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PPT 5 Reading Visual Arts Visual Technologies

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183 views

PPT 5 Reading Visual Arts Visual Technologies

Hhgjg

Uploaded by

Meralds arenas jr
Copyright
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READING VISUAL ARTS

Ma. Claire Ann S. Duque


PPT 5
§ Is the engineering discipline dealing with visual
representation.
§ Are revolutionizing humanity and business around
the world like never before.
§ People spend an unbelievable majority of their time
every single day with technologies that help them
make sense of what’s going on around them, capture
the moments that matter to them, and figure out
VISUAL how they get from point A to point B.

TECHNOLOGIES § What’s unique now in the world of technology and


the Internet is the evolution of higher bandwidth,
Cloud computing, real-time data, and mobile devices
that are allowing people to capture exponentially
more visual content. Whether it be images or video—
this is drastically changing how people communicate
with each other.
1.Photography
2.Printing
TYPES 3.Augmented Reality
4.Virtual Reality
5.Video
§ The art, application, and practice of creating
durable images by recording light, either
electronically by means of an image sensor,
or chemically by means of a light-sensitive
material such as photographic film.

PHOTOGRAPHY
§ a process for mass reproducing text
and images using a master form or template.
§ The technology of printing played a key role in
the development of the Renaissance and
the Scientific Revolution and laid the material
basis for the modern knowledge-based economy
and the spread of learning to the masses.

PRINTING
§ Woodblock Printing - the earliest known form of
printing as applied to paper which appeared in
China before 220 AD for cloth printing.
§ Later developments in printing technology include
the movable type invented by Bi Sheng around
1040 AD [ 2 ] and the printing press invented
by Johannes Gutenberg in the 15th century.
§ an interactive experience that combines the real world
and computer-generated content.

§ a system that incorporates three basic features: a


combination of real and virtual worlds, real-time
interaction, and accurate 3D registration of virtual and
real objects.

§ alters one's ongoing perception of a real-world


environment, whereas virtual reality completely replaces

AUGMENTED the user's real-world environment with a simulated one.

REALITY
§ is a simulated experience that employs pose
tracking and 3D near-eye displays to give the
user an immersive feel of a virtual
world. Applications of virtual reality include
entertainment (particularly video games),
education (such as medical or military training)
and business (such as virtual meetings).
§ Other distinct types of VR-style technology
include augmented reality and mixed reality,
VIRTUAL sometimes referred to as extended reality or XR,
although definitions are currently changing due to
REALITY the nascence of the industry.
§ Currently, standard virtual reality systems use
either virtual reality headsets or multi-
projected environments to generate some
realistic images, sounds and other sensations
that simulate a user's physical presence in a
virtual environment.
VR headset and motion
controllers INTERACTIVE MOTION THEATER 7D

RIALTO 4D
1. Pokémon Go, where users are searching in their real-
life neighborhoods for animated characters that pop up
on their phone or tablet.
2. Google Lens is an AI-powered technology accessing AR
innovation and smartphone camera tools to detect objects
and bring more information into your everyday world.
3. Theme Park Experiences - Ex.: Walt Disney World

Examples of AR Resorts classic characters come to life through AR lenses;


AR filters turn Disney into an augmented reality theme
park pioneer; Super Nintendo World: AR makes Mario Kart
Race more realistic; LEGOLAND: AR scavenger hunt
b r i n g s my t h i c a l c h a ra c t e r s t o l i f e ; T h e Ja rd i n
d’Acclimatation: AR transforms ordinary attractions;
Universal: will a long-awaited Pokémon attraction require
AR glasses?
4. Retail/Advertising/Sales
§ AR uses a real-world setting while VR is
completely virtual.
§ AR users can control their presence in the
real world while VR users are controlled
AUGMENTED by the system
REALITY VS. § VR requires a headset device, but AR can
VRTUAL REALITY be accessed with a smartphone.
§ AR enhances both the virtual and real
world while VR only enhances a fictional
reality.
§ an electronic medium for the recording, copying,
playback, broadcasting, and display
of moving visual media.[1] Video was first
developed for mechanical television systems,
which were quickly replaced by cathode-ray
tube (CRT) systems which, in turn, were replaced
by flat panel displays of several types.

VIDEO
§ a range of objects (tools, and other instruments
and devices)
§ a sort of knowledge—‘know-how’ and skill.
§ an organizing principle and a process—the way in
which a society constitutes itself and its

New formations, and then brings people and machines


together to produce goods and services.
Technologies of § it includes the older forms of film, video and
Seeing television; the newer ones of computers, the
internet and virtual reality; and the ‘scientific’
mechanisms of microscope, telescope and digital
imaging.
§ is not just know-how, or designed devices; it is
also a verb, a principle of action. Ex.: Movies
Sigmund Freud insisted that
technology is an extension
of human being, making us
‘prosthetic gods’—a notion
taken up by the nineteenth-
century philosopher of
t e c h n o l o g y .
§ Sigmund Freud fascinatingly noted in Civilization and Its
Discontents that in the ancient days, man came up with things
he himself could not achieve and attributed those to a god,
whichever god it might have been. Since then, humanity has
done much and gone far. The things humanity has created for
itself have enabled it to lift itself beyond its prior limitations, so
much that it has acquired a near god-like status. Its innovations
and acquisitions were just what it needed. Nearly invincible,
humanity has almost arrived at saving itself. As Freud put it,

§ [Man] has almost become a god himself…. Man has, as it were,


become a kind of prosthetic God. When he puts on all his
auxiliary organs he is truly magnificent; but those organs have
not grown on to him and they still give him much trouble at
times…. Future ages will bring with them new and probably
unimaginably great in this field of civilization and will increase
man’s likeness to God still more…
Ernst Kapp
- was a foundational scholar in
the fields of media theory and
philosophy of technology who
saw t he ne w c o mmu n i c a t i o n
technologies (railways,
telegraphs) as externalizing, or
extending, the human body’s
circulatory and nervous systems
(Ebersole 1995).
§ “What is technology? What can
i t d o ? H ow f a r c a n we go ?
Technology has the power to
u n i t e u s . I t i n s p i re s u s .
Te c h n o l o g y h a s t a k e n u s
places we’ve only dreamed. It
gives hope to the hopeless. It
has given voice to the
voiceless.”
§ https://www.youtube.com/watch?v=h3rKvsFTfPA&t=25s

REFERENCES § https://www.youtube.com/watch?v=esUhTF9fk-w
§ https://www.youtube.com/watch?v=XLP4YTpUpBI

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