TRACXN BUSINESS MODEL REPORT

SNACKS BRANDS

JANUARY 11, 2024

Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview Summary
Funding Taxonomy
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Snacks Brands - Summary (1/2)
Taxonomy Top Companies Key Stats
Food & Beverage Products (PepsiCo) Tracxn Score Market Size
(# Cos: 37054 | $31.7B) Kellogg 68.2 Companies 627
(1906, United St.., $750M)
Convenience Foods (Grupo Bimbo)
(# Cos: 11057 | $6.4B) The Whole Truth Fo.. 64.7 Funded Companies 149
(2019, India, $22.4M)
Snacks (Paper Boat Foods) Total $ Invested $491M
Epigamia 60.8
(# Cos: 8833 | $4.1B) (2007, India, $81.5M)
$ Invested in last 2 years $159M
Multi-category (Kellogg) Mondelez Internati.. 59.6
(2012, United St..)
(# Cos: 627 | $1.2B)
Exits
Open Secret 58.5
(2019, India, $14.5M)
IPOs 8

Acquisitions 55
Description Top Geographies
Snacks Brands Total Cos. Interesting Companies

United States 186 Unicorns 0

Brands selling snack products across multiple categories

India 173 Soonicorns 1

Germany 14 Minicorns 3

China 9 Editor’s Pick 2

Netherlands 9

Unfunded Companies Funded Companies

Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

4 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Snacks Brands - Summary (2/2)
# Companies by Stage Y-o-Y Funding $ Funding by Geography
Total Funding: $491M
India (36%)
Founded 627 -
United States (25%)
Funded 149 100%
Egypt (21%)
Series A+ 36 24% China (12%)
Zimbabwe (6%)
Series B+ 20 13%

Series C+ 15 10%

Series D+ 12 8%
$ Funding # Rounds

Top Funding Rounds in last 2y Top Investors Top Exits

Company Round Details Stage Investor # Portfolio Type Company Acq. Price/IPO Mcap
HappyVore LetsVenture 4 Snack Works
(2019, France, $40.0M)
$37M-Series C Seed (1898, United States)
$18.9B
Venture Catalysts 3
Stage
Incredo Sugar.. Z Nation Lab 3 Chipita
$30M-Series C Acq. (1973, Greece)
$2.0B
(2019, United States, $30.0M)
Matrix Partners India 2
The Whole Truth.. Early Amplify Snack Brands
$15M-Series B Good Food’s Stores E.. 1 (2010, United States)
$1.6B
(2019, India, $22.4M) Stage
5Y Capital 1
Open Secret NewTree
$10M-Series B (2001, United States)
$48.7M
(2019, India, $14.5M) Aargus 1
Late IPO
Acre Venture Partners 1 Annapurna Snacks
Stage $14.1M
Blue Lagoon Vanijya 1 (2015, India)

5 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Taxonomy
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

Food & Beverage Products 37053 5979 $31.7B $6.2B (▼26%) PepsiCo, Unilever

Snacks 8833 1361 $4.1B $769M (▼17%) Paper Boat Foods, Grupo Bimbo

Multi-category 627 149 $1.2B $159M (▲130%) Kellogg, The Whole Truth Foods

TheGreenSnackCo, Changsha Snacks

Healthy 47 16 $46.2M $1.1M (▼97%)
Very Busy Food

Internet First Brand 151 48 $181M $95.8M (▲323%) The Whole Truth Foods, Epigamia

View full Taxonomy on Tracxn Platform

6 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding Y-o-Y Funding Trends
Investors Funding by Geography
Acquisitions Y-o-Y Stage wise Funding
IPOs Median Round Size by Stage
Companies New Entrants to Funded Club
Sub Business Models Funding by Team Background - College wise
Competing Business Models Funding by Team Background - Company wise
News List of Key Funding Rounds
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Y-o-Y Funding Trends
Top Funding Rounds in last 2 years
Company Funding Round
HappyVore
(2019, France)
$36.6M - Series C

Incredo Sugar
(2019, United States)
$30.0M - Series C

Zhao Yiming
(2019, China)
$21.8M - Series A

The Whole Truth Foods

(2019, India)
$15.0M - Series B

Planet FWD
(2019, United States)
$10.0M - Series A

Open Secret
(2019, India)
$10.0M - Series B

Over Easy
(2019, United States)
$8.5M - Series A

Epigamia
(2007, India)
$6.5M - Series D

FitJoy
(2016, United States)
$3.7M - Series A

Chubby Snacks
(2020, United States)
$3.3M - Series A

Note: Funding includes only Equity Funding. It excludes Debt, Grant, Post-IPO and ICO funding.

8 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Funding by Geography
Distribution by Country - Total Funding ($) Top Cities by Funding

# Rounds Top Funded Company Mumbai $123M

India 84 Epigamia (81.5M)

Giza $102M

United States 39 Kellogg (750M) Bengaluru $45.5M

Egypt 1 Edita (102M) New York City $39.5M

Changsha Snacks Very Changsha $37.1M

China 5
Busy Food (37.1M)
Harare $30.0M
Zimbabwe 1 Cairns Foods (30.0M)

Boston $22.0M
Bulgaria 1 Brain Foods (264K)
Yichun $21.8M
United Kingdom 1 Nom Foods (220K)
San Francisco $16.8M

Romania 1 Unison (142K)

Chicago $10.0M

Note: Funding includes only Equity Funding. It excludes Debt, Grant, Post-IPO and ICO funding.

9 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Y-o-Y Stage-wise Funding Trends
Stage-wise $ Invested Stage-wise Number of Rounds

$32.2M $16.0M $50.8M $89.2M $69.7M - 10 12 20 25 16 0

Seed Early Stage Late Stage Total Funding Seed Early Stage Late Stage Total Rounds

Note: Seed includes Seed, Angel rounds. Early Stage includes Series A,B rounds. Late Stage includes Series C+, PE, Pre-IPO rounds.

10 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Median Round Size by Stage
Stage Round size - Min, Median, Max (2019-2024) Y-o-Y Median Round Size (2019-2024)

Late Stage $30.0M

$6.5M $36.6
M

Series B $14.5M
$5.0M $15.0M

Series A $4.4M
$2.0M $37.1M

Seed $332K
$15.0K $2.7M

2019 2020 2021 2022 2023 2024 YTD

Note: Seed includes Seed, Angel rounds. Early Stage includes Series A,B rounds. Late Stage includes Series C+, PE, Pre-IPO rounds.

11 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Funding Funnel
# Companies Funding Funnel Moved from Avg. Years from first
Stage
% previous Stage % funding

Founded 627 - - -

Funded 149 100% 24% -

Series A+ 36 24% 24% 1.9

Series B+ 20 13% 56% 3.6

Series C+ 15 10% 75% 4.8

Series D+ 12 8% 80% 10.9

12 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
New Entrants to Funded Club

Notable
Companies
The Whole Truth Planet FWD Nova Nova Nourish You Incredo Sugar -
Foods (2019, United States, (2021, India, $1.1M) (2014, India, $2.0M) (2019, United States,
(2019, India, $22.4M) $16.8M) $30.0M)

13 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Funding by Team Background - College wise
Distribution by Team Background

IIT Bombay Epigamia Open Secret Tagz Foods

$81.5M $14.5M $3.1M

University of Epigamia TBH Amplify Snack ..

Pennsylvania $81.5M - -

Wharton School Epigamia TBH Amplify Snack ..

$81.5M - -

Indian School of Epigamia FittR Bites

Business $81.5M -

Harvard University Planet FWD Open Secret Over Easy

$16.8M $14.5M $8.5M

Harvard Business Open Secret Over Easy

School $14.5M $8.5M

IIT Kharagpur Open Secret Lo! Foods

$14.5M $5.5M

Stanford Business Planet FWD

School $16.8M

Total Funding

Note: Number in the bracket is the Total Funding raised by the Company

14 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Funding by Team Background - Company wise
Distribution by Team Background

McKinsey Open Secret Confetti

$14.5M -

Goldman Sachs Over Easy

$8.5M

Morgan Stanley Amplify Snack ..

-

Uber Omay Foods

-

Total Funding

Note: Number in the bracket is the Total Funding raised by the Company

15 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Top Funding Rounds in last 24 months
Company $ Amount Round Date Investors

HappyVore (2019, France, $40.0M) $37M Series C Jun 2022 Invus, Artal Asia

Incredo Sugar.. (2019, United States, $30.0M) $30M Series C May 2023 Pitango, DSM, BlueRed Partners

The Whole Truth.. (2019, India, $22.4M) $15M Series B Dec 2022 Peak XV Partners, Matrix Partners India, Sauce

Open Secret (2019, India, $14.5M) $10M Series B Jun 2022 Sixth Sense Ventures, Matrix Partners India, Ananta .., +1 more

16 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors Most Active Investors: Accelerators & Incubators
Acquisitions Most Active Investors: VC - Seed
IPOs Most Active Investors: VC - Early
Companies Most Active Investors: VC - Late
Sub Business Models Most Active Investors: PE
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Investors: Accelerators & Incubators
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Peak XV Partners India 284 1

Note: *Feed = Snacks Brands. The number in bracket refers to the total funding raised by the company.

18 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Investors: VC - Seed
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Venture Catalysts India 314 4 Lo! Foods ($5.5M), Tagz Foods ($3.1M), Nova Nova ($1.1M)

2 ProVeg Incubator Germany 81 3 Brain Foods ($264K), Asante Foods, Cashewbert

3 Clever Clover Austria 49 3 Chellas, Rauers Sprossling, True Love

4 Matrix Partners India India 162 2 The Whole Truth Foods ($22.4M), Open Secret ($14.5M)

5 Siddhi Capital United States 77 2 Ayoba, FIELD TRIP

6 CapFort Ventures India 173 2 Nova Nova ($1.1M), Let's Try Foods ($170K)

7 9Unicorns India 150 2 Tagz Foods ($3.1M), Nova Nova ($1.1M)

8 Sauce India 26 2 Epigamia ($81.5M), The Whole Truth Foods ($22.4M)

9 50k Ventures India 25 2 PIP'S ($870K), Evolve Snacks ($577K)

10 Ecosystem Ventures India 21 2 Lo! Foods ($5.5M), FabBox ($370K)

Note: *Feed = Snacks Brands. The number in bracket refers to the total funding raised by the company.

19 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Investors: VC - Early Stage
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Acre Venture Partners United States 25 2 Planet FWD ($16.8M), The Safe + Fair Food Company ($10.0M)

2 Mayfield United States 317 1 TheGreenSnackCo ($3.1M)

3 Khosla Ventures United States 595 1 UNREAL ($22.0M)

4 Omnes Capital France 321 1 Fauchon

5 Pitango Israel 187 1 Incredo Sugar ($30.0M)

6 Sequoia Capital China 516 1 Changsha Snacks Very Busy Food ($37.1M)

7 5Y Capital China 208 1 Daily Heiqiao

8 Raptor Group United States 225 1 UNREAL ($22.0M)

9 For Good Ventures United States 181 1 Planet FWD ($16.8M)

10 Idinvest Partners France 535 1 MOM Group

Note: *Feed = Snacks Brands. The number in bracket refers to the total funding raised by the company. Early Stage refers to Series A and Series B rounds

20 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Investors: VC - Late Stage
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
1 Bloom8 United States 30 1 Brainiac

Note: *Feed = Snacks Brands. The number in bracket refers to the total funding raised by the company. Late Stage refers to Series C & beyond rounds.

21 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Investors: PE
# Overall # Investments in
# Investor Name Country Notable Investments in Feed*
investments Feed*
Oaktree Capital
1 United States 167 1 Snyder's-Lance
Management

2 TA United States 323 1 Amplify Snack Brands

3 Actis United Kingdom 139 1 Edita ($102M)

4 Tikehau Capital United Kingdom 139 1 IRCA

5 TSG Consumer Partners United States 62 1 Mediterranean Snacks ($4.5M)

6 Siparex France 444 1 Cutie Pie

7 Oikocredit Netherlands 60 1 YCook ($8.1M)

8 MBK Partners South Korea 37 1 Godiva Japan

9 Verlinvest Belgium 59 1 Epigamia ($81.5M)

10 Trian Fund Management United States 29 1 Mondelez International

Note: *Feed = Snacks Brands. The number in bracket refers to the total funding raised by the company.

22 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions Acquisition Trends
IPOs List of Acquisitions
Companies Most Active Acquirers
Sub Business Models
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Quick Snapshot - Acquisitions
Key Stats Y-o-Y Acquisition Trends All-time Top Acquisitions
- $2.0B - - - Company Acq. Price
55 6.4 Yrs Snack Works
$18.9B
(1898, East Hanover)
# Total Avg. yrs from first
Acquisitions funding to Acq. Chipita
$2.0B
(1973, Lamia)

Amplify Snack Brands

$2.6B $1.6B
$10.7M (2010, Austin)

Avg. Funding Avg. Acq. Price MOM Group

$932M
raised before Acq. (2006, Lyon)
# of Acquisitions Avg. Acquisition Price
Whitworths
$141M
(1886, Irthlingborough)
Top Investors by # Acq. Exits Acquisitions Distribution by Acq. Price
Zetar
Investor # Acq. Notable Acq. $88.9M
(2005, London)
Amplify Snack
AllianceBernstein 1 Decacer
Brands $40.0M
(2000, Temiscouata sur le Lac)
Mondelez
Berkshire Hathaway 1
International 4700BC
$760K
Accretive Capital Monterey Gourmet (2012, Delhi)
1
Partn.. Foods
CHII Naturally Pur..
$56.2K
021 Capital 1 YCook (2000, Pitt Meadows)

Amplify Snack Huahong Technology -

Boston Advisors 1
Brands
# of Acquisitions

24 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
List of Acquisitions
Company Acquirer(s) Acq. Date Acq. Price

Huahong Technology Keli Sensing Technology Jan 2024 NA

Dr Gerard Adam Foods Oct 2023 NA

(1993, Poland)

Mondelez International GrubMarket Sep 2023 NA

(2012, United States)

ifiGOURMET Roland Foods Aug 2023 NA

(1993, United States)

Legacy Bakehouse Benford Capital Apr 2023 NA

(2007, United States)

Proper Cornish Boncolac Mar 2023 NA

(1988, United Kingdom)

EM Foods Newlat Food Dec 2022 NA

(2021, France)

Cafe de France - Dec 2022 NA

(1982, United States)

Krakend Vers veldtcookiescrackers.nl Oct 2022 NA

(2018, Netherlands)

Patties Foods PAG Sep 2022 NA

(1966, Australia)

25 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
List of Acquisitions
Company Acquirer(s) Acq. Date Acq. Price
YCook DeHaat Apr 2022 NA
(2010, India, $8M)

Yehiam The Green Lantern Investment Fund Feb 2022 NA

(, Israel)

Palmex Alimentos Wind Point Partners Feb 2022 NA

(1985, Mexico)

Shining Ocean Aquamar Dec 2021 NA

(1985, United States)

BMB Group Agthia Dec 2021 NA

(2007, United Arab Emirates)

Les endives JMS Bunny farm Jun 2021 NA

(1990, Canada)

Chipita Mondelez International May 2021 $2.0B

(1973, Greece)

Campbell’s Sweets Sweetie Candy Dec 2020 NA

(2004, United States)

Nature's Bakery Kind Dec 2020 NA

(2010, United States)

Snyder of Berlin Utz Sep 2019 NA

(1944, United States)

View all 55 companies on Tracxn Platform

26 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Most Active Acquirers
Average
# Acquirer Country # Acq. Companies Acquired
Acq. Price
Keli Sensing
1 China 1 NA Huahong Technology
Technology

2 Adam Foods 1 NA Dr Gerard

3 GrubMarket United States 1 NA Mondelez International

4 Roland Foods United States 1 NA ifiGOURMET

5 Benford Capital United States 1 NA Legacy Bakehouse

6 Boncolac France 1 NA Proper Cornish

7 Newlat Food Italy 1 NA EM Foods

veldtcookiescracke
8 1 NA Krakend Vers
rs.nl

9 PAG China 1 NA Patties Foods

Note: Numbers in bracket indicate the Acquisition Price of the company.

27 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs IPO Trends
Companies List of IPOs
Sub Business Models
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Quick Snapshot - IPOs
Key Stats Y-o-Y IPO Trends All-time Top IPOs
- - $14.1M - - Company IPO MCap

8 0.7 Yrs NewTree

$48.7M
(2001, San Francisco)
# Total IPOs Avg. yrs from first
funding to IPO Annapurna Snacks
$14.1M
(2015, Kolkata)

Freedom Foods
$31.4M -
$244M (1985, Taren Point)

Avg. Funding Avg. IPO Mcap Eurosnack

-
raised before IPO (2008, Warsaw)
# of IPOs Avg. IPO MCap
Oriental Food Indu..
-
(1978, Malacca)
IPOs Distribution by IPO Mcap
Campbell Soup Co
-
(1869, Camden)

Kellogg
-
(1906, Battle Creek, $750M)

Taokaenoi
-
(2004, Pak Kret)

# of IPOs

29 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
List of IPOs
Company Investors IPO Date IPO Mcap
Annapurna Snacks Sep 2022 $14M
(2015, India)

Freedom Foods Mar 2018 -

(1985, Australia, $244M)

Eurosnack Jul 2010 -

(2008, Poland)

NewTree Dec 2005 $49M

(2001, United States)

Oriental Food Industries Sep 2003 -

(1978, Malaysia)

Campbell Soup Co Jan 1978 -

(1869, United States)

Kellogg Jan 1978 -

(1906, United States)

Taokaenoi Jan 1978 -

(2004, Thailand)

30 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies Top Companies
Sub Business Models Early Stage Editor’s Pick
Competing Business Models Companies by Geography
News Companies by Team Background - College wise
Appendix Companies by Team Background - Company wise
Funded Deadpooled Companies
Soonicorn Club - List of Soonicorns

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Top Companies
Company Tracxn Score Company Tracxn Score Company Tracxn Score
Kellogg 68.2 Campbell Soup Co 49.8 Urmin Group 42.4
(1906, United St.., $750M) (1869, United St..) (2000, India)

The Whole Truth Fo.. 64.7 Nourish You 49.6 The Safe + Fair Fo.. 41.5
(2019, India, $22.4M) (2014, India, $2.0M) (2011, United St.., $10.0M)

Epigamia 60.8 Amplify Snack Brands 48.9 Yıldız Holding 41.5

(2007, India, $81.5M) (2010, United St..) (1944, Turkey)

Mondelez Internati.. 59.6 Planet FWD 48.5 Evolve Snacks 41.3

(2012, United St..) (2019, United St.., $16.8M) (2015, India, $577K)

Open Secret 58.5 Fazer 48.0 Jealous Sweets 41.0

(2019, India, $14.5M) (2011, Finland) (2011, United Ki..)

Unibic 57.4 Ferrero 46.1 Nova Nova 41.0

(2004, India, $28.4M) (1946, Luxembourg) (2021, India, $1.1M)

Tagz Foods 56.8 4700BC 45.3 Annapurna Snacks 40.7

(2019, India, $3.1M) (2012, India) (2015, India)

Haldiram Foods Int.. 56.1 TheGreenSnackCo 43.0 Incredo Sugar 40.4

(1937, India) (2015, India, $3.1M) (2019, United St.., $30.0M)

Edita 55.1 KP Snacks 42.7 Fauchon 40.2

(1996, Egypt, $102M) (1853, United Ki..) (1886, France)

Lo! Foods 52.9 UNREAL 42.7 YCook 39.6

(2018, India, $5.5M) (2012, United St.., $22.0M) (2010, India, $8.1M)

View all 627 companies on Tracxn Platform

Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

32 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Kellogg
Brand of cookies, crackers, cornflakes, and savory snacks
74.9K
Twitter Followers
3.0K
Mobile Downloads

1906 United States $750M - 32.9K NA 419

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Steven Cahillane Lyo Karkar
ex-CEO CEO
- Ex-Emirates NBD. German Jordanian Mondelez Internat.. SnackMagic Campbell Soup Co
University (2012, Chicago) (2020, New York C.., $15M) (1869, Camden)

Amplify Snack Brands Planet FWD KP Snacks

(2010, Austin) (2019, San Franci.., $17M) (1853, Slough)

View all 202 Competitors

Funding Rounds Key News

May 2009 $750M Debt • Oct-2023 - Kellogg completes cereal business spin-off bakingbusiness.com

33 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Early Stage Editor’s Pick
Company Tracxn Score
Tagz Foods 56.8
(2019, India, $3.1M)

Let's Try Foods 32.4

(2021, India, $170K)

Note: Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

34 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Companies by Geography
Distribution by Country - Companies founded Top Cities by Companies founded

Total Companies Mumbai 23

United States 186
Bengaluru 20
India 173
Delhi 20

Germany 14
New York City 11

China 9
Los Angeles 9

Netherlands 9
Hyderabad 7

France 7 Istanbul 4

Turkey 6 San Francisco 4

Peru 5 Lima 3

Amsterdam 3
Unfunded Companies Funded Companies

35 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Companies by Team Background - College wise
Distribution by Team Background

Harvard University Over Easy Planet FWD Open Secret

($8.5M) ($16.8M) ($14.5M)

IIT Bombay Tagz Foods Epigamia Open Secret

($3.1M) ($81.5M) ($14.5M)

University of TBH Epigamia Amplify Snack ..

Pennsylvania ($81.5M)

TBH Epigamia Amplify Snack ..

Wharton School
($81.5M)

Harvard Business Over Easy Open Secret

School ($8.5M) ($14.5M)

Tagz Foods Earthspired

IIM Calcutta
($3.1M)

IIT Kharagpur Lo! Foods Open Secret

($5.5M) ($14.5M)

Sudo Foods FittR Bites

IIT Roorkee
($282K)

Unfunded Companies Funded Companies

Note: Number in the bracket is the Total Funding raised by the Company

36 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Companies by Team Background - Company wise
Distribution by Team Background

Confetti Open Secret

McKinsey
($14.5M)

Goldman Sachs Over Easy

($8.5M)

Amplify Snack ..
Morgan Stanley

Omay Foods
Uber

Unfunded Companies Funded Companies

Note: Number in the bracket is the Total Funding raised by the Company

37 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Funded Deadpooled Companies
Company $ Funding
GoodBites $5.0M
(2013, Los Angeles)

Veggie Evolution $100K

(2011, Hailey)

Joyfoodz -
(2012, Istanbul)

Pure Growth Organic -

(2016, New York City)

Epanipurikart.com -

IRCA -
(2012)

Tastyfoods -
(2009, Hengelo)

Chef Jay's -
(2009, Las Vegas)

38 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Soonicorn Club - List of Soonicorns
Company Tracxn Score
Epigamia 60.8
(2007, India, $81.5M)

Note: A Soonicorn is a company which is likely to achieve US $1 billion valuation in the short to medium term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

39 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Soonicorn Club - List of Minicorns
Company Tracxn Score
The Whole Truth Fo.. 64.7
(2019, India, $22.4M)

Open Secret 58.5

(2019, India, $14.5M)

Lo! Foods 52.9

(2018, India, $5.5M)

Note: A Minicorn is a company which is likely to achieve US $1 billion valuation in the medium to long term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

40 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models List of Sub Business Models
Competing Business Models One-pager on Sub Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
List of Sub Business Models
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)

Food & Beverage Products 37053 5979 $31.7B $6.2B (▼26%) PepsiCo, Unilever

Snacks 8833 1361 $4.1B $769M (▼17%) Paper Boat Foods, Grupo Bimbo

Multi-category 627 149 $1.2B $159M (▲130%) Kellogg, The Whole Truth Foods

TheGreenSnackCo, Changsha Snacks

Healthy 47 16 $46.2M $1.1M (▼97%)
Very Busy Food

Internet First Brand 151 48 $181M $95.8M (▲323%) The Whole Truth Foods, Epigamia

View full Taxonomy on Tracxn Platform

42 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$282M (▼41.9%)
Snacks $ Invested in last 1 year

Paper Boat Foods Grupo Bimbo Kellogg 60 (▼40.6%)

(2009, India, $197M) (1945, Mexico) (1906, United States, $750M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Incredo Sugar (2019, United States) Food & Beverage Products (PepsiCo)
8833 1361 $30.0M - Series C - May 2023 (# Cos: 37053 | $31.7B)

Companies Funded Companies JimmyAsh (2004, United States) Convenience Foods (Grupo Bimbo)
$26.4M - Series A - Oct 2023 (# Cos: 11057 | $6.4B)
Tony's Chocolon.. (2005, Netherlands)
Snacks (Paper Boat Foods)
$4.1B 18 $21.9M - Series B - Jun 2023
(# Cos: 8833 | $4.1B)
Total $ Invested Soonicorn Club Zhao Yiming (2019, China)
$21.8M - Series A - Feb 2023
Planet A Foods (2021, Germany)
$21.8M - Series B - May 2023
64 606 LesserEvil (2004, United States)
IPOs Acquisitions
$19.1M - Series B - Mar 2023
BelliWelli (2020, United States)
$15.4M - Series B - Jan 2023
View all 60 Funding Rounds on Tracxn Platform

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

43 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$1.0M (▲901.2%)
Healthy $ Invested in last 1 year

TheGreenSnackCo Changsha Snacks Very B.. Let's Try Foods 4 (▲33.3%)

(2015, India, $3.1M) (2016, China, $37.1M) (2021, India, $170K) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Lopaus Point (2015, United States) Food & Beverage Products (PepsiCo)
47 16 $475K - Seed - Apr 2023 (# Cos: 37053 | $31.7B)

Companies Funded Companies Brain Foods (2019, Bulgaria) Convenience Foods (Grupo Bimbo)
$264K - Seed - Feb 2023 (# Cos: 11057 | $6.4B)

Unison (2017, Romania) Snacks (Paper Boat Foods)

$46.2M 0 $142K - Seed - Sep 2023 (# Cos: 8833 | $4.1B)

Total $ Invested Soonicorn Club TheGreenSnackCo (2015, India) Multi-category (Kellogg)

$121K - Angel - Feb 2023 (# Cos: 627 | $1.2B)

Healthy (TheGreenSnackCo)
(# Cos: 47 | $46.2M)
- 3
IPOs Acquisitions

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

44 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$14.7M (▼81.9%)
Internet First Brand $ Invested in last 1 year

The Whole Truth Foods Epigamia Open Secret 8 (▼57.9%)

(2019, India, $22.4M) (2007, India, $81.5M) (2019, India, $14.5M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Over Easy (2019, United States) Food & Beverage Products (PepsiCo)
151 48 $8.5M - Series A - Apr 2023 (# Cos: 37053 | $31.7B)

Companies Funded Companies FitJoy (2016, United States) Convenience Foods (Grupo Bimbo)
$3.7M - Series A - Apr 2023 (# Cos: 11057 | $6.4B)

Lulu Snacks (2017, United States) Snacks (Paper Boat Foods)

$181M 4 $2.2M - Seed - Jun 2023 (# Cos: 8833 | $4.1B)

Total $ Invested Soonicorn Club Madmix (2023, India) Multi-category (Kellogg)

$212K - Seed - Sep 2023 (# Cos: 627 | $1.2B)
Healthy Master (2019, India) Internet First Brand (The Whole Truth
$61.2K - Angel - Mar 2023 Foods)
- 4 Tagz Foods (2019, India) (# Cos: 151 | $181M)
IPOs Acquisitions
Undisclosed - Angel - Jun 2023
PatilKaki (2020, India)
Undisclosed - Seed - Nov 2023
View all 8 Funding Rounds on Tracxn Platform

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

45 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models List of Competing Business Models
News One-pager on Competing Business Models
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
List of Competing Business Models
# Cos # Funded Total $ Funding
Taxonomy Notable Companies
Tracked Cos. Funding (Last 2y)
Food & Beverage Products > Convenience Foods >
627 149 $1.2B $159M (▲57%) Kellogg, The Whole Truth Foods
Snacks > Multi-category

Food & Beverage Products > Convenience Foods >

151 48 $181M $95.8M (▲76%) The Whole Truth Foods, Epigamia
Snacks > Multi-category > Internet First Brand

Error:
Food & Beverage Products > Convenience Foods >
Missing Error: Missing
Snacks > Multi-category > Internet First Brand > 3 0 REBL EATS, Munchachos
Mandator Mandatory Fields
Subscription y Fields

Online Grocery > B2C Ecommerce > Snacks and

Convenience Food > Internet First Brand > 288 78 $310M $139M (▲59%) The Whole Truth Foods, Yoga Bar
Multi-Category

Online Grocery > B2C Ecommerce > Snacks and

Error: Missing
Convenience Food > Internet First Brand > 35 15 $93.8M Graze, Snackible
Mandatory Fields
Multi-Category > Subscription

47 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$14.7M (▼81.9%)
Internet First Brand $ Invested in last 1 year

The Whole Truth Foods Epigamia Open Secret 8 (▼57.9%)

(2019, India, $22.4M) (2007, India, $81.5M) (2019, India, $14.5M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Over Easy (2019, United States) Food & Beverage Products (PepsiCo)
151 48 $8.5M - Series A - Apr 2023 (# Cos: 37053 | $31.7B)

Companies Funded Companies FitJoy (2016, United States) Convenience Foods (Grupo Bimbo)
$3.7M - Series A - Apr 2023 (# Cos: 11057 | $6.4B)

Lulu Snacks (2017, United States) Snacks (Paper Boat Foods)

$181M 4 $2.2M - Seed - Jun 2023 (# Cos: 8833 | $4.1B)

Total $ Invested Soonicorn Club Madmix (2023, India) Multi-category (Kellogg)

$212K - Seed - Sep 2023 (# Cos: 627 | $1.2B)
Healthy Master (2019, India) Internet First Brand (The Whole Truth
$61.2K - Angel - Mar 2023 Foods)
- 4 Tagz Foods (2019, India) (# Cos: 151 | $181M)
IPOs Acquisitions
Undisclosed - Angel - Jun 2023
PatilKaki (2020, India)
Undisclosed - Seed - Nov 2023
View all 8 Funding Rounds on Tracxn Platform

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

48 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$0
Subscription $ Invested in last 1 year

REBL EATS Munchachos Claudias Kitchen 0

(2021, Finland) (2017, United Kingdom) (2019, United Kingdom) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Food & Beverage Products (PepsiCo)
3 0 (# Cos: 37053 | $31.7B)

Companies Funded Companies Convenience Foods (Grupo Bimbo)

(# Cos: 11057 | $6.4B)

Snacks (Paper Boat Foods)

- 0 (# Cos: 8833 | $4.1B)

Total $ Invested Soonicorn Club Multi-category (Kellogg)

(# Cos: 627 | $1.2B)

Internet First Brand (The Whole Truth

Foods)
- - (# Cos: 151 | $181M)
IPOs Acquisitions Subscription (REBL EATS)
(# Cos: 3 | -)

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

49 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$20.6M (▼82.6%)
Multi-Category $ Invested in last 1 year

The Whole Truth Foods Yoga Bar Epigamia 10 (▼64.3%)

(2019, India, $22.4M) (2014, India, $12.0M) (2007, India, $81.5M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Over Easy (2019, United States) Online Grocery (Delivery Hero)

288 78 $8.5M - Series A - Apr 2023 (# Cos: 20341 | $87.7B)

Companies Funded Companies Brami (2015, United States) B2C Ecommerce (HelloFresh)
$6.5M - Series A - May 2023 (# Cos: 16922 | $67.5B)

Evum (2019, India) Snacks and Convenience Food (Yoga Bar)

$310M 8 $5.3M - Seed - Jun 2023 (# Cos: 1877 | $963M)

Total $ Invested Soonicorn Club TheGreenSnackCo (2015, India) Internet First Brand (Paper Boat Foods)
$121K - Angel - Feb 2023 (# Cos: 1217 | $889M)
Healthy Master (2019, India) Multi-Category (The Whole Truth
$61.2K - Angel - Mar 2023 Foods)
2 8 LIL' Goodness (2019, India) (# Cos: 288 | $310M)
IPOs Acquisitions
$61.0K - Angel - Mar 2023
Tagz Foods (2019, India)
Undisclosed - Angel - Jun 2023
View all 10 Funding Rounds on Tracxn Platform

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

50 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
$0
Subscription $ Invested in last 1 year

Graze Snackible SnackMagic 0

(2008, United Kingdom, $3.3M) (2015, India, $3.7M) (2020, United States, $15.0M) # Funding Rounds in last 1 year

Key Stats Recent Funding Rounds Taxonomy

Online Grocery (Delivery Hero)
35 15 (# Cos: 20341 | $87.7B)

Companies Funded Companies B2C Ecommerce (HelloFresh)

(# Cos: 16922 | $67.5B)

Snacks and Convenience Food (Yoga Bar)

$93.8M 2 (# Cos: 1877 | $963M)

Total $ Invested Soonicorn Club Internet First Brand (Paper Boat Foods)
(# Cos: 1217 | $889M)

Multi-Category (The Whole Truth

Foods)
- 2 (# Cos: 288 | $310M)
IPOs Acquisitions Subscription (Graze)
(# Cos: 35 | $93.8M)

Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

51 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Top Companies in Competing Markets
Company Tracxn Score Company Tracxn Score Company Tracxn Score
Kellogg 68.2 Edita 55.1 Fazer 48.0
(1906, United St.., $750M) (1996, Egypt, $102M) (2011, Finland)

The Whole Truth Fo.. 64.7 Lo! Foods 52.9 Ferrero 46.1
(2019, India, $22.4M) (2018, India, $5.5M) (1946, Luxembourg)

Yoga Bar 64.2 True Elements 51.5 4700BC 45.3

(2014, India, $12.0M) (2014, India, $12.0M) (2012, India)

Epigamia 60.8 Snackible 50.5 LIL' Goodness 43.1

(2007, India, $81.5M) (2015, India, $3.7M) (2019, India, $3.0M)

Mondelez Internati.. 59.6 SnackMagic 49.9 TheGreenSnackCo 43.0

(2012, United St..) (2020, United St.., $15.0M) (2015, India, $3.1M)

Open Secret 58.5 Campbell Soup Co 49.8 KP Snacks 42.7

(2019, India, $14.5M) (1869, United St..) (1853, United Ki..)

Unibic 57.4 Nourish You 49.6 UNREAL 42.7

(2004, India, $28.4M) (2014, India, $2.0M) (2012, United St.., $22.0M)

Tagz Foods 56.8 Amplify Snack Brands 48.9 Urmin Group 42.4
(2019, India, $3.1M) (2010, United St..) (2000, India)

Haldiram Foods Int.. 56.1 Planet FWD 48.5 The Safe + Fair Fo.. 41.5
(1937, India) (2019, United St.., $16.8M) (2011, United St.., $10.0M)

Graze 55.2 NatureBox 48.5 Yıldız Holding 41.5

(2008, United Ki.., $3.3M) (2012, United St.., $63.9M) (1944, Turkey)

Note: A Minicorn is a company which is likely to achieve US $1 billion valuation in the medium to long term. Tracxn Score is a proprietary score based on various market signals reflecting the company’s size, execution and growth.

52 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
Acquisitions
IPOs
Companies
Sub Business Models
Competing Business Models
News Recent Key News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Recent Key News (1/3)
Transactions Company Updates
● Campbell Completes Acquisition of Snyder's-Lance Food Manufacturing ● Mondelez International, Inc. (NASDAQ:MDLZ) Shares Sold by ING Groep
NV etfdailynews.com
● Mondelēz CoLab participant Mezcla raises $4 million in Series A to drive
profitability crast.net ● TIAA Trust National Association Invests $18.38 Million in Mondelez
International, Inc. (NASDAQ:MDLZ) Reporter
● Morumbi will be called Morumbis, in exchange for $ 75 million for São
Paulo Money Times ● Mondelez International will invest around USD 1 billion in its own
renewable energy installatio.. Inwestycje.pl
● Mondelēz International invests in supply chain reinvention Grupoglobo
● Whittier Trust Co. Purchases 1,467 Shares of Mondelez International,
● Nourish You acquires vegan dairy brand One Good Entrackr
Inc. (NASDAQ:MDLZ) etfdailynews.com
● HairOriginals raises $2.75M in pre-Series A round; eyes rapid expansion
● Crestone Asset Management LLC Buys New Holdings in The Hershey
in India Snackfax
Company (NYSE:HSY) etfdailynews.com
● Abu Dhabi's Easylease Acquires 60% Stake In Electric Charger Co Fully
● CENTRAL TRUST Co Acquires 336 Shares of The Hershey Company
Charged YourStory
(NYSE:HSY) etfdailynews.com
● Danone sells its Michel et Augustin biscuit brand to Ferrero Retail
● Graypoint LLC Sells 2,153 Shares of Mondelez International, Inc.
● Ferrero-related company enters in exclusive negotiations for the (NASDAQ:MDLZ) etfdailynews.com
acquisition of Michel et Augu.. Macau Business
● Oregon Public Employees Retirement Fund Has $16.45 Million Stock
● Shark Tank India-featured Patilkaki raises funding from Cap70 Angels, Holdings in Mondelez International,.. Reporter
others StartupNews
● Joule Financial LLC Acquires 1,755 Shares of General Mills, Inc.
(NYSE:GIS) etfdailynews.com
● Mondelez International, Inc. (NASDAQ:MDLZ) Shares Acquired by
Advisor Partners II LLC etfdailynews.com
54 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Recent Key News (2/3)
Legal Partnerships
● Campbell’s $2.7B Rao’s acquisition pushed to mid-2024 NJBIZ ● McDonald's India (W & S) collaborates with Mondelez for desserts
featuring Cadbury Gems BestMediaInfo
● Campbell Receives Second Request from FTC Under HSR Act for
Proposed Acquisition of Sovos Brand.. Business Wire ● Viral streamer partners with Kellogg’s veteran to launch BFY snack
company for the digital age BakeryandSnacks
● The M&A Class Action Firm Continues Investigating the Merger – SOVO,
TRHC, SATS, AVID GlobeNewswire ● IC Formulations, Developer of A Better Gummy®, and Incredo LTD
Announce an Exclusive Nutraceutical Gum.. pr.com
● CCI approves demerger of FMCG biz of Haldiram Snacks and Haldiram
Foods Business Standard ● Alfardan Hospitality launches new partnership with Fauchon in Qatar
Zawya
● Rap Snacks sued over alleged trademark infringement for Nicki Minaj
Barbie-Que chips BakeryandSnacks ● Distributing to Japan, TAYS to join hands with local partner IDNFinancials

● Jollibee Group brings two Singaporean chains to the Philippines Inside

Retail

● Gruppo Montenegro partners with Proof Drinks The Drinks Business

● FoodStory Brands and Paramount Consumer Products bring hit series

'Yellowstone' to supe.. provisioneronline.com
● KP Snacks partners with Bestway for third year to deliver cricket
experience Asian Trader
● True Elements Partners with AWS Marketplace to Provide Water
Intelligence Solutions to Help Mo.. Tullahoma News

55 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Recent Key News (3/3)
People Movement Other
● Beam Suntory Names Jamey Martin Chief Diversity, Equity & Inclusion ● Cadbury Seeks Approval To Convert $7.7m Intercompany Loan Into
Officer Business Wire Equity Leadership
● Alpargatas elects president of Mondelez Brasil as new CEO Grupoglobo ● General Mills reports Q2 2024 sales, earnings declines Vending Times

● Mondelēz Appoints Stephanie Lilak As EVP And Chief People Officer ● Rushen wins the Best Use of Technology award at the Big 5 Global
esmmagazine.com Summit Amlak
● Epigamia elevates Rahul Jain as Chief Executive Officer Adgully ● Campbell Reports First-Quarter Fiscal 2024 Results Business Wire
● General Mills has a new senior leadership team The Business Journals ● Mondelēz records strong Q3 results and commits to scaling up Cocoa
● Campbell Appoints Charles A. Brawley, III Executive Vice President,
Life programme Confectionery News
General Counsel, and Corpor.. Business Wire ● Yanjin Shop: Net profit attributable to parent company in the first three
● Heineken brings in Mondelez’s Glenn Caton as head of Europe region
quarters was 396 million yuan,.. 36Kr
Asian Trader ● Cadbury Nigeria Plc Records N4.3 Billion Profit BrandSpurNg
● Annapurna Swadisht appoints Gajanan Prasad Sah Kalwar as Additional ● Fazer is the most reputable company in Finland 2023 Cision
Director & Joint MD Indiatimes
● Historic snack maker eyeing “positive” year after results dip Insider Media
● Nellson Nutraceutical Appoints Antoine Vallette As Senior Director Of
Lachine Operations PRWeb ● General Mills Q1 profit $673.5 million poandpo.com

● New Executive Director in Carlsberg Bulgaria Carlsberg Bulgaria

56 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Contents
Overview
Funding
Investors
IPOs
Acquisitions
Companies
Sub Business Models
Competing Business Models
News
Appendix

BM Report - Snacks Brands - Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Vendor Discovery
# Vendor Name Country # Customers Customers

1 FieldForce Finland 3 Kellogg ($750M), Dr. Oetker, Red Bull, Froneri +5More

2 budgetbox France 2 Danone, Unilever, Campbell Soup Co, Coca-Cola +9More

3 EAZY Business So.. India 2 Cremica ($15.0M), Nilons Enterprises ($14.6M), Shankar Group ($294K), Bikano +2More

4 Helo India 2 KINDER ($628K), The Coca-Cola, Unilever, Mondelez International +3More

5 MonoSign Turkey 2 Ülker, GODIVA, United Biscuits, Yıldız Holding +1More

6 ProCS Solution India 2 Haldiram Foods International, Bikano

7 Qumpara Turkey 2 Unilever, Barilla, Nestlé, Perfetti Van Melle +4More

8 SoftServe Busine.. United Kingdom 2 Danone, Fazer, Unilever, FrieslandCampina +4More

United Arab
9 ST Software 2 Unilever, Mondelez International, Kraft Heinz Company, Coca-Cola +4More
Emirates

10 TechnifyBiz India 2 Sattviko ($2.1M), Cornitos ($350K), Bagrry's, Vadilal Industries +4More

Note: Numbers in bracket indicate the total funding of the company.

58 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
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60 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Kellogg
Brand of cookies, crackers, cornflakes, and savory snacks
74.9K
Twitter Followers
3.0K
Mobile Downloads

1906 United States $750M - 32.9K NA 419

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Steven Cahillane Lyo Karkar
ex-CEO CEO
- Ex-Emirates NBD. German Jordanian Mondelez Internat.. SnackMagic Campbell Soup Co
University (2012, Chicago) (2020, New York C.., $15M) (1869, Camden)

Amplify Snack Brands Planet FWD KP Snacks

(2010, Austin) (2019, San Franci.., $17M) (1853, Slough)

View all 202 Competitors

Funding Rounds Key News

May 2009 $750M Debt • Oct-2023 - Kellogg completes cereal business spin-off bakingbusiness.com

61 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
The Whole Truth Foods
Internet-first brand offering multi-category snacks
3.9K
Twitter Followers
-
Mobile Downloads

2019 India $22.4M $2.3M 132 NA 37

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Shashank Mehta
Founder & CEO
Ex-Unilever, Hindustan Unilever. Guru Yoga Bar Epigamia Open Secret
Gobind Singh Indr.. (2014, Bengaluru, $12M) (2007, Mumbai, $81M) (2019, Mumbai, $14M)

Tagz Foods Lo! Foods Nourish You

(2019, Bengaluru, $3M) (2018, Bengaluru, $6M) (2014, Hyderabad, $2M)

View all 54 Competitors

Funding Rounds Key News

Dec 2022 $15M Series B Peak XV Partners +3 more • Dec-2022 - Conducted a joint experiment with Truth On Product and DONKI
(Thailand) Co., Ltd. on the new DX product “Store Star” ..re-how.net
Sep 2022 $138K Series A Trifecta Capital, Redbrook
• Dec-2022 - The Whole Truth kicks off Series B round re-how.net
Jul 2021 $6M Series A Peak XV Partners, Sauce +3 more
• Apr-2022 - The Whole Truth Foods (TWT) introduces India's first dark
May 2020 $535K Seed Matrix Partners India, S.. +1 more chocolate sweetened ONLY with dates; launches in-house bean..re-how.net
Sep 2019 $705K Seed Sauce, Matrix Partners India • Jul-2021 - Clean Food Label The Whole Truth Raises $6 Mn Series A Led By
Sequoia Capital re-how.net

62 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Epigamia
Internet first brand of healthy snacks
1.9K
Twitter Followers
-
Mobile Downloads

2007 India $81.5M $19.6M 192 NA 14

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Rohan Mirchandani Uday Thakker
Co-Founder & CEO Co-Founder
Ex-Duff & Phelps. NYU Stern School of University of Mumbai BCom The Whole Truth F.. Yoga Bar Open Secret
Business BS 2004,.. (2019, Mumbai, $22M) (2014, Bengaluru, $12M) (2019, Mumbai, $14M)

Rahul Jain
Co-Founder
Ex-Founder RA Organic Foods, Deutsche Tagz Foods Lo! Foods Nourish You
Bank. IIT Bombay .. (2019, Bengaluru, $3M) (2018, Bengaluru, $6M) (2014, Hyderabad, $2M)

View all 54 Competitors

Funding Rounds Key News

Sep 2022 $4M Conven.. • Dec-2023 - Epigamia elevates Rahul Jain as Chief Executive Officer adgully.com
May 2022 $6M Series D Danone Manifesto Ventures +2 more • Jan-2020 - Verlinvest Joins Spring Marketing Capital’s Inaugural Fund As
Anchor Investor adgully.com
Jan 2021 $1M Series C Danone Manifesto Ventures, KA Fare
• Jan-2019 - Danone leads $25.6m funding round in Indian brand Epigamia
Jun 2020 $5M Series C Danone Manifesto Ventures +1 more adgully.com

Jan 2020 $147K Series C KA Fare • May-2023 - Danone-backed Indian yoghurt maker Epigamia shelves plan to
sell inflation-hit business adgully.com
Jun 2019 $2M Series C KA Fare

63 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Mondelez International
Brand of multi-category convenience food
32.9K
Twitter Followers
3.0K
Mobile Downloads

2012 United States - $3.5B 6 2 1.5K

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Dirk Van De Put Thomas H McInnerney
CEO & Chairman Founder
Ghent University. - Kellogg Unibic Haldiram Foods In..
(1906, Battle Creek, $750M) (2004, Bengaluru, $28M) (1937, Nagpur)

Nick Smee
Senior Associate
Nottingham Law School LLB, University Graze Edita True Elements
of Leeds BA. (2008, London, $3M) (1996, Giza, $102M) (2014, Pune, $12M)

View all 673 Competitors

Funding Rounds Key News

Feb 2018 $2B Conven.. • Jan-2024 - Mondelez International will invest around USD 1 billion in its own
renewable energy installations in Poland inwestycje.pl
• Dec-2023 - Mondelēz to launch three new Oreo cookie flavours inwestycje.pl
• Dec-2023 - Chocolate maker Mondelez steps up rural presence inwestycje.pl
• Dec-2023 - McDonald's India (W & S) collaborates with Mondelez for
desserts featuring Cadbury Gems inwestycje.pl

View all Key News

64 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Open Secret
Brand of convenience foods
822
Twitter Followers
-
Mobile Downloads

2019 India $14.5M $4.8M 131 NA 14

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Udit Kejriwal Ahana Gautam
Co-Founder Co-Founder & CEO
Co-Founder Trapigo, ex-McKinsey & Ex-General Mills, Procter & Gamble. IIT The Whole Truth F.. Yoga Bar Epigamia
Company, Procter & Ga.. Bombay BTech 20.. (2019, Mumbai, $22M) (2014, Bengaluru, $12M) (2007, Mumbai, $81M)

Raj Laxmi Gautam

Director
- Tagz Foods Lo! Foods Nourish You
(2019, Bengaluru, $3M) (2018, Bengaluru, $6M) (2014, Hyderabad, $2M)

View all 54 Competitors

Funding Rounds Key News

Jun 2022 $10M Series B Ananta Capital +3 more • Jun-2022 - Open Secret Secures Funding To Offer Healthy Snacks To Indian
Households inc42.com
Jul 2021 $2M Series A Sixth Sense Ventures +1 more
• Dec-2023 - HairOriginals raises $2.75M in pre-Series A round; eyes rapid
Oct 2019 $918K Seed Matrix Partners India expansion in India inc42.com
Jun 2019 $1M Angel • Jul-2021 - Open Secret raises funding led by Sixth Sense Ventures inc42.com
• Dec-2019 - Open Secret raises seed funding from Matrix Partners and
others inc42.com

65 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Unibic
Brand of multi category snacks
5.0K
Twitter Followers
-
Mobile Downloads

2004 India $28.4M $80.0M 434 NA 18

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Vijay Rajagopal Nikhil Sen
- Founder & MD
Amazon, ex-Quess, PayPal, Zeta, Directi ex-Britannia Mondelez Internat.. Haldiram Foods In.. True Elements
Group, Aavishka.. (2012, Chicago) (1937, Nagpur) (2014, Pune, $12M)

Snackible 4700BC Urmin Group

(2015, Mumbai, $4M) (2012, Delhi) (2000, Ahmedabad)

View all 174 Competitors

Funding Rounds Key News

Oct 2013 $6M Series B Peepul Capital, Lighthouse • Sep-2023 - Peepul Capital Looks To Exit Cookie Maker, Hires Banker
vccircle.com
Nov 2011 $7M Series B Peepul Capital, Lighthouse
• Sep-2023 - Peepul Capital hires Avendus to sell stake in Unibic Foods
Apr 2010 $4M Series A Lighthouse vccircle.com

Mar 2010 $681K Series A Lighthouse • Jul-2021 - Unibic Foods appoints Naveen Pandey as Chief Executive Officer
vccircle.com
Aug 2008 $3M Series A Lighthouse
• Jul-2020 - Unibic Hires For Key Leadership Roles To Grow In 2020 vccircle.com
Apr 2007 $5M Series A Brand Capital

66 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Tagz Foods
Internet first brand offering snacks and food products
116
Twitter Followers
-
Mobile Downloads

2019 India $3.1M $1.2M - NA 31

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Anish Basu Roy Sagar Bhalotia
Co-Founder & CEO Co-Founder
Ex-Co-Founder Shotang India, Ex- HealthifyMe, OYO, Quikr, Zovi.com. The Whole Truth F.. Yoga Bar Epigamia
HealthifyMe, Nokia, The Co.. IIT Bombay BTec.. (2019, Mumbai, $22M) (2014, Bengaluru, $12M) (2007, Mumbai, $81M)

Neeraj Kumar
ex-Co-Founder
Ex-Ola, Shotang India. Maulana Azad Open Secret Lo! Foods Nourish You
National Institute .. (2019, Mumbai, $14M) (2018, Bengaluru, $6M) (2014, Hyderabad, $2M)

View all 54 Competitors

Funding Rounds Key News

Jun 2023 Undisclosed Angel • Jun-2023 - Snack Brand TagZ Foods raised undisclosed amount from Indian
cricketer Shikhar Dhawan startupnews.fyi
Jan 2023 $2M Seed 9Unicorns, Dexter Angels +6 more
• May-2023 - India's TagZ Foods raises $2 million in Pre-Series A funding
Dec 2021 $231K Seed Ash Grove LLP, Thapar Vision startupnews.fyi

Apr 2021 $544K Seed Venture Catalysts +6 more • Apr-2023 - IPL team RR signs partnership for co-branded chips with TagZ
startupnews.fyi
Oct 2020 $204K Seed 9Unicorns, Venture Catal.. +2 more
• Aug-2022 - Snacks Brand TagZ Foods Expands Its Product Portfolio
Oct 2019 $113K Angel startupnews.fyi

67 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Haldiram Foods International
Manufacturer of multi-category food products
NaN
Twitter Followers
-
Mobile Downloads

1937 India - $486M 3.1K NA 139

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Sushilkumar Shivkishan Agrawal Rajendra Agrawal
Founder Executive Director
- - Mondelez Internat.. Unibic True Elements
(2012, Chicago) (2004, Bengaluru, $28M) (2014, Pune, $12M)

Kamalkumar Agrawal Shivkisan

Executive Director
- Snackible 4700BC Urmin Group
(2015, Mumbai, $4M) (2012, Delhi) (2000, Ahmedabad)

View all 174 Competitors

Key News
• Mar-2021 - Venture Catalysts’ fund 9Unicorns increases corpus target to
$68m dealstreetasia.com
• Feb-2021 - Early Stage Venture Fund 9Unicorns Raises INR 100 Cr From
Snack Giant Haldiram’s dealstreetasia.com
• Oct-2019 - Haldiram emerges sole bidder to buy insolvency-bound Kwality
for Rs 130 crore dealstreetasia.com
• Oct-2019 - Vehicle services startup CleanseCar raises pre-Series A funding of
$2M dealstreetasia.com
View all Key News

68 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Edita
Brand of multi category snacks
NaN
Twitter Followers
-
Mobile Downloads

1996 Egypt $102M - - NA 20

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Hani Berzi
Managing Director
Ex-Tasty Foods Egypt, Food Export Mondelez Internat.. Syria Market
Council, Technopack, .. (2012, Chicago) (2022, Cairo) ()

View all 3 Competitors

Funding Rounds Key News

Nov 2016 $4M Post IPO Kingsway Capital • Dec-2021 - Nowpay – Egypt’s Leading Financial Wellness Platform –
Announces Partnerships With the World’s Biggest Names in the F..ffnews.com
Jun 2013 $102M PE Actis
• Oct-2023 - Edita unveils $45mln loan from IFC ffnews.com
• Aug-2023 - Edita’s consolidated net profit hikes 116.3% YoY in H1 ffnews.com
• Jun-2023 - Edita sells in Kuninkaantammi to Evli's development fund
ffnews.com

69 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
Lo! Foods
Brand of convenience foods and snacks
NaN
Twitter Followers
-
Mobile Downloads

2018 India $5.5M $1.3M 58 NA 22

Founded Country Funding Annual Revenue Employee Count App Rating News Mentions

Founding Team Top Competitors

Sudarshan Gangrade
Founder
Co-Founder LeanScience, Founder Road The Whole Truth F.. Yoga Bar Epigamia
Mapp, ex-Olacabs, .. (2019, Mumbai, $22M) (2014, Bengaluru, $12M) (2007, Mumbai, $81M)

Open Secret Tagz Foods Nourish You

(2019, Mumbai, $14M) (2019, Bengaluru, $3M) (2014, Hyderabad, $2M)

View all 54 Competitors

Funding Rounds Key News

Nov 2022 $2M Series A Mount Judi Ventures • Aug-2019 - Lo! Foods raises funds from FMCG and financial investment
players indiatimes.com
Jun 2022 $544K Seed KPB Ventures, P. C. Kannan & Co.
• Dec-2022 - Bajo Foods raises $2 Mn funding for diabetes and protein based
Mar 2022 $198K Seed Neelanchal Edifice, Triton Trading new product brands indiatimes.com
Chona Family Office, Ecosystem • Apr-2022 - Nutrition startups ride D2C wellness wave to success indiatimes.com
Apr 2021 $1M Seed
Vent..
• Apr-2021 - Lo! Foods raises $1mn in pre-series A funding led by Chona
Jan 2021 $1M Seed Ecosystem Ventures +2 more Family Office indiatimes.com
Aug 2019 $500K Seed Samyakth Management Serv.. +1 more

70 Jan 2024 Copyright © 2024, Tracxn Technologies Limited. All rights reserved.
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