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GM REVISION 6 + Answers

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13 views

GM REVISION 6 + Answers

Uploaded by

tatianaireland20
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EXAM REVISION TRY OUT THESE QUESTIONS GLOBAL MARKETING

1. LIST 3 EXTERNAL FACTORS THAT MAY impact a companies decision to export


Domestic market competition domestic market saturation demand in host country supports
from host and home country to export reduced barriers to enter by export / expand on each
if asked to discuss. Analyze.....
2. List 3 INTERNAL factors that may impact a companies decision to export
COMPANY SIZE YEARS IN BUSINESS INTERNATIONAL OR LACK OF INTERNATIONAL
EXPERIENCE RESOURCES AVAILABLE MANAGERS FOUNDER VISION FOR COMPANY FINANCES
PEOPLE PRODUCTS SECTOR OF BUSINESS
3. State 2 advantages of exporting LOW COST LOW RISK IN COMPARISON TO OTHER MOE
4. State 2 disadvantages of exporting Losing control over some aspects brand Distributor
issues increasing or changes to tariffs , quotas , bans which could impact business, starting
competiton,
5. IN looking at POLITICAL ASPECTS within PESTLE that coud impact a company what 2 will you
select – democratic – dictatorship type government policies rules regulations that could
impact your business/ taxation rates/ support for foreign companies/ hostility levels to
foreign companies/ relationships between home and host governments/ supports stimuli for
yor business sector / poliicies in relation to health ( antiobesity taxes sugar taxes) lifestyles
housing transport....Uber – London Regulations . JUUL – USA promotion regulations
6. When examining ECONOMIC FACTORS that could impact a company going global what
specific elements are important to examine ( 5) Interest rates /inflation rates /employment
levels /recession boom business cycles/ consumer spending / government spending
7. Looking at the impact of CULTURE on firms expanding internationally what 3 key areas /
themes would/could you discuss here under culture Culture Iceberg / Glocalization /
Adapatation / Hoftstedes Framework / Marketing Mix Changes / Corporate Culture
( Hofstede) adapt to local cultures but manage to retain brand valuesbrand reptaion and
consistent image....language tastes religions beliefs walmart – germany / mcdonald-vietnam
8. When we discuss SOCIAL within PESTLE what specific aspects are we examining of a country
we are entering relevant to our brand our business Demographics Lifestyles Trends
Workforce Skills Education Levels More Buyers More Consumers More Employees -
matching opportunities or threats to your business
9. How can TECHNOLOGY and an examination of technological factors that may impact the
business affect businesses expanding into a country – Connectivity Production processes
communications Transport Logistics
10. Highlight the 3 key areas you would examine under LEGAL
Employment law Consumer Law Corporate Law
11. Within ENVIRONMENTAL aspects of PESTLE what principle areas will you examine explore
relate back to international companies expanding into differnt markets. Standards Concerns
Climate Action Packaging Strenght Power Activist Groups Do these factors represent a
Challenge to your business or provide an opportunity for you to take action and gain
increased market share.
12. When EXPORTING disuss the importance of SELECTING A SUITABLE DISTRIBUTOR under
following heading WHY IS IT SO IMPORTANT / WHAT CRITERIA CAN BE USED TO ENSURE
PROPER SELECTION Reputation Experience Knowledge Network Facilities Ethics Staff
13. Discuss the key reasons why a company may decide to expand internationally using a
FRANCHISE model ( Franchisor) Moderate Low Risk Low Cost Constant Revenue Strem Grow
Internationally Fast Type Business Type product What competitors are doing comparison
with ther MOE exporting joint ventures fdi ....
14. Outline the key benefits to the FRANCHISOR of going down the Franchise route
15. Outline the key drawbacks to the FRanCHISOR of going down the franchise route
losing some control over brand can select a poor franchisee who causes damage to brand
image and reputation
16. From the perspective of a FRANCHISEE advise him / her/ they on the benefits and
drawbacks of adopting this model of business
17. A company based in Latin America producing BEER has consulted you as their international
marketing consultant to advise on the issue of CONTRACT MANUFACTURING to a local
company in RUSSIA where there is growing DEMAND for their product but high import tariffs
and high political risk from their assessments . Discuss how you will advise the company
18. A car company CARX from Germany wishes to enter the Chinese marketplace with a luxury
car as research shows there is an increasing number of high net worth Chinese consumers.
They have looked at all options but concluded that a JV with a local chinese company may be
the best option. AS this is their first JV please advise CARX on what steps they must take to
ensure the JV will have a chance to succeed.
19. Also advise CARX on what could go wrong with their JV and what are the key problem areas
that may face within a JV arrangement
20. A Global Company has adapted their physical products to suit the international markets
where they operate in – adjustment for climate , driving sides , lights etc Is this enough in
terms of ADAPTATION / LOCALIZATION to avoid any issues resulting from cultural aspects
21. A UK pharma company PHARMX has decided to set up a manufacturing plant in Japan
rather than go the export or franchise route. Explain why you think the company has chosen
this MOE.

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