Company Description : SAMGYGIRI

Vision: To create a global culinary sensation where every bite of Samgygiri

brings people together, blending the rich traditions of Korean and Japanese
cuisine into a delightful and memorable experience.

Mission : To bring a new twist to traditional cuisine by blending the rich

flavors of Korean samgyupsal and the convenience of Japanese onigiri. We
are committed to make a unique, and high-quality foods that inspire joy,
foster cultural appreciation, and provide a memorable experience with every
bite

Objectives :

A. Growth: Achieve rapid expansion by establishing 20-30 franchised

locations in the Philippines within 3 years, followed by strategic entry
into the Korean market within 5 years. We aim to have Samgygiri
available in major convenience stores throughout our target regions.

B. Financial : Samgygiri aims for steady growth and profitability by

earning from retail sales, online platforms, and franchise operations.
We keep costs low by managing our supply chain and production
efficiently, aiming for good profit margins. We invest in expanding our
market, developing new products, and using new technology to
support long-term growth. We plan to increase our profits and use
financial planning to make smart decisions. We are looking for funding
through investments and partnerships to help us grow. With these
plans, we project to increase our revenue by 15-25% each year as we
expand.

C. Supply Chain Management: At Samgygiri, we make sure our

products are top quality and always in stock by working with trusted
suppliers, using smart inventory systems to avoid waste and
shortages, and partnering with reliable delivery services to keep costs
low. We check our products carefully, use eco-friendly practices, and
keep our supply chain adaptable to quickly handle market changes and
problems.
D. Marketing : Samgygiri marketing strategy focuses on enhancing
customer enjoyment and engagement. We use a mix of digital
marketing, social media, and in-store promotions to build brand
awareness and attract customers. Our unique selling point is not only
our Samgygiri but also our customizable bento boxes, which allow
customers to create their own personalized Samgygiri experience. We
actively engage with our target audience through interactive content,
cooking demos, and special events to highlight our products. B
prioritizing customer satisfaction and offering personalized options, we
aim to create memorable dining experiences that drive repeat business
and foster brand loyalty.

E. Operations : At Samgygiri, we ensure high-quality food by combining

traditional cooking with modern methods. Our facilities are well-
managed and meet safety standards. We use technology to keep our
products consistent and constantly look for ways to improve. We also
focus on sustainability by reducing waste and using eco-friendly
materials. Our operations are designed to grow and adapt easily, and
our team is trained to support our goals and daily tasks.

F. Customer Satisfaction : We are dedicated to providing a great

customer experience by offering high-quality products and ensuring
satisfaction with every purchase. We focus on quality control, attentive
customer service, and continuous improvement based on customer
feedback to exceed expectations and maintain customer’s loyalty.

Industry Analysis

1. Overview : The food industry is growing rapidly as people seek new

and exciting dining experiences. Korean and Japanese cuisines are
particularly popular, especially among Filipinos, due to media exposure
and cultural influence. These cuisines are known for their unique
flavors and interesting dishes. This trend reflects a broader desire for
fresh and creative dining options that offer something different from
traditional meals.
2. Competitive Landscape: We compete with established Korean BBQ
and Japanese food chains, as well as other brands offering similar
fusion food concepts. However, we differentiate ourselves through:

• Unique Flavor Profiles: We go beyond typical Korean and Japanese fare,

offering innovative flavor combinations in our Samgygiri.

• Customization: Our customizable bento boxes cater to individual

preferences and dietary needs.

• Convenience: Our grab-and-go format caters to busy lifestyles

3. Products , Operation, and Technology :We focus on delivering

unique and high-quality products that cater to evolving consumer
tastes, standing out with innovative offerings. Technology supports our
efficiency by optimizing inventory management, production processes,
and customer interactions through online platforms. Our operations are
streamlined to ensure consistent product quality, adherence to safety
standards, and adaptability to market changes, helping us stay
competitive and meet customer expectations.

4. Sales and Marketing: In the industry, sales and marketing strategies

are crucial for reaching customers and driving growth. For Samgygiri,
our approach involves leveraging digital marketing to create brand
awareness and engage with customers through social media and
online content. We also use in-store promotions and collaborations with
popular food influencers to attract attention and encourage trials. Our
goal is to utilize a mix of direct sales through our own locations and
online platforms, along with strategic partnerships, to maximize our
reach and boost sales. Staying adaptable and responsive to market
trends ensures we effectively connect with our target audience and
stay ahead of the competition.

5. Industry Growth Rating: The industry for Korean and Japanese

cuisines is experiencing strong growth, driven by increasing consumer
interest in diverse and flavorful dining options. The rising popularity of
these cuisines, particularly in markets influenced by media and cultural
trends, contributes to a positive growth outlook. This sector benefits
from a steady demand for new and innovative food experiences,
positioning it for continued expansion. For Samgygiri, this growing
interest presents significant opportunities to capture market share and
drive business success.

6. Industry Indicators: The growth of the Korean and Japanese cuisine

sectors is reflected in several key industry indicators. There is an
increasing number of restaurants and food brands specializing in these
cuisines, indicating strong demand. Additionally, consumer spending
on dining out and takeout for Korean and Japanese foods is on the rise,
fueled by their popularity in food media and social trends. The
expanding presence of these cuisines in grocery stores and online food
delivery platforms further underscores their growing appeal and
market penetration.

7. Industry Forecast:The industry for Korean and Japanese cuisines is

expected to continue its upward trajectory over the next five years,
with projected annual growth rates of 5-7%. This growth is driven by
factors such as rising consumer interest in diverse and culturally rich
food experiences, increased media exposure, and the expanding global
footprint of Korean and Japanese food brands. As more consumers seek
innovative and unique dining options, the demand for these cuisines is
likely to grow, presenting opportunities for businesses like Samgygiri to
expand their market reach and enhance profitability.

Company profile: Samgygiri is a food company specializing in

bringing the unique flavors of Korean cuisine to a broader audience. We
focus on creating high-quality, delicious products that cater to various
tastes and dietary needs. Our mission is to offer a fresh and enjoyable
way to explore new flavors and enjoy customizable dining experiences.

One of our signature offerings is our customizable bento boxes. These

boxes allow customers to build their own meals by choosing from
various ingredients and flavors, from traditional Korean barbecue to
flavorful sides. This personalization makes our bento boxes perfect for
any meal, allowing customers to enjoy a tailored dining experience.

Our packaging is designed with both the customer and the

environment in mind. We use eco-friendly, sustainable, and recyclable
materials to keep our food fresh and ready to eat. The packaging is
compact and convenient, ideal for those looking for a quick, nutritious
meal on the go.

Address : #342 Naswe Ipag, Mariveles Bataan

Contact Number: 09097970344

Website: [www.samgygiri.com](http://www.samgygiri.com)

Tagline: “Experience Korean Flavors, Your Way.”

Logo :

8. Critical Issues :

• Shortage of supplies
If a new company begins to provide production services without an adequate
structure in place, they may face supply constraints. Supply shortages can
lead to decreased production capacity, delayed delivery times, and increased
customer dissatisfaction.

• Competitors

They developed a new product that is quite similar to ours that could make
our product redundant.

9. Business Challenges :

• Preserving a good reputation

Nowadays, client reviews and perceptions of firms are widely disseminated

via the internet. As the speed of information grows, it can be challenging to
keep up with your company's public reputation. One click, one bad thing to
say, and your company's reputation is gone.

10. Business Trends : The food industry is evolving with a growing

demand for convenience, customization, and ethnic cuisine.
Consumers increasingly seek quick, easy-to-prepare meals tailored to
their tastes, like customizable bento boxes. There's also a heightened
interest in sustainable practices, prompting companies to adopt eco-
friendly measures. Additionally, the popularity of international cuisines,
especially among younger consumers, presents opportunities for
companies like Samgygiri to attract customers with innovative Korean-
inspired dishes. Digital transformation is another key trend, with
companies focusing on online delivery and digital marketing to
enhance customer engagement and expand their market reach.
11. Industry Opportunities : Samgygiri has several key
opportunities in the food industry. The demand for convenient,
customizable meals offers a chance to attract customers with options
like customizable bento boxes. The growing popularity of Korean and
Japanese cuisine, especially among younger consumers, provides a
great opportunity to stand out with innovative dishes. As consumers
become more health-conscious and environmentally aware, Samgygiri
can cater to these needs with healthier options and eco-friendly
practices. Additionally, leveraging social media influencers to promote
products can significantly increase brand visibility and attract new
customers. Investing in digital marketing and online ordering can
further help Samgygiri reach a broader audience and drive growth.