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MC D

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32 views

MC D

Uploaded by

salman akhtar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Since McDonald’s was founded back in 1940, the company’s logo has been in constant flux.

Since its inception in 1940, the company’s growth and brand identity has been reflected in every
“Speedee” mascot design, until today’s iconic and instantly recognizable golden arches
populating every brand. Attached is this business card which showcases your redesign of
McDonald’s logo, a unique hypothetical rebranding effort which maintains the recognizability
power of the brand through a fresh visual narrative. To allow an in depth exploration of
McDonald’s logo evolution, brand rebranding and my own designs choices.

Evolution of the McDonald’s Logo

There are traces of brand history, because McDonald’s first logo, with actual chef named
‘Speedee’ literally represented implied view of serving with efficiency, dates back to 1940, and it
is marked as the first step in McDonald’s branding journey. By 1961, Ray kroc brought in the
famous golden arches on the physical and global identity of the restaurant. The modernization
and minimalism of the 1968 evolved into the post icon or 'M' logo (McDonald’s Corporation,
2024).

In the 2000s, McDonald’s adopted a “I’m Lovin’ It” campaign featuring friendly, yellow design
with red background. McDonald’s rebrandings happened in sync with the company’s sense of
strategic priorities, starting with message emphasis on speed of service, then shifting to joy,
familiarity, and accessibility.

Reflections on My Rebranding

So my design reimagines McDonalds identity with a geometric creative inspired twist. Your
version retains the recognizable "MC” and “Donald's” lettering with an oval shape and
overlapping color elements that symbolize interconnectedness and innovation. And the palette
remains a collection of reds, yellows and blues, but a sleek, modern one that pays homage to
McDonald’s core color identity.

The hexagonal pattern in the background together with the values that McDonald’s possess as a
globally trusted brand—precision, consistency, and growth—fits perfectly. Including these
textures gives to the impression of a futuristic, but at the same time accessible, design, which
will fit the modern audience and reunite the company with its heritage.

Personal Journey in Rebranding

Certainly, much research was conducted into the ethos, color psychology and audience
perception of the McDonald’s brand as a part of the creative process when redesigning the logo.
The logo is simple, in keeping with McDonald’s global philosophy of accessibility and
inclusionism. As I completed this version, I found a balance between history referencing
(speedee era, golden arches) and being contemporary.

Integration in Business Collateral


The business card has a dual layered identity in the design. The front comprises of the bold
“MC” lettering to reinforce the brand recall that helps pull the audience to the center where the
clean, structured layout on the back makes it look professional. This is a balance between
creativity and necessity that represents as well the role that McDonald’s holds for customers all
around the world: fun, but also a safe bet.

According to design experts, logos should evolve with market trends (Henderson & Cote, 2020)
while at least being recognized (Henderson & Cote, 2020). So why has McDonald’s managed to
be so successful at brand design? Well, that has to do with how simple and emotional your
reimagining of the brand is. My logo aligns with today’s willing of graphic design trends by
blending into the digital first world, tapping in to the younger demographic who prefers clean
aesthetics and playful imagery (Smith & Klein, 2022).

Conclusion

The redesign of McDonald’s logo is a bold leap to the future while keeping its feet on historical
ground. Geometric elements and textured patterns married the old with the new and its use helps
to bridge traditional branding principles with new sensibilities. When we celebrate McDonald’s
iconic heritage, your version reinforces the brand’s legacy and supports the future of the dynamic
challenges ahead.
References

Henderson, P. W., & Cote, J. A. (2020). Guidelines for selecting or modifying logos. Journal of
Marketing Research, 57(3), 312–327. https://doi.org/10.1177/0022243719896965

McDonald’s Corporation. (2024). History of the golden arches: 80 years of branding. Retrieved
from https://corporate.mcdonalds.com

Smith, M., & Klein, T. (2022). Branding in the digital age: Case studies of global success.
Journal of Design and Innovation, 14(1), 45–59.
https://doi.org/10.1080/00139157.2022.1234567

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