income

Total comprehensive income

Total comprehensive income attributes to:

Equity holders of the parent company

Earnings per share from profit for the year attribution to

equity holders of the parent
Basic earning per share

Earnings per share

Diluted earnings per share

Earnings per share

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

Average number of shares

Basic

Diluted

BALANCE SHEET

A balance sheet is a financial statement that reports a company’s assets, liabilities, and
shareholders equity. The balance sheet is one of the three core financial statements that are
used to evaluate a business. It provides a snapshot of company’s finance (what it owns and
owes) as the date of publications

TYPES

 Common size balance sheet

 Comparative size balance sheet

 Vertical balance sheet

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CONSOLIDATED BALANCE SHEET AS ON DATED 31ST DEC 2023

Particulars 31ST Dec 31st Dec

2023 2022
ASSETS
NON-current assets
Property, plant and equipment 21,625 13,476
Right-of-use assets 8,089 6,893
Goodwill 8,237 7,178
Other intangible assets 5,503 4,206
Other financial assets 4 4
Deferred tax assets 1,012 362
Other receivables 443 614

Total non-current assets 44,914 32,553

Current assets
Inventories 71,022 91,798
Trade and other receivables 23,864 36,416
Cash and cash equivalents 42,550 7,559

Total current assets 137,435 135,773

Total assets 182,349 168,326

EQUITY AND LIABILITY

Equity attributes to equity holders of the parent

Share capital 1000 1000

Exchange difference -7,831 -5,487
Unrestricted equity reserves 23,745 22,184

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

Retained earnings 89,846 69,728

Total equity 106,760 87,426

Non-current liability
Non-interest-bearing liabilities
Interest-bearing liabilities
Deferred tax liabilities 1,302 624

Current liabilities

Trade and other payable 37,789 56,708

Interest-bearing loan and borrowings 2,271 8,898

Total liabilities 75,589 80,900

Total equity and liabilities 182,349 168,326

RATIO ANALYSIS Ratio analysis is a quantitative method of gaining insight into a

company’s liquidity, operational, efficiency, and profitability by comparing information
contained in its financial statements. Ratio analysis is a cornerstone of fundamental analysis.
Outside analysis use several types of ratios to asses’ companies, while corporate insiders rely
on them less because of their access to more detailed operational data about a company. Ratio
analysis is one of the most important and powerful tools of financial analysis, where ratios are
used as yard sticks for evaluating the financial condition and performance of the firm. Analysis
and interpretation of various accounting ratios given a clear study and better understanding of
the financial position of the company.

CURRENT RATIO

The current ratio is a liquidity ratio that measures a company’s ability to pay short-term
obligation or those due within one year. It tells investors and analysts how a company can
maximize the current assets on its balance sheet to satisfy its current debt and other payables

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CURRENT RATIO= CURRENT ASSETS/ CURRENT LIABILITIES

YEAR CURRENT CURRENT CURRENT RATIO

ASSETS LIABILITIES
2022

2023

QUICK RATIO

In finance, the quick ratio, also know as acid test ratio is a type of liquidity ratio which
measures the ability of a company to use its near cash or quick assets to extinguish or
retire its current liabilities immediately.

QUICK RATIO= CURRENT ASSETS – INVENTORY / CURRENT LIABILITIES

TEAR CURRENT CURRENT QUICK RATIO

ASSETS LIABILITIES
2022

2023

TOTAL ASSETS TURNOVER RATIO

TOTAL ASSETS TURNOVER RATIO = NETSALES/ TOTAL ASSETS

YEAR NET SALES TOTAL ASSETS RATIO

2022

2023

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CONSOLIDATED CASH FLOW STATEMENT

PARTICULARS 31ST Dec 31st Dec

2023 2022
Cash flow from operations
Operating profit, in total 28216 38,942
Adjustment to operating profit 5,107 4,539
Change in working capital
Interest paid -1,109 -857
Interest received 162 12
Tax paid and refund -8,382 -7,192
Cash flow from operations 44,650 -808

Cash flow from investing activities

Capital expenditure on tangible assets -6,875 -5,465
Acquisition’s -12,478
Cash flow from investing activities -19,301 -5,420

Cash flow from financing activities

Share capital
Share issue transaction cost
Drawdown of loans 27,445 16,288
Repayment of loans -15853 -9843
Right-of-use assets payments -1,506 -1,385
Cash flow from financing activities 10,086 5,060

Change in cash and cash equivalents 35,435 -1,169

Cash at the beginning of the year 7,559 9,249
Effective changes in exchange rates -433 -522
Cash and cash equivalents at end of the year 42,550 7,559

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

CHAPTER 6

LEARNING EXPIERENCE As per the VTU Guidelines I have undertaken

in organization study at INCAP Pvt Ltd. I have a good experience in INCAP manufacturing
and assembly union. It is great experience of interaction with the company workers and going
through the company’s information as given rich experience of INCAP Pvt Ltd. And it has
given me a practical knowledge about the overall functioning of organization. It has given me
an opportunity to study the human behaviour and also makes me ready to face different
situations, which would normally come across while in the office environment.

It helped to familiarize organization structure and its functioning. It also helped to familiarize
with different departments in the organization and their functions and activities including
documents. The study helped me to understand how the key business processes are carried out
in an organization and how information is used in organization for decision making at various
levels. This also enhance the personality traits of the trainee such as communication,
interviewing, observation, report writing, business discussion etc.

Organization study was good experience for me to understand the various department and how
their function will happen in the department. And organization study will help me to improve
the communication skill.

During the four-week period of project, it was a total new experience entering into a company.
The sales here is carried on basis of contracts. I was able to understand the importance of each
employee and their contribution towards the achievements of the company objectives. I also l
also learnt how the company always tries to feel the pulse of the customers, because customers
are the purpose of the business,

During the interaction with each employee, I came to know their real situation. Duties,
responsibility and functions. In spite of their busy schedules there were very much interested
to explain me different concepts. The employees at every corner of the company helped me in
getting the required information for successful completion pf this project. The atmosphere was
so friendly so I did not have a difficulty during the whole project period of four weeks, it gives
me a great real information and knowledge about the functioning of the corporate world.

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AN ORGANIZATION STUDY AT INCAP INDUSTRIES PANDITHANAHALLI,

About INCAP Pvt Ltd I learned

 Work hard
 Talk with your co-workers
 Be thankful
 How to behave in the office
 Career skills
 communication skills

BIBLIGRAPHY

Text Book Author Publications Edition year

Financial
Management
Business
Analytics

WEBSITES

http://en.m.wikipedia.org

http://incapcorp.com

http://m.indiamart.com

http://www.incaplimited.in

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