KRISTINE TOQUERO

STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

LESSON 7: MEDIA AND INFORMATION LANGUAGE

WHAT I KNOW:
ACTIVITY: Read each statement carefully, write A if the statement is correct and B if not. Write
your answer in your activity notebook.
1. B 6. A
2. B 7. A
3. A 8. B
4. B 9. B
5. B 10. A

WHAT’S NEW:
ACTIVITY 1: Identify and draw five (5) signs and symbols found in the community that are used
to convey information (ex. for directions, locations of attractions, others). Give a short meaning
or purpose for each. Examples are provided for you. Do it in your activity notebook.

SYMBOLS MEANING/PURPOSES
1. Traffic signs- prohibits U-turns, for road
safety

2. Emergency sign- emergency exit sign,

indicate location of emergency facilities
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

3. Prohibition Sign- no smoking sign, prohibits in

smoking that cause a risk to health or safety

4. Warning sign- warning, risk of landslide on

cliff edge

5. Spotify- music app, for listening and

downloading the music you loved

WHAT’S MORE:
ACTIVITY: Study the commercial ad below and answer the questions that follow. Write your
answer on the activity notebook.

Guide Questions:
1. What codes are used in this ad?
- The codes used in the commercial ad are technical, written and symbolic. On its technical
code, the lightning effects and camera techniques are shown in the commercial ad. On its
symbolic code, the ad used the leaves images which symbolized that the product contains
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

naturally occurring minerals for a crisp, clean taste. Lastly, on its written code, captions and
texts are included.
2. How were the codes used in constructing the message of this tv ad?
-Through words, illustrations and symbols, the codes were used to further explain and describe
the product or the object being portrayed on the commercial ad. In addition, the codes were also
used to convinced consumers to buy the product and to target the products at specific
audiences.
3. How is understanding of the technical and symbolic codes contribute to media and
information literacy?
-Understanding the technical and symbolic codes contribute to media and information literacy as
it enables every individual to understand the ways in which information and messages can be
conveyed. Furthermore, it enables every individual to interpret information or ideas from media
and other information providers. Simply, the contribution of these codes to media and
information literacy are the ways to easily convey a message which creates meaning.

WHAT I HAVE LEARNED:

Let’s summarize our lesson by answering the following questions. Do it in your activity
notebook.
1. Enumerate and discuss the categories of codes
 Symbolic codes- show what is beneath the surface of what we see.
 Technical codes- ways in which equipment is used to tell the story.
 Written codes- use of language style and textual layout (headlines, captions, speech
bubbles, language style, etc. )
2. What is Media Language?
 Codes, conventions, formats, symbols and narrative structures that indicate the meaning
of media messages to an audience.
3. Codes and conventions help consumers of media in
 Written codes, it can be used to advanced narrative, communicate information about a
character or issue and themes in the media product.

4. How media language creates meaning ?

 One of the ways media language works is to convey meaning signs and symbols
suggested by the way a scene is set up and filmed.
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

WHAT I CAN DO:

ACTIVITY: Study the movie poster below. Answer the questions that follow in your activity
notebook.
1.What codes and conventions were used in this movie poster to suggest the genre of the film?
- In this movie poster, it used symbolic, technical and written code as well as conventions to
suggest the genre of the film. It used written codes in the film title, list of celebrities, release
date, production company, and also a website. It also used symbolic code in showing the
emotions of the characters through their body language and expressions. Basic camera shots
and technique, the close up shot to be specific, are also shown in the movie poster. Looking at
the movie poster that used codes and conventions, I can say that the genre of the film includes
thriller and action.
2. How the characters’ dressed up and posing suggest message to the audience?
- Looking at how the characters dressed up and posting, I think the movie contains intensive
action scenes which convey the message to the audience that the movie could be full of
suspense, action, drama and particularly a thrilling movie.
3. How the color scheme used in the poster add impact to its overall meaning?
- The color scheme used in the movie poster add impact to its overall meaning as it suggests
the genre of the film and it highlights the mood of the movie which attracts the interests of the
viewers or audiences.

ASSESSMENT:
Instruction. Using the images, fill in the table below by giving description to the identified codes
and conventions used in each media platform.

Codes and Newspaper Movie Poster Magazine

Conventions
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

1. Theme (Message) Information, updates It encompasses the It covers contents and

and news reports or whole message and information on what we
articles about the feeling of the film about need to know about
recent issues the story of virus Pandemic.
particularly the impact outbreak and its impact
of COVID-19. to the people.

2.Suitability to the Its suitable for It includes the use of It could be suitable to
audience audience at any ages age appropriate media, all ages since it gives
as it provides meaning there’s limit awareness and
information that on screen exposure. In knowledge on what we
engages about the addition, the age of the need to know about
current topic or issues. audience must fit to the pandemic/.
theme or genre of the
movie.

3. Iconology It shows headlines It shows objects or It includes the

(Symbolism) about various topics images that depicts the background image that
and also shows object experiences and symbolizes the globe
or images related to the situations of the people since it covers about
news reports or during the virus the pandemic and
articles. outbreak. Also, it emphasizes the
contains background thought that says”
image that suggests Coronavirus has gone
the genre of the film. global”.
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

4. Media Producers The media producers The movie poster It's shown in the cover
are included to give consists of the names of the magazine
credits on the news of the producers or the including the publishing
reporter or writer people who engage in companies and other
especially to the the process of creating people who
sources of information. and putting together contributed.
the contents.

ADDITIONAL ACTIVITIES:
ACTIVITY: Name five of your favorite movie and complete the matrix below. Write your answer
in your activity notebook.

Title of the Movie Genre Description

Thriller, Horror, Drama #Alive, a zombie movie about

the story of experiences of
the characters while being
stuck
in a building full of zombies.
"#Alive" is one of those
zombie movies that simply
looks at the
apocalypse as a test about
choosing hope and
survival.

Romance, Drama A bartender romances a

domestic helper despite the
fact that she is moving to
Canada.
The film centers on the love
story of Joy (Bernardo) and
Ethan (Richards), Filipino
workers based in Hong Kong.
Ethan, a bartender, is keen
on romantically pursuing
Joy, a domestic helper who is
wholly dedicated
to providing for her family.
KRISTINE TOQUERO
STEM 12-AQUINO
MEDIA AND INFORMATION LITERACY(MIL)
QUARTER 1, WEEK 7

Romance, Drama The movie is about a young

man Elly, still trying to get
over his past relationship,
meets a young woman Mia in
Barcelona trying to run away
from her past. Ely and Mia
(Daniel Padilla and Kathryn
Bernardo) find each other on
their individual journeys in
finding redemption.

Romance, Drama The film is a story about the

young couple Primo (Padilla)
and George (Bernardo), who
dreams of growing old
together. However, as their
feelings go deep for each
other, they have
to deal the struggles of being
in a long-term
relationship and the harsh
reality of life.

Comedy, Fantasy, Science Ghostbusters is an American

Fiction movie about a trio of
eccentric parapsychologists
who start a
ghost-catching business in
New York City. The
protagonists would travel
through time and
space to combat a host of
demonic and supernatural
threats.