Report 1
Report 1
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REPORT 1
Group : RUOY
Da Nang, 2024
REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
TABLE OF CONTENTS
1. IDENTIFY BUSINESS OPPORTUNITIES ............................................................... 1
1.1. Overview of Thai economy ................................................................................... 1
1.2. Analysis of key economic sectors of Thailand ...................................................... 2
1.2.1. Export-Driven economy ................................................................................... 2
1.2.2. Thailand’s top export sectors............................................................................ 2
1.3. Thailand's advantages in exporting wood and wood products ........................... 5
1.4. Evaluate companies in the industry and identify potential partners .................. 5
1.5. Introduction of Advance Agro Public Company Limited ................................... 8
1.6. Introduction of product ........................................................................................ 8
2. RESEARCH AND ANALYZE CONTRACT ........................................................... 10
2.1. Summarize sample contract ............................................................................... 10
2.2. Describe the contract structure .......................................................................... 11
2.2.1. General structure of a sales contract ............................................................... 11
2.2.2. Sample contract structure ............................................................................... 13
2.3. Identify key terms that may lead to conflict and explain .................................. 14
2.4. Predict potential resolutions for terms that could lead to conflict .................... 16
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
TABLE OF FIGURES
Figure 1: Macroeconomic Indicators ..................................................................................... 2
Figure 2: Illustration of wood pulp’s packaging ..................................................................... 9
TABLE OF TABLES
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Over the last four decades, Thailand has made remarkable social and economic
development, moving from a low-income to an upper-middle-income country in less than a
generation. As such, Thailand has been a widely cited development success story, with sustained
strong growth and impressive poverty reduction. Thailand’s economy grew at an average annual
rate of 7.5% in the boom years of 1960-1996 and 5% during 1999-2005 following the Asian
Financial Crisis (The World Bank In Thailand, n.d.). This growth created millions of jobs that
helped pull millions of people out of poverty. Gains along multiple dimensions of welfare have
been impressive: more children are getting more years of education, and virtually everyone is now
covered by health insurance while other forms of social security have expanded.
Gross domestic product is projected to advance 2.4% in 2024, up from 1.9% growth in
2023, according to the World Bank’s Thailand Economic Monitor. The latest forecast is a 0.4
percentage point downgrade from figures released in April, largely due to weaker-than-expected
exports and public investment early in the year (Secondary Cities Vital for Thailand’s Economy
as World Bank Projects 2.4% Growth for 2024, 2024).
Inflation is projected to decline to 0.7% in 2024, down from 1.2% the previous year and
the lowest in the region due to lower-than-expected food and energy prices alongside the gradual
pace of recovery, before rising to 1.1% in 2025 (Secondary Cities Vital for Thailand’s Economy
as World Bank Projects 2.4% Growth for 2024, 2024).
In 2024, tourist arrivals are expected to surge to 36.1 million, well above the 28.2 million
arrivals in 2023 and nearing their pre-pandemic peak. Total arrivals are expected to reach 41.1
million next year, surpassing the pre-pandemic level, as Chinese visitors return in larger numbers
(Secondary Cities Vital for Thailand’s Economy as World Bank Projects 2.4% Growth for 2024,
2024).
public investments to support an aging population (Secondary Cities Vital for Thailand’s Economy
as World Bank Projects 2.4% Growth for 2024, 2024).
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Electrical machinery and equipment are set to continue to be one of Thailand's major
exports. This sector includes a wide range of products such as integrated circuits, semiconductors,
and telecommunications equipment.
Thai manufacturers are known for their extremely high-quality standards and innovative
technologies, which makes their products highly sought after by most of the global market.
The growth of the technology sector worldwide ensures sustained demand for Thai
electrical machinery, which helps to solidify its position as one of the top exports from Thailand.
The manufacturing sector in Thailand is highly competitive due to several factors, such as
the abundance of raw materials, low-cost labor, and innovative technologies. The manufacturing
industry is one of the main drivers of the Thai economy. Although the manufacturing sector's
contribution to Thailand's gross domestic product (GDP) has fluctuated in the past decade, it
contributed approximately 4.4 trillion Thai baht in 2021. Compared to other important economic
sectors, the manufacturing sector makes a greater impact on the Thai economy. It accounts for the
majority of Thailand’s total exports and generates a large volume of jobs, amounting to almost 6.3
million workers in 2021. As of the first quarter of 2023, the manufacturing sector's contribution to
the Thai economy was 34 percent, preceding other major industries like service and trade
Thai exporters ship vehicles to numerous countries, including Australia, Japan, and the
ASEAN region. The types of vehicles exported vary, from eco-friendly electric vehicles (EVs) to
robust pickup trucks, catering to the market's diverse needs.
The ongoing shift towards sustainable transportation, and the growing demand for EVs
globally, present significant opportunities for Thai vehicle exports, ensuring their prominence in
the international market in the future.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Thailand is one of the world’s leading producers and exporters of natural rubber. This
sector encompasses a variety of products, including rubber gloves, tires, and other industrial rubber
goods. The high quality of rubber, as well as the by-products, that Thailand produces has earned
the country a strong reputation among other nations in the market.
Global demand for Thai rubber is driven by its essential role in the automotive, healthcare,
and manufacturing industries. Tires are a significant contributor to Thailand’s export economy,
frequently showing up as one of the most exported products on Thailand’s export products list,
with major markets in the United States, Japan, and China.
As these industries continue to expand and innovate, the demand for Thai rubber and
rubber articles remains robust, making it one of the most promising Thai exports in the not-distant
future.
Thailand's gem and jewelry industry is renowned for its exquisite craftsmanship and
diverse range of products, which is recognized all over the world as well. Thai gem and precious
metal exports include gems like sapphires, rubies, and emeralds, as well as gold and silver jewelry.
Thai artisans specifically are celebrated for their meticulous attention to detail and
innovative designs, which have earned them a prominent place in the global jewelry market,
making this category one of the major exports of Thailand.
The international demand for Thai gems and precious metals is also fueled by their quality,
beauty, and affordability. Major markets that Thailand ships gems and jewelry to include the
United States, Europe, and China, where they’re used in several settings and occasions.
Thailand's expertise in the plastics industry is another key driver of its export economy.
The country produces a wide range of plastic products, from household items to industrial
components, which are exported to markets all around the world. In 2023, Thailand's trade
statistics indicate that the nation exported $13 billion worth of plastic products globally.
Two of the key factors that make Thai plastic exports extremely attractive to international
buyers are its high quality, and its competitive prices compared to others in the industry.
The global demand for plastic products spans several sectors, including packaging,
construction, and automotive industries. Thailand's ability to produce innovative and sustainable
plastic solutions, such as biodegradable plastics, also positions it well to meet the growing
environmental concerns of consumers, likely further increasing the industry’s revenue. For these
reasons, the export of plastic products from Thailand continues to be strong and is expected to be
a strong category.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
The Thai government provides various forms of support to the wood industry, including
subsidies, tax incentives, and technical assistance. This can help Thai wood exporters remain
competitive and expand their market share. One of the remarkable points is that many Thai wood
products brands have established a strong reputation for quality and reliability, leading to a
competitive advantage.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Production
about 230,000
capacity of ______________ 500,000 tons/per year
tons/per year
wood pulp
Company has many An integrated The company
reforestation projects producer, access to mainly focuses on
a steady supply of abundant supplies pulp production,
wood resources of high-quality with little diversity
Marubeni is an wood, advanced optimize
international production technology,
Advantages corporation technologies production
financial and globally cost- processes in this
commercial reliability. competitive on a industry.
Strong partner sustainable basis.
network distribute Company range:
products effectively. 1000 - 4999
employees large
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
scale, many
advantages
Strong international
presence and export
network: Europe,
Asia, USA, Africa
and countries in the
Middle East.
more trustworthy.
Company mainly
specializes on
wood pulp and
paper sector.
Raw material
Number of Phoenix is smaller
mainly is
Employees: 108 in scale unlikely
eucalyptus, though
persons (As of April to meet large
it has high quality
2023) small scale. demand.
consistency
High variety of Main market in
Disadvantages reliance.
products it does not domestic Thailand
Big company
specialize in pulp and low trust and
less chances for
environmentally credibility with
negotiation on
friendly products foreign partners.
flexible price and
likely to be high price.
contract terms.
Making a choice
When comparing potential partners, including Marubeni Thailand Company Limited,
Advance Agro Company and Phoenix Pulp and Paper, it is clear that Advance Agro Company has
more potential advantages. Currently Advance Agro is one of Thailand’s two major integrated
pulp and paper producers. The company is constantly improving the quality of its products and
services to meet the increasing demands of its customers. With strong international presence and
export network: Europe, Asia, USA, Africa and countries in the Middle East, this is one of the
most competitive features with other partners providing instantly products to customers.
Meanwhile, Marubeni Thailand Company Limited and Phoenix Pulp and Paper are also strong
competitors, with the coverage of Advance Agro Company in Thailand showing that it is
dominating. It is notable that the employee range is over 1000, showing a strong ability to meet
customers' needs.
sustainable basis, maybe the best choice for cooperating. As mentioned above, Advance Agro
Company was founded in 1989, it is relatively the same time as two potential partners. However,
with constant development, Advance Agro Company gradually asserted its position after many
years of operation.
In short, compared to other partners in pulp field in Thailand, Advance Agro Company
may have been more successful overall, considering brand recognition, and scale of company,
potential development...As a Vietnamese business, evaluating and choosing the bright target
partners are very crucial so it is reasonable that Advance Agro Company is the best choice of
partner.
The scale of enterprise is large. Along with its subsidiaries (High Tech Paper and Advance
Paper), Advance Agro has an annual production capacity of 500,000 tonnes/per year, remaining
the highest amount.
From local farmers under contract to Agro Lines - another member of SHS Group.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Wood pulp is wood fiber reduced chemically or mechanically to pulp - a soft, wet,
shapeless mass of material - used in the manufacture of paper and other products (Naturallywood,
n.d.).
Color: The color of wood pulp can vary depending on the type of wood used and the
processing methods. It can range from white to brown.
Absorbency: Wood pulp has high moisture content and therefore is sensitive to water. If
bales become seriously wetted, the cellulose will absorb water like blotting paper and
swell.
Wood pulp is used in many industries, mainly for paper manufacturing. This natural basic
material can be used to produce cardboard packaging or food and beverage packaging. Special
grades of chemical pulps can be used to make non-paper materials, such as textiles. High-yielding
mechanically treated pulp produces newsprint, specialty papers, tissue, toweling, containerboard
and paperboard (Pulp and paper, n.d.). The more unusual sectors for the use of wood pulp are the
car filters, LCD screens, renewable fuel, and stickers.
Packaging:
Wood pulp is pressed into bales under compression using special equipment and then
packed in the paper bags or PE bags.
Note in packaging: For overseas trade, it is normally further dried to a moisture content
of about 10%, before bailing in hydraulic presses and banding (Woodpulp, n.d.).
All holds are in top condition: clean, dry, no loose paint and no rust (Standard Club, n.d.).
Ventilation of the holds is of crucial importance for the cargo. The high moisture content
means that during the carriage of the cargo the moisture will migrate outwards from the
heart of the stow from warm to cold areas. Some of the moisture will be absorbed into the
air and condensed on the cold areas of the hold and cargo. The process of condensation in
itself is not harmful, but the wood pulp will expand as a result (Standard Club, n.d.).
It is imperative that no smoking is allowed in or near a cargo of wood pulp and stringent
precautions must be taken to avoid sparks from any source entering cargo holds.
Inspection: The Seller must inspect the goods prior to the shipment, all charges and
expenses shall be borne by The Seller
Legal terms:
o Force majeure: The Seller shall not be held responsible for the delay in shipment or
non-delivery of the goods due to force majeure, which might occur during the process
of manufacturing or in the course of transit
o Arbitration
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Title
Dates and places of making contract (can be at the beginning or end of the contract)
Parties: Names of the parties to the contract, including their full name, transaction
name, short name, address, telephone and fax, email, representatives who have the
signatory power, account number and bank name…
Recitals/Whereas clause: state the intention of the parties when signing the contract
b. Clauses
Based on the role of the terms in a contract, they can be divided into the following 5 groups:
General Definitions: This clause is used to unify the terms used throughout the
contract. It is often used in complex contracts and terms that are repeated many
times will be defined.
Description of Goods: This clause is intended to describe the issues relating to the
goods purchased and the accompanying services (if any). This group usually
includes the following terms:
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
By actual commodities
Unit of measurement
o Article 4 - Packing and Marking: These terms ensure that the products are
properly prepared, transported, and received in good condition.
o Article 5 - Delivery/Shipment: set out the conditions for the delivery and receipt
of goods between the seller and the buyer. It usually includes the following
terms:
Time of shipment
Port of shipment and destination
Notice of shipment
Other shipment information:
Partial shipment allowed or not?
Transshipment allowed or not?
State bill of lading acceptable or not?
Loading/discharging terms?
Price and Payment Terms: This is an important part of any sales contract that sets
the rules for when and how money should be exchanged for goods. It usually
includes:
Legal terms: Specify how to deal with unexpected problems that may arise during
the performance of the contract. This may include:
o Article 8 - Warranty
o Article 9 - Penalty
o Article 10 - Insurance
o Article 11 - Force Majeure
o Article 12 - Claim
o Article 13 - Arbitration
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Validation of contract
Number of originals
Amendment
a. Introduction:
Article 2 - Shipment/Delivery
Article 3 - Payment
Article 4 - Insurance
Article 5 - Inspection
Article 8 - Arbitration
c. Ending:
Validation of contract
Number of originals
Amendment
Comments:
In the “Introduction” part, although there is no “Preamble” as in the general structure, this
does not affect the contract because it is not mandatory.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
In the “Clauses/Terms” part, the contract has all the necessary articles. In addition, the
contract also has additional articles that are not included in the general structure:
o Article 7 - Validity of the contract: Determine the effective date of the contract. If
the parties have not mentioned this, the contract will take effect at the time of
signature.
o Article 9 - General condition: Usually refers to the contents of the “Ending” part
Conclusion: The structure of a contract does not have to be the same as the general
structure. In fact, the parties can completely change, add or remove the contents or article
if both parties agree. However, it is still necessary to ensure that the contents of important
articles such as “Commodity”, “Price”, “Delivery”, etc. are clearly stated to avoid conflicts
during the contract implementation process.
2.3. Identify key terms that may lead to conflict and explain
In import and export activities, controlling the terms in business contracts to avoid conflicts
is very important. After studying the sample contract and regulations on exporting wood flour to
Thailand, below are the key terms that can lead to conflicts:
Quantity of goods: Wood flour is calculated using a specific weight unit called Metric
Ton (MT). In the sample contract example above, the quantity of the product is recorded
with exact numbers. This can easily lead to disputes when the goods are not delivered to
the buyer in sufficient quantity. Because of long-distance shipping by sea and the
characteristics of the product, quantity differences when the buyer receives the goods are
likely to occur.
Packing and Marking: According to the sample contract, packing and marking will
follow the manufacturer's packaging standards. This can lead to disputes over packaging
standards when the two sides do not agree specifically from the beginning but let the seller
decide. In some cases, the seller packs substandard packaging to reduce costs, affecting
product quality when the buyer receives the goods. In addition, with the nature of wood
pulp being small in size, capable of absorbing water, easily dirty and flammable, combined
with long-distance sea travel, such general provisions in the contract Goods will be
guaranteed during transportation, easily causing disputes.
Commodity's type and code: During the process of buying and selling goods, accurately
determining the type of commodities and product code is extremely important. This applies
not only to wood flour but also to all other types of goods, especially those with many
different types and specifications.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
o However, the commodity name "wood flour" is not set according to international
standards. This name is quite vague and lacking in specificity, easily causing confusion
about the type of wood pulp, leading to conflict.
o Besides, the contract does not specifically state the commodity code (such as HS code).
The lack of detailed information about commodity codes in the contract will create a
legal gap, easily leading to misunderstandings and disputes between the parties. For
example, the two parties may misunderstand the type of goods to be traded, or it may
create opportunities for fraudulent behavior, such as the supplier intentionally
delivering the wrong type of wood flour. This has the potential to cause damage to the
buyer and lead to conflict later.
Shipment terms: This term basically has all the necessary provisions. However, there are
no clear provisions on loading/discharging. Without this provision, the exact laytime will
not be defined, leading to conflicts if loading and unloading takes too long, increasing
costs. In addition, the penalty fee for delayed loading/discharging is not specified, which
may lead to conflicts regarding penalty fees in the future.
Despite being an optimal payment method for contracts, Letters of Credit also have
limitations that can lead to conflict between parties:
Banks also bear no legal responsibility in cases of forged documents. This can pose
a significant risk to the buyer, as the seller may forge documents to obtain payment
from the bank without actually delivering the goods, or delivering goods in the
wrong quantity or violating other agreed-upon terms
Thai sellers may encounter some problems in preparing accurate and complete
transport documents. Sometimes, they may make small mistakes such as
misspelling names, names, addresses, or even missing some important documents.
This may result in the bank refusing to pay.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
Besides, if the seller is sometimes subjective or trusts the buyer, he does not
carefully check the L/C. Can lead to the buyer requesting to issue a L/C with terms
and conditions that are inconsistent with the content agreed in the contract (such as
increasing the insurance amount, changing the destination port or goods
description). using misleading terms), leading to the bank refusing to pay the seller.
Despite its limitations, L/C is still a safe and reputable payment method, so the
cost for this payment method is always quite high. Therefore, it can lead to conflicts
when the buyer delays or refuses to open an L/C because the cost is too high than
expected.
Arbitration: According to the sample contract, “If a settlement cannot be reached, the
dispute shall be referred to arbitration under the Arbitration Rules of the International
Chamber of Commerce in a third country and the rules of this Commission shall apply.”
The problem here is which country is the third country? When a dispute occurs, certainly
both parties want to choose a country with which they have a close relationship to gain
advantages for themselves. Surely this will be a major controversial issue when a dispute
arises.
Insurance: Despite stipulating the use of insurance clause B, the contract lacks clarity on
the specific insurance agency responsible for the insurance. Furthermore, there are no clear
provisions regarding insurance coverage.
2.4. Predict potential resolutions for terms that could lead to conflict
To minimize possible conflicts in commercial contracts, our team has made predictions
and proposed solutions as follows:
Packing and marking: First, the two parties need to discuss and carefully agree on
packaging standards. Those standards need to be clearly stated in the contract so that when
a dispute occurs, both parties can rely on it to resolve. If the contract has been approved
but when delivering the goods, there is a dispute between the two parties regarding the
packaging, then a third agency should be asked to check whether the packaging quality
performed by the seller meets the corresponding standards and is appropriate.
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
o Instead of using the generic name 'wood flour', the parties should use specialized terms
such as 'cellulose fiber', 'wood pulp' or 'lignocellulosic material' to accurately describe
the type of wood flour they need (specifically object in this transaction is wood pulp).
Moreover, in the description of the commodity name, the main component must be
clearly stated (pulp is made from hard wood or soft wood. If it is hard/soft wood, what
type of wood specifically?)
o To avoid confusion about product types and items, the buyer first needs to clearly
identify the product code they want to buy. It is necessary to accurately determine HS
codes (an international coding system used to classify goods during international
transactions) between countries. Each type of goods, including wood flour, will be
assigned a specific HS code to facilitate statistics, customs management and other trade
activities.
o In addition, the buyer should request the seller to provide detailed information about
the product and check it thoroughly before signing the contract. If possible, you should
ask the seller to provide a sample of the goods to compare and ensure the correct type
of goods as agreed.
o When Notice of Readiness tendered before noon. Laytime shall be commenced from
13:00 on the same date. When Notice of Readiness tendered before afternoon. Laytime
shall be commenced from 08:00 on the next date.
o Discharging term: 50 MTS/day WWDSHEX EIU: USD 2,000/Half (The buyer must
unload a minimum of 50 tons of goods per day. If the unloading process is delayed, the
buyer will be charged a penalty fee of USD 2,000 for each half-day delay).
Terms of Payment:
o Before making L/C their payment method, the parties need to be consulted by
individuals and organizations with expertise in records and documents. Parties should
equip themselves with knowledge about payment methods by L/C and avoid relying
on banks to learn about international laws and practices.
o Both parties should choose a reputable bank with extensive experience in L/C
processing to improve transaction safety. The bank will clearly understand the
regulations and procedures and can provide better support during the transaction
process.
o The seller needs to carefully check before sending the documents, ensuring there are
no errors in spelling, name, address or any missing documents. Besides, there needs to
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REPORT 1-GROUP RUOY-THAILAND-WOOD PULP
be a process to check and compare the sales contract with the L/C and current
regulations.
o To avoid conflicts, both parties should have clear and detailed agreements on L/C
issuance date, document presentation deadline... and set out necessary penalty
provisions.
o In addition, the contract should clearly state which UCP version will be used (according
to UCP regulations, which UCP parties want to apply, they must clearly state in the
L/C.)
Arbitration:
When the two parties agree to make a contract, they need to agree on one choice Arbitration
Rules of the International Chamber of Commerce at the third country. So that when a dispute
arises, the two sides will not spend much time making this choice. And the most optimal solution
is to choose Arbitration rules of the International Chamber of Commerce in a country with which
neither party wants to have a relationship to ensure fairness to both parties.
Insurance:
In the insurance terms, it is necessary to fully and comprehensively cover the following issues:
Insurance is covered by which party? Which insurance agent? Institute Cargo Clauses (in this
situation is B), and Insurance Coverage. For example: Insurance cover by the seller, covering
clause B for 110% of invoice value. Insurance certificate showing claim payable at Ho Chi Minh
city, Vietnam by the Vietnam Insurance Company, Ho Chi Minh city Branch.
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APPENDIX: SAMPLE CONTRACT
SALES CONTRACT
No: 01/ABC-WL
Date: 06 November 2021
The seller: WOODLAND STOCK Co. Ltd
Add: 83/1 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand
Tel: +86 523-84616148
Fax: + 86 523-84616126
Hereinafter called the Seller
Represented by: Thaksin Shinawatra – Manager
The Buyer: ABC MERCHANT Co. Ltd
Add: Điǹ h Vũ Port, Đông Hải 2, Hải An, Hải Phòng.
Tel/Fax: +84 8 3740 6783/ +84 8 3740 6738
Hereinafter called the Buyer
Represented by: Mr Duong Tuan Anh - Director
The two parties have mutually agreed and concluded to sell and buy the goods under the
following terms and conditions:
ARTICLE 1: COMMODITY - QUALITY
1.1 Commodity and specifications:
No Mode Unit Quantity Amount (USD)
1 Wood Flour MTs 100 80.000
Secondary Cities Vital for Thailand’s Economy as World Bank Projects 2.4% Growth for 2024.
(2024, 07 03). Retrieved from World Bank: https://www.worldbank.org/en/news/press-
release/2024/07/03/secondary-cities-vital-for-thailand-s-economy-as-world-bank-
projects-2-4-growth-for-2024
Thailand Population 2024 (Live). (n.d.). Retrieved from World population review:
https://worldpopulationreview.com/countries/thailand
Thailand’s wood exports surged first four months of 2023. (2023, 10 26). Retrieved from
Thailand Woodworking: https://thailandwoodworking.com/press-release/thailands-wood-
exports-surged-first-four-months-of
Top Exports from Thailand in 2024 - DHL Express Thailand. (2024, 08 22). Retrieved from
Discover: https://www.dhl.com/discover/en-th/b2b-advice/b2b-e-commerce-advice/top-
exports-from-thailand-2024