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SENIOR
Entrepreneurship HIGH
SCHOOL

Module
Overview of the Business Plan
10
Quarter 2

Entrepreneurship
Quarter 1 – Self-Learning Module 11: Consumer Buying Behavior
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Entrepreneurship
SENIOR
HIGH
SCHOOL

Module
Overview of the Business
Plan 10
Quarter 2
Introductory Message

For the facilitator:

Welcome to the Entrepreneurship with Grade 12 Self-Learning Module on

Overview of the Business Plan.
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and

independent learning activities at their own pace and time. Further, this also aims
to help learners acquire the needed 21st-century skills especially the 5 Cs, namely:
Communication, Collaboration, Creativity, Critical Thinking, and Character while
taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the learner:

Welcome to the Entrepreneurship Self-Learning Module on Overview of the

Business Plan.
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an
active learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
EXPECTATIONS

LEARNING OBJECTIVES: At the end of this module, you are expected to:

1. define what a Business Plan is;

2. enumerate the parts of the Business Plan; and
3. create a mini business plan.

PRETEST

MULTIPLE CHOICE
Choose the correct letter of the right answer
1. A business plan is a document containing:
A. the blueprint of the store building and its furniture;
B. the business goals, methods on how can they be attained, and the time
frame within these goals could be achieved;
C. the organizational structure of the business;
D. All of the above.
2. For the entrepreneurs, as well as to the organization to reach their goal, a
business plan serves as their:
A. Model
B. Guide
C. Baton
D. Vehicle
3. The Executive Summary of the business plan is a:
A. Short document summarizing a longer proposal
B. Document containing the details of the business proposal
C. Summary report of the financial status of the business
D. Document concerning the business deals made by the organization
4. It is a section of your business plan that determines whether or not your
business idea is viable and will be the focus of any investors who may be
attracted to your business idea.
A. Market Plan C. Financial Plan
B. Product Plan D. Management and Organization
5. This part of the business plan describes the business structure, the
organization chart, the qualifications of the management, and the
responsibilities of all involved in the business.
A. Business Model C. Management and Organization
B. Executive Summary D. Financial Plan

RECAP

Could you still remember the Internal Factors of the enterprise that
affect the Sales Forecasting? Write all that you have remembered.

Internal
Factors
LESSON

1. Have you ever thought of running/starting a business someday?

2. What steps would you follow to start up a business?

3. How would you know if they were doing it right?

WHAT IS A BUSINESS PLAN

A Business Plan is a formal document containing business goals, the methods on

how these goals can be attained, and the time frame within which these goals need
to be achieved.

Entrepreneurs who plan to enter any business endeavor must have a business plan
on hand to guide them throughout the process. Different business plans are
prepared for different purposes. There are business plans written before setting up
an enterprise which is similar to a pre-feasibility study and a feasibility study.
Many new enterprises need to convince prospective business investors about the
soundness and potential of their business. They need to convey the capabilities and
competencies of their owners and managers. They must also be able to “sell” the
proponent and the business proposition to this audience. These are situations
when a good business plan is needed.

There are business plans that are written during the first few years of the
enterprise to guide the entrepreneur on which strategies would be most beneficial
for the enterprise to take. And there are business plans that are focused on
bringing the enterprise to a higher level of growth, a period where the enterprise
has already reached its peak and would want to enter into another endeavor by
recreating and re-establishing itself.

Clearly, a business plan serves many masters. First, it serves the entrepreneur who
must set a navigational course. Second, it serves investors and cautious financiers.
And third, it serves the managers and staff of the organization so that they will
know the strategies and program of the enterprise.
PURPOSE OF A BUSINESS PLAN

The purpose of a business plan is to identify, describe, and analyze a business

opportunity and/ or a business already underway, examining its technical,
economic, and financial feasibility.

Moreover, it should serve as a business card for introducing the business to others:
banks, investors, institutions, public bodies, or any other agent involved, when it is
time to seek cooperation or financial support of any kind.

PARTS OF THE BUSINESS PLAN

The business plan must have a specific audience in mind and what important
questions do this audience wants to be answered. To aid the entrepreneur in
getting his/her business plan organized, the following contents may be a good
start. They are as follows: the Executive Summary, Management Organization,
Product Plan, Market Plan, and the Financial Plan

I. Executive Summary

It is a short document or a section of a document produced for business purposes.

It summarizes a longer report or proposal or a group of related reports in such a
way that readers can rapidly become acquainted with a large body of material
without having to read it all.

II. Management and Organization

The management and organization plan describes the business structure, the
organization chart, the qualifications of the management, and the responsibilities
of all involved in the business. The company name, logo, address, and the mission
-vision statements of the organization are also included in this section.

1. Company Name, Logo, and Address

2.Ownership

3. Mission and Vision Statement

4. Key Personnel

5. Workforce and Support Personnel

6. Organization Chart

7. Qualification and Responsibilities

III. Product /Service Plan

This is the part of the business plan where you will describe the specific
product or services you’re going to offer. You will fully explain the concept for
your business, along with all aspects of purchasing, manufacturing, packaging,
and distribution. It includes the purpose of the product and its unique
features, the materials and the source of supply, the equipment used, the
location of your business, Production process and controls, Distribution
Logistics, the Layout of the store, and also the regulatory and other compliance
issues with regards to production.

1.Purpose of the Product

2. Product Unique Features

3. Materials and Source of Supply

4. Equipment

5. Location Of the Business

6. Production Process and Controls

7. Distribution Logistics

8. Layout of the Store

9. Regulatory and Other Compliance Issues

III. Market Plan

The marketing portion of the business plan addresses how you will get people to
buy your product or service in sufficient quantities to make your business
profitable. It consists of Market Analysis, marketing Sales, and marketing
strategies. It also includes the Labeling and Packaging and also the Pricing policy.

1. Marketing Sales and Strategies

2. Labeling and Packaging

3. Pricing Policy

V. Financial Plan

The Financial section of your business plan determines whether or not your
business idea is viable and will be the focus of any investors who may be attracted
to your business idea. The financial section is composed of three financial
statements: the Income statement, the Cash flow projection, and the Balance sheet.

1. Start-Up Cost Requirement

2. Financial Projections
ACTIVITIES
ACTIVITY 1: ORIGINAL INTERPRETATION
Define what is Business plan using your own words.

ACTIVITY 2: CATEGORIZATION

Categorized the following items among the five (5) parts of the business plan.
Choose your answer inside the box and write only the letter of the correct
answer.

Executive Management Product Market Plan Financial

Summary and /Service Plan Plan
Organization

A. It addresses how you will get people to buy your product/service.

B.The part where you are describing the specific product/service you offer.

C.It is where the income statement, the cash flow projection, and the balance sheet.

D.Summarizes a longer report or proposal in the business plan.

E.It describes the business structure

F.Start Up Cost Requirement

G.Production Process and Controls

H.Workforce and Support Personnel

I.Marketing Sales and Strategies

J. The company’s ownership

ACTIVITY 3: MY MINI BUSINESS PLAN

MY MINI BUSINESS PLAN

BUSINESS IDEA:
What product/service do you have in mind? __________________________________
What makes your product/service different?What is your edge or advantage over against
your competitor? ________________________________
Why will they buy your product/service? _________________________________
BUSINESS NAME:
What is your business or company name? _______________________________
Where does this name came from? _______________________________
______________________________________.
TARGET MARKET AND DEMOGRAPHICS
Who are your target customers ?
Age? __________
Gender? ___________
Social Status?( Rich, Middle Class, Average,Poor)
MARKETING:
How are you going to advertise your product/service?_______________________
What medium are you going to use in selling your product/service?_____
PRICING:
How much is your product/service ? ____________
What is your competitors price? _____________
How much will be your cost per item? ___________
PROFIT:
How much will you make on each sale after you subtract your expenses ?

Sale price of item P________ Cost of item P_________ Profit P___________

WRAP-UP

GRAPHIC ORGANIZER

BUSINESS
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VALUING

As students, I hope that all of you have plans or are making plans
before finally entering into whatever goals you are aiming for to become
successful. As a reflection to the lesson discussed, how do you relate and
interpret this quote “Plan your work and work your plan.” as a successful
entrepreneur?
POSTTEST

TRUE OR FALSE

Write TRUE if the statement is correct. Otherwise, write FALSE if the

statement is incorrect.

_______1. An Executive Summary is a formal document containing business goals,

the methods on how these goals can be attained, and the time frame within which
these goals need to be achieved.

_______2. Product/Service Plan is consists of Market Analysis, marketing Sales, and

marketing strategies.

_______3. Company Name, Logo, and Address in the Business Plan are under the
Management and Organization.

_______4. A Business Plan serves as a guide to the entrepreneur.

______5.A business plan summarizes a longer report or proposal or a group of

related reports in such a way that readers can
rapidly become acquainted with a large body of
material without having to read it all.
KEY TO CORRECTION

5. False
5. B 4. True
4. C 3. True
3. A 2. False
2. B 1. False
1. B POSTTEST
PRETEST

References
BOOKS
Divina M. Edralin,,2016,Entrepreneurship.Quezon City,
Vibal Group, Inc.
Dr. Eduardo A. Morato, Jr.2016. Entrepreneurship. Manila.
Rex Bookstore, Inc.

ARTICLES

https://www.dreamstime.com/stock-images-woman-thinking-
image13772124#res26615551

https://www.dorrancepublishing.com/new-years-resolutions-for-
writers/new-years-2/

https://www.dreamstime.com/woman-finding-herself-oven-gas-stove-store-
supermarket-young-beautiful-shop-image135828316

https://www.thebrick.com/products/kitchenaid-30-smart-commercial-style-
gas-range-kfgc500jss

https://www.freepik.com/premium-photo/woman-using-
oven_5600564.htm#page=1&query=oven%20knob&position=0